Revival

What Revival does

Revival Homestead Supply is a women-owned direct-to-consumer and wholesale business founded in 2013 by Melody Figge and based in Easthampton, Massachusetts. The company designs and sells educational DIY project kits — including lip balm, lotion, candle, sprout, kombucha, and milk kefir kits — that bundle all ingredients, vessels, and instructions needed for a customer to manufacture a natural product at home. Each kit is positioned around teaching the underlying principles ("the why") rather than just delivering a finished good, and the kits are paired with a redeemable culture program that ships free live kombucha SCOBY and milk kefir grains to kit buyers, creating a low-friction repeat-purchase loop as starter cultures need replacement.

Beyond kits, Revival sells a handmade body-and-home line (deodorant, shampoo bar, conditioner bar, all-purpose salve), books on fermentation and natural body care, and accessories such as canning lids and mineral pigments. Pricing is unit-based across the catalog, ranging from a $3.50 sprout seed refill up to a $60 one-gallon kombucha kit, with most kit SKUs clustered in the $32-$45 range. The business has no proprietary technology platform: the storefront runs on Squarespace, there is no public API, and the product is fundamentally physical goods rather than software.

Revival operates a hybrid go-to-market model. Direct-to-consumer sales flow through revivalhomesteadsupply.com, supported by content marketing (a categorized blog covering food, craft, body, beverages, and garden), an email newsletter offering a 15% first-order discount, and an active Instagram presence. Wholesale distribution covers roughly eight named natural-foods co-ops and wellness retailers across Western Massachusetts, Greater New England, the South East, and the West Coast — including River Valley Co-op, Cambridge Naturals, Cornucopia Natural Wellness Market, Uncle Dean's Natural Market, Loma Mar Store & Kitchen, and Wholi Moli. The company is privately held, founder-operated, has no disclosed external funding, and runs with a small team led by Figge and Production Manager Katie Bobbin.

Name

Revival

Legal name

Revival Homestead Supply

Website

https://revivalhomesteadsupply.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Revival Homestead Supply is a women-owned, founder-operated business that designs and sells educational DIY kits and handmade natural body-and-home products to individual DIY enthusiasts and natural-foods retailers across the Eastern US and West Coast.

Ownership category

akta.pro rank

Product category

DIY Craft Kits & Natural Body Care

NAICS

Home Furnishings Retailers (44912)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• DIY craft kits
• Fermentation supplies
• Natural body care
• Homestead supplies
• Food preservation

Headquarters

HQ city

Northampton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DIY Kits: One-time purchase project kits including lip balm, lotion, candle, sprout, kombucha, and milk kefir kits. Each kit includes all necessary ingredients and detailed instructions for at-home crafting.
2. Body & Home Products: Handmade personal care products including deodorant, shampoo bar, conditioner bar, and everything salve. One-time purchase items sold online and through wholesale.
3. Fermentation Cultures: Live milk kefir grains and kombucha SCOBY sold as standalone products or with redeemable codes from kit purchases. Cultures can be redeemed separately with kit purchase.
4. Books: Sells books on fermentation, homebrewing, and food preservation including Wild Fermentation, Brewing Made Easy, and others.
5. Wholesale: Bulk ordering program for retailers including natural food co-ops, wellness markets, and general stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Revival Homestead Supply designs and sells educational DIY project kits (lip balm, lotion, candle, sprout, kombucha, and milk kefir) along with handmade natural body and home products (deodorant, shampoo bar, conditioner bar, everything salve). It also distributes live fermentation cultures (kombucha SCOBY and milk kefir grains), books on fermentation and natural body care, and accessories to consumers and wholesale natural-food retailers.

Product overview

Revival Homestead Supply is a women-owned and operated DIY craft and fermentation kit company founded in 2013 by Melody Figge. The company offers a portfolio of educational project kits designed to teach makers how to create natural products themselves, organized into two main categories: DIY Kits (including Lip Balm Kit, Lotion Kit, Candle Kit, Sprout Kit, Kombucha Kit, and Milk Kefir Kit) and Handmade Body & Home Products (including Deodorant, Everything Salve, Shampoo Bar, and Conditioner Bar). The company also sells cultures for redemption (Kombucha SCOBY and Milk Kefir Grains), refill packs (Sprout Kit Refill), books on fermentation and natural body care, and various accessories. The product portfolio is tied together by an educational philosophy emphasizing the 'whys' behind making, enabling customers to customize products with confidence. The company operates an e-commerce platform without public API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Lip Balm Kit DIY kit for making all-natural lip balm at home, including beeswax, coconut oil, shea butter, 10 tubes, 2 pipettes, instructions, and optional essential oils and mineral pigments for tinting.
• Lotion Kit DIY kit for making 8 oz of chemical-free body lotion using beeswax, hemp oil, water, and a glass pump bottle, with instructions for multiple batches.
• Candle Kit DIY kit for making three soy wax candles with essential oils, including soy wax, 3 tins, 3 wicks, 3 stickums, and instructions. Optional scents include Lavender, Pine, or user-provided scents.
• Sprout Kit DIY kit for growing salad sprouts at home, including sprouting lid, jar, instructions, recipes, and approximately 8 batches worth of seeds.
• Kombucha Kit, 1 Gallon DIY kit for brewing kombucha, including Kombucha SCOBY, 1 gallon jar, cloth cover, tea and sugar for the first batch, and detailed instructions.
• Milk Kefir Kit DIY kit for making milk kefir, including 1 tsp kefir grains, mason jar, cloth cover, nylon strainer, instructions, and recipes; kefir contains up to 5,000x the probiotic microorganisms found in yogurt.
• Deodorant Handmade natural deodorant stick made with palm kernel oil, coconut oil, arrowroot powder, bentonite clay, baking soda, and essential oils; available in Geranium and Cedarwood scents in plastic-free paperboard packaging.
• Everything Salve All-purpose herbal skin salve made with shea butter and olive oil infused with calendula, arnica, burdock root, gotu cola, and lavender; usable as a daily facial moisturizer, rash treatment, gardener's hand cream, and baby bottom salve, in 1 oz or 2 oz sizes.
• Shampoo Bar Plastic-free, handmade shampoo bar with saponified coconut oil, castor oil, leaf lard, olive oil, rhassoul clay, and essential oils of rosemary, frankincense, and bergamot; extra sudsy with lower pH than standard soap.
• Conditioner Bar Handmade conditioner bar using local pasture-raised tallow, shea butter, apricot kernel oil, meadowfoam oil, behentrimonium, cetyl alcohol, and essential oils of rosemary and sweet basil; leaves hair silky and tangle-free.
• Kombucha SCOBY Live Kombucha SCOBY (symbiotic colony of bacteria and yeast) in approximately 1 cup of mature liquid; can be used to brew kombucha at home, saving $4-8 per bottle compared to store-bought.
• Milk Kefir Grains Live milk kefir grains in organic local whole milk; can be used to culture cream and non-dairy milks and contain up to 5,000x the probiotic microorganisms found in yogurt.
• Wild Fermentation (Book) Book by Sandor Ellix Katz, the book that started the fermentation revolution; updated and revised paperback edition.
• The Essential Oils Book Book by Colleen Dodt on creating personal blends of essential oils for mind and body.
• Natural Baby Care (Book) Book by Colleen K. Dodt containing pure and soothing recipes and techniques for mothers and babies.
• Wide Mouth Canning Lids & Bands 12 Ball SureTight wide mouth canning lids and 12 Ball SureTight wide mouth jar bands per order; accessory for home canning and food preservation.

Quantifiable outcome

• Kombucha made at home costs a fraction of store-bought ($4-8/bottle retail vs home-brewed)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cultures for Health: Direct competitor in DIY fermentation kits and supplies. Sells kombucha SCOBY, kefir grains, and cultures with educational content. Highly comparable business model targeting the same DIY fermentation enthusiast customers with a similar education-first approach.
• Kombucha Kamp: Direct competitor in kombucha education and supplies. Founded by Hannah Crum, focuses on empowering home brewers with kits, cultures, and educational content. Mirrors Revival's education-first approach for the kombucha segment specifically.
• Fermentaholics: Direct competitor in fermentation cultures and DIY kits. Sells kombucha SCOBY, kefir grains, and other fermentation supplies with educational content targeting the same home fermentation enthusiast demographic.
• Bramble Berry: Direct competitor in DIY craft kits for soap making, candle making, and body care products. Larger operation offering supplies and educational content for similar craft DIY customers, though with broader catalog depth across the personal care category.

Broad incumbents

• Mountain Rose Herbs: Larger established supplier of organic herbs, essential oils, and natural ingredients used for DIY body care and herbalism. Overlaps with Revival's customer base and ingredient philosophy, but focuses on raw ingredients rather than finished kits and cultures.
• Dr. Bronner's: Major natural body care brand with broad product portfolio including soaps, lotions, and personal care. Established incumbent in the natural products space that Revival's handmade items compete against at retail, with significantly larger scale and broader distribution.
• Beekman 1802: Larger homestead lifestyle brand offering natural body care, food, and home products. Shares Revival's homestead aesthetic and women-owned brand positioning but operates at significantly larger scale through major retail partnerships including QVC and national chains.
• Lehman's: Established homesteading and self-sufficiency supplies retailer. Broader catalog covering kitchen, garden, and homesteading tools and supplies with overlap to Revival's customer demographic but different product focus on durable goods rather than consumable kits.

Emerging players

• The Herbal Academy: Educational platform for herbalism and natural body care. Shares Revival's education-first approach and overlapping target customer but focuses on online courses rather than physical kits and products, representing an adjacent business model.

Others

• Etsy: Online marketplace for handmade and craft goods. Provides ecosystem context as both an indirect competitor (small sellers of handmade natural body care and DIY kits) and as a potential channel opportunity for Revival-style brands to reach artisan-focused buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/revivalhomesteadsupply
• Xx.com/revivalhmstdsup
• Facebookfacebook.com/revivalhomesteadsupply
• LinkedInlinkedin.com/company/revival-homestead-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revival