NotifyMD

What NotifyMD does

NotifyMD, operating under legal entity Live, LLC and headquartered in Chesapeake, Virginia with a secondary billing and support office in North Richland Hills, Texas, is a HIPAA-compliant healthcare medical answering service founded in 1994. The company serves U.S.-based healthcare providers ranging from individual physician practices and dental offices to multi-specialty medical groups, ambulatory surgical centers, accountable care organizations, and large enterprise health systems. Its publicly named customers include HCA Healthcare, Northwell Health, Ascension, Dignity Health, Northwestern Medicine, Mount Sinai, and Summit Health, indicating presence in the upper tier of the U.S. provider market alongside a long tail of small and mid-sized practices.

The company's core technology is ECHO, a proprietary call-handling platform designed and built in-house to route inbound patient calls through live virtual receptionists without dependency on third-party software vendors for account-driven enhancements. The product suite is anchored by a 24/7/365 medical answering service staffed by U.S.-based, medically-trained virtual receptionists, with add-on modules including healthcare appointment scheduling (with EHR integration), nurse triage using Schmitt-Thompson protocols, HIPAA-compliant secure messaging, proactive patient outreach, hospital switchboard services, and customized IVR (Automated Solutions). A mobile application (notifyMD App) and a web-based Client Portal extend platform access to providers for messaging, on-demand coordinator activation, reporting, and analytics. The platform integrates with 15+ EHR and clinical communication systems including Epic, Athena Health, NextGen, eClinicalWorks, TigerConnect, Spok, and GE Healthcare.

NotifyMD generates revenue through a subscription model with monthly recurring service fees, usage-based telecom charges ($.024 per call, partial-minute rounding), and flat compliance and technology fees. Services are sold direct via inside and field sales with free trial and demo offers, targeting both SMB practices and enterprise health systems. The company holds HITRUST r2 certification (achieved in 2023 as the first telephone answering service to do so) and SOC 2 Type II certification (achieved in 2016), positioning compliance as a primary competitive lever. Pricing is quote-based and not publicly disclosed.

Name

NotifyMD

Legal name

Live, LLC

Website

https://notifymd.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NotifyMD is a HIPAA-compliant U.S. healthcare medical answering service operating since 1994, serving physician practices through large enterprise health systems via its proprietary ECHO call-handling platform, 24/7 live virtual receptionists, and add-on modules including nurse triage, appointment scheduling, and secure messaging.

Ownership category

akta.pro rank

Product category

Healthcare Medical Answering Services

NAICS

All Other Outpatient Care Centers (621498)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH)

akta.pro secondary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

Keywords

• Medical answering service
• Healthcare communication services
• HIPAA compliant messaging
• Patient outreach services
• After-hours call coverage

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Medical Answering Services Subscription: Monthly subscription service with usage-based overage charges. Customers pay for their selected service plan each month. Additional per-minute charges apply when usage exceeds plan limits. Plans include various service levels aligned with customer needs.
2. Per-Call and Usage Charges: Additional charges for usage beyond plan limits. Telecom Fee charged at $0.024 per call. Usage calculated in whole-minute increments with partial minutes rounded up. Holiday Fee charged on seven major holidays.
3. Fees (Compliance, Technology): Flat fees including Compliance/Regulation Use Fee and Technology Fee to defray costs related to regulatory compliance, security, data storage, technology development, mobile applications, and integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NotifyMD provides HIPAA-compliant 24/7/365 medical answering and patient communication services to healthcare providers, delivered by U.S.-based virtual receptionists trained in medical terminology and practice-specific protocols. Services are powered by a proprietary ECHO call-handling platform and span medical answering, appointment scheduling, Schmitt-Thompson nurse triage, secure messaging, patient outreach, switchboard services, and customized IVR.

Product overview

NotifyMD is a healthcare communication platform built around its proprietary ECHO call-handling platform, providing a unified suite of HIPAA-compliant patient communication services. The core offering is the Medical Answering Service, which serves as the foundation. This integrates with add-on modules including Healthcare Appointment Scheduling (which synchronizes with practice EHR systems), Nurse Triage Services (using Schmitt-Thompson protocols), Secure Messaging (HIPAA-compliant encrypted app), Patient Outreach (proactive engagement and reminders), Switchboard Services (for hospitals), and Automated Solutions (IVR). The notifyMD App serves as the mobile interface for providers, while the Client Portal provides administrative access to reporting and analytics. All services are delivered through U.S.-based virtual receptionists and are supported by HITRUST r2 and SOC 2 Type II certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Answering Service HIPAA-compliant 24/7 live medical answering service staffed by U.S.-based virtual receptionists trained in medical terminology and practice-specific protocols. Handles patient calls, message taking, urgent call routing, and after-hours coverage for physician practices, multi-specialty groups, hospitals, and other healthcare providers.
• Healthcare Appointment Scheduling Appointment scheduling service where virtual receptionists schedule, reschedule, and manage patient appointments in real time, integrated with practice scheduling software and EHR systems (Epic, Athena Health, eClinicalWorks, NextGen, etc.). Targeted at healthcare providers needing overflow and after-hours scheduling support.
• Nurse Triage Services 24/7 registered nurse triage service using Schmitt-Thompson protocols to evaluate patient situations and direct them to appropriate levels of care, supporting physician practices and patients seeking clinical guidance outside normal hours.
• Secure Messaging HIPAA-compliant encrypted messaging for communication between patients, staff, and practitioners with end-to-end encryption and multi-factor authentication, offered as a standalone secure messaging product for healthcare organizations.
• Patient Outreach Proactive patient communication service for appointment reminders, post-discharge instructions, medication reminders, and patient satisfaction surveys, helping healthcare providers improve adherence and reduce no-shows.
• Switchboard Services 24/7 hospital and healthcare facility switchboard services that route calls to appropriate personnel, departments, and emergency services for hospitals and large healthcare organizations.
• Automated Solutions Customized Interactive Voice Response (IVR) system that directs callers to information or routes them to appropriate personnel using practice-specific voice prompts and menu options, enabling self-service or escalation to live assistants.

Quantifiable outcome

• 42% of calls missed in medical practices without proper answering services (TrackableMed study of 7,000 calls across 22 practices in 18 states)
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stericycle Communications Solutions: Parent organization of NotifyMD and provider of broader healthcare communications solutions including appointment reminders, outreach, and secure messaging. Directly comparable as the operating peer for NotifyMD's product set.
• RingCentral: Cloud communications and contact-center provider with healthcare-specific offerings (RingCentral for Healthcare) competing for similar healthcare communication budgets and patient-experience workflows.
• Genesys: Enterprise CX and contact-center vendor with healthcare vertical offerings. Competes indirectly for medical answering-service RFPs at larger health systems.

Direct peers

• MedConnect: Direct competitor providing 24/7 HIPAA-compliant medical answering services, after-hours coverage, and nurse triage to physician practices and specialty groups — the same use cases NotifyMD serves.
• MAP Communications: Direct peer offering specialized medical and dental answering-service plans, message dispatch, and after-hours call handling for healthcare practices — close product overlap with NotifyMD's Medical Answering Service.
• Ambs Call Center: Medical answering-service competitor providing 24/7 call answering, appointment scheduling, and HIPAA-compliant messaging for healthcare providers — comparable to NotifyMD's core offering.
• Patrick Health: Healthcare answering-service peer serving medical practices with after-hours coverage, appointment scheduling, and patient messaging — overlapping core function and customer base with NotifyMD.
• Spok: Clinical-communications platform for hospitals and health systems, including critical test-results management and secure messaging — a NotifyMD integration partner and a comparable healthcare-communications peer.
• Cosmopolitan Medical Communications: Direct medical-answering-service competitor offering 24/7 healthcare call handling, message dispatch, and nurse triage to physician practices — overlapping closely with NotifyMD's core service.
• Voice Link: Medical answering-service provider serving physician offices, dental groups, and specialty practices with after-hours coverage and patient messaging — comparable core offering and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NotifyMD
• Facebookfacebook.com/114934151872374

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotifyMD