One Team Partners
OneTeam Partners is a privately held B2B licensing platform that negotiates collective Name, Image, and Likeness (NIL) rights on behalf of eight professional Players Associations and approximately 35,000 athletes, monetizing through licensing royalties, sponsorships, and brand partnerships with companies like EA, Fanatics, Panini, and FanDuel.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What One Team Partners does
OneTeam Partners is a privately held, Santa Monica-based B2B licensing and sponsorship platform founded in 2019 as a joint venture between the NFL Players Association and Major League Baseball Players Association. The company operates as an exclusive group licensing intermediary, negotiating and managing collective Name, Image, and Likeness (NIL) rights on behalf of eight Players Associations — NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, NWSLPA, U.S. Rugby PA, and esports PAs — and approximately 35,000 professional and college athletes globally. Its core technology includes the COMPASS NIL mobile application, which enables college athletes to opt in to a non-exclusive Group Licensing Agreement and receive biannual royalty distributions, alongside an internal platform for managing athlete relations and licensing pipelines across five service verticals: Games & Interactive, Consumer Products, Sponsor/Athlete/Partner Marketing, Content & Media, and Business Building.
The company monetizes through licensing royalties and sponsorship fees earned by brokering deals between its represented athletes and commercial brands. It generates revenue from apparel, trading cards, video games, sports betting integrations, consumer products, and branded content, and takes equity positions in select sports-adjacent ventures through the $250M EnOne Ventures fund launched in April 2026 with EnTrust Global. Notable commercial relationships include a renegotiated $1.6B NFLPA Madden deal with EA Sports, exclusive trading card agreements with Panini and Topps, large-scale college jersey licensing through Fanatics, and sportsbook integrations with FanDuel, PENN Entertainment, and Hard Rock Digital. Following the October 2025 acquisition of The Brandr Group, OneTeam's college licensing program now covers approximately 30,000 athletes across 150+ schools. Institutional investors include HPS Investment Partners, General Atlantic, and Morgan Stanley Tactical Value; Bloomberg reporting in August 2023 referenced a $10B valuation target.
The company has delivered over $1 billion in payments to player associations since founding, and is actively expanding internationally through OneTeam International (offices in Frankfurt; partnerships in Japan, Sweden, and Australia). The business faces a governance overhang from an ongoing federal investigation by the U.S. Attorney in Brooklyn into its relationships with union officials, and a 2024 profit-sharing plan was abandoned following conflict-of-interest concerns.
One Team Partners firmographics
Firmographics- Name
- One Team Partners
- Legal name
- OneTeam Partners, LLC
- Website
- https://oneteam.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OneTeam Partners is a privately held B2B licensing platform that negotiates collective Name, Image, and Likeness (NIL) rights on behalf of eight professional Players Associations and approximately 35,000 athletes, monetizing through licensing royalties, sponsorships, and brand partnerships with companies like EA, Fanatics, Panini, and FanDuel.
- Ownership category
- akta.pro rank
One Team Partners industry classification
Industry- Product category
- Sports Licensing & NIL Rights Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
Keywords
Where One Team Partners is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
One Team Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Licensing Royalties: OneTeam negotiates and manages group licensing deals on behalf of player associations and college athletes, earning revenue through licensing fees and royalties from consumer products including jerseys, trading cards, video games, apparel, and merchandise. Payments are distributed to athletes and player associations.
- Sponsorship and Marketing: Facilitates sponsorship agreements between brands and player associations, managing athlete marketing campaigns, branded content, and partnership activations across professional and collegiate sports.
- Venture Investing (EnOne Ventures): OneTeam and EnTrust Global launched EnOne Ventures, a $250M sports investment fund targeting early- and growth-stage sports businesses. OneTeam provides access to athlete IP and operating expertise in exchange for equity stakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | College athlete royalty payments through COMPASS NIL app |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
One Team Partners product offering
Product offeringCore offering
OneTeam Partners operates a B2B group licensing and sponsorship platform that monetizes the Name, Image, and Likeness (NIL) rights of professional and college athletes on behalf of Player Associations. The company negotiates and manages collective licensing deals, sponsorships, content partnerships, and venture investments across gaming, consumer products, trading cards, sports betting, and media verticals, distributing royalty payments back to athletes and associations.
Product overview
OneTeam Partners operates as a multi-service platform specializing in athlete group licensing and commercial rights management. The core offering consists of five integrated service verticals: Games & Interactive (cross-platform gaming licensing), Consumer Products (apparel, trading cards, hardlines), Sponsor/Athlete/Partner Marketing, Content & Media, and Business Building/venture investing. Supporting infrastructure includes the COMPASS NIL mobile app for college athlete opt-in management, and the EnOne Ventures investment platform. The company acquired The Brandr Group to expand its college licensing reach to approximately 30,000 athletes across 150+ schools. OneTeam represents exclusive group rights for 8 Players Associations (NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, NWSLPA, US Rugby PA, League of Legends and Valorant PAs) and thousands of college athletes, generating over $1 billion in payments to player associations since founding in 2019.
Differentiator
Problem solved
Functional benefit
Brands
- COMPASS NIL: Mobile application for college athletes to opt-in to group licensing agreements and track royalty payments.
- EnOne Ventures
- Find Your Battlefield
Products and services
- Games & Interactive Licensing
Quantifiable outcome
- $1B+ in payments delivered to player associations since 2019
- +5 more outcomes
Companies that use One Team Partners
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
One Team Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Team Partners partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered strategic, core and minor.
- Hard Rock DigitalstrategicHard Rock Bet signed long-term licensing agreement with MLB Players Inc. and OneTeam Partners for MLB player name, image, and likeness integration into sportsbook platform including headshots, profiles, stats, and prop betting markets.
- National Women\'s Soccer League Players Association (NWSLPA)coreNWSLPA joined OneTeam as an equity partner in April 2026, extending their partnership for multiple decades. OneTeam became NWSLPA's exclusive sponsorship partner. NWSLPA revenue grew nearly sevenfold in three years.
- MatchWornShirtminorMatchWornShirt signed multi-year licensing deals with MLS and MLSPA, with OneTeam Partners serving as the commercial agency brokering the MLSPA deal. Clippers memorabilia auction also facilitated.
- Panini AmericastrategicPanini entered multi-year agreement with NWSL and NWSL Players Association, brokered by OneTeam Partners. Partnership produces physical trading cards, digital collectibles, and sticker collections.
- The RealeststrategicThe Realest, a sports collectibles company, received $12M Series A led by EnOne Ventures with participation from MLBPA, NFLPA, WNBPA, USWNTPA, and MLS PA. OneTeam facilitated licensing deals with Unrivaled and WNBPA.
- The Brandr Group (TBG)coreOneTeam acquired The Brandr Group to expand college athlete group licensing. The acquisition added ~30,000 college athletes, over 100 schools, and a dozen new licensees including Panini America, Homage, and Upper Deck.
- Swedish Ice Hockey Players Association (SICO)strategicSICO partnered with OneTeam International as exclusive commercial agent, leading marketing, sales, and licensing efforts. OneTeam International will advise on commercial aspects of collective bargaining.
- RWS GlobalstrategicRWS Global and OneTeam partnered to bring immersive live experiences to sports venues across North America. RWS will create branded entertainment while OneTeam secures athlete IP rights and sponsorships.
- PENN EntertainmentstrategicPENN Entertainment partnered with WNBPA and OneTeam for first sports betting partnerships. ESPN BET and theScore BET designated as first officially licensed sportsbooks of the WNBPA for player NIL.
- Unrivaled BasketballstrategicUnrivaled partnered with WNBPA and OneTeam for group licensing and sponsorship. OneTeam serves as Unrivaled's exclusive licensing agency in trading cards and memorabilia. Partnership launched with The Realest memorabilia deal.
- Rugby League Players Association (RLPA)strategicRLPA partnered with OneTeam International as the first partner in the Southern Hemisphere. OneTeam International serves as RLPA's exclusive commercial agent for marketing, sales, and licensing.
- ShiftwaveminorShiftwave entered multi-year agreement with NFLPA, OneTeam Partners, and Exos for wellness technology partnership. Shiftwave gains access to NFLPA events and player initiatives as officially licensed partner.
- FanDuelstrategicMLB Players Inc., FanDuel, and OneTeam signed a non-exclusive licensing agreement for FanDuel Sportsbook. FanDuel will integrate MLB player IP across platforms and campaigns in the U.S. and Canada starting 2025.
- Japan Professional Baseball Players Association (JPBPA)strategicJPBPA became the first officially announced partner of OneTeam International. Partnership aims to create player-led business and fan engagement opportunities across OneTeam's verticals.
- Major League Baseball Players Association (MLBPA)coreMLBPA co-founded OneTeam Partners as a joint venture, with MLB Players Inc. as the for-profit subsidiary. OneTeam facilitates licensing deals including FanDuel sportsbook agreement and MLBPA trading cards.
- Women\'s National Basketball Players Association (WNBPA)coreWNBPA is a founding joint venture partner of OneTeam. The partnership has driven 300%+ growth in youth jersey business and landmark deals including the most lucrative licensing deal in women's sports history with Panini.
- MLS Players Association (MLSPA)coreMLSPA joined as a founding partner of OneTeam. OneTeam negotiated the Topps Bowman MLS trading card partnership and multi-year renewals.
- U.S. Women\'s National Team Players Association (USWNTPA)coreUSWNTPA is a founding joint venture partner of OneTeam. Notable deals include Visa partnership for World Cup family travel and Google Pixel partnership.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
One Team Partners competitors and assessment
Company assessmentDirect peers
- Wasserman: Wasserman is one of the largest global sports marketing, athlete representation and licensing agencies. Like OneTeam, it negotiates brand deals on behalf of athletes and rights holders at scale, making it the closest comparable in B2B athlete-IP commercialization.
- Creative Artists Agency (CAA): CAA is a premier global talent agency with a large sports division representing top athletes in endorsements, licensing and media. It competes directly with OneTeam's model of monetizing athlete IP through brand deals, particularly for elite individual clients.
- Octagon: Octagon is a global sports marketing agency focused on athlete representation, sponsorship consulting, and licensing. It operates the same B2B intermediary model OneTeam uses, sitting between athletes/rights holders and brands seeking IP access.
- Excel Sports Management: Excel Sports Management is a leading athlete representation and marketing agency specializing in endorsement and licensing deals. It overlaps with OneTeam in monetizing player IP for commercial brands, particularly in golf, baseball and basketball.
- The Montag Group: The Montag Group is a sports and entertainment licensing and marketing firm that represents rights holders and athletes in brand deals. It is one of the most direct comparables to OneTeam's group licensing and brand partnership business model.
Broad incumbents
- Endeavor (IMG / WME): Endeavor owns IMG and WME, which represent athletes, license sports IP, and produce events globally. It is a broad incumbent in the same industry vertical with overlapping capabilities, but operates at much larger scale across talent, events, and content.
Emerging players
- Roc Nation Sports: Roc Nation Sports is a sports division of Roc Nation focused on athlete management, marketing and endorsements. It competes with OneTeam in monetizing athlete IP for top-tier clients, though its scope is narrower and individual-deal focused rather than group licensing.
- Klutch Sports Group: Klutch Sports Group is a fast-growing athlete representation agency founded by Rich Paul, with a roster concentrated in NBA and emerging sports. It competes with OneTeam for top athlete endorsement deals, particularly in basketball.
- Athletes First: Athletes First is an NFL-focused athlete representation and marketing firm. While narrower in sport scope, it competes with OneTeam's NFLPA commercial efforts for player endorsement and licensing opportunities.
Others
- Fanatics: Fanatics is a vertical partner and an anchor LP in EnOne Ventures; it is also OneTeam's largest merchandise licensee. While not a direct competitor in licensing representation, Fanatics is the most consequential channel partner for OneTeam's consumer products business and warrants inclusion as an ecosystem peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
One Team Partners social profiles
Digital presenceOne Team Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Team Partners leadership team
Management profileNumber of profiles
Profiles11 records
One Team Partners subsidiaries and ownership
Company hierarchySubsidiaries4 records
One Team Partners funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Team Partners M&A and investment
M&A and investmentM&A1 record
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Team Partners
What does One Team Partners do?
OneTeam Partners operates a B2B group licensing and sponsorship platform that monetizes the Name, Image, and Likeness (NIL) rights of professional and college athletes on behalf of Player Associations. The company negotiates and manages collective licensing deals, sponsorships, content partnerships, and venture investments across gaming, consumer products, trading cards, sports betting, and media verticals, distributing royalty payments back to athletes and associations.
Is One Team Partners a public or private company?
One Team Partners is a private company. It is classified as venture growth investor backed and is currently operating.
When was One Team Partners founded?
One Team Partners was founded in 2019. It employs 51 to 100 people.
Where is One Team Partners based?
One Team Partners is headquartered in Los Angeles, United States, in the North America region.
How does One Team Partners make money?
Three revenue lines are on record. Licensing Royalties are the primary driver. The others are sponsorship and Marketing and venture Investing (EnOne Ventures).
Who are One Team Partners's main competitors?
Direct peers on record are Wasserman, Creative Artists Agency (CAA), Octagon, Excel Sports Management and The Montag Group. Endeavor (IMG / WME) is listed as a broad incumbent. Emerging players are Roc Nation Sports, Klutch Sports Group and Athletes First. Fanatics is listed as an others.
Does One Team Partners have an API?
No public API is recorded for One Team Partners.
What industry is One Team Partners in?
One Team Partners's product category is Sports Licensing & NIL Rights Management. Its primary akta.pro industry code is MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs), with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 7114 and its SIC code is 3949.