What Peacock TV does

Peacock TV is the direct-to-consumer streaming service of NBCUniversal, a wholly-owned subsidiary of Comcast (NASDAQ: CMCSA), launched in July 2020 and headquartered in New York. The platform operates three subscription tiers — Select ($7.99/month), Premium ($10.99/month), and Premium Plus ($16.99/month ad-free with downloads) — plus a discounted student plan at $5.99/month and bundles including the Apple TV+ bundle starting at $14.99/month. Peacock's content proposition combines NBC broadcast shows, Bravo reality franchises (Love Island USA, Real Housewives), Universal Pictures films, Telemundo Spanish-language programming, Peacock Originals (Ted, The Traitors, All Her Fault), and exclusive live sports rights including NFL, Premier League, WWE, and the FIFA World Cup 2026 Spanish-language coverage.

The technology stack centers on a streaming video platform supporting live sports at scale, with recent innovations including Dolby Vision HDR and Dolby Atmos with Dolby AC-4 codec for World Cup 2026 (a streaming first), vertical video playback for mobile, a TikTok-style scrollable feed, Multiview for simultaneous game watching, and Vision de Campo for field-level sports viewing. Distribution spans iOS/Android mobile apps, smart TV platforms (Samsung, LG, Roku, Fire TV, Apple TV, Android TV), game consoles (PlayStation, Xbox), web, and Xfinity/Comcast cable bundles. Peacock is exclusively available to U.S. residents.

Revenue is generated through two streams: subscription fees across the three tiers (with annual plans offering ~17% savings) and advertising (now including in-game ad placements via an EA Advertising partnership). The platform targets general consumer streamers, reality TV enthusiasts, and sports fans as primary segments, addressing subscription fatigue by aggregating live sports, originals, and library content under one brand. Peacock was reported to be approaching profitability as of Q2 2026 per Seeking Alpha, per input data.

Name

Peacock TV

Legal name

Peacock TV LLC

Website

https://peacocktv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Peacock TV is NBCUniversal's U.S.-only direct-to-consumer streaming service offering three subscription tiers ($7.99–$16.99/month) with NBC/Bravo content, exclusive live sports (NFL, Premier League, FIFA World Cup 2026), and originals like Love Island USA and Ted.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio and Television Broadcasting Stations (5161)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

General Entertainment Cable Networks (MPABAFAA)

Keywords

• Video streaming service
• Live sports streaming
• On-demand entertainment
• Subscription streaming platform
• Original content streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue: Peacock generates primary revenue through three subscription tiers: Select ($7.99/month with limited content), Premium ($10.99/month including live sports, events, and premium originals), and Premium Plus ($16.99/month ad-free with downloads). The platform also offers annual plans at discounted rates ($79.99/year Select, $109.99/year Premium, $169.99/year Premium Plus) and student discounts at $5.99/month.
2. Advertising: Peacock operates as an advertising-supported streaming service with targeted ad placements. The platform was integrated into EA Advertising's in-game advertising platform, enabling brand partners to place dynamic advertisements within EA games.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Peacock TV is a direct-to-consumer over-the-top streaming platform operated by NBCUniversal (Comcast) that aggregates live sports, Peacock Originals, NBC and Bravo network programming, Universal Pictures films, Telemundo Spanish-language content, and 24/7 channels. It offers three subscription tiers (Select, Premium, Premium Plus) with a freemium ad-supported model and bundles such as Apple TV+.

Product overview

Peacock TV is a streaming platform operated by NBCUniversal (Comcast) offering three subscription tiers: Peacock Select (with ads, TV-only), Peacock Premium ($10.99/month with ads, includes sports/movies/originals), and Peacock Premium Plus ($16.99/month ad-free with downloads and local NBC channel access). The platform aggregates NBC and Bravo content, live sports (Premier League, WWE, MLB, WNBA, NBA, World Cup), Peacock Originals (Love Island, Ted, The Traitors, All Her Fault), Spanish-language content via Telemundo Hub, news, and kids programming. Additional offerings include an Apple TV bundle, gift cards, student discounts, and 24/7 Peacock Channels. The platform supports streaming across TVs, computers, mobile devices, and game consoles.

Differentiator

Problem solved

Functional benefit

Products and services

• Peacock Select
• Peacock Premium
• Peacock Premium Plus

Quantifiable outcome

• Love Island USA Season 8 achieved 824 million minutes streamed, breaking Peacock viewership records
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FandangominorStrategic or Co-development Partner · 22 June 2026Peacock/NBCUniversal partnered with Fandango to present Love Island USA Casa Amor episode as a one-night theatrical screening across 28 U.S. theaters. The partnership leveraged Fandango's ticketing relationships spanning the majority of U.S. theaters for rapid deployment within the show's accelerated production timeline.
• EA AdvertisingminorGTM or Marketing Partner · 15 June 2026Peacock partnered with EA Advertising as a brand integration partner for in-game advertising placements within EA's portfolio of games. Peacock's brand is featured in dynamic, real-time ad placements across EA Sports titles, Madden NFL, EA Sports FC, and Battlefield 6, enabling targeted advertising to EA's 120+ million monthly players.
• Dolby LaboratoriescoreTechnology or Integration · 5 June 2026Peacock partnered with Dolby Laboratories to stream Telemundo's live FIFA World Cup 2026 Spanish-language coverage in Dolby Vision HDR and Dolby Atmos with Dolby AC-4 codec. The collaboration involved over a year of joint engineering to deploy the first commercial use of Dolby AC-4 by a video streamer, delivering enhanced picture quality and immersive sound.
• Poppi (PepsiCo)minorGTM or Marketing Partner · 4 June 2026ITV Studios' Studio 55 arranged a transatlantic partnership between Love Island franchise and PepsiCo-owned soda brand Poppi. Poppi integrates products into Love Island USA villa experiences and fan activations, including limited-edition flavors and nationwide retail displays.
• ReelShortminorChannel Partner/ Reseller/ Distributor · 11 May 2026Peacock entered a short-term licensing agreement to bring 10 micro dramas from ReelShort to its mobile app. The deal allows NBCUniversal to test the vertical video format and understand viewer behavior differences across short-form content types.
• Bravo (NBCUniversal)coreStrategic or Co-development Partner · 11 May 2026Peacock announced launching two unscripted Bravo microdramas as short-form content formatted for mobile viewing. 'Salon Confessionals With Madison LeCroy' and 'Campus Confidential: Miami' feature approximately 60 episodes lasting 60-90 seconds each, shot in vertical video format and produced by Haymaker East.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Netflix: Largest global subscription streaming service offering original programming, licensed content, and increasingly live events. Directly competes with Peacock for U.S. household subscription dollars and original content viewership.
• Disney+: Major subscription streaming service from The Walt Disney Company offering Disney, Pixar, Marvel, Star Wars, and National Geographic content plus Hulu integration. Directly competes with Peacock for premium streaming subscribers and family-oriented entertainment.
• Max (formerly HBO Max): Warner Bros. Discovery's flagship streaming service offering HBO originals, Warner Bros. films, and live sports (via Bleacher Report add-on). Directly competes with Peacock in premium scripted originals and entertainment content.
• Hulu: Disney-owned general entertainment streaming service with on-demand content, original programming, and live TV bundle options. Closely comparable to Peacock in content mix (entertainment, news, live sports via bundle).
• Paramount+: Paramount Global's subscription streaming service offering CBS, MTV, Nickelodeon, Showtime, and live NFL/CBS Sports content. Directly competes with Peacock in U.S. market for general entertainment and live sports streaming subscribers.
• Apple TV+: Apple's premium subscription streaming service with original programming (Severance, Ted Lasso, Slow Horses). Both a direct competitor for original content viewers and a bundle partner via the Apple TV and Peacock bundle at $14.99/mo.

Broad incumbents

• Amazon Prime Video: Streaming service bundled within Amazon Prime membership offering originals, licensed content, and live sports (NFL Thursday Night Football, NBA). A much larger incumbent competing for the same U.S. streaming subscriber base with broader commerce ecosystem.
• YouTube TV: Google's live TV streaming bundle offering 100+ channels including sports, news, and entertainment. Competes with Peacock for cord-cutters seeking live programming, particularly for sports content like NFL Sunday Ticket.

Emerging players

• ESPN+: Disney's sports-focused streaming service offering UFC, NHL, college sports, and ESPN originals. Overlaps with Peacock's sports content portfolio but focuses exclusively on sports rather than general entertainment.
• FuboTV: Sports-first live TV streaming service offering bundle of sports, news, and entertainment channels. Directly comparable to Peacock's sports streaming value proposition but smaller scale and narrower content focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock TV