Airgun Depot

What Airgun Depot does

Airgun Depot is a privately held, direct-to-consumer e-commerce retailer founded in 2002 and headquartered in Draper, Utah. The company specializes in air-powered firearms, retailing air rifles, air pistols, BB guns, and pellet guns across all major power plant types (pre-charged pneumatic, CO2, gas piston, spring-piston, and multi-pump pneumatic) and calibers from .177 to .50, alongside consumables (pellets, BBs, slugs, CO2 cartridges) and a full accessories line (scopes, mounts, compressors, chronographs, cases, holsters, maintenance). Pricing is unit-based across entry-level (sub-$100), mid-range ($100-$500), and premium/competition ($500-$5,300) tiers, with free shipping over $175 and a 60-day return window.

The company's customer base is segmented by use case rather than enterprise contract: recreational shooters (backyard plinking, target practice), hunters targeting small-to-large game, competitive shooters in 10m Olympic-style and field target disciplines, youth/new shooters, and pest control users. Sales channels are concentrated in the company's own e-commerce storefront supported by phone-based inside sales, with order pickup available from the single Utah facility; no physical retail stores are operated. Airgun Depot emphasizes selection depth (3,921+ air rifle listings, 219+ air pistol listings), an in-house content library of Definitive Guides, reviews, and vault articles, and a newly launched rewards/points program to drive repeat purchases.

The business model is straightforward DTC hardware sales, with revenue streams from airgun sales, ammunition/consumables, accessories, and the rewards referral component. The firm is privately held with no disclosed institutional investors, parent, or subsidiaries, and shows no signs of external capital infusion, partnerships, or M&A activity in source materials. Operating geographies include North America and limited international shipping; data signals point to a mature, founder-operated specialty retailer rather than a venture-backed growth business.

Name

Airgun Depot

Legal name

Airgun Depot

Website

https://airgundepot.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Airgun Depot is a privately held DTC e-commerce retailer founded in 2002 and headquartered in Draper, Utah, selling air rifles, air pistols, BB and pellet guns, ammunition, and shooting accessories to individual recreational, hunting, competitive, youth, and pest-control shooters across the United States.

Ownership category

akta.pro rank

Product category

Airgun Retail

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Air rifles retail
• Air pistols sales
• BB guns shop
• Pellet ammunition
• Airgun accessories

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Airgun and Air Pistol Sales: Retail sale of air rifles, air pistols, BB guns, and pellet guns across various power plant types including PCP, CO2, gas piston, and spring-piston. Products range from entry-level to high-end competition models.
2. Ammunition Sales: Sale of airgun pellets, BBs, slugs, and specialty ammunition in various calibers (.177 through .50).
3. Accessories Sales: Sale of airgun accessories including scopes, scope mounts, PCP accessories, compressors, chronographs, gun cases, holsters, CO2 cartridges, and other shooting aids.
4. Rewards Program: Customer loyalty program where customers earn reward points on purchases that can be redeemed for discounts on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Airgun Depot is a direct-to-consumer e-commerce retailer that sells air rifles, air pistols, BB guns, pellet guns, airgun ammunition (pellets, BBs, slugs), and shooting accessories (scopes, mounts, compressors, chronographs, CO2 cartridges, cases, holsters, sights, bipods, cleaning supplies). Offerings span entry-level plinking guns under $50 through high-end PCP competition rifles above $5,000, covering all major power plants (PCP, CO2, gas piston, spring-piston, pump, underlever) and calibers from .177 to .50.

Product overview

Airgun Depot is an e-commerce retailer specializing in air-powered firearms. Their product portfolio centers on two core categories: Air Rifles (including PCP Air Rifles, Bullpup Air Rifles, Big Bore Air Rifles, Gas Piston Air Rifles, Break Barrel Air Rifles, CO2 Air Rifles, Pump Air Rifles, Underlever Air Rifles, Fixed Barrel Air Rifles, 10m Competition Air Rifles, Youth Air Rifles, Synthetic Stock Air Rifles, and Hunting Air Rifles) and Air Pistols (including CO2 Pistols and PCP Pistols). They also offer Ammunition (pellets, BBs, slugs) and Accessories (scopes, mounts, compressors, sights, cases, maintenance). Products are powered by CO2 cartridges, pre-charged pneumatic tanks, spring pistons, gas pistons, or multi-pump mechanisms, covering calibers from .177 to .50.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Rifles Air-powered rifles available across PCP, CO2, gas piston, spring-piston (break barrel, underlever, fixed barrel), and pump power plants in calibers from .177 to .50. Sub-categories include PCP Air Rifles, Bullpup, Big Bore, Gas Piston, Break Barrel, CO2, Pump, Underlever, Fixed Barrel, 10m Competition, Youth, Synthetic Stock, and Hunting Air Rifles. Sold to recreational shooters, hunters, competitive shooters, youth shooters, and pest-control users.
• Air Pistols Handheld air-powered pistols including CO2-powered blowback and replica designs (Glock, SIG Sauer, Springfield Armory, Beretta, Colt, Walther), PCP pistols with onboard air tanks, pneumatic and spring-powered target pistols, hunting pistols, competition air pistols, pump air pistols, and revolvers. Primarily in .177 and .22 caliber. Sold to recreational shooters, collectors, and competition shooters.
• Ammunition Airgun ammunition including pellets (wadcutter, hollow point, domed, pointed), BBs (steel and copper-coated), slugs, big bore projectiles, and less-lethal rounds across calibers from .177 through .50. Sold alongside air rifles and pistols to all customer segments for use in plinking, target practice, hunting, competition, and pest control.
• Accessories Supporting shooting products including airgun scopes and scope mounts, PCP accessories and compressors, aperture and iron sights, bipods and vertical grips, chronographs, cleaning and maintenance supplies, CO2 cartridges, flashlights and lasers, gun cases, holsters, magazines/clips/loaders, reflex/dot/ Aim Point sights, safety gear, and shooting aids. Sold to airgun owners across all customer segments.
• BB & Pellet Guns

Quantifiable outcome

• Thousands of customers helped since 2002

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pyramyd Air: Pyramyd Air is a US-based direct-to-consumer e-commerce retailer specializing in air rifles, air pistols, pellets, and accessories across PCP, CO2, spring-piston, and big bore categories. It is the closest head-to-head competitor to Airgun Depot in product breadth, customer base, and DTC e-commerce model.

Broad incumbents

• Umarex USA: Umarex USA is the US arm of a leading airgun and replica manufacturer, also operating direct retail across air rifles, air pistols, BB guns, pellets, and accessories. It is both a key supplier to Airgun Depot and a competitor selling direct to consumers across overlapping categories.
• Crosman: Crosman is a legacy airgun and ammunition manufacturer (Crosman, Benjamin, Sheridan) selling direct via its own e-commerce site in addition to wholesale. It overlaps heavily with Airgun Depot's air rifle, air pistol, pellet, and BB categories.
• AirForce Airguns: AirForce Airguns designs and manufactures pre-charged pneumatic and big bore air rifles, and sells direct through its own site. Its big bore hunting and competition focus directly competes with Airgun Depot's premium PCP and big bore assortment.
• Air Venturi: Air Venturi is a US airgun manufacturer and distributor (including the Air Venturi Alpha PCP featured by Airgun Depot) that also operates its own e-commerce store. It is both a key supplier brand and a direct competitor in PCP and big bore categories.
• FX Airguns: FX Airguns is a premium Swedish PCP airgun manufacturer whose DRS MkII family is a flagship launch stocked by Airgun Depot. FX increasingly sells direct to US consumers, making it both a core supplier and a competitive threat in the high-end PCP segment.
• Midway USA: Midway USA is a large US e-commerce retailer of firearms, ammunition, and shooting accessories including a broad airgun assortment. It competes with Airgun Depot on selection, fulfillment, and content depth, though it is not an airgun specialist.
• Cheaper Than Dirt: Cheaper Than Dirt is a US online retailer of firearms, ammunition, and shooting accessories including a sizable airgun catalog. It overlaps with Airgun Depot in ammo, accessories, and entry-level airguns at the mass-market online price point.
• Sportsman's Warehouse: Sportsman's Warehouse is a multi-store US sporting goods retailer carrying firearms, ammunition, optics, and airguns. Its airgun assortment is narrower than Airgun Depot's, but it competes for hunting and recreational shooting customers across multiple channels.

Others

• Amazon: Amazon is a mass-market marketplace listing entry-level air rifles, CO2 pistols, BB guns, pellets, and accessories from multiple sellers. It competes most directly with Airgun Depot on the lower-priced tier and on selection convenience, though it does not provide specialist expertise or curated premium/big bore assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airgundepot
• LinkedInlinkedin.com/company/echo-commerce-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airgun Depot