WorldTicket
WorldTicket by GO7 operates the W2-365 ticketing platform, enabling airlines to access 150+ BSP markets via Amadeus, Sabre, and Travelport and travel agencies to issue single-ticket interline bookings across 130+ airline partners globally.
- Company typePrivate
- Founded2002
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WorldTicket does
WorldTicket A/S, headquartered in Copenhagen, Denmark, is a private airline ticketing and distribution platform operating under the trade name WorldTicket by GO7. Founded in 2002, the company provides its W2-365 platform to enable travel agencies to book flights and interline connections between partner airlines on a single ticket, while simultaneously serving airlines as a marketing and validating carrier with global GDS distribution. The platform integrates with all three major GDS systems (Amadeus, Sabre, Travelport) and operates marketing codes W1 (345) and W2 (5282), currently serving 130+ airline partners across 150+ BSP markets worldwide.
The company's core product portfolio consists of W2-365 Ticket Stock and W2 BSP Ticketing for cross-market ticket issuance, GDS Sub-Hosting (enabling airlines to access GDSs via WorldTicket as validating carrier), W2 Aggregation for exclusive inventory and region-specific fares, W2 E-Payment (powered by UATP) for payment processing covering 95% of scheduled worldwide airline seats, and Rail & Fly with Deutsche Bahn for multimodal air-rail itineraries across 5,600+ rail stations. Underlying capabilities are built on IATA distribution and interline standards (including IATA MITA membership via FlexFlight), with no disclosed proprietary AI or ML components.
WorldTicket operates a B2B, transaction-based revenue model, monetizing primarily through take rates on tickets issued through the W2-365 plate, recurring GDS sub-hosting fees for airline partners, and transaction-based pricing for aggregation and payment services. Go-to-market is channel-led: airline partners onboard onto W2 as validating carrier, while demand is sourced through major GDS platforms, OTAs such as Expedia Group (added March 2025), and traditional travel agencies including TUI. The company serves a mix of flag carriers, full-service airlines, LCCs, and charter operators across Europe, Asia, Africa, the Middle East, and the Americas, with recent geographic expansion into BSP Brazil and BSP Uruguay in September 2025.
WorldTicket firmographics
Firmographics- Name
- WorldTicket
- Legal name
- WorldTicket A/S
- Website
- https://worldticket.com/
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WorldTicket by GO7 operates the W2-365 ticketing platform, enabling airlines to access 150+ BSP markets via Amadeus, Sabre, and Travelport and travel agencies to issue single-ticket interline bookings across 130+ airline partners globally.
- Ownership category
- akta.pro rank
WorldTicket industry classification
Industry- Product category
- Airline Distribution & Ticketing Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Scheduled Passenger Air Transportation (481111)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ticketing, EMD & Settlement (BSP/ARC Integration) (THALAAAE)
- akta.pro secondary industries
- Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), Global Distribution Systems (GDS) (THABAJAA), Interline, Codeshare & Proration Services (THALAAAG)
Keywords
Where WorldTicket is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
WorldTicket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- BSP Ticketing Services: Revenue generated from ticketing services in BSP (Billing and Settlement Plan) markets worldwide. Airlines pay for access to global distribution networks through W2-365 ticket stock, enabling travel agencies to issue tickets across 150+ BSP markets.
- GDS Sub-Hosting: Charges for providing complete GDS distribution infrastructure where WorldTicket acts as validating carrier for airlines, including marketing code access and ticketing capabilities.
- W2 Aggregation Content: Revenue from exclusive airline content and region-specific fares provided through W2 Aggregation product, offering premium inventory not available in standard GDS searches.
- W2 E-Payment Services: Payment processing fees through UATP partnership for W2 e-Payment transactions, covering ticket payments and other agency transactions with merchant airlines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | BSP Market Access - Global ticketing coverage across 150+ markets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
WorldTicket product offering
Product offeringCore offering
WorldTicket (operating as WorldTicket by GO7) provides B2B airline ticketing and distribution infrastructure through its W2-365 platform. The company acts as a marketing and validating carrier, enabling travel agencies worldwide to issue single-ticket interline bookings across 130+ partner airlines via major GDS systems (Amadeus, Sabre, Travelport). It also offers GDS sub-hosting, BSP market access across 150+ markets, payment processing via UATP, exclusive fare aggregation, and multimodal rail-air ticketing through its Deutsche Bahn partnership.
Product overview
WorldTicket by GO7 is a ticketing platform providing travel agencies with access to global airline distribution through a unified product portfolio. The core offering consists of W2-365 Ticket Stock (for booking and interlining flights across partner airlines), W2 BSP Ticketing (for multi-market ticket issuance), and GDS Subhosting (for airline GDS access). Additional modules include W2 Aggregation (for exclusive fares and content), W2 E-payment Solution (for payment processing via UATP), and Rail & Fly with Deutsche Bahn (for multimodal rail-air travel). The platform operates marketing codes W1 (345) and W2 (5282) as validating carriers, serving over 150 BSP markets with 130+ airline partners.
Differentiator
Problem solved
Functional benefit
Brands
- W2-365: Ticket stock document allowing booking of flights and interline connections between all partner airlines via preferred GDS on a single ticket.
- W1 & W2 Marketing Codes
- W2 GDS Sub-Hosting
- W2 E-payment Solution
- W2 Aggregation
- Rail & Fly with Deutsche Bahn
Products and services
- W2-365 Ticket Stock
- W2 BSP Ticketing
- GDS Sub-Hosting
- W2 Aggregation
- W2 E-Payment Solution
- Rail & Fly with Deutsche Bahn
- W1 & W2 Marketing Codes
Quantifiable outcome
- Access to 150+ BSP markets for global ticketing
- +2 more outcomes
Companies that use WorldTicket
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
WorldTicket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
WorldTicket partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SundaircorePartnership to unlock new sales channels and global distribution opportunities for Sundair through W2 GDS Sub-Hosting solution.
- FlexFlightcoreFlexFlight (W2) joined IATA's MITA (MITA Initiative), enabling seamless interlining for GO7/WorldTicket partners. FlexFlight serves as the operating carrier for WorldTicket's own airline operations.
- Expedia GroupcoreDistribution partnership expanding airline content access through Expedia's online travel agency platforms, enabling travelers to book flights on WorldTicket airline partners.
- UATPcoreUATP global payment network partnership enabling W2 E-Payment solution for travel agencies. Covers 95% of scheduled worldwide airline seats, reducing hidden fees and currency conversion charges for international bookings. Provides advanced reporting tools and faster reconciliation.
- Deutsche BahncorePartnership to integrate Deutsche Bahn's Rail & Fly solution into W2 GDS Aggregation, enabling passengers to seamlessly book rail and air travel on single itineraries. WorldTicket enables airline partners to connect with Deutsche Bahn's network of 5,600+ rail stations across Germany, Austria, and Switzerland.
- IATA (MITTA/MITA)coreIndustry association framework enabling interoperable airline distribution and ticketing standards across the W2 network.
- Amadeus GDScoreMajor GDS platform integration enabling travel agencies worldwide to access WorldTicket airline partner content and W2-365 ticketing.
- Sabre GDScoreGDS platform integration for global distribution of WorldTicket airline partners to travel agencies.
- Travelport GDScoreGDS platform (including Galileo, Worldspan) for travel agency access to WorldTicket distribution network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WorldTicket competitors and assessment
Company assessmentBroad incumbents
- Navitaire (Amadeus): Navitaire, owned by Amadeus, provides passenger service systems (PSS) and ticketing platforms for low-cost and hybrid carriers, overlapping with WorldTicket's airline-side platform capabilities and target customer segment.
- Radixx (Amadeus): Radixx, an Amadeus company, delivers PSS and reservation solutions for smaller and regional airlines, directly competing for the carrier-side technology contracts that WorldTicket's GDS Sub-Hosting product targets.
- Sabre: Sabre is one of the three major GDSs through which WorldTicket's W2-365 inventory is accessed. It offers airline distribution, PSS, and NDC capabilities that overlap with WorldTicket's sub-hosting and aggregation services.
- Travelport: Travelport (including Galileo and Worldspan) is the third major GDS that distributes WorldTicket's W2-365 ticketing. It competes more broadly across corporate travel, NDC, and aggregator services relevant to sub-hosted airline distribution.
- Amadeus: Amadeus is a global GDS and travel technology incumbent whose distribution rails WorldTicket depends on. It overlaps in airline distribution, PSS, and interline settlement but operates at vastly broader scale across multiple travel verticals.
- Accelya (formerly Farelogix): Accelya, which acquired Farelogix, provides airline NDC distribution, pricing, and settlement technology. It represents both a potential partner and competitor as the industry transitions away from traditional GDS models underpinning WorldTicket's BSP ticketing.
- IBS Software: IBS Software provides airline PSS, crew, cargo, and passenger servicing platforms to global carriers, making it a broader incumbent peer for airline distribution and ticketing technology compared with WorldTicket's narrower sub-hosting focus.
Emerging players
- Datalex: Datalex offers airline e-commerce and merchandising platforms including NDC-ready distribution. It overlaps with WorldTicket in helping airlines monetize indirect channels, though focused more on direct retail than BSP sub-hosting.
- Flyr: Flyr provides a cloud-native airline retailing platform with NDC-ready offer, order, and servicing capabilities. As an emerging player it overlaps with parts of WorldTicket's airline technology stack but focuses on next-generation retail rather than validating-carrier services.
Direct peers
- Hahn Air: Hahn Air is the closest direct peer, offering GDS sub-hosting, BSP ticketing, and interline settlement for airlines globally. Like WorldTicket, it operates as a marketing and validating carrier enabling smaller airlines to access travel-agency distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WorldTicket social profiles
Digital presenceWorldTicket compliance and trust
Trust signalCompliance1 record
WorldTicket financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorldTicket leadership team
Management profileNumber of profiles
WorldTicket funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorldTicket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorldTicket
What does WorldTicket do?
WorldTicket (operating as WorldTicket by GO7) provides B2B airline ticketing and distribution infrastructure through its W2-365 platform. The company acts as a marketing and validating carrier, enabling travel agencies worldwide to issue single-ticket interline bookings across 130+ partner airlines via major GDS systems (Amadeus, Sabre, Travelport). It also offers GDS sub-hosting, BSP market access across 150+ markets, payment processing via UATP, exclusive fare aggregation, and multimodal rail-air ticketing through its Deutsche Bahn partnership.
Is WorldTicket a public or private company?
WorldTicket is a private company. It is classified as unknown and is currently operating.
When was WorldTicket founded?
WorldTicket was founded in 2002. It employs 101 to 250 people.
Where is WorldTicket based?
WorldTicket is headquartered in Copenhagen, Denmark, in the Europe region.
How does WorldTicket make money?
Four revenue lines are on record. BSP Ticketing Services are the primary driver. The others are GDS Sub-Hosting, W2 Aggregation Content and W2 E-Payment Services.
Who are WorldTicket's main competitors?
Broad incumbents on record are Navitaire (Amadeus), Radixx (Amadeus), Sabre, Travelport, Amadeus, Accelya (formerly Farelogix) and IBS Software. Emerging players are Datalex and Flyr. Hahn Air is listed as a direct peer.
Does WorldTicket have an API?
No public API is recorded for WorldTicket.
What industry is WorldTicket in?
WorldTicket's product category is Airline Distribution & Ticketing Software. Its primary akta.pro industry code is THALAAAE, Ticketing, EMD & Settlement (BSP/ARC Integration), with a secondary code of BPAMAIAO, Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs). Its NAICS code is 5615 and its SIC code is 4731.