Fiesta Franchise Corporation

What Fiesta Franchise Corporation does

Fiesta Franchise Corporation is a privately held Las Vegas-based company founded in 1999 that provides non-standard auto insurance and tax preparation services, operating through a franchise distribution model. The company serves consumers who are underserved or priced out of standard auto insurance markets, as well as individuals seeking tax preparation assistance, with 501 to 1,000 employees supporting its multi-location retail operations.

The business combines two consumer financial services verticals — non-standard auto insurance agency services and tax preparation — delivered through independently operated franchise locations. Non-standard auto insurance (often referred to as non-standard or "high-risk" auto) caters to drivers who cannot obtain coverage from preferred carriers, typically due to driving record, credit, or vehicle type; the franchise agency model allows rapid, capital-light geographic deployment without the company bearing full retail real-estate risk. Tax preparation services provide a complementary seasonal revenue stream to the same retail footprint.

The company's revenue model is anchored in franchise economics: the franchisor derives income from initial franchise fees, ongoing royalties, and technology/brand support, while individual franchise owners generate revenue from insurance commissions and tax preparation service fees. The firm received institutional capital from Gemspring Capital in a 2018 funding round. The website (fiestafranchise.com) currently renders only a security verification page, limiting additional corporate disclosure; detailed pricing, unit economics, and system-wide revenue figures are not publicly available.

Name

Fiesta Franchise Corporation

Website

https://fiestafranchise.com

Company type

Private

Founded year

1999

Headcount range

501–1,000 employees

Short description

Fiesta Franchise Corporation is a Las Vegas-based private company, founded in 1999, that provides non-standard auto insurance and tax preparation services through a franchise retail network serving consumers underserved by standard insurance markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Fiesta Franchise Corporation sells non-standard auto insurance policies aimed at high-risk drivers who cannot obtain coverage in the standard market, and offers tax preparation services to individual consumers. The company distributes these offerings through a franchise model based in Las Vegas, Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Standard Auto Insurance

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Dairyland Insurance: Specialty auto insurer focused on non-standard and motorcycle coverage, including high-risk drivers. Comparable in niche product focus on non-standard and recreational vehicle segments.
• Fred Loya Insurance: Non-standard auto insurance carrier operating primarily through retail storefronts in Hispanic-majority markets. Highly comparable to Fiesta in target demographic, product line, and retail distribution strategy.
• The General Insurance: Direct-to-consumer non-standard auto insurance carrier selling through online and agent channels. Closely comparable to Fiesta in product focus (high-risk drivers) and distribution philosophy of reaching underserved customers.
• Direct Auto Insurance: Non-standard auto insurance carrier (subsidiary of Allstate) selling directly to customers via phone, online, and retail locations. Directly comparable in product line and target demographic.
• Acceptance Insurance: Retail-focused non-standard auto insurance carrier serving similar working-class and credit-constrained customers. Comparable in product mix, target customer, and retail agency model.
• SafeAuto Insurance: Non-standard auto insurance carrier serving minimum-coverage and high-risk drivers, primarily through direct and online channels. Comparable in product positioning for state-minimum and high-risk customers.
• Freeway Insurance: Retail-focused non-standard auto insurance agency with a multi-ethnic customer base and storefront distribution. Directly comparable to Fiesta's likely retail-centric model and Hispanic market concentration.

Broad incumbents

• Confie: Holding company that owns and operates multiple non-standard auto insurance brands (Freeway, Baja, etc.) with a national retail footprint. Comparable as a scaled platform in the same fragmented non-standard auto segment that Fiesta also targets.
• Bristol West Insurance: Non-standard and preferred auto insurance carrier owned by Farmers Insurance (Zurich). Comparable as a non-standard auto writer, though operating at significantly larger scale as part of a national carrier.

Emerging players

• Jackson Hewitt Tax Service: Retail tax preparation franchise network serving lower- and middle-income filers. Comparable to Fiesta's tax preparation business line on customer demographic and retail storefront distribution, though focused solely on tax.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fiestafranchise
• LinkedInlinkedin.com/company/fiesta-insurance-franchise-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiesta Franchise Corporation