What Pyramyd Air does

Pyramyd Air is a Solon, Ohio-based direct-to-consumer e-commerce retailer founded in 1996 that specializes in airguns and adjacent outdoor recreation equipment. The company sells air rifles, air pistols, BB guns, pellet guns, archery equipment, ammunition, optics, shooting gear, outdoor gear, and action sports products through its own website, pyramidair.com. Its technical platform consists of a standard e-commerce storefront with an integrated product catalog, customer accounts, an order fulfillment system, and a Bullseye Bucks loyalty rewards program; no proprietary software or AI capabilities are disclosed. Service offerings include a Build Your Own Custom Airgun configurator, an Archery Pro Shop (bow assembly and tuning), and general Pro Shop services staffed by technicians with 25+ years of combined experience.

Pyramyd Air generates revenue primarily through one-time unit-priced online sales of branded third-party products (it does not manufacture). Pricing is standard retail with tier-based perks (reduced shipping, better ammo deals, Bullseye Bucks rewards) and promotional offers such as buy 4 get 5th free on eligible ammunition. The company emphasizes expert-driven content marketing (a YouTube channel featuring Tom Gaylord, the "Godfather of Airguns," plus buying guides, ballistic calculators, and state hunting law maps) to attract and convert buyers across four primary use-case segments: shooters and hunters, outdoor enthusiasts, and action sports participants. Distribution is U.S.-only DTC, with state and local shipping restrictions on certain regulated products and an FFL program for firearms-related items.

The company is privately held, employs 51-100 staff, and received funding from Gen Cap America in 2016. Leadership includes CEO Joshua Ungier, President Val Gamerman, and Purchasing Manager Jack Antalek. No subsequent funding rounds, M&A, international expansion, or material leadership changes are disclosed in the available data.

Name

Pyramyd Air

Legal name

Pyramyd AIR

Website

https://pyramydair.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Pyramyd Air is a Solon, Ohio-based direct-to-consumer e-commerce retailer founded in 1996 that sells airguns, archery, optics, ammunition, and outdoor recreation equipment to U.S. shooters, hunters, outdoor enthusiasts, and action sports participants through pyramidair.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct online sales of airguns, ammunition, archery equipment, optics, shooting gear, outdoor gear, and action sports products. The company offers a buy 4 get 5th free promotion on eligible ammo items and ships products directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pyramyd Air is an online retailer specializing in airguns (air rifles, air pistols, pellet guns, BB guns), archery equipment, ammunition, optics, shooting gear, outdoor equipment, and action sports gear. The company operates as a direct-to-consumer e-commerce storefront selling third-party manufactured brands such as Benjamin, Umarex, FX Airguns, and Air Venturi, supported by expert advisory content, custom airgun builder services, in-house Pro Shop equipment setup, and a Bullseye Bucks loyalty rewards program.

Product overview

Pyramyd AIR is a premier online outdoor retailer specializing in airguns and outdoor recreation equipment. The company offers a comprehensive e-commerce platform featuring multiple core product categories: Airguns (including air rifles and pistols with various powerplants like PCP, CO2, spring piston, and gas piston), Pellet Guns, BB Guns, Archery Equipment (crossbows, compound and recurve bows, broadheads, arrows), Ammunition (both airgun pellets/BBs/slugs and firearm ammunition), Optics (scopes, night vision, thermal imaging, rangefinders, dot sights), Shooting Gear (targets, traps, cases, holsters, chronographs, reloading equipment), Outdoor Gear (hunting equipment, ebikes, apparel, knives, camping gear), and Action Sports (airsoft, paintball, foam dart blasters). The platform also provides services including a custom airgun builder, Pro Shop professional equipment setup, and a Bullseye Bucks loyalty rewards program. Founded in 1996, the company positions itself as a specialist dealer offering expert guidance and technical support for outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Airguns Air rifles and air pistols powered by various mechanisms (PCP, CO2, spring piston, gas nitro piston, pump), including break barrel, bullpup, and replica models from brands such as Benjamin, Umarex, FX Airguns, and Air Venturi.
• Pellet Guns Air-powered guns that shoot metallic pellets, available in pistol and rifle platforms, suitable for hunting, target shooting, and plinking.
• BB Guns

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Airgun Depot: US-based online airgun specialist offering air rifles, pistols, accessories, and ammo. Direct peer in the airgun specialty e-commerce niche, competing head-to-head on assortment, pricing, and content.
• Midway USA: Large US retailer of shooting, reloading, gunsmithing, and hunting products, with a strong e-commerce platform and loyalty program. Overlaps with Pyramyd Air in ammunition, optics, shooting gear, and outdoor product categories, but with much broader scale.
• Cheaper Than Dirt: Online firearms, ammunition, and outdoor retailer serving the US market. Directly competes on ammo, firearms accessories, optics, and shooting gear, with a similar DTC e-commerce model.
• Brownells: US retailer specializing in firearms parts, accessories, reloading, gunsmithing tools, and shooting supplies. Competes with Pyramyd Air in shooting gear, optics, and reloading categories, and shares a content- and expertise-led e-commerce approach.
• Natchez Shooters Supplies: US online retailer focused on firearms, ammunition, optics, and shooting accessories. Overlaps directly with Pyramyd Air's ammo, optics, and shooting gear categories, and targets a similar shooter/hunter customer.
• OpticsPlanet: US online retailer specializing in optics, shooting, hunting, and outdoor gear. Directly competes in scopes, binoculars, rangefinders, night vision, and shooting accessories sold by Pyramyd Air.
• Lucky Gunner: US online retailer focused on ammunition and firearms accessories. Directly competes with Pyramyd Air's ammo and shooting gear categories and shares a content-led, expertise-driven e-commerce approach.

Broad incumbents

• Sportsman's Warehouse: US-based sporting goods and outdoor recreation retailer with physical stores and e-commerce. Overlaps with Pyramyd Air in hunting, shooting, archery, and outdoor gear, but serves a much broader customer base and geography.
• Bass Pro Shops: Largest US specialty outdoor retailer, with a huge assortment of hunting, shooting, archery, and outdoor products. Competes with Pyramyd Air across most core categories but at vastly greater scale and with an integrated retail and brand portfolio.

Emerging players

• Air Venturi: US-based airgun manufacturer and distributor that sells its own branded PCP rifles, accessories, and ammo. Comparable as it intersects the same product categories and customer base as Pyramyd Air, while highlighting the brand disintermediation risk retailers face.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pyramydair
• YouTubeyoutube.com/user/pyramydair?sub_confirmation=1
• Facebookfacebook.com/pyramydaircom
• Instagraminstagram.com/pyramydair
• LinkedInlinkedin.com/company/pyramyd-air

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyramyd Air