Immersive Technologies
Immersive Technologies, founded in 1993 and wholly owned by Komatsu since 2019, is the world's largest supplier of advanced equipment simulators for surface and underground mining, serving 360+ mining customers across 55 countries with hardware simulators, OEM Conversion Kits, SimControl software, and training services.
- Company typePrivate
- Founded1993
- HeadquartersPerth, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Immersive Technologies does
Immersive Technologies, founded in 1993 in Perth, Western Australia, and acquired by Komatsu Ltd. in June 2019, is the world's largest supplier of advanced equipment simulators for the global mining industry, serving surface and underground operators. Its product portfolio centers on high-fidelity simulator hardware platforms (PRO5, IM360+, IM360, LX+/LX Series) running the proprietary SimControl software, augmented by a large library of interchangeable OEM Conversion Kits covering Caterpillar, Komatsu, Liebherr, Hitachi, Epiroc, Belaz, and other equipment brands, and supported by motion-base platforms, RealView head tracking, and Immersive Cloud for fleet management.
The company's technology stack combines stereoscopic 3D visuals, motion platforms, and physics-based simulation calibrated against confidential OEM technical data provided under exclusive licensing agreements. Complementary products include the WorksiteVR Quest VR induction system, Operator Performance Analytics, SimMentor, SPOT for process plants, and a TrainerAdvantage certification program with over 1,000 certified participants globally. The company sells through direct enterprise field sales, exclusive OEM channels (Caterpillar, Komatsu, Liebherr, Hitachi, P&H), regional mining-equipment dealer networks, and a growing rental fleet serving mining operators, contractors, and training schools across more than 55 countries.
Revenue is generated through a mix of capital hardware sales (simulator bases and Conversion Kits), recurring software licensing and upgrades (SimControl releases), annual customer support contracts with 24-hour phone support, professional services including managed training and continuous improvement consulting, and MineAdvantage face-to-face training courses. The company claims 1,540+ simulator modules deployed, 360+ mining customers including 8 of the world's top 10 miners, and 250,000 operators trained to date, with major deployments at Rio Tinto, BHP, Vale, Codelco, Anglo American, Freeport-McMoRan/PT Freeport Indonesia, Ma'aden, and others. The operating footprint spans 15+ offices across Oceania, Asia, EMEA, Africa, and the Americas, with engineering and production based at the Malaga, Western Australia campus.
Immersive Technologies firmographics
Firmographics- Name
- Immersive Technologies
- Legal name
- Immersive Technologies Pty Limited
- Website
- https://immersivetechnologies.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Immersive Technologies, founded in 1993 and wholly owned by Komatsu since 2019, is the world's largest supplier of advanced equipment simulators for surface and underground mining, serving 360+ mining customers across 55 countries with hardware simulators, OEM Conversion Kits, SimControl software, and training services.
- Ownership category
- akta.pro rank
Where Immersive Technologies is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices17 records
Markets served
Immersive Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Simulators: Sale of advanced equipment simulator platforms (PRO5, IM360+, LX+ Series, LX Series) and base simulator units. High-fidelity hardware with motion platforms, realistic cab environments, and professional-grade visual systems. Revenue recognized as one-time capital purchases to mining companies, contractors, and OEM dealers.
- Conversion Kits (Equipment Modules): Interchangeable machine simulation modules that equip the base simulators for specific OEM equipment. Covers major brands including Caterpillar, Komatsu, Liebherr, Hitachi, Belaz, Epiroc, Iveco, MACK, and Volvo. Sold as add-on modules to expand training capability across equipment types.
- SimControl Software Licenses and Upgrades: Software licensing for SimControl simulation platform with regular version upgrades (e.g., SimControl 2026.1). Revenue from software licenses, upgrades, and associated support.
- Professional Services and Consulting: Managed services, training program development, continuous improvement projects, operator performance analytics, training systems integration (blended learning), and embedded trainer staff placed at customer mine sites.
- Customer Support Packages: Annual support contracts including 24-hour phone support, software updates, maintenance packages, and training for customer staff on simulator operation.
- Training Courses (MineAdvantage): Face-to-face professional development courses delivered under the MineAdvantage brand at regional mining locations globally, covering operator variance management, training excellence, and workforce digital transformation.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Immersive Technologies product offering
Product offeringCore offering
Immersive Technologies designs, manufactures, and sells Advanced Equipment Simulators (PRO5, IM360+, IM360, LX+ Series, LX Series) for surface and underground mining equipment operator training, powered by its proprietary SimControl software. The company also delivers interchangeable Conversion Kits simulating specific OEM machines (Caterpillar, Komatsu, Liebherr, Hitachi, etc.), WorksiteVR Quest virtual reality training, Immersive Cloud platform, Operator Performance Analytics, and complementary professional services including Managed Services, Continuous Improvement Projects, and TrainerAdvantage certification.
Product overview
Immersive Technologies offers a comprehensive mining equipment operator training ecosystem built around Advanced Equipment Simulators (hardware platforms) and supporting software/services. The core product line includes high-fidelity simulators (PRO5, IM360+, IM360) and medium-fidelity LX+/LX Series platforms. These hardware simulators run on SimControl software and use interchangeable Conversion Kits simulating specific OEM equipment (Caterpillar, Komatsu, Liebherr, Hitachi, Sandvik, etc.). The offering extends through complementary digital learning products (eLearning, WorksiteVR Quest virtual reality, Pre-Start Inspection), analytics tools (Operator Performance Analytics), professional services (Managed Services, Training Systems Integration, Continuous Improvement Projects), and cloud platforms (Immersive Cloud). The company serves mining operations across surface and underground environments with solutions spanning autonomous haulage training, remote operation training, and process plant operator training (SPOT).
Differentiator
Problem solved
Functional benefit
Brands
- SimControl: Software platform at the heart of simulators delivering highly accurate simulation, advanced training capability and configuration functionality
- PRO5
- IM360+
- LX+ Series
- WorksiteVR Quest
- TrainerAdvantage
- MineAdvantage
- SimMentor
- Immersive Cloud
Products and services
- PRO5 Advanced Equipment Simulator Flagship high-fidelity surface mining equipment simulator combining stereoscopic 3D, one-piece curved display, photo-realistic graphics and RealView head tracking for unmatched realism and training effectiveness, targeted at enterprise surface mining operators.
- IM360+ Underground Mining Simulator First underground mining simulator combining stereoscopic 3D, photo-realistic graphics and RealView head tracking for high-fidelity operator training in confined underground environments, targeted at underground mining operations.
- IM360 Underground Mining Simulator Underground mining simulator platform for training operators on underground equipment including loaders, trucks, and drills, targeted at underground mining operators and contractors.
- LX+ Series Simulators (LX3+ and LX6+) Advanced surface mining simulators with motion-base capability, elevated training fidelity, and compact design, accelerating learning and operator development for high-throughput environments.
- LX Series Simulators Medium fidelity surface mining simulators for early stage training, machine and site familiarization, emergency response training and compliance training, offering cost-effective training solutions.
- SimControl Software Platform Proprietary software platform at the heart of all Immersive Technologies simulators, delivering highly accurate simulation, advanced training capability and configuration functionality proven to change operator behavior, sold with software licensing and upgrade packages.
- Conversion Kits Interchangeable equipment simulation modules simulating specific OEM machine models from Caterpillar, Komatsu, Liebherr, Hitachi, Belaz, Epiroc, Volvo, Iveco, MACK and others, enabling a single base simulator to train operators across multiple equipment brands and types.
- WorksiteVR Quest Virtual reality training system producing immersive scenarios for personnel induction and safety training at mine sites, improving information retention and confidence in emergency situations.
- Immersive Cloud Cloud-based platform for simulator management, software updates, training data, and remote access to training solutions across the global deployed simulator fleet.
- Operator Performance Analytics (OPA) Analytics system providing insights into operational risk, safety, productivity loss and machine abuse, reducing labor-intensive analysis and driving targeted training interventions for mining operators.
- TrainerAdvantage Certification Program Globally recognized three-level certification program for simulator training personnel with over 1,000 certified participants, helping customers maximize return on investment from simulators through improved trainer capability.
- Managed Services Comprehensive workforce development and training services including embedded staff, training advisors, and professional services to support technology integration and operator training program delivery at customer mine sites.
- Continuous Improvement Projects Consulting services helping mining operations achieve measurable ROI through targeted training initiatives and performance optimization projects, with 100+ documented case studies.
- Training Systems Integration (Blended Learning) Blended learning solutions combining simulators, digital learning, virtual reality, and instructor-led training for comprehensive workforce development across mining operations.
- Custom Mine Sites Virtual mine site environments accurately replicating specific mine locations to enhance realism and value of simulator training for mining customers.
- Simulated Process Operations Training (SPOT) Training solution for process plant operator training maximizing plant uptime and throughput, improving safety and reducing time to train new plant operators.
- MineAdvantage Training Courses Face-to-face professional development courses delivered under the MineAdvantage brand at regional mining locations globally, covering operator variance management, training excellence, and workforce digital transformation.
- Customer Support Packages Annual support contracts providing 24-hour phone support, software updates, maintenance packages, and training for customer staff on simulator operation.
Quantifiable outcome
- Average 10.4% tire life increase reported by mining customers using simulator-based operator training (2011-2013 data)
- +5 more outcomes
Companies that use Immersive Technologies
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Immersive Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
Immersive Technologies partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- EPSAminorImmersive Technologies and EPSA partnered in community workforce development projects including a phosphate project in Saudi Arabia where EPSA implemented a Komatsu HD785-7 Simulator training program to enhance operational readiness and support training of the Saudi Arabian workforce.
- Komatsu Ltd.coreKomatsu announced the acquisition of Immersive Technologies (Immersive Corporation Pty. Ltd.) through its wholly owned Australian subsidiary in June 2019. Prior to this, Komatsu had an exclusive technical and licensing agreement with Immersive Technologies since 2007, renewed twice for five-year periods. The agreement provided Immersive Technologies exclusive access to Komatsu's confidential machine technical information and engineering staff for simulator development.
- NIOSH (National Institute for Occupational Safety and Health)minorImmersive Technologies was awarded an NIOSH tender to supply continuous miner simulators for advanced research. Following a public tender process assessing technology, product features, feasibility, supportability and price, Immersive Technologies was selected as the chosen bidder for mining safety research applications.
- SimtarsminorSimtars and Immersive Technologies signed an MOU to jointly develop training and workforce development solutions for the Queensland resource sector and international markets, combining Simtars' safety expertise with Immersive's simulation technology.
- TecWise Sistemas de AutomaçaominorImmersive Technologies partnered with TecWise Sistemas de Automaçao (a subsidiary of Comms International) to create a locally-based Simulator and VR sales, service and support organization for the Brazilian market.
- Caterpillar Global MiningcoreCaterpillar and Immersive Technologies extended their exclusive partnership for a further five years in 2014 and again in subsequent renewals. Caterpillar exclusively recommends Immersive Technologies simulators and provides confidential machine technical information essential to accurately simulate Caterpillar machines. This is the world's largest heavy equipment manufacturer and represents Immersive Technologies' most important OEM relationship.
- ICOM ProductionsminorImmersive Technologies and ICOM Productions entered an exclusive strategic alliance combining Immersive Technologies' Advanced Equipment Simulators and Professional Services with ICOM Productions' tailored eLearning and Instructor Led Training development services to deliver complete Blended Learning Solutions.
- Zeppelin InternationalminorZeppelin International, one of the largest Caterpillar dealers in Europe and CIS region, utilizes workforce optimization solutions from Immersive Technologies to provide comprehensive training for Caterpillar truck operators at the Navoi mine site in Uzbekistan.
- P&H Mining Equipment (P&H MinePro Services)minorP&H Mining Equipment and Immersive Technologies renewed their exclusive alliance for advanced training simulator development. The partnership ensures P&H customers have access to training simulators providing realistic training experiences for P&H equipment.
- Hitachi Construction Machinery (HCM)coreHitachi Construction Machinery entered an Exclusive Licensing and Technical Information Agreement with Immersive Technologies in September 2007. The partnership was extended in 2022 for an additional five-year period. HCM exclusively recommends Immersive Technologies simulators to their mining customers and provides confidential machine data for simulator development.
- Liebherr Mining EquipmentcoreLiebherr and Immersive Technologies signed their initial technical and licensing agreement in 2005 for the T282B simulator (world's largest haul truck). The partnership was expanded in 2008 to include Liebherr's hydraulic mining excavators and shovels, and has been renewed multiple times for five-year periods (most recently 2022, marking 20 years of partnership total). Liebherr provides exclusive confidential technical information for simulator accuracy.
Scale indicators8 records
Recent moves10 records
Expansion highlights7 records
Immersive Technologies competitors and assessment
Company assessmentBroad incumbents
- Hexagon Mining: Major mining technology vendor offering fleet management, collision avoidance, and operator development solutions that overlap with Immersive's Operator Performance Analytics and autonomous training offerings.
- FLSmidth: Global mining equipment and process technology supplier with adjacent training and process optimization offerings for mineral processing plants. Comparable as a broad mining-industry incumbent serving similar enterprise customers.
- Epiroc: Global mining and infrastructure equipment manufacturer offering its own operator training solutions and 6th Sense digital ecosystem. Adjacent incumbent competing for training wallet share at mining customers.
- John Deere (Construction & Forestry Training Simulators): Major heavy equipment OEM with internal operator training simulation programs. Competes with Immersive Technologies at the OEM channel level for construction and select mining equipment training customers.
- Caterpillar (Cat Simulators / Cat® Operator Training): World's largest heavy equipment manufacturer and a current exclusive partner of Immersive Technologies. Has internal operator training initiatives and could vertically integrate simulator development, posing a strategic threat to the third-party simulator model.
- Sandvik Mining and Rock Solutions: Major mining equipment OEM offering automation, digital, and training solutions to mining customers. Comparable in serving the underground and surface mining training market through its own digital ecosystem.
Emerging players
- Strata Worldwide: Mining safety and digital solutions provider offering proximity detection, ventilation, and workforce training technologies. Adjacent peer in the mining safety and training ecosystem, with overlapping safety training use cases.
- Tecknotrove: India-based simulator manufacturer producing driving and heavy equipment training simulators for mining, construction, and defense markets. Comparable VR-based mining training offerings targeting cost-sensitive segments.
Direct peers
- ThoroughTec Simulations: South Africa-based direct competitor that designs and manufactures advanced equipment simulators for the surface and underground mining industry, with a comparable Conversion Kit-style multi-OEM training approach. Closest functional peer to Immersive Technologies.
- CM Labs Simulations (Vortex Studio): Canadian developer of the Vortex Studio real-time simulation platform used for heavy equipment training and operator certification across construction, mining, and port operations. Direct competitor in high-fidelity equipment simulation tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Immersive Technologies social profiles
Digital presenceImmersive Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immersive Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Immersive Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immersive Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immersive Technologies
What does Immersive Technologies do?
Immersive Technologies designs, manufactures, and sells Advanced Equipment Simulators (PRO5, IM360+, IM360, LX+ Series, LX Series) for surface and underground mining equipment operator training, powered by its proprietary SimControl software. The company also delivers interchangeable Conversion Kits simulating specific OEM machines (Caterpillar, Komatsu, Liebherr, Hitachi, etc.), WorksiteVR Quest virtual reality training, Immersive Cloud platform, Operator Performance Analytics, and complementary professional services including Managed Services, Continuous Improvement Projects, and TrainerAdvantage certification.
Is Immersive Technologies a public or private company?
Immersive Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Immersive Technologies founded?
Immersive Technologies was founded in 1993. It employs 501 to 1,000 people.
Where is Immersive Technologies based?
Immersive Technologies is headquartered in Perth, Australia, in the Oceania region.
How does Immersive Technologies make money?
Six revenue lines are on record. Hardware Simulators are the primary driver. The others are conversion Kits (Equipment Modules), simControl Software Licenses and Upgrades, professional Services and Consulting, customer Support Packages and training Courses (MineAdvantage).
Who are Immersive Technologies's main competitors?
Broad incumbents on record are Hexagon Mining, FLSmidth, Epiroc, John Deere (Construction & Forestry Training Simulators), Caterpillar (Cat Simulators / Cat® Operator Training) and Sandvik Mining and Rock Solutions. Emerging players are Strata Worldwide and Tecknotrove. Direct peers are ThoroughTec Simulations and CM Labs Simulations (Vortex Studio).
Does Immersive Technologies have an API?
No public API is recorded for Immersive Technologies.