MagicalButter.com
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MagicalButter.com does
MagicalButter.com (legally Magical Brands) is a Seattle-headquartered, privately held consumer products company founded in 2012 that designs, manufactures, and sells countertop appliances for at-home botanical infusion and confectionery production. Its two core hardware products are the MB2e Botanical Extractor, a stainless steel appliance priced at $189 that automates the infusion of butter, oils, tinctures, and lotions in cycles producing 2-5 cups, and the Magical Gummy Maker priced at $159.95 that uses precise temperature control and automatic stirring to produce gummies. Supporting the hardware is a broad accessory and consumable catalog that includes a DecarBox decarboxylation device, a Filter Press, filter bags, butter and gummy molds, spatulas, mason jars, smell-proof storage bags, sunflower lecithin, and nine flavors of gummy mixes, plus a Dosage Calculator web tool.
The business model is a direct-to-consumer e-commerce operation at magicalbutter.com with optional retail and distributor channels, supported by content marketing (an extensive recipe blog with categories such as Decarboxylation, Gummies & Edibles, and Mushroom Recipes), an active social presence on Facebook, Instagram, Twitter, and YouTube, and affiliate programs via Rakuten and Uppromote. Pricing is single-tier hardware with bundle kits (The Starter at $247.46, The Pro Chef at $390.29, The Yummy Gummy Premium Bundle at $179.00) built through a configure-your-own kit tool that discounts up to 20%, and a Klarna Pay-in-4 financing option to reduce purchase friction. No marketplace listings, enterprise contracts, or subscription revenue are referenced.
The company claims 1M+ machines sold cumulatively across 500,000+ active home users with a stated 4.8 out of 5-star average rating. Headcount is reported at 11-50 employees, the company is founder-owned and bootstrapped beyond two early rounds in 2014 and 2015, and no revenue, M&A, or external investor activity has been publicly disclosed.
MagicalButter.com firmographics
Firmographics- Name
- MagicalButter.com
- Legal name
- Magical Brands
- Website
- https://MagicalButter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MagicalButter.com industry classification
Industry- Product category
- Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Kitchen Countertop Appliances Retail (CRACADAA)
- akta.pro secondary industries
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where MagicalButter.com is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MagicalButter.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Primary revenue from selling extraction machines (MB2e, Gummy Maker), accessories, tools, ingredients, and bundled kits directly to consumers through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MB2e Botanical Extractor - Primary infusion machine |
| One time/ perpetual license | Pay-as-you-go | Magical Gummy Maker - Gummy making appliance |
| Unit Pricing | Pay-as-you-go | Gummy Mixes - Flavor powders for gummy making |
| Unit Pricing | Pay-as-you-go | Bundles - Curated kits with automatic discounts |
| Other | Pay-as-you-go | Klarna Pay in 4 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MagicalButter.com product offering
Product offeringCore offering
MagicalButter.com designs, manufactures, and sells countertop kitchen appliances — primarily the MB2e Botanical Extractor and the Magical Gummy Maker — that automate the home infusion of botanical ingredients into butter, oils, tinctures, lotions, and gummies. The company complements these machines with a full ecosystem of standalone accessories (DecarBox, Filter Press, molds, spatulas, storage), culinary ingredients (sunflower lecithin, gummy mixes), curated bundles, and educational content/recipes, sold primarily direct-to-consumer through magicalbutter.com.
Product overview
MagicalButter.com (Magical Brands) offers a two-machine ecosystem for botanical infusions and gummy making. The core products are the MB2e Botanical Extractor ($189.00) for making infused butter, oils, tinctures, and lotions, and the Magical Gummy Maker ($159.95) for producing smooth gummies with built-in heating and automatic stirring. These machines are supported by a comprehensive accessory portfolio including the Decarb Thermometer Combo Pack, Magical Filter Press, Filter Bags, Magical 21UP Butter Mold, Spatulas, LoveGlove, Measuring Cups, Smell Proof Bags, Mason Jars, and Power Cord Replacement. The product line includes culinary ingredients (Sunflower Lecithin Powder) and nine Gummy Mix flavors (Cherry, Blue Raspberry, Mango, Watermelon, Lime, Orange, Peach, Sour Apple, and Sugar-Free variants). The company also offers bundled kits at various price points including The Starter ($247.46), The Enthusiast, The Pro Chef ($390.29), Decarb Bundle, Magical Bakers Bundle, Magical Sweets Bundle, Filter Press Bundles, Magical Love Bundle, Sweet Maker's Suite, Easy Mode Bundle, The YUMMY GUMMY Premium Bundle ($179.00), Delicious DIY Gummy Kit, Candy Crafter's Set, Gummy Magic Kit, Press Perfection Collection, Filter Press Set, and The Everything Extractor Set. Additional services include a Dosage Calculator tool and extensive Recipe Blog with educational guides covering decarboxylation, various infusion methods, and culinary applications. The company markets as having sold over 1 million machines with a 4.8-star average rating.
Differentiator
Problem solved
Functional benefit
Products and services
- MB2e Botanical Extractor Countertop stainless steel appliance that automates home infusion of butter, oils, tinctures, and lotions. Features ScentLock lid, digital thermostat, immersion blender, self-cleaning cycle, and processes 2–5 cups per cycle (oils in 1 hour, butter in 2 hours, tinctures in 4 hours). Listed at $189.00 (was $224.95).
- Magical Gummy Maker Countertop appliance with precise temperature control, built-in heating, and automatic stirring that produces smooth, mess-free gummies at home in roughly 30 minutes.
- Decarb Thermometer Combo Pack Combination pack that bundles the DecarBox decarboxylation device and a thermometer for precise temperature monitoring during pre-processing of botanical materials before infusion.
- Magical Filter Press Mechanical filtering device for straining botanical infusions and removing plant material to produce cleaner finished products.
- Sunflower Lecithin Powder Sunflower-derived lecithin powder ingredient used by home infusers to improve emulsification and bioavailability in botanical infusions.
- Gummy Mixes Premium gelatin powder mixes for use with the Magical Gummy Maker, available in Cherry, Blue Raspberry, Mango, Watermelon, Lime, Orange, Peach, Sour Apple, and Sugar-Free variants; sold individually ($14.95–$19.99), in 2-packs, and 4-packs.
- The Starter Bundle Entry-level bundle including the MB2e Machine, DecarBox, Thermometer, LoveGlove, and Cookbook, with optional add-ons including Sunflower Lecithin, Gummy Mixes, Molds, Filter Press, Mason Jar, and Measuring Cups. Priced at $247.46.
- The Pro Chef Bundle Professional-grade bundle including Filter Press, 3 Spatulas, Measuring Cups, Butter Mold, Gummy Molds 2mL, and 2 Gummy Mixes; priced at $390.29.
- The Yummy Gummy – Premium Bundle Premium gummy-making bundle including the Magical Gummy Maker, Premium Cherry Gummy Mix, Premium Blue Raspberry Gummy Mix, Gummy Molds 10mL, 21UP Gummy Molds 8mL, and Owner's Manual; priced at $179.00.
- Dosage Calculator Free online calculator tool that helps users determine appropriate dosage for homemade infused edibles, providing guidance on safe and effective usage.
Quantifiable outcome
- Oils ready in 1 hour, butter in 2 hours, tinctures in 4 hours
- +3 more outcomes
Companies that use MagicalButter.com
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
MagicalButter.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
MagicalButter.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
MagicalButter.com competitors and assessment
Company assessmentDirect peers
- LEVO: LEVO sells countertop botanical infusion machines (oil/butter/herb infusers) direct-to-consumer, competing head-to-head with MagicalButter's MB2e in the home infusion appliance category.
- Ardent Cannabis: Ardent makes the Nova and FX decarboxylation/infusion devices for home cannabis preparation, addressing the same decarb-and-infuse workflow that MagicalButter's MB2e and DecarBox target.
- ExtractCraft: ExtractCraft produces the Source Turbo and Etank home botanical extractors, providing a near-direct appliance alternative to MagicalButter's MB2e in the at-home extraction niche.
Emerging players
- Decarboxylator by New-Vape: New-Vape offers decarboxylation devices (e.g., the decarboxylator) and vaporizer accessories that overlap with MagicalButter's DecarBox/Decarb Bundle for pre-infusion preparation.
Broad incumbents
- Instant Pot: Instant Pot is a dominant multi-function kitchen countertop appliance brand; its broader scale and retail reach make it an adjacent incumbent in the kitchen small-appliance category where MagicalButter competes.
- Anova Culinary: Anova pioneered the consumer sous vide category as a connected countertop specialty appliance, sharing MagicalButter's playbook of premium niche kitchen hardware sold through DTC plus community content.
- Breville: Breville is a large premium small-appliance manufacturer with broad retail distribution; it represents the kind of scaled incumbent that could enter MagicalButter's specialty infusion niche with superior distribution.
- Vitamix: Vitamix is a high-end countertop blending brand with strong direct and retail presence; it competes for the same premium-kitchen-appliance shelf space and consumer wallet share.
Others
- High There / Leafly (content platforms): Leafly is a major cannabis discovery and education platform that overlaps with MagicalButter's recipe/content/community flywheel in the cannabis-adjacent consumer audience.
- Klarna: Klarna is the BNPL payment provider integrated into MagicalButter's checkout; relevant as a partner/ecosystem dependency that influences conversion economics for higher-ticket hardware SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MagicalButter.com social profiles
Digital presenceMagicalButter.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicalButter.com leadership team
Management profileNumber of profiles
Profiles1 record
MagicalButter.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicalButter.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicalButter.com
What does MagicalButter.com do?
MagicalButter.com designs, manufactures, and sells countertop kitchen appliances — primarily the MB2e Botanical Extractor and the Magical Gummy Maker — that automate the home infusion of botanical ingredients into butter, oils, tinctures, lotions, and gummies. The company complements these machines with a full ecosystem of standalone accessories (DecarBox, Filter Press, molds, spatulas, storage), culinary ingredients (sunflower lecithin, gummy mixes), curated bundles, and educational content/recipes, sold primarily direct-to-consumer through magicalbutter.com.
Is MagicalButter.com a public or private company?
MagicalButter.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagicalButter.com founded?
MagicalButter.com was founded in 2012. It employs 11 to 50 people.
Where is MagicalButter.com based?
MagicalButter.com is headquartered in Seattle, United States, in the North America region.
How does MagicalButter.com make money?
One revenue line is on record: hardware Sales.
Who are MagicalButter.com's main competitors?
Direct peers on record are LEVO, Ardent Cannabis and ExtractCraft. Decarboxylator by New-Vape is listed as an emerging player. Broad incumbents are Instant Pot, Anova Culinary, Breville and Vitamix. Others are High There / Leafly (content platforms) and Klarna.
Does MagicalButter.com have an API?
No public API is recorded for MagicalButter.com.
What industry is MagicalButter.com in?
MagicalButter.com's product category is Kitchen Appliances. Its primary akta.pro industry code is CRACADAA, Kitchen Countertop Appliances Retail, with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 335210 and its SIC code is 3634.