Bombay Shaving Company

What Bombay Shaving Company does

Bombay Shaving Company, operating through Visage Lines Personal Care Private Limited, is an India-based direct-to-consumer men's grooming brand founded in 2016 by Shantanu Deshpande and headquartered in Gurugram. The company develops and sells a vertically integrated portfolio spanning razors (including proprietary innovations such as the Sensi Smart3 pivot-head razor, Vita Charge3 vitamin-infused system, and the world's first 6-blade Sensi Flo6 cartridge), electric trimmers (with differentiated technologies including vacuum-based Air Trimmer, 5-magnetic-head Full Body Trimmer, and 300-minute runtime Legend365), fragrances (Veleno, Cairo, Miami, Mexico, Tokyo EDPs), beard care, shaving foams, post-shave balms, face washes, and deodorants. Pricing spans ₹99 entry-level razors to ₹2,999 premium trimmers, with structural 30-70% discounts off MRP and free shipping above ₹399.

Revenue is generated through one-time unit purchases across owned D2C e-commerce (Shopify-powered website), three quick commerce partnerships (Zepto, Blinkit, Instamart), e-commerce marketplaces, a growing omnichannel retail footprint, and a nascent corporate gifting vertical. Distribution deliberately spans both direct digital channels and last-mile rapid-delivery platforms, with the quick commerce vertical alone delivering nearly 100% growth during Christmas 2025. The customer base is broadly fragmented across Indian male consumers, with 90,000+ verified buyers for the Full Body Trimmer alone and average product ratings of 4.5-4.9 stars.

The company has raised cumulative funding exceeding Rs 370 crore (Series C of Rs 210 crore from Malabar Investments and Gulf Islamic Investments, plus Rs 136 crore in November 2025 from Sixth Sense Ventures with participation from Rahul Dravid, plus Rs 24 crore debt from Alteria Capital), and has attracted strategic minority investments from Reckitt and Colgate Palmolive. Revenue run-rate surpassed Rs 550 crore with PAT profitability achieved, and the company is actively preparing for an IPO.

Name

Bombay Shaving Company

Legal name

Visage Lines Personal Care Private Limited

Website

https://bombayshavingcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bombay Shaving Company is an India-based D2C men's grooming brand (founded 2016) selling razors, trimmers, fragrances, and skincare through its own website, quick commerce platforms, and emerging omnichannel retail, targeting Indian male consumers with affordable premium products.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industries

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Men's grooming products
• Shaving razors
• Beard trimmers
• Men's fragrances
• Men's skincare

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales - D2C: Direct-to-consumer sales of men's grooming products including razors, trimmers, fragrances, skincare, and shaving products through own e-commerce platform and quick commerce channels
2. Quick Commerce Sales: Sales through quick commerce platforms like Zepto, Blinkit, and Instamart, showing significant growth especially during festive seasons
3. Retail/Omnichannel Sales: Expansion into physical retail presence with plans to grow omnichannel footprint

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bombay Shaving Company designs, manufactures and sells a comprehensive range of men's personal care products including multi-blade razors and replacement cartridges, electric beard and body trimmers, shaving foams, post-shave balms, deodorants, face washes, and Eau de Parfum fragrances. The brand sells directly to consumers through its own e-commerce website, quick-commerce platforms, and an expanding omnichannel retail footprint across India.

Product overview

Bombay Shaving Company is a D2C men's grooming brand offering a comprehensive portfolio of personal care products. The core offering centers on premium razors (including the Sensi Smart 3, Sensi Flo4, Sensi Flo6 as the world's first 6-blade razor, and Vita Charge3 vitamin-powered razor) and electric trimmers (Full Body Trimmer Special Edition, Air Trimmer with vacuum technology, OmniBlade, Power Styler with 38 style settings, Power Play Nxt, Legend365 with 300-minute battery, and HeadShaver Pro). The product line extends to beard care products, shaving essentials (foams, post-shave balms), fragrances (Veleno, Mexico, Cairo, Miami, Tokyo EDPs), deodorants, and face washes. The company operates as a single unified e-commerce platform without modular architecture, selling directly to consumers through its Shopify-powered website.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensi Smart 3 Razor 3-blade cartridge razor with aloe lubra-strip and flexible pivot head designed for sensitive skin, sold at an entry-level price point of ₹99.
• Sensi Flo4 Razor 4-blade cartridge razor with curved, skin-hugging blades, pivot head, and lubricating strip made from Moroccan Argan Oil, Aloe Vera and Vitamin E.
• Sensi Flo6 / Luxe Razor World's first 6-blade sensitive razor with two lubricating strips (Moroccan Argan Oil, Aloe Vera, Vitamin E), pivot head and precision back blade.
• Vita Charge3 Razor Vitamin-powered 3-blade razor infused with Vitamin E that nourishes skin during shaving while blurring dullness and enhancing natural skin tone.
• Full Body Trimmer Special Edition Premium multi-purpose trimmer with 5 magnetic head attachments for beard, precision trimming, shaving, body grooming and nose/ear trimming, featuring 90-minute runtime, IPX6 waterproofing and travel lock.
• Air Trimmer Vacuum-powered trimmer with ceramic blades that sucks trimmed hair directly into a built-in collection bin, eliminating bathroom mess; IPX7 waterproof and 50-minute runtime.
• OmniBlade Beard & Body Trimmer Flex-head trimmer with dual blade system for trimming, styling and shaving, featuring 90-minute battery, C-type charging, IPX7 waterproofing and snap-on magnetic attachments.
• Power Styler Beard Trimmer Beard trimmer offering 38 style settings from 0.5mm to 20mm, 120-minute runtime, flash charging and a 2-year warranty.
• Power Play Nxt Beard Trimmer Compact beard trimmer with 6 attachment combs for 1-12mm beard lengths, 90-minute runtime, detachable self-sharpening stainless steel blades and 2-year warranty.
• 12-in-1 Legend365 Trimmer Full body trimmer with 300 minutes of runtime on a single charge, RPM control and 4 blade attachments for comprehensive body grooming.
• HeadShaver Pro Electric head shaver designed for no-mess head shaving at home, offering a close shave without salon visits.
• Landscaper 2.0 Groin Trimmer Specialized pubic hair trimmer designed for safe and convenient grooming of intimate areas with precision and skin protection.
• Veleno EDP Perfume Premium long-lasting 100ml men's fragrance with spicy notes of Cardamom, Nutmeg, Saffron, Rose, Jasmine, Vanilla, Sandalwood and Amber, priced at ₹1,995.
• Miami EDP Perfume 100ml vibrant tropical men's fragrance with top notes of Mandarin, Bergamot, Rose and Nutmeg; middle notes of Freesia, Heliotrope, Jasmine and Lily of the Valley; base notes of Ambergris, Balsamic, Leather, Tonka and Vanilla.
• Cairo EDP Perfume 100ml confident men's fragrance with top notes of Cardamom, Grapefruit and Lavender; middle notes of Leather and Patchouli; base notes of Moss, Tonka, Vanilla and Vetiver.
• Charcoal Shaving Foam 2X ultra-crème shaving foam enriched with activated bamboo charcoal, Aloe Vera and Moroccan Argan Oil for deep cleansing and moisturizing shave.
• Post Shave Balm Non-greasy, lightweight post-shave balm with Witch Hazel, Aloe Vera and Vitamin E that instantly calms irritation and redness.
• Deodorant Sprays Range of men's deodorant sprays including Black Vibe, Red Spice, Aqua and Musk variants providing long-lasting protection against sweat and odor.
• Men's Face Wash Range Skincare range including Charcoal Face Wash, Coffee Face Wash and Anti-Acne Face Wash formulated with natural ingredients for men's skin.
• Beard Care Range Beard care line including Beard Growth Oil, Beard Color and Beard Shampoo & Conditioner for styling and nourishing facial hair.
• Shaving Kits / Combos Bundled shaving kits such as the OG Shaving Kit and Shave Slay Kit that combine razor, cartridges, shaving foam and post-shave balm into complete grooming experiences.

Quantifiable outcome

• Products rated 4.5-4.9 stars with hundreds to thousands of verified reviews
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZeptocoreChannel Partner/ Reseller/ DistributorQuick commerce platform partner for rapid delivery services, contributing to nearly 100% sales growth during Christmas 2025
• BlinkitcoreChannel Partner/ Reseller/ DistributorQuick commerce platform partner enabling fast delivery and last-minute gifting purchases during festive seasons
• InstamartminorChannel Partner/ Reseller/ DistributorQuick commerce platform for grocery and essential deliveries, expanded to include personal care products during festive seasons

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Honasa Consumer (Mamaearth): Listed Indian D2C personal care parent of Mamaearth and The Derma Co. Directly comparable as a profitable Indian D2C brand targeting similar digital-first consumers, with a similar omnichannel and quick commerce distribution playbook.
• Beardo: Indian men's grooming D2C brand offering beard care, fragrances, and grooming products. Most direct comparable in target customer, product mix, and distribution; acquired by Marico in 2020, providing a clear M&A benchmark.
• Ustraa: India-based men's personal care brand offering shaving, beard care, and grooming products through D2C and retail. Direct peer in category, channel mix, and male-skewed positioning.
• The Man Company: Premium men's grooming and fragrance D2C brand in India. Closely comparable in pricing tier, target consumer (urban Indian men), and product breadth across grooming and perfumes.

Broad incumbents

• Wild Stone: Established Indian men's grooming and deodorant brand owned by McNroe. Competes in overlapping categories (deodorants, fragrances, body care) with broader offline distribution than BSC.
• Philips (Norelco) India: Global electric trimmer and men's grooming brand. Direct competitor specifically in BSC's trimmer category (Full Body, Power Styler, OmniBlade) and a benchmark for hardware innovation cycles.
• Nivea Men: Beiersdorf's men's grooming line covering skincare, deodorants, and shaving essentials. Comparable in face washes, body wash, and shaving prep/post-shave where BSC extends beyond hardware.
• Old Spice (P&G): Global mass-market men's grooming brand competing in deodorants, body wash, and fragrances. Broad incumbent comparable to BSC's deodorant and fragrance SKU expansion.
• Gillette India: P&G subsidiary and category leader in razors and shaving products in India. Defines the upper bound of pricing benchmark and the primary competitive incumbent BSC positions against in the razor segment.

Others

• Marico (Kaya, Set Wet, Livon): Indian FMCG major that acquired Beardo and competes broadly in men's personal care. Comparable as a strategic acquirer/integrator and as a benchmark for omnichannel distribution economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bombayshavingco
• Facebookfacebook.com/bombayshavingcompany
• LinkedInlinkedin.com/company/7577706
• Instagraminstagram.com/bombayshavingcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds11 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Shaving Company