Visibilio
Visibilio is an AI-powered content operations platform founded in 2024 in Sofia, Bulgaria, that uses 23 specialized AI agents with human editorial review to plan, write, illustrate, edit, and publish original B2B content daily across websites, LinkedIn, newsletters, and topic sites for founders, marketing teams, and agencies.
- Company typePrivate
- Founded2024
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Visibilio does
Visibilio is an AI-powered content operations platform founded in 2024 in Sofia, Bulgaria, by three co-founders combining 27 years of editorial leadership at Capital (Alexei Lazarov), two decades of enterprise systems engineering (Stoyan Kondev), and B2B go-to-market expertise (Zoran Arsovski, founder of VertoDigital). The platform orchestrates 23 specialized AI agents across a five-stage pipeline (Intake, Research, Editorial, Production, Distribution) with four continuous research streams covering the Company, Market, Clients, and Competitors; every output passes through a human Visibilio Lead before publication. It targets B2B founders, marketing teams, and agencies that need editorial-grade, daily content across websites, LinkedIn, newsletters, and topic sites without building an in-house operation.
The product is delivered through a hybrid sales-led and product-led motion (self-serve onboarding in 30-60 minutes or guided onboarding over seven days) and publishes through native integrations with WordPress, Webflow, Ghost, LinkedIn, X, Substack, Mailchimp, HubSpot, and Notion. Active engagements span 7 industries, 3 countries (Bulgaria, USA, Greece, with Austria via Human×AI Europe at ViennaUP), and 4 languages, with reported scale of 2,000+ articles produced and zero withdrawn. The company monetizes via subscription, currently in early access with no public pricing, and has logged at least one enterprise advisory engagement (United Group's NewsBuild.ai). Visibilio AI Ltd. remains privately held by the three co-founders with no disclosed external funding, a core team of approximately 6 people, and no disclosed revenue.
Visibilio firmographics
Firmographics- Name
- Visibilio
- Legal name
- Visibilio AI Ltd.
- Website
- https://visibilio.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visibilio is an AI-powered content operations platform founded in 2024 in Sofia, Bulgaria, that uses 23 specialized AI agents with human editorial review to plan, write, illustrate, edit, and publish original B2B content daily across websites, LinkedIn, newsletters, and topic sites for founders, marketing teams, and agencies.
- Ownership category
- akta.pro rank
Visibilio industry classification
Industry- Product category
- AI Content Operations Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Visibilio is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Visibilio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Content Operations Platform Subscription: Visibilio operates as an AI-powered content operations platform with subscription-based engagement. Clients can choose between a self-served onboarding path or a guided path with a Visibilio Lead. Pricing is currently in early access; contact-based pricing at [email protected]. The platform handles planning, writing, illustrating, editing, and publishing content across every channel clients use, from one platform, daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Early access pricing — contact for details |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Visibilio product offering
Product offeringCore offering
Visibilio sells a subscription-based AI content operations platform that plans, writes, illustrates, edits, and publishes original B2B content across connected channels daily. The platform runs 23 specialized AI agents across four parallel research streams (Company, Market, Clients, Competitors) with a human Visibilio Lead reviewing every piece before publication. Customers subscribe to either a self-serve path (first post in 30–60 minutes) or a guided seven-day onboarding, then receive ongoing daily content delivery in their own voice across website, LinkedIn, X, newsletter, and topic sites.
Product overview
Visibilio is an AI-powered content operations platform built on 27 years of editorial standards from the Capital team. The core Visibilio Platform uses 23 specialized AI agents — each handling a distinct function in research, writing, editing, and distribution — with every output reviewed by a human Visibilio Lead before publication. Content is published daily across websites, LinkedIn, newsletters, and topic sites. The portfolio includes client-specific platform engagements such as DemGen Daily (a fully automated daily B2B marketing publication with four sections serving three audiences) and Slowmadecity (an independent Bulgarian urban-culture publication). Both client publications are built on the core platform and operated end-to-end by Visibilio, with the platform serving as the foundational infrastructure that powers all content operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Visibilio Platform Subscription-based AI content operations platform that plans, writes, illustrates, edits, and publishes original content across multiple channels daily. Powered by 23 specialized AI agents running four parallel research streams (Company, Market, Clients, Competitors) and a five-stage pipeline (Intake, Research, Editorial, Production, Distribution). Available to clients through a self-serve online path (first drafted article within ~25–60 minutes) or a seven-day guided onboarding with a Visibilio Lead. Built for B2B founders, B2B marketing teams, and B2B marketing agencies that want daily publication-grade content in their voice across website, LinkedIn, X, newsletter, and topic sites.
- DemGen Daily Fully automated daily B2B marketing publication serving three distinct audience tracks via four sections (PaidLab, BrandWorks, DemandWorks, DataWorks), scanning 50+ sources daily and reviewed by a Visibilio Lead before publication. Built and operated end-to-end by Visibilio using the Visibilio Platform for VertoDigital, a US-based B2B tech marketing agency.
- Slowmadecity Independent urban media property dedicated to specialty coffee, craft culture, and the slower side of urban life in Sofia, Bulgaria. Built and operated end-to-end by Visibilio — website, editorial direction, and ongoing publication in Bulgarian — operating as an editorial property rather than a marketing site.
Quantifiable outcome
- Content compounds — an owned audience grows from 1.0x in year one to 2.1x by year five, with every piece adding to the base.
- +2 more outcomes
Companies that use Visibilio
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Visibilio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
Visibilio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PontiscorePontis engaged Visibilio to build and operate the full content surface for Human×AI Europe — Europe's emerging AI conference debuting at ViennaUP 2026. Visibilio built and operates the conference website (humanxai.events), editorial content hub, LinkedIn content program, and conference newsletter. Pontis also engaged Visibilio for ISTA Conference's content hub.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Visibilio competitors and assessment
Company assessmentRegional players
- Buffer: Social media management platform with AI-assisted content drafting and multi-channel scheduling. Overlaps with Visibilio's LinkedIn/X distribution layer and serves a similar SMB and mid-market B2B audience, though without the deeper editorial-research capability.
Direct peers
- Anyword: AI copywriting platform with predictive performance scoring and brand-voice customization for marketing teams. Competes for the same B2B marketing content budget as Visibilio, with comparable self-serve and enterprise tiers.
- Typeface: AI content platform purpose-built for enterprise marketing teams, combining brand-personalized generation with multi-channel distribution. Direct overlap with Visibilio's positioning for B2B marketing teams scaling output.
- Copy.ai: AI-powered copywriting and content workflow platform targeting marketing teams and GTM functions. Comparable GTM (PLG + sales-led) and overlapping customer base of B2B marketing teams.
- Persado: Enterprise AI content platform for marketing language optimization, with strong enterprise customer base in financial services and telecom. Comparable enterprise motion and AI-generated copy positioning to Visibilio's mid-market and enterprise engagements.
- Writer: Enterprise-grade AI writing platform with proprietary LLMs, brand-voice enforcement, and API-first deployment. Competes with Visibilio in the B2B marketing content workflow category, but emphasizes fully-automated output over human editorial review.
- Jasper AI: Enterprise AI content generation platform with multi-channel workflows and brand-voice controls. Closest direct competitor to Visibilio, though Jasper lacks Visibilio's bundled human editorial review and research-dossier layer.
Broad incumbents
- HubSpot (Content Hub): Broad marketing and CRM platform with an AI-powered Content Hub for blog and landing-page generation integrated into its marketing automation suite. Represents the incumbent competitive threat — bundled distribution and CRM functionality versus Visibilio's editorial-grade focus.
Emerging players
- MarketMuse: AI content intelligence and strategy platform focused on topic research, content audits, and SEO-driven editorial planning. Overlaps with Visibilio's research-dossier and competitor/market intelligence streams but stops short of full production and distribution.
- Surfer SEO: AI-assisted SEO content optimization platform with research, brief generation, and writing assistance. Comparable audience (B2B marketing teams) and content workflow orientation, with stronger SEO specialization than Visibilio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Visibilio social profiles
Digital presenceVisibilio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visibilio leadership team
Management profileNumber of profiles
Profiles5 records
Visibilio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visibilio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visibilio
What does Visibilio do?
Visibilio sells a subscription-based AI content operations platform that plans, writes, illustrates, edits, and publishes original B2B content across connected channels daily. The platform runs 23 specialized AI agents across four parallel research streams (Company, Market, Clients, Competitors) with a human Visibilio Lead reviewing every piece before publication. Customers subscribe to either a self-serve path (first post in 30–60 minutes) or a guided seven-day onboarding, then receive ongoing daily content delivery in their own voice across website, LinkedIn, X, newsletter, and topic sites.
Is Visibilio a public or private company?
Visibilio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visibilio founded?
Visibilio was founded in 2024. It employs 1 to 10 people.
Where is Visibilio based?
Visibilio is headquartered in Sofia, Bulgaria, in the Europe region.
How does Visibilio make money?
One revenue line is on record: AI Content Operations Platform Subscription.
Who are Visibilio's main competitors?
Buffer is listed as a regional player. Direct peers are Anyword, Typeface, Copy.ai, Persado, Writer and Jasper AI. HubSpot (Content Hub) is listed as a broad incumbent. Emerging players are MarketMuse and Surfer SEO.
Does Visibilio have an API?
No public API is recorded for Visibilio.
What industry is Visibilio in?
Visibilio's product category is AI Content Operations Software. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 5132 and its SIC code is 7372.