What Shed Media does

Shed Media is a private, US-based unscripted television production studio that operates as a wholly-owned division of Warner Bros. Unscripted & Alternative Television within Warner Bros. Discovery. Founded in 1998, the company is headquartered in Burbank, California (3000 W. Alameda Ave Suite H250) and employs 51-100 people. Shed Media produces reality, documentary, factual, competition, and true crime programming that it licenses to broadcast networks, cable channels, and streaming platforms.

The company's active catalog spans multiple long-running franchises: The Real Housewives of New York City (15 seasons on Bravo), The Real Housewives of Salt Lake City (5+ seasons, the tenth Housewives franchise installment), The Real Housewives Ultimate Girls Trip (Peacock), Paris In Love (Peacock), Who Do You Think You Are? (NBC, 8 seasons), Fast Foodies (truTV), and Bravo's Love Hotel (Bravo, 2025). Past productions include Basketball Wives (VH1, 13 seasons), Supernanny (Lifetime reboot), Glam Masters (Lifetime), 911 Crisis Center (Oxygen), Criminal Confessions, License to Kill, and documentary series spanning Mexico City, Dearborn, and Liberty City. Core production technology is standard unscripted television production methods — no proprietary technology platform, AI system, or software product is disclosed.

Shed Media generates revenue primarily through content licensing fees paid by network and streaming buyers (revenue model: licensing_royalties). Its GTM motion is sales-led, with deals negotiated directly with programming executives at enterprises including Bravo, NBC, Peacock, Oxygen, E!, truTV, TLC, Lifetime, TNT, VH1, Starz, and Facebook Watch. Pricing is not publicly disclosed. The customer base is enterprise-only (broadcast, cable, streaming platforms); there is no direct-to-consumer offering. Shed's competitive position rests on its extensive format library, Emmy-winning brand, tenured production leadership, and structural distribution advantage as part of the Warner Bros. Television Group.

Name

Shed Media

Legal name

Shed Media

Website

https://shedmedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Shed Media is a Burbank-based, Warner Bros.-owned unscripted television production studio producing reality, documentary, and competition programming licensed to major US broadcast, cable, and streaming networks.

Ownership category

akta.pro rank

Product category

Unscripted Television Production

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Unscripted television production
• Reality series licensing
• Docuseries production
• Celebrity documentary formats
• Alternative television content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Content Licensing to Networks: Shed Media produces unscripted television series and licenses them to broadcast networks, cable channels, and streaming platforms. Revenue is generated through content sales, production fees, and format licensing for series such as The Real Housewives franchises, Who Do You Think You Are?, Paris In Love, and other reality and documentary programming.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shed Media develops and produces unscripted television programming — including reality series, celebrity docuseries, competition shows, true crime documentaries, and social experiment formats — and licenses those series to US broadcast networks, cable channels, and streaming platforms. The studio operates as a portfolio of individually branded shows (for example, The Real Housewives franchises, Who Do You Think You Are?, Paris In Love, Fast Foodies, and Long Lost Family) rather than as a single unified product. Revenue is generated through negotiated content rights and production fee agreements with each distribution partner.

Product overview

Shed Media is a division of Warner Bros. Unscripted Television that produces unscripted and alternative television content. The company operates as a portfolio of Emmy-winning television series rather than a unified software product or platform. Its current slate includes reality franchises such as The Real Housewives of New York City (15 seasons), The Real Housewives of Salt Lake City (5 seasons), and The Real Housewives Ultimate Girls Trip; celebrity-focused series including Paris In Love (2 seasons), Who Do You Think You Are? (8 seasons), and The Bradshaw Bunch; competition and lifestyle shows like Fast Foodies, Bravo's Love Hotel, AEW: All Access, and Sold on SLC; and docuseries such as 101 Places To Party Before You Die, 911 Crisis Center, and Criminal Confessions. The company also produced numerous past shows spanning genres from dating (First Dates), game shows (Genius Junior, Child Genius), true crime (License To Kill, Murder For Hire), and documentary formats (All American Muslim, Mexican Dynasties, Warriors Of Liberty City). Distribution spans across major broadcast and cable networks including NBC, Bravo, Peacock, Oxygen, TruTV, E!, TLC, Starz, and streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• The Real Housewives of New York City Reality television series following the personal and professional lives of women living in Manhattan, many of whom have been friends for decades. Currently in its 15th season on Bravo.
• The Real Housewives of Salt Lake City Reality series following a group of friends with deep-rooted history in Salt Lake City who support one another through life challenges. The tenth franchise under the Real Housewives umbrella, currently in its 5th season on Bravo.
• The Real Housewives Ultimate Girls Trip Reality series featuring iconic Real Housewives franchise members from across the country united on a luxurious getaway. Licensed to Peacock.
• Paris In Love Reality series following Paris Hilton, her fiancé Carter Reum, and their closest friends and family as they plan their wedding and navigate motherhood. Currently in its 2nd season on Peacock.
• Bravo's Love Hotel New reality dating series bringing together Real Housewives franchise fan favorites for a luxurious getaway at the Grand Velas Boutique Hotel in Los Cabos, Mexico, in search of true love. Hosted by Joel Kim Booster and licensed to Bravo.
• AEW: All Access Reality series following All Elite Wrestling personalities behind the scenes as they navigate the upstart wrestling company's growth.
• Fast Foodies Culinary competition series where chefs Kristen Kish, Jeremy Ford, and Justin Sutherland compete to recreate and reimagine celebrity guests' favorite fast food dishes. Licensed to truTV as its #1 new series.
• Who Do You Think You Are? Celebrity genealogy documentary series where stars embark on personal journeys to discover their family histories. Emmy Award-winning series currently in its 8th season on NBC.
• Sold on SLC Reality series set in Salt Lake City's LDS community following a female-owned real estate brokerage and the agents navigating complicated relationships and professional rivalries. Licensed to Bravo.
• 100 Humans Social experiment series where 100 people from diverse backgrounds participate in playful experiments exploring age, sex, happiness, and other aspects of being human.
• 911 Crisis Center Documentary series following one of the largest 911 call centers in the nation and the men and women who work there. Described as Oxygen's #1 new series.
• Basketball Wives Reality series following women who are significant others of basketball superstars as they juggle business building and personal challenges. Ran 13 seasons on VH1 — one of Shed Media's longest-running productions.
• Long Lost Family Series featuring emotional stories of people yearning to be reunited with birth parents or biological families. Currently in its 6th season on TLC.
• Supernanny Parenting advice series featuring Jo Frost helping stressed-out parents tackle behavioral challenges with real-life solutions. A reboot of the iconic format for Lifetime.
• The Bradshaw Bunch Comedy-reality series following legendary quarterback Terry Bradshaw and his family navigating their lives. Described as E!'s #1 unscripted series.
• Criminal Confessions True crime series examining psychological dynamics inside police interrogation rooms. Licensed to Oxygen.
• License To Kill True crime series in which Dr. Terry Dubrow investigates what turns good doctors bad. Licensed to Oxygen.
• Warriors Of Liberty City Documentary series following the colorful characters of Liberty City through the lens of football, with youth football programs producing NFL players under mentor Luther Campbell. Licensed to Starz.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Warner Bros. Television GroupflagshipStrategic or Co-development PartnerShed Media is a division of Warner Bros. Unscripted Television under the leadership of Channing Dungey. As part of the Warner Bros. family, Shed Media has access to production resources, distribution channels, and corporate support through one of the largest media companies in the world.
• BravoflagshipChannel Partner/ Reseller/ DistributorPrimary distribution partner for multiple Real Housewives franchise productions including The Real Housewives of New York City (15 seasons), The Real Housewives of Salt Lake City (5+ seasons), Sold on SLC, and Bravo's Love Hotel.
• NBCcoreChannel Partner/ Reseller/ DistributorBroadcast partner for Who Do You Think You Are? (8 seasons), an Emmy-winning celebrity genealogy documentary series.
• PeacockcoreChannel Partner/ Reseller/ DistributorStreaming partner for Paris In Love (2 seasons following Paris Hilton) and The Real Housewives Ultimate Girls Trip.
• OxygencoreChannel Partner/ Reseller/ DistributorPartner for true crime series including 911 Crisis Center (described as Oxygen's #1 new series), Criminal Confessions, Murder for Hire, and License to Kill.
• E!coreChannel Partner/ Reseller/ DistributorPartner for The Bradshaw Bunch (E!'s #1 unscripted series), Eric & Jessie, and Legally Mathis.
• truTVcoreChannel Partner/ Reseller/ DistributorPartner for Fast Foodies (#1 new series for truTV) and 101 Places to Party Before You Die.
• TLCcoreChannel Partner/ Reseller/ DistributorLong-standing partner for Long Lost Family (6 seasons) and All American Muslim.
• LifetimecoreChannel Partner/ Reseller/ DistributorPartner for the reboot of iconic parenting series Supernanny, Child Genius competition show, and Glam Masters.
• VH1coreChannel Partner/ Reseller/ DistributorPartner for Basketball Wives (13 seasons - one of the longest-running productions) and Hollywood Exes (3 seasons).
• TNTminorChannel Partner/ Reseller/ DistributorPartner for Rhodes to the Top, a docuseries following Cody and Brandi Rhodes of All Elite Wrestling.
• StarzminorChannel Partner/ Reseller/ DistributorPartner for Warriors of Liberty City documentary series about youth football in Liberty City.
• Facebook WatchminorChannel Partner/ Reseller/ DistributorPartner for Huda Boss, a series following makeup mogul Huda Kattan and her Huda Beauty empire in Dubai.
• Ricochet (UK)minorStrategic or Co-development PartnerShed Media's UK sister company. Dan Peirson spent seven years at Ricochet before joining Shed Media U.S.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bunim/Murray Productions: Independent unscripted producer behind The Real World, Project Runway and The Challenge; peer in size, genre mix and buyer relationships with cable networks and streamers.
• Magical Elves: Independent unscripted studio producing competition and doc-series (Top Chef, Nailed It); comparable mid-sized U.S. reality producer selling into the same networks.
• Endemol Shine North America: U.S. arm of Endemol Shine (Banijay-owned); produces Big Brother, MasterChef, and comparable reality/competition series for the same broadcast and cable buyers Shed Media supplies.
• All3Media America: U.S. production arm of All3Media producing shows like Undercover Boss and Worst Cooks in America; direct peer competing for unscripted commissions across U.S. cable.
• 51 Minds Entertainment: Producers of The Real Housewives of Orange County and Vanderpump Rules; closest peer as the lead Housewives producer on Bravo, directly adjacent to Shed's Housewives portfolio.
• Evolution Media: Long-running Bravo unscripted producer (Real Housewives of Beverly Hills); peer producer of Housewives-adjacent and other Bravo reality slates and Lisa Lettunich's former employer.
• Telepictures (Warner Bros. Unscripted Television): Sibling WBD unscripted label producing The Ellen DeGeneres Show, Extra, TMZ; most direct intra-corporate peer operating within the same Warner Bros. Unscripted Television division.

Broad incumbents

• Banijay: Largest global independent content producer; comparable as a portfolio unscripted/reality production group operating across multiple franchises, comparable in scale to Shed Media's division status within WBD.
• Fremantle: Global unscripted and scripted producer behind formats like Idol, Got Talent, and The X Factor; directly comparable as a large format-driven production company competing for the same network commissions.
• ITV Studios (ITV Entertainment): U.S. unscripted arm of ITV Studios producing Hell's Kitchen, Queer Eye, Love Island USA, etc.; highly comparable large unscripted production business pitching the same network slates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shed Media