What Rain For Rent does

Rain for Rent is a family-owned, US-headquartered provider of temporary liquid handling solutions, operating under the legal entity Western Oilfields Supply Company since 1934. The company rents pumps, tanks, filtration equipment, pipe and hose infrastructure, spill containment, and instrumentation to industrial, municipal, government, and construction customers across all 50 US states, Canada, the UK, and continental Europe from a network of more than 65 branch locations. Core verticals include construction and infrastructure dewatering, emergency response and disaster recovery, pulp and paper manufacturing, petroleum and energy operations, food processing, agricultural water management, and data center cooling-water supply.

The rental fleet spans high-head centrifugal pumps (HH325c and DV-series trash pumps), large-format storage such as LakeTank systems exceeding one million gallons, HDPE piping from 1" to 36", filtration systems including sand media, bag, reverse osmosis, and pH reduction, and E-CONTAIN spillguards. The company has built a portfolio of proprietary branded products focused on jobsite safety and operational efficiency—HoseTrax modular hose supports, PipeStax, HoseSaver, FreezeSentry heating equipment, and SoundSentry. A more recent instrumentation line, anchored by the Co-Pilot Pump Controller developed with Cornell and the Signal Fire Ranger Wall Mount System, introduces cellular IoT/LTE-M/NB-IoT telemetry for remote monitoring of temperature, vibration, GPS, and tank or pump levels. The RainLink web-based customer portal provides account management on top of this instrumentation layer.

Revenue is generated primarily through quote-based equipment rentals billed on day, week, or month cadences, with delivery, installation, and engineering support bundled into the rental agreement. Secondary revenue streams include resale of used equipment from the rental fleet and managed services such as 24/7 pump watch and system-operation support, plus optional rental protection plans covering damage from theft, fire, and vandalism. The go-to-market is sales-led through the direct branch network for enterprise and government accounts, supplemented by a website-based "Request a Quote" self-service channel. Customer acquisition relies on incident-driven demand (hurricane response, sewer bypass failures) and project-based engagements with industrial customers, with no disclosed subscription or recurring software revenue component.

Name

Rain For Rent

Legal name

Western Oilfields Supply Company d/b/a Rain for Rent

Website

https://rainforrent.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rain for Rent is a family-owned (since 1934) US-headquartered equipment rental company providing temporary liquid handling solutions—pumps, tanks, filtration, pipe, and spill containment—to construction, industrial, municipal, government, and emergency-response customers across North America and Europe from 65+ branch locations.

Ownership category

akta.pro rank

Product category

Liquid Handling Equipment Rental

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Water and Sewer Line and Related Structures Construction (23711)

SIC

Pumps & Pumping Equipment (3561), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Lift Station & Pump Station Operations & Maintenance (BPALAMAI)

akta.pro secondary industries

Sewer Pump/Lift Stations & Wet Wells (EUANACAC), Pump Stations, Lift Stations & Booster Stations Construction (IMAFAGAD), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD)

Keywords

• Liquid handling rentals
• Pump equipment rental
• Tank rental services
• Bypass pumping solutions
• Dewatering equipment rental

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Core revenue from renting pumps, tanks, filtration equipment, pipe, hoses, and related liquid handling equipment. Equipment can be rented for day, week, or month periods with delivery, installation, and pickup services included.
2. Equipment Sales: Sale of used equipment from rental fleet as well as new equipment. The company sells used equipment through their website.
3. Managed Services: Additional services including pump watch, 24/7 monitoring, and system operation support for critical applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rain for Rent rents pumps, tanks, filtration units, pipe, hose, spill containment, instrumentation, and light & power equipment to industrial, construction, municipal, and government customers on day/week/month terms. The company provides engineered liquid handling solutions including dewatering, bypass pumping, emergency response, filtration, and tank storage, supported by in-house system design, delivery, installation, and 24/7 monitoring services. Proprietary branded products (HoseTrax®, LakeTank®, E-CONTAIN®, FreezeSentry™) and IoT-enabled monitoring (Co-Pilot™, Signal Fire Ranger, Alarm Agent) complement the rental fleet.

Product overview

Rain for Rent is a family-owned equipment rental company (since 1934) providing temporary liquid handling solutions across all 50 U.S. states, Canada, UK, and Europe from 65+ locations. The portfolio is organized as a platform of rental equipment categories (pumps, tanks, filtration, pipe, spill containment, instrumentation, light & power, heating, irrigation) supported by engineered solutions (bypass pumping, emergency response, dewatering, HDPE fusion) and jobsite safety products (HoseTrax®, HoseSaver®, E-CONTAIN® Spillguards). Core pump offerings include the HH325c high head pump and DV-series trash pumps (DV200c SA, DV600c, DV400c); tank solutions include B-24/B-40 LakeTank®, Open Top Weir Tank, and 6300 Gal Poly Cube tanks; filtration spans sand media filters (48-4SK), bag filtration (BF2000), and pH Reduction systems; instrumentation includes Mag Series flow meters, Co-Pilot Pump Controller (developed with Cornell), Ranger monitoring system, and Alarm Agent. The company serves markets including construction, emergency response, petroleum, pulp & paper, dairy, food processing, and agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Ingenuity®: Company brand tagline for liquid handling solutions and innovation in temporary liquid management systems.
• WORKSAFE®
• E-CONTAIN®
• LakeTank®
• PipeStax®
• RampLox®
• HoseTrax®
• EZ Kleen®
• FreezeSentry®
• SoundSentry®
• RainLink™

Products and services

• HoseTrax® Modular Hose and Pipe Support Blocks Modular pipe, hose, and conduit support blocks with six channels holding up to 5" diameter hose, designed to reduce tripping hazards and organize jobsite hose runs.
• HoseSaver® Manhole Hose Support Hose support device for manhole applications that supports hose up to 8" nominal diameter with a 1,000 lb capacity and a lip feature to prevent hose from falling into the manhole.
• B-24 LakeTank® Above-Ground Storage Tank Temporary above-ground storage tank holding more than 3 acre feet (1.03 million gallons) of water, replacing 49 traditional 500 BBL frac tanks with reduced transportation and labor costs.
• Open Top Weir Tank 18,100-gallon open-top steel tank with over and under weirs for oil/particulate separation, featuring permanently attached axles for maneuverability.
• 6300 Gallon Poly Roll-Off Tank 6,300-gallon OR-1000™ cross-linked polyethylene tank for chemical storage up to S.G. 1.9, featuring roll-off skid base, sealed manways with pressure relief, and 4" IMFO flanged drain connections.
• HH325c 12"x10" High Head Pump Self-priming centrifugal high head pump delivering up to 6,800 GPM and 415 feet of head, mounted on skid with PowerPrime Clean Prime Venturi priming system for continuous unattended operation.
• DV200c SA 12"x8" Trash Pump Self-priming centrifugal trash pump providing up to 4,600 GPM and 260 feet of head, trailer-mounted with sound-attenuated enclosure (70 dB), Clean Prime priming system, and Run-Dry feature.
• 48-4SK Sand Media Filter Four-tank sand media filter providing 50 square foot filtration area for flows up to 800 GPM, with automatic backwash controller and corrosion-resistant construction.
• pH Reduction System Engineered temporary water treatment system for high pH water with real-time monitoring, data recording, pass/fail flow diversion, 200 GPM capacity, enclosed trailer with AC/heater, and remote monitoring.
• BF2000 Bag Filtration Unit ASME-certified bag filter unit with one tank utilizing sixteen 7" x 30" bag filters for filtration from 100 to 1 micron for flows up to 2,000 GPM, featuring 304 stainless steel construction.
• HDPE Pipe High-density polyethylene pipe in diameters from 1 inch to 36 inches with heat-fused leak-proof joints and corrosion resistance, used for temporary sewer bypass, construction, wastewater, mining, and environmental projects.
• Aluminum Pipe Custom-manufactured aluminum pipe in sizes from 3" to 12" and lengths from 1' to 50', hydrostatically tested and made from 3004 alloy, available in plain, rolled, and heavy end styles.
• Mag Series Magnetic Flow Meters Magnetic flow meters with ±0.5% accuracy, no moving parts, dual output (Pulse and Analog 4-20 mA), and measurement range of 255 to 43,000 GPM.
• Co-Pilot™ Pump Controller IIoT pump monitoring system that tracks temperature, vibration, and GPS location via 4G LTE cellular connectivity, providing continuous monitoring, remote control, alerts, reports, and notifications.
• Signal Fire Ranger Wall Mount System Cellular IoT transmitter using LTE-M/NB-IoT technology for cloud-based sensor data monitoring and alarming, with multi-input/output, GPS location, battery/solar power, and Class 1 Division 2 safety rating.
• Alarm Agent Monitoring Service

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ISN (ISNetworld)coreStrategic or Co-development Partner · 1 January 1934ISN is a contractor management platform supporting 590+ hiring clients in capital-intensive industries to manage 70,000+ contractors across 80+ countries. Rain for Rent partners with ISN to support customer safety program compliance requirements.
• AvettacoreStrategic or Co-development PartnerAvetta connects leading organizations with qualified suppliers, contractors, and vendors through SaaS subscription software. Used by 50k+ active customers in over 100 countries.
• BROWZcoreStrategic or Co-development PartnerSupply chain prequalification and compliance programs serving world's largest organizations across more than 35 industries for over 16 years.
• PEC SafetycoreStrategic or Co-development PartnerContractor management and standardized learning solutions provider serving energy, pharmaceutical, chemical, construction, and facilities management industries.
• SMI Safety (Appruv)coreStrategic or Co-development PartnerFull-service safety company specializing in online contractor and supplier prequalification, safety professional staffing, compliance auditing, and regulatory consulting since 2001.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in the world with a national Pump and Fluid Solutions division. Overlaps with Rain for Rent on pumps, tanks, and fluid handling rentals, but operates as a broad generalist across construction and industrial equipment rather than as a liquid-handling specialist.
• Sunbelt Rentals: Second-largest North American equipment rental company with a Pump and Fluid Solutions / Industrial Solutions segment serving construction, industrial, and emergency response. Comparable to RfR on liquid handling rentals but at much greater scale and broader end-market reach.
• Xylem: Global water technology company that designs, manufactures, and services pumps and treatment systems for water and wastewater applications. Competes with RfR in the industrial, municipal, and emergency pumping space, but Xylem primarily sells equipment and long-term solutions rather than short-term rentals.
• Herc Rentals: Public equipment rental company (formerly Hertz Equipment Rental) with a broad fleet including pumps and fluid handling equipment. Overlaps with RfR on pumps and tanks but is a generalist serving primarily construction and industrial customers.

Direct peers

• Thompson Pump: Manufacturer and rental provider of bypass pumps, dewatering pumps, and trash pumps serving construction, municipal, and emergency response markets. Closest direct comparable in liquid handling rental services with overlapping customer base in bypass pumping and dewatering.
• MWI Corporation: Provider of pump rental, dredging, and dewatering services for mining, construction, and municipal applications. Directly comparable in temporary liquid handling solutions, particularly in dewatering and high-flow pumping, and competes in similar emergency response RFPs.
• Global Pump Company: Specialty pump rental and sales company focused on bypass pumping, dewatering, and emergency response. Closely comparable to RfR in customer use cases, equipment categories, and project-based deployment model.

Emerging players

• Aggreko: Global provider of temporary power, temperature control, and energy solutions with a small but growing pump and fluid handling rental business. Comparable in the temporary/emergency deployment model and in cross-selling to industrial and utility customers.
• EquipmentShare: Fast-growing technology-enabled equipment rental company with an expanding pump and fluid solutions offering. Comparable as a multi-vertical rental platform; competes in similar construction and industrial segments, with a more technology-forward operating model.

Regional players

• Hayden Equipment: Mid-Atlantic industrial equipment rental provider offering pumps, generators, and liquid handling equipment to construction, municipal, and industrial customers. Comparable in product mix and project-based model, but operates at smaller scale and in a more limited geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rainrent
• YouTubeyoutube.com/channel/UCSoss4dg9mfl-vddfQhOsuQ
• Facebookfacebook.com/Rainforrent
• LinkedInlinkedin.com/company/rain-for-rent
• Instagraminstagram.com/rainforrentna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain For Rent