What Carmudi does

Carmudi Philippines is a one-stop digital automotive marketplace and vehicle-services platform operated by Carbay Philippines, Inc. and headquartered at 10F Uptown Place Tower 1 in Taguig, Metro Manila. The company serves Filipino consumers, used-car dealers, and accredited loan consultants by combining a vehicle listing marketplace (new and used cars, motorcycles, three-wheelers, and commercial vehicles) with adjacent financial and administrative services — insurance (car, truck, CTPL, motorcycle, three-wheeler), financing (used car loans, Sangla OR/CR refinancing, personal loans), real estate mortgages via the Finhomes sub-brand, and LTO documentation services (OR/CR renewal starting at PHP 6,500 and title transfer starting at PHP 7,000). Underlying technology is a web-based marketplace platform with WhatsApp and Viber contact integration; no proprietary mobile app is disclosed in the input data.

The business model is primarily affiliate/referral-based: Carmudi does not underwrite insurance or loans itself but earns commissions by routing customers to 10+ financing partners and a panel of insurance providers, while charging service fees for documentation handling. The platform claims monthly throughput of 1,000+ loans, 3,500+ insurance cases, and 2,000+ OR/CR renewals, supported by a 10,000+ partner dealer network and a growing loan consultant sales force earning 4% commission plus annual incentive pools of up to PHP 600,000 for consultants and PHP 690,000 for dealers. Used-car listing for sellers is free, with revenue captured downstream through transaction-related services. Carmudi Philippines is part of the broader Cardekho SEA regional network of automotive marketplace brands and has raised roughly $45 million in disclosed venture funding between 2014 and 2017 from Asia Pacific Internet Group, HV Capital, and TEV Ventures.

Name

Carmudi

Legal name

Carbay Philippines, Inc.

Website

https://carmudi.com.ph

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Carmudi Philippines, operated by Carbay Philippines, Inc., is a one-stop digital marketplace for new and used vehicles in the Philippines, combining a 10,000+ dealer listing platform with insurance, financing, and LTO documentation services for individual consumers, SMB dealerships, and loan consultants.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Online vehicle marketplace
• Automotive financing services
• Vehicle insurance brokerage
• Car registration services
• Automotive dealer network

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Insurance Services: Carmudi connects customers with insurance providers for car, truck, motorcycle, three-wheeler, and CTPL insurance. The platform earns commissions from insurance providers for each policy sold through their platform. They process over 3,500 insurance cases per month.
2. Loan/Financing Facilitation: Carmudi facilitates used car loans, refinancing (Sangla OR/CR), and personal loans by connecting borrowers with over 10 financing partners. The company earns referral fees or commissions from lenders for each loan disbursal facilitated through their platform.
3. OR/CR and Title Transfer Services: Carmudi charges fees for assisting with vehicle registration renewal and title transfer services. OR/CR renewal starts at PHP 6,500 and title transfer starts at PHP 7,000. These are service fees for handling documentation and processing.
4. Dealer Partnership Program: Partner dealers gain access to Carmudi's services (financing, insurance, documentation support) for a revenue-sharing arrangement. Dealers receive quality leads and inventory exposure in exchange for partnership fees or transaction-based arrangements.
5. Loan Consultant Program: Loan consultants earn 4% commission on loan disbursals they facilitate. Carmudi retains a portion of the loan referral fee while rewarding consultants for driving loan volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Carmudi Philippines is an online automotive marketplace and vehicle services platform that connects buyers with sellers of new and used cars, motorcycles, three-wheelers, and commercial vehicles. Beyond the marketplace, Carmudi facilitates ancillary vehicle services including insurance brokerage (car, truck, motorcycle, CTPL, three-wheeler), loan facilitation (used car loans, refinancing/Sangla OR/CR, personal loans, real estate mortgages via Finhomes), and government documentation services (OR/CR renewal and title transfer) through a network of 10,000+ partner dealers and 10+ financing partners in the Philippines.

Product overview

Carmudi Philippines operates as a comprehensive one-stop digital automotive marketplace and service platform. The platform functions as an integrated ecosystem combining a vehicle marketplace (for new, used cars, motorcycles, and commercial vehicles) with complementary service modules including insurance products (car, truck, motorcycle, CTPL, three-wheeler), financing services (used car loans, refinancing, personal loans, real estate via Finhomes), and administrative services (OR/CR renewal, title transfer). The platform also supports partner dealers and loan consultants, creating a complete automotive transaction and ownership lifecycle management solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Online insurance brokerage service that connects car owners with insurance providers in the Philippines to obtain CTPL and comprehensive coverage policies; processes 3,500+ cases per month with 2+ years of experience.
• Truck Insurance Commercial auto insurance brokerage for businesses operating trucks and commercial vehicles, providing protection against accidents, theft, damage, and liability claims; 500+ cases per month with 2+ years of experience.
• CTPL Insurance Compulsory Third-Party Liability insurance brokerage required for Philippine vehicle registration, covering bodily injuries and death of third parties in accidents; 500+ cases per month with 2+ years of experience.
• Motorcycle Insurance Insurance brokerage for motorcycle owners against damages, theft, medical expenses, and liability claims; 500+ cases per month with 2+ years of experience.
• Three Wheeler Insurance Insurance brokerage specifically for tricycles and three-wheeled vehicles in the Philippines, with coverage against accidents, theft, or damage plus add-on benefits like roadside assistance and 24/7 claim assistance; 500+ cases per month with 1+ years of experience.
• Used Car Finance Auto loan facilitation service helping buyers find used car financing from trusted lenders with competitive rates, flexible terms, minimal paperwork, and fast approvals; 1,000+ loans processed per month.
• Sangla OR/CR (Refinancing) Vehicle collateral loan service allowing borrowers to unlock cash against their car while continuing to drive it, with lenders retaining the OR/CR as security.
• Personal Loan Unsecured loan facilitation connecting borrowers with banks and online lenders for amounts ranging from PHP 10,000 to PHP 5 million; minimum income requirements PHP 15,000 (carded) or PHP 25,000 (non-carded); interest rates 1.25%-6% monthly.
• Finhomes Real estate mortgage service offering 400+ property listings with flexible financing options for prospective home buyers in the Philippines, backed by Carmudi's market knowledge and lender network.
• OR/CR Renewal Documentation service handling filing and fast-tracking of Official Receipt and Certificate of Registration renewal with the Philippine Land Transportation Office; 2,000+ renewals processed per month starting at PHP 6,500 with 1-day turnaround in Greater Manila Area.
• Title Transfer Assistance service for vehicle ownership transfer during buying or selling, ensuring proper documentation and LTO-compliant processing; starts at PHP 7,000 with 5-day turnaround in Greater Manila Area.
• Partner Dealer Program Partnership program offering 10,000+ enrolled dealers access to Carmudi's services including financing, insurance, documentation support, quality leads, and incentive rewards up to PHP 690,000 annually.
• Loan Consultant Program Accredited loan consultant program offering 4% commission per loan disbursal plus additional rewards up to PHP 600,000 annually through the Agent Rewards Club, with flexible schedules and comprehensive training.
• Sell Your Car Free listing service for private vehicle owners with professional car inspection, marketing support, and competitive pricing suggestions to attract verified buyer leads on the Carmudi marketplace.
• Used Cars Marketplace Online marketplace for searching used vehicles across the Philippines with filters by budget, body type, usage, brand, and city.
• New Cars Browse and search new vehicle listings including latest and upcoming models with pricing information.
• Motorcycles Marketplace section enabling search and browsing of new motorcycle listings from available models.
• Three Wheelers Marketplace section for browsing new three-wheeler vehicle listings for commercial and personal use.
• Commercial Vehicles Marketplace section for searching commercial vehicle listings including trucks and utility vehicles for business purposes.

Quantifiable outcome

• 10,000+ partner dealers enrolled in the program
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Insurance ProviderscoreGTM or Marketing PartnerCarmudi connects customers with insurance providers offering car insurance, truck insurance, CTPL insurance, motorcycle insurance, and three-wheeler insurance. The platform processes over 3,500 insurance cases monthly through partner insurance companies.
• 10,000+ Partner DealerscoreChannel Partner/ Reseller/ DistributorCarmudi's partner dealer program includes over 10,000 enrolled dealers who list vehicles on the platform and access financing, insurance, and documentation services. Dealers receive dedicated sales officer support, quality leads, and attractive incentives including trips to Paris, Sydney, Tokyo, Seoul, Bali, or Philippines.
• CardekhoSEA NetworkminorStrategic or Co-development PartnerCarmudi Philippines is part of the CardekhoSEA network which includes sister sites Oto.com, Zigwheels.co.id, Carvaganza.com, Zigwheels.ph, Zeninsure.ph, Zigwheels.my, Oto.com.sg, Zigwheels.vn, and Zigwheels.co.th. The platform operates under Carbay Philippines, Inc.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarDekho: Parent brand of the Cardekho SEA network and one of India's largest automotive marketplaces. Comparable in marketplace model, content, and dealer network focus, with a broader geographic footprint that informs Carmudi's strategic direction.
• Carvana: Online used car retailer offering vehicle listings, financing, and home delivery in the US. Comparable as a digital-first automotive marketplace with integrated financing, though owns inventory and uses a vertical model.
• CarMax: Largest US used car retailer combining marketplace listings with financing and extended warranty products. Comparable business model breadth (marketplace + financing + ancillary services) but operates at much larger scale and in a developed market.
• Cars24: Used car marketplace and financing platform operating across multiple emerging markets including Southeast Asia. Comparable in combining used car listings with financing facilitation, though Cars24 typically owns inventory rather than operating pure marketplace.

Emerging players

• OLX Autos: Used car classifieds and transaction platform across emerging markets including Indonesia and the Philippines. Overlaps with Carmudi in used car listings, lead generation, and dealer marketplace services.
• Carousell Philippines: General horizontal marketplace with a strong used vehicle category in the Philippines. Overlaps with Carmudi in used car listing transactions and dealer activity, though Carousell operates across many verticals beyond automotive.

Regional players

• Oto.com: Sister site within the Cardekho SEA network operating as Indonesia's leading automotive marketplace. Closely comparable in platform structure, business model, and monetization approach, but serves Indonesian rather than Philippine consumers.
• AutoTrader Philippines: Automotive classifieds platform in the Philippines offering new and used vehicle listings. Direct competitor for buyer and dealer attention in the Philippine market, though with a narrower product offering focused on listings rather than insurance/financing.

Direct peers

• Philkotse: Philippine-focused online auto marketplace offering new and used car listings, reviews, and news. Competes directly with Carmudi for Filipino car buyers, sellers, and dealer partnerships with a similar marketplace + content model.
• Zigwheels Philippines: Sister site within the Cardekho SEA network operating as a Philippine automotive marketplace with news, reviews, and listings. Directly comparable as a competing auto portal targeting the same Filipino consumer base with overlapping content and inventory categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKPdngyrJG4sjBBNn1n72g
• Facebookfacebook.com/Carmudi
• Instagraminstagram.com/carmudiph
• TikToktiktok.com/@carmudiph
• Xx.com/carmudiae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmudi