Organic Garden
Organic Garden AG is a German food-tech company providing digitally supported, nutritionally optimized B2B catering for corporate, government, and educational institutions under its 85/15 plant-based nutrition concept, anchored by a proprietary Nutrition Management Software and scaled via the Il Cielo school feeding business.
- Company typePrivate
- Founded2019
- HeadquartersIngolstadt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Organic Garden does
Organic Garden AG is a German food-tech company founded in 2019 and headquartered in Ingolstadt, Bavaria, that has repositioned itself from a B2C plant-based retail concept into a B2B provider of digitally supported, nutritionally optimized institutional catering. The company operates two primary lines: Business Nutrition, which delivers meal programs and operates canteens for corporate, government, and research facilities (notably the Bavarian State Ministry StMELF canteen from January 2024, 50Hertz in Berlin via WISAG Catering from February 2023, and Helmholtz Munich from January 2025); and School Nutrition, which provides meals to schools, kindergartens, and Kitas, scaled to up to 6,000 children daily following the November 2022 acquisition of Il Cielo.
The technology backbone is the proprietary Nutrition Management Software, a menu planning, nutritional analysis, and reporting platform embedded into enterprise canteen operations, combined with the company's 85/15 nutrition concept (a Planetary Health Diet-based framework requiring at least 85% plant-based and at most 15% animal-based ingredients). The retail product line includes plantbased hotdogs (Green Wiener), Juicy Ginger beverages, Clean Coffee, and the Lovely Leftovers waste-reduction range, sold via an own e-commerce shop; the previously operated signature stores, eateries, and planned vertical-farming project were scaled back in late 2023 in a strategic refocus on large-scale catering.
Revenue is generated primarily through subscription-based, multi-year B2B catering contracts (corporate canteens, government institutions, schools) and transactional sales of packaged consumer goods. GTM is enterprise field sales combined with channel partnerships (notably WISAG Catering for joint corporate deployments) and direct contracts with educational institutions; a residual B2C presence exists through the e-commerce shop. The leadership team is anchored by CEO Till Neatby (Marley Spoon co-founder, appointed July 2024), CCO Holger Stromberg (Michelin-starred chef and former DFB nutrition coach, joined January 2021), COO Martin Seitle (founder), and CFO Johannes Blei, with Pieter Haas as Supervisory Board Chairman. Notable investors include KRONE Gruppe (strategic, October 2022), Mario Gómez (angel, May 2022), Thomas Müller (March 2023), and a ~€1-1.5M equity crowdfunding round via Econeers in March 2022.
Organic Garden firmographics
Firmographics- Name
- Organic Garden
- Legal name
- Organic Garden AG
- Website
- https://organicgarden.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Organic Garden AG is a German food-tech company providing digitally supported, nutritionally optimized B2B catering for corporate, government, and educational institutions under its 85/15 plant-based nutrition concept, anchored by a proprietary Nutrition Management Software and scaled via the Il Cielo school feeding business.
- Ownership category
- akta.pro rank
Organic Garden industry classification
Industry- Product category
- Corporate and Institutional Catering Services
- NAICS
- Vegetable and Melon Farming (1112), Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
- akta.pro secondary industries
- Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA), Organic Produce Wholesale (AFAIACAE), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where Organic Garden is headquartered
LocationHeadquarters
- HQ city
- Ingolstadt
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Organic Garden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Business Nutrition/Corporate Catering: Providing complete food service solutions to companies, government institutions, and educational facilities through direct contracts and partnership models
- School Nutrition Services: Catering services for schools, kindergartens, and Kita facilities with nutritionally optimized meal programs
- Direct Food Sales (Eateries): Own restaurant/cafe operations selling plant-based meals, hotdogs, bowls, and beverages directly to consumers
- E-commerce Product Sales: Online sales of proprietary food products including Juicy Ginger, Clean Coffee, and other packaged goods
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Corporate Canteen Services - Custom enterprise contracts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Organic Garden product offering
Product offeringCore offering
Organic Garden operates a digitalized, holistic catering business focused on large-scale communal nutrition for enterprises, government institutions, and educational facilities. Its core services combine a proprietary 85/15 plant-based nutrition concept with a Nutrition Management Software platform that handles smart menu planning, kitchen optimization, and business reporting. The offering is built on a farm-to-fork circular economy model, integrating regional, seasonal, and organic ingredient sourcing with full transparency across the food value chain.
Product overview
Organic Garden is a Food-Tech company offering a unified platform combining food products, catering services, and technology solutions. The core offering centers on two main divisions: Business Nutrition (digitalized corporate catering with Nutrition Management Software for menu planning, reporting, and kitchen optimization) and School Nutrition (healthy meals for educational institutions, including the acquired Il Cielo brand). The product portfolio includes physical retail locations (Eateries, Signature Stores), packaged products (plantbased hotdogs branded as Green Wiener, Juicy Ginger beverages, Clean Coffee, and the Lovely Leftovers waste-reduction line), and the proprietary 85/15 Nutrition Concept. The company previously operated B2C locations and planned Organic Garden Farms but refocused on B2B catering solutions in late 2023. Recent expansion includes serving Helmholtz Munich research center and managing the StMELF government canteen.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Nutrition Digitalized and holistic catering solution providing nutrient-optimized, contemporary, and flavorful meals for corporate restaurants, with comprehensive reporting on nutrition, sustainability, and kitchen performance. Designed for companies, government institutions, and care/education facilities.
- School Nutrition
- Nutrition Management Software
Quantifiable outcome
- Reduced food waste through holistic ingredient utilization
- +2 more outcomes
Companies that use Organic Garden
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Organic Garden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Organic Garden partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WISAG CateringcorePartnership for deploying Organic Garden's digital nutrition management at corporate facilities. First implementation at 50Hertz in Berlin with 'Bowl Counter' concept.
- Mercedes-BenzminorPartnership for Eatery location at Studio Odeonsplatz in Munich, with joint events on sustainability and nutrition topics.
- Il CielocoreBio caterer specializing in school nutrition merged under Organic Garden in November 2022, serving up to 6,000 children daily.
- KaerlyminorYoung interior brand partnership for sustainable, locally sourced raw materials in store design.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Organic Garden competitors and assessment
Company assessmentDirect peers
- Elior Group: French-headquartered international contract caterer operating Business & Industry, Education, and Healthcare segments across Europe. Closely comparable in serving corporate canteens and educational institutions with a focus on healthier and more sustainable menus.
- Kofler & Kompanie: Premium German contract caterer known for upscale corporate, event, and institutional dining experiences, including Kantine operations. Comparable to Organic Garden in delivering chef-driven, premium-positioned corporate canteen concepts in Germany.
- Dussmann Group: German facility management and catering group operating the Dussmann Service and Курнон lines across corporate, education, healthcare and public sector accounts. Directly comparable in providing full canteen operations for German enterprises, schools and ministries.
- Apetito AG: German market leader in communal catering, frozen meal delivery, and institutional food services for schools, care facilities, and workplaces. Directly comparable as a German-headquartered institutional caterer with strong school nutrition presence, competing head-to-head for municipal and corporate contracts.
Emerging players
- Dean & David: Germany-based franchise restaurant chain focused on fresh, healthy bowls, salads, and wraps, founded in 2015. Comparable in healthy, plant-forward brand positioning, although Dean & David operates a high-street franchise model rather than B2B institutional catering.
Regional players
- CasualFood GmbH: German food service operator specializing in travel hubs (airports, train stations) and shopping centers with its own restaurant and retail brands. Comparable as a German B2B/B2B2C food operator but focused on travel-retail rather than canteens.
Broad incumbents
- Sodexo: Global market leader in contract food services and integrated facility management, serving corporate, education, healthcare and government clients worldwide. Directly comparable to Organic Garden's Business Nutrition and School Nutrition offerings but at vastly greater scale and with broader service portfolio.
- Compass Group: One of the world's largest contract catering and support services companies, operating across workplaces, education, healthcare, and defense. Closely comparable business model to Organic Garden's institutional catering with established international footprint and procurement scale.
- Aramark: Global provider of food, facilities and uniform services to corporations, healthcare, education, and leisure clients. Comparable B2B contract catering and managed services model; relevant for benchmarking on enterprise contract wins and digital service integration.
- ISS A/S: Global facility services company with a large food services division serving corporate and institutional clients across Europe. Comparable to Organic Garden in offering integrated workplace solutions including canteen management for large organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Organic Garden social profiles
Digital presenceOrganic Garden compliance and trust
Trust signalCompliance2 records
Organic Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organic Garden leadership team
Management profileNumber of profiles
Profiles14 records
Organic Garden subsidiaries and ownership
Company hierarchySubsidiaries2 records
Organic Garden funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organic Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organic Garden
What does Organic Garden do?
Organic Garden operates a digitalized, holistic catering business focused on large-scale communal nutrition for enterprises, government institutions, and educational facilities. Its core services combine a proprietary 85/15 plant-based nutrition concept with a Nutrition Management Software platform that handles smart menu planning, kitchen optimization, and business reporting. The offering is built on a farm-to-fork circular economy model, integrating regional, seasonal, and organic ingredient sourcing with full transparency across the food value chain.
Is Organic Garden a public or private company?
Organic Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Organic Garden founded?
Organic Garden was founded in 2019. It employs 51 to 100 people.
Where is Organic Garden based?
Organic Garden is headquartered in Ingolstadt, Germany, in the Europe region.
How does Organic Garden make money?
Four revenue lines are on record. Business Nutrition/Corporate Catering is the primary driver. The others are school Nutrition Services, direct Food Sales (Eateries) and E-commerce Product Sales.
Who are Organic Garden's main competitors?
Direct peers on record are Elior Group, Kofler & Kompanie, Dussmann Group and Apetito AG. Dean & David is listed as an emerging player. CasualFood GmbH is listed as a regional player. Broad incumbents are Sodexo, Compass Group, Aramark and ISS A/S.
Does Organic Garden have an API?
No public API is recorded for Organic Garden.
What industry is Organic Garden in?
Organic Garden's product category is Corporate and Institutional Catering Services. Its primary akta.pro industry code is CRAHAEAD, Organic Produce & Farm Market Retail, with a secondary code of AFAGAKAA, Organic Row Crop Farming (Grains, Oilseeds, Pulses). Its NAICS code is 1112 and its SIC code is 100.