The Brandr Group
The Brandr Group is a U.S. private group licensing company that negotiates and manages Name, Image, and Likeness (NIL) rights for over 100 college athletic programs, enabling licensees to produce and sell athlete-branded merchandise under standardized group licensing agreements.
- Company typePrivate
- Founded2014
- HeadquartersPonte Vedra Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Brandr Group does
The Brandr Group (TBG) is a U.S. private company headquartered in Ponte Vedra Beach that provides group licensing and intellectual property management services for collegiate athlete Name, Image, and Likeness (NIL) rights. Its core offering operates the contractual and operational infrastructure that allows schools, athletes, and consumer-product licensees to participate in standardized group licensing agreements (GLAs), under which TBG negotiates terms, manages rights clearances, and facilitates royalty flows for NIL-based merchandise including jerseys, t-shirts, video games, trading cards, and NFTs.
TBG's competitive position is built on its school coverage, with disclosed relationships spanning over 100 U.S. college athletic programs and a licensee roster of approximately a dozen partners prior to its October 2025 acquisition by OneTeam Partners. Its revenue model is licensing royalties: TBG earns a share of wholesale or licensing fees generated by licensee products that incorporate opted-in athletes from partnered schools, with revenues split among the licensor, schools, and athletes per the terms of each GLA.
The company employs 11-50 people, operates exclusively in the U.S. college sports market, and had no disclosed venture funding, major management changes, or independent product launches beyond the OneTeam acquisition announcement. Detailed information on founding date, executive team, financial performance, or proprietary technology stack is not available in the input data, limiting deeper diligence on operational scale and capital structure.
The Brandr Group firmographics
Firmographics- Name
- The Brandr Group
- Legal name
- The Brandr Group
- Website
- https://thebrandrgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- The Brandr Group is a U.S. private group licensing company that negotiates and manages Name, Image, and Likeness (NIL) rights for over 100 college athletic programs, enabling licensees to produce and sell athlete-branded merchandise under standardized group licensing agreements.
- Ownership category
- akta.pro rank
The Brandr Group industry classification
Industry- Product category
- Sports Licensing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Athlete Licensing, Merchandising & IP Representation (MPAKAMAH)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports NFTs & Collectibles Marketplaces (FSADANAH)
Keywords
Where The Brandr Group is headquartered
LocationHeadquarters
- HQ city
- Ponte Vedra Beach
- HQ country
- United States
- HQ region
- North America
Markets served
The Brandr Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Group Licensing: The Brandr Group (TBG) operates in the group licensing space, specifically within college sports and other domains. Group licensing utilizes the combined rights of name, image, and likeness (NIL) to create diverse products. TBG's licensing business involves managing relationships with schools and licensees for NIL-based merchandise and products.
The Brandr Group product offering
Product offeringCore offering
The Brandr Group (TBG) operates in the college sports group licensing space, managing relationships between schools, athletes, and licensees to monetize athlete Name, Image, and Likeness (NIL) rights through collective licensing arrangements. TBG negotiates and administers group licensing agreements on behalf of college athletic programs, enabling brands and licensees to produce NIL-based merchandise such as jerseys, t-shirts, video games, trading cards, and NFTs while ensuring participating athletes receive compensation.
Product overview
Based on available source data, The Brandr Group (TBG) is a group licensing company operating within college sports and other domains. According to news sources, TBG expanded its group licensing reach through an acquisition by OneTeam Partners in late 2025, which added a dozen new licensees and integrated TBG's relationships with over 100 schools. The specific product portfolio details for The Brandr Group are not available in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- College Group Licensing Program
Companies that use The Brandr Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Brandr Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Brandr Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OneTeam PartnerscoreOneTeam Partners is set to acquire The Brandr Group. The acquisition will expand OneTeam's group licensing reach within college sports and other domains. TBG brings relationships with over 100 schools and will add a dozen new licensees to OneTeam's portfolio upon completion expected by late 2025.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
The Brandr Group competitors and assessment
Company assessmentDirect peers
- Excel Sports Management: Athlete representation agency with marketing and licensing capabilities. Comparable to TBG in managing athlete endorsement and licensing deals, particularly in golf and individual sports.
- Roc Nation Sports: Athlete representation arm of Roc Nation focused on sports figures. Comparable to TBG in managing athlete marketing rights and endorsement/IP monetization across professional leagues.
- Wasserman: Sports marketing and talent representation firm with a robust athlete licensing and brand partnerships practice. Comparable to TBG in monetizing athlete IP and brokering group licensing-style deals.
- Athletes First: NFL-focused athlete representation and marketing agency. Comparable to TBG as a sports agency that negotiates licensing, endorsement, and IP rights on behalf of professional and elite athletes.
- CAA Sports: Sports division of Creative Artists Agency representing athletes and managing their licensing, endorsements, and IP rights. Comparable as a full-service athlete representation and licensing business.
- OneTeam Partners: The leading group licensing platform for athlete NIL rights across both professional and college sports, and the acquirer of The Brandr Group. Operates the largest college group licensing program and directly competes with TBG's core offering.
- Octagon: Global sports marketing and athlete representation agency that manages athlete IP and licensing deals. Comparable to TBG in monetizing athlete name, image, and likeness rights across consumer products and endorsements.
Others
- Fanatics: Leading sports merchandise and licensed products company that is also a key licensee of TBG and OneTeam. Adjacent rather than directly competitive — operates downstream as a manufacturer/retailer of licensed apparel and collectibles.
- Panini: Trading card and collectibles manufacturer that participates in licensed group rights programs. Adjacent peer — a downstream licensee of athlete NIL rights rather than a licensing intermediary.
Broad incumbents
- IMG (Endeavor): Global sports and entertainment licensing, events, and athlete management business within Endeavor. Comparable to TBG as a much larger incumbent offering athlete licensing and merchandising at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Brandr Group social profiles
Digital presenceThe Brandr Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brandr Group leadership team
Management profileNumber of profiles
The Brandr Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brandr Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brandr Group
What does The Brandr Group do?
The Brandr Group (TBG) operates in the college sports group licensing space, managing relationships between schools, athletes, and licensees to monetize athlete Name, Image, and Likeness (NIL) rights through collective licensing arrangements. TBG negotiates and administers group licensing agreements on behalf of college athletic programs, enabling brands and licensees to produce NIL-based merchandise such as jerseys, t-shirts, video games, trading cards, and NFTs while ensuring participating athletes receive compensation.
Is The Brandr Group a public or private company?
The Brandr Group is a private company. It is classified as corporate owned and is currently acquired.
When was The Brandr Group founded?
The Brandr Group was founded in 2014. It employs 11 to 50 people.
Where is The Brandr Group based?
The Brandr Group is headquartered in Ponte Vedra Beach, United States, in the North America region.
How does The Brandr Group make money?
One revenue line is on record: group Licensing.
Who are The Brandr Group's main competitors?
Direct peers on record are Excel Sports Management, Roc Nation Sports, Wasserman, Athletes First, CAA Sports, OneTeam Partners and Octagon. Others are Fanatics and Panini. IMG (Endeavor) is listed as a broad incumbent.
Does The Brandr Group have an API?
No public API is recorded for The Brandr Group.
What industry is The Brandr Group in?
The Brandr Group's product category is Sports Licensing Services. Its primary akta.pro industry code is MPAKAMAH, Athlete Licensing, Merchandising & IP Representation, with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 7114.