Gillette India

What Gillette India does

Gillette India Limited is the Indian operating subsidiary of Procter & Gamble, publicly listed on BSE/NSE under the ticker GILLETTE and headquartered in Mumbai. The company manufactures and markets a comprehensive men's grooming portfolio spanning value (Guard, Presto), mid-range (MACH3, SkinGuard Sensitive), and premium (Fusion5, GilletteLabs with FlexDisc technology) razor platforms, plus the Braun-engineered Styler 3-in-1 trimmer/shaver/edger and consumable accessories such as blade refills, shaving gels, creams, and aftershaves. Approximately 85% of products are manufactured domestically in India, supporting a multi-channel distribution model that combines modern trade, general trade, e-commerce, and the Gillette Club subscription service.

The business model is primarily hardware sales of razors and recurring blade cartridges, with the grooming segment contributing over 80% of total revenue; FY26 reported Rs 3,100 crore in sales, up 8% YoY, with net profit of Rs 654 crore up 23%. Adjacent growth verticals include the Venus women's grooming brand (growing over 20% annually with a double-digit share of the grooming portfolio) and the Oral B oral care portfolio (24% growth in Q3 FY26). Go-to-market is sales-led through traditional retail combined with a digital/influencer activation push, particularly aimed at converting female consumers from salon-based to in-home hair removal. Underlying product technology is differentiated by proprietary mechanical systems — FlexBall pivoting heads, SkinGuard spacing, FlexDisc disc-based architecture, DuraComfort blades, and Triple Protection lubrication — rather than software or data capabilities.

Gillette India maintains a market-leader position in the Indian blades and razors segment, supported by an iconic brand heritage extending over a century, an extensive physical and digital retail footprint, and the captive economics of proprietary cartridge replacement systems. Margin profile is robust, with Q4 FY26 EBITDA margin reaching 35% (versus 29.4% a year prior) and consistent double-digit sales growth over roughly eight consecutive quarters. Planned leadership transitions for FY27 (new CFO Ashwath Rao, refreshed independent directors) signal continuity within the P&G group governance structure rather than strategic disruption.

Name

Gillette India

Legal name

Gillette India Limited

Website

https://gillette.co.in

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gillette India Limited is a publicly listed P&G subsidiary that manufactures and markets men's razors, blade refills, trimmers, and shaving preparations across value, mid-range, and premium tiers, while expanding into women's grooming (Venus) and oral care (Oral B) for the Indian mass-market consumer.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industries

Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Men's grooming products
• Razors and blades
• Shaving preparations
• Personal care consumer goods
• Beard and body trimmers

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Grooming Products: Core revenue stream from men's razors (Guard, MACH3, Fusion), disposable razors, trimmers, and shaving preparations including gels, creams, and aftershaves. The grooming segment drove more than 80% of total revenue with 13% sales increase to 6.47 billion rupees in Q3 FY26.
2. Oral Care Products: Oral B oral care portfolio contributes as a smaller but growing segment, achieving 24% growth in Q3 FY26 with revenue of 142.94 crore rupees.
3. Women's Grooming - Venus: Venus women's grooming brand expanding over 20% annually and contributing double-digit share to the company's overall grooming portfolio. Razors emerging as fastest-growing sub-segment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gillette India manufactures and sells a comprehensive portfolio of men's grooming products in India, including multi-blade razors (GilletteLabs, Fusion5, MACH3, Guard, SkinGuard Sensitive, Presto disposable), replacement blade refills, the Styler 3-in-1 trimmer, and shaving preparations (gels, creams, foams, aftershaves). The company also sells Venus women's grooming and Oral B oral care products, and distributes through retail, e-commerce, and its Gillette Club subscription service.

Product overview

Gillette India offers a comprehensive men's grooming product portfolio organized around multiple razor platforms: GilletteLabs (premium with FlexDisc Technology and exfoliating bar), Fusion5 (5-blade with FlexBall Technology), MACH3 (3-blade classic system), Guard/Guard3 (value-focused), SkinGuard Sensitive (for sensitive skin), and disposable options. The portfolio also includes the Styler 3-in-1 trimmer/shaver/edger powered by Braun technology, complementary razor blade refills, and shaving preparations (gels, foams, aftershaves). The products span from value-conscious offerings (Guard, disposables) to premium innovations (GilletteLabs, Fusion5 ProGlide with FlexBall), targeting different consumer needs and price points.

Differentiator

Problem solved

Functional benefit

Brands

• GilletteLabs: Premium shaving product line featuring advanced FlexDisc technology and exfoliating bar razors.
• Gillette Guard
• Gillette Fusion5
• Gillette MACH3
• Gillette SkinGuard Sensitive
• Gillette Styler
• Gillette Presto
• Venus

Products and services

• GilletteLabs with FlexDisc Technology Premium razor line featuring FlexDisc Technology that adapts to facial contours for a close, comfortable shave, with an integrated exfoliating bar for an enhanced shaving experience; targeted at consumers seeking premium innovations.
• Gillette Fusion5 Five-blade razor system with FlexBall Technology that responds to facial contours and features 5 anti-friction blades spaced closer together than MACH3 to reduce pressure per blade; positioned in the premium tier.
• Gillette MACH3 Three-blade razor system engineered for a closer shave with DuraComfort blades, advanced Skin Guards that prepare hair to be cut, and a Gel Strip that protects against redness; positioned in the mid-range tier.
• Gillette Guard / Guard3 Value-focused razor line featuring a single-blade system with safety comb (Guard) or three-blade system (Guard3) designed to prevent nicks and cuts with easy-rinse cartridges; targeted at price-conscious Indian consumers.
• Gillette SkinGuard Sensitive Razor specifically designed for men with sensitive skin and razor bumps; features a unique SkinGuard positioned between blades that minimizes tug and pull while cutting hair at skin level.
• Gillette Presto / Presto 3 Disposable Razors Disposable razors offering convenience with performance; Presto features two blades while Presto 3 has three spring-mounted blades with Lubrastrip and fin guard; targeted at convenience-seeking consumers.
• Gillette Vector / Vector3 Razor line offering precision shaving with the Vector system; features lubrication strips and ergonomic handle design for comfortable daily shaving.
• Gillette Body Razor Razor specifically designed for men's body grooming with features targeting challenges like multi-directional hairs, sensitive skin, and limited visibility, including a Triple Protection System against nicks, cuts, and ingrown hairs.
• Gillette Styler 3-in-1 (Trimmer, Shaver & Edger) All-purpose grooming tool combining Fusion ProGlide blades with Braun-engineered power trimmer technology; features 4 levels of trimming with 3 exchangeable combs (2mm, 4mm, 6mm), waterproof design, and a precision trimmer for styling.
• Gillette Razor Blades (Refills) Replacement blades compatible with various Gillette razor handles; includes options for GilletteLabs, Fusion5, MACH3, Guard, and Vector systems, with variants for sensitive skin and other skin concerns.
• Gillette Shaving Gels, Creams & Foams Pre-shave preparation products including shaving gels, creams, and foams for different skin types; Gillette Series, Fusion Hydra Gel, and Foamy variants with options for sensitive skin, moisturizing, and extra protection.
• Gillette Aftershaves Post-shave care products including aftershave splashes and balms; offerings such as Gillette Series Cool Wave Aftershave Splash provide soothing, nourishment, and hydration after shaving.

Quantifiable outcome

• 35% EBITDA margin achieved in Q4 FY26
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Hockey League (NHL)coreGTM or Marketing Partner · 15 April 2026Gillette announced a multi-year Canadian partnership with the NHL, making Gillette the Official Shave partner of the NHL starting with the 2026-27 season. The partnership unites two brands with rich history in sports, driven by precision and performance, and is intended to celebrate one of Canada's most beloved sports both on and off the ice.
• Lay-Up Youth BasketballminorStrategic or Co-development Partner · 3 February 2026Gillette announced the second year of its partnership with Lay-Up Youth Basketball, a Toronto-based charity that uses basketball to develop skills and confidence in young people from Toronto's Neighbourhood Improvement Areas. The partnership expansion adds new coach development elements including skills-building sessions and on-court learning experiences led by Toronto Raptors Assistant Coach Jama Mahlalela and player Gradey Dick.
• BrauncoreTechnology or IntegrationGillette Styler combines Fusion ProGlide blades with Braun-engineered power trimmer technology. The trimmer uses Braun's advanced technology for even trimming while maintaining Gillette's shaving expertise for a complete grooming solution.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wahl: Global leader in professional and consumer grooming trimmers and clippers. Competes with Gillette India's trimmer and Styler portfolio, especially in the men's beard-styling use case.
• Edgewell Personal Care: Global owner of Schick, Wilkinson Sword, and Hydro razors. Direct global competitor to Gillette in manual shaving hardware, with comparable blade-refill ecosystems and a presence in India through retail.
• Philips (Personal Care / Norelco): Major player in electric shavers, trimmers, and body-grooming devices. Overlaps with Gillette India's body razor and Styler 3-in-1 category, particularly as the men's body-grooming segment grows.
• Panasonic Personal Care: Offers a wide range of electric shavers, trimmers, and body groomers. Overlaps with Gillette India's trimmer and body-razor expansion, particularly via Indian retail and e-commerce channels.

Emerging players

• Beardo: Men's grooming brand offering beard oils, wax, and shave-related products through a D2C + marketplace model. Targets the same male grooming demographic as Gillette India with a digitally-led GTM motion.
• Ustraa: Indian men's grooming brand spanning shaving, beard care, and hair styling. Overlaps with Gillette India on trimmers/stylers and shave preparations, especially in the mid-premium tier where Gillette competes via MACH3 and Fusion5.
• The Man Company: Premium men's grooming D2C brand in India with beard, shave, and skincare ranges. Competes with Gillette India's premium positioning and uses an influencer-driven acquisition strategy similar to Gillette's emerging Venus playbook.

Direct peers

• Bombay Shaving Company: India's largest homegrown men's grooming brand, selling razors, blades, trimmers, and shave preps across value and mid-tier price points. Directly competes with Gillette India's Guard and MACH3 product families, especially among digitally-engaged Indian male consumers.

Others

• Colgate-Palmolive India: Oral care incumbent in India with overlapping retail relationships where Gillette India also sells Oral-B. Useful adjacency peer for how Gillette India monetizes its trade footprint beyond razors.

Regional players

• ITC Limited (Personal Care portfolio): Indian FMCG major with men's grooming brands (e.g., Engage, Fiama). Competes with Gillette India in shave prep, deodorants, and adjacent personal care categories across Indian trade and modern retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gilletteindia
• YouTubeyoutube.com/user/gillette
• Facebookfacebook.com/GilletteIndia
• LinkedInlinkedin.com/company/gillette-india-pvt.-ltd
• Instagraminstagram.com/gilletteindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillette India