The Willis Law Group

What The Willis Law Group does

The Willis Law Group is a Texas-headquartered, minority-owned insurance defense and civil litigation law firm founded by Kirk D. Willis in Garland, TX, with stated origins circa 2010-2012. The firm represents insurance carriers, self-insured corporations, and government entities across more than twenty practice areas including insurance defense, construction law, medical malpractice defense, premises liability, transportation defense, subrogation, SIU/fraud investigation, coverage and bad faith litigation, employment law, environmental litigation, cyber security, and admiralty/maritime matters. Following the May 2024 acquisition of Philadelphia-based Mintzer Sarowitz Zeris Ledva & Meyers (MSZL&M), the combined firm operates under the name Mintzer Sarowitz Zeris & Willis with 98 attorneys across 15 offices in seven states (Texas, Florida, New York, New Jersey, and others), serving a national client base.

The firm's primary differentiation is its specialized practice in insurance fraud prevention and RICO litigation, with a stated track record of dismantling multi-billion-dollar fraud operations through undercover investigations and racketeering lawsuits. The firm has tried over 300 cases to jury verdicts and settled more than 10,000 cases, and provides 24/7 emergency response for transportation incidents and oil rig disasters. Notable client engagements disclosed in source material include AIG, Farmers Insurance, Liberty Mutual, Bell Helicopter Textron, American Eagle, Hellas Construction, Otis Elevator, and Dillard's.

The business model is a traditional professional services operation: hourly billing (with contingency available for subrogation), monthly invoicing, and sales-led go-to-market through direct enterprise engagement with insurance carrier claims departments, in-house counsel, and risk management teams. Marketing is largely reputation-driven, supported by content marketing, CLE seminars, and earned media appearances. Leadership is founder-led, with CEO Kirk D. Willis (board-certified Personal Injury Trial Law, Texas Super Lawyer) and Executive Partners William J. Clay and Amy Pollock; the firm has held consecutive Great Place to Work Certifications in 2024, 2025, and 2026.

Name

The Willis Law Group

Legal name

The Willis Law Group

Website

https://thewillislawgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Willis Law Group is a Texas-headquartered, minority-owned insurance defense and civil litigation firm with 98 attorneys across 15 offices in seven states, serving insurance carriers, self-insured corporations, and government entities through hourly-billed defense work, RICO and insurance fraud litigation, and a 24/7 emergency response practice.

Ownership category

akta.pro rank

Product category

Insurance Defense Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE)

Keywords

• Insurance defense litigation
• Civil litigation services
• Insurance fraud investigation
• Subrogation recovery
• Coverage bad faith

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Legal Services - Insurance Defense: The firm generates revenue through legal services billing to insurance companies, self-insured corporations, and government entities. Services include litigation, coverage opinions, trial representation, and consultation across multiple practice areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Willis Law Group is a national insurance defense and civil litigation law firm providing specialized legal representation to insurance carriers, self-insured corporations, and government entities. Core services span insurance defense, coverage and bad faith litigation, fraud investigation and RICO prosecution, subrogation, construction law, medical malpractice defense, transportation liability, premises liability, employment law, product liability defense, and commercial litigation. The firm combines a 24/7 Emergency Response Protocol Team with deep trial experience (over 300 jury verdicts, 10,000+ cases settled) to deliver defense strategies across 15 offices in 7 states.

Product overview

The Willis Law Group is a national insurance defense and civil litigation law firm that offers a comprehensive suite of legal services through multiple practice areas. The firm operates as a unified platform providing specialized legal defense services rather than discrete software products. Key service offerings include Insurance Defense, Construction Law, Medical Malpractice Defense, Personal Injury Defense, Coverage & Bad Faith Litigation, SIU & First Party Litigation (fraud investigation), Subrogation, Transportation Industry Defense, Premises Liability Defense, and additional specialized practice areas covering employment law, environmental litigation, cyber security, admiralty/maritime, business transactions, and wealth preservation. The firm combines large-firm expertise with small-firm personalized service across 15 offices in 7 states with 98 attorneys serving a national client base.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Defense Comprehensive defense litigation services for insurance companies and self-insured entities against claims including personal injury, property damage, and coverage disputes.
• Construction Law Complete legal services for construction-related disputes including prosecution and defense of claims involving construction delays, force majeure events, insurance matters, liens, contracts, warranties, deceptive trade practices, and bonds.
• Medical Malpractice Defense Defense of hospitals, physicians, nurses, healthcare clinics, managed care organizations, dentists, and other healthcare organizations in medical malpractice and negligence matters, with experience in over 70 medical malpractice trials.
• Personal Injury Defense Aggressive defense of personal injury cases on behalf of insurance companies and self-insured companies, covering dram shop claims, bad faith claims, construction defects, deceptive trade practices, inadequate security, pharmaceutical claims, and wrongful death.
• Coverage & Bad Faith Litigation Comprehensive representation covering full line of insurance products including auto, environmental, CGL, employers liability, construction policies, with expertise in protecting carriers against bad faith and coverage litigation.
• SIU & First Party Litigation (Fraud Investigation) Fraud and Special Investigations practice that vigorously investigates, develops and prosecutes fraud claims against individuals, employees, medical providers, and perpetrators of insurance fraud including workers compensation, motor vehicle, health, theft, arson, property, and personal injury fraud.
• Subrogation National subrogation and recovery practice focused on meeting needs of insurance carriers and self-insured companies, handling property, auto, workers compensation, and fidelity claims with contingency or hourly fee arrangements.
• Transportation Industry Defense Representation of carrier companies and drivers in all aspects of personal injury and property damage litigation involving automobile and commercial trucking accidents, including 24/7 Emergency Response Protocol Team for immediate scene response.
• Premises Liability Defense Strong defense for premises liability claims including slip/trip falls, negligent maintenance, defective property conditions, fires, and ice and snow remediation for shopping centers, retail chains, apartments, hotels, and restaurants.
• Cyber Security Legal Services Cyber security legal services including education on cyberattacks, data privacy compliance, rapid digital crisis response, and defensive litigation services with a geographically distributed team across the US.
• Business Transactions Advisory services for business owners on entity formation, buy-sell agreements, real estate transactions, buying and selling businesses, employment contracts, and business dissolution.
• Commercial Litigation Local, state and federal commercial litigation matters including construction, employment, personal injury, insurance defense, real estate, corporate, professional liability, premises liability, environmental, intellectual property, and general business disputes.
• Employment & Labor Law Wide variety of employment law services for private and public employers including prevention planning, policy development, risk management, and defense of employment-related lawsuits.
• Fire & Life Safety Counseling and defense of fire sprinkler contractors, fire suppression and alarm companies, and manufacturers across the nation, covering property damage from unintended discharges and failure of life safety systems.
• Environmental Litigation Representation in significant environmental and litigation matters across the country, including natural resource damages, environmental regulatory matters, and complex business disputes involving environmental issues.
• Government Legal Services Legal services for government entities including school districts, professional associations, business and trade associations, communications technology companies, hospitals, and national nonprofit institutions.
• Investment Fraud Legal representation for investors in unregistered investment products, senior investment fraud, high yield investments, and oil and gas scams including Ponzi schemes and disputes with investment promoters.
• Nursing Home Abuse Defense Representation of physicians and healthcare professionals in civil litigation and State Licensing Board matters related to nursing home abuse cases.
• Product Liability Defense Defense of manufacturers, distributors, designers and sellers in product liability litigation including allegations of defective design, defective manufacture, and defective marketing or failure to warn.
• Professional Services Defense Legal services for service industries including accounting firms, brokerage firms, law firms, consulting and engineering firms, covering risk management, entity formations, dispute resolution, and malpractice claims.
• Restaurant, Retail & Hospitality Defense Defense of restaurants, retail stores, and hospitality industry clients in food-borne illness, product liability, negligent security, and dram shop cases, plus assistance with real estate litigation and regulatory compliance.
• Rig/Oil Well Disaster Response Rapid response legal services for oil rig and well disasters including blowouts, explosions, fires, toxic chemical exposure, with former OSHA and accident investigators available for initial scene investigations.
• Workers' Compensation Defense Workers' compensation defense representing employers, carriers, and third party administrators, actively litigating cases before workers' compensation judges and handling Medicare Set Aside issues.
• Wealth Preservation and Protection Estate planning, trust and estate administration, guardianship litigation, and asset protection strategies for business owners, financial institutions, non-profits, and fiduciaries.
• Admiralty & Maritime Defense Defense of cruise lines and maritime entities in slip and fall incidents, offshore excursion injuries, crewmember claims, and other maritime matters from investigation through resolution.
• Insurance Coverage Opinions Insurance coverage opinions, litigation and appeals for general liability, homeowners, auto, errors and omissions, workers compensation, construction risk, umbrella, and professional liability insurance matters.

Quantifiable outcome

• Over 300 cases tried to jury verdicts
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Minority Corporate Counsel Association (MCCA)minorOthersThe firm supports the Minority Corporate Counsel Association as a member, demonstrating commitment to diversity and inclusion in the legal profession.
• Upstate UnitedminorOthersExecutive Director Justin Wilcox mentioned in firm content discussing business climate studies and tort reform advocacy.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hurwitz Fine P.C. Mid-sized insurance defense firm with comparable headcount and overlapping practice areas in coverage, casualty defense, and transportation, focused on carrier panel work.
• Goldberg Segalla: National insurance defense and civil litigation firm with 20+ offices and 400+ attorneys, focused on transportation, construction, product liability, and insurance coverage disputes — directly comparable in size and practice mix.
• Traub Lieberman Straus & Shrewsberry: Mid-sized insurance defense and coverage litigation firm with comparable headcount and overlapping practice areas in coverage, bad faith, and casualty defense.
• Litchfield Cavo LLP: Insurance defense and civil litigation firm with 200+ attorneys in 20+ offices, focused on insurance defense, construction, transportation, and product liability — similar scale and practice focus.
• Rivkin Radler LLP: Insurance defense and civil litigation firm with comparable headcount, overlapping in coverage, transportation, and casualty defense practice areas, with similar geographic footprint in the Northeast.
• Anderson Kill P.C. Insurance-focused law firm with strong coverage and bad faith practice, competing for similar carrier work and representing corporate policyholders — relevant comparable for Willis's coverage and bad faith book.

Broad incumbents

• Lewis Brisbois Bisgaard & Smith: One of the largest US insurance defense and litigation firms with 1,500+ attorneys across 55+ offices. Comparable as a broad-competitor in the same insurance defense market serving many of the same carrier clients.
• Marshall Dennehey: Major insurance defense firm with 500+ attorneys across 20+ offices, specializing in casualty, transportation, professional liability, and SIU matters — directly overlapping Willis's core practice areas.
• Wilson Elser: National insurance defense and civil litigation firm with 60+ offices and 800+ attorneys, competing for the same carrier panel work across transportation, construction, and product liability.
• Clyde & Co: Global insurance and reinsurance law firm with deep US presence, particularly strong in insurance defense, coverage disputes, and subrogation — competing for many of Willis's named carrier clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user124328503
• LinkedInlinkedin.com/company/the-willis-law-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Willis Law Group