Marker Trax
Marker Trax builds patented, regulatory-compliant cashless digital alternatives to traditional casino credit markers for land-based and online gaming operators. Its Moolah Play platform enables players to be approved for credit in minutes via mobile, with funds usable only at gaming devices.
- Company typePrivate
- Founded2018
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marker Trax does
Marker Trax, LLC is a Las Vegas-based fintech founded in 2018 by 50-year gaming industry veteran Gary Ellis that builds regulatory-compliant, cashless digital alternatives to traditional casino markers. Its core technology, protected by three granted U.S. patents (9,711,004, 10,235,837, 10,580,255), enables casino operators to score and approve players for credit lines in approximately five minutes via a mobile application, with approved funds accessible only at gaming devices to eliminate the risk of patrons walking out with borrowed cash. The consumer-facing product is branded Moolah Play, supported by an operator dashboard with real-time transaction monitoring and regulatory reporting; a digital variant, Moolah Play Digital, targets online gaming platforms.
The company operates a B2B enterprise go-to-market targeting land-based and digital casino operators, monetizing through subscription licensing of its marker technology platform and per-transaction processing fees on cashless advances. Distribution leverages direct enterprise field sales driven by website demo requests, integration partnerships with dominant gaming technology providers (IGT, Scientific Games, Shift4), and a payments infrastructure partnership with Euronet Worldwide (NASDAQ: EEFT), which has made two undisclosed strategic investments in Marker Trax and its affiliated company Koin. Named enterprise customers include Ellis Island Hotel, Casino & Brewery (the October 2023 launch partner), Graton Resort and Casino, Pechanga Resort Casino, Rivers Casino Philadelphia, and Plaza Hotel & Casino, with active deployments in Nevada, Pennsylvania, and Northern California.
Marker Trax has pursued a deliberate scale-up strategy since 2023: launching Moolah Play, integrating with Euronet's Ren payments platform, expanding into additional U.S. gaming jurisdictions, and conducting sustained executive hiring (COO, VP Product, CMO). In May 2026, Marker Trax unified its leadership structure with affiliated company Koin under shared executive leadership (Charlie Skinner as President, Gary Ellis as CEO) to integrate Koin Life, Koin Direct, Moolah Play, and Moolah Play Digital under a single cashless gaming and payments ecosystem.
Marker Trax firmographics
Firmographics- Name
- Marker Trax
- Legal name
- Marker Trax, LLC
- Website
- https://markertrax.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marker Trax builds patented, regulatory-compliant cashless digital alternatives to traditional casino credit markers for land-based and online gaming operators. Its Moolah Play platform enables players to be approved for credit in minutes via mobile, with funds usable only at gaming devices.
- Ownership category
- akta.pro rank
Marker Trax industry classification
Industry- Product category
- Casino Credit Technology
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
- akta.pro secondary industry
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where Marker Trax is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marker Trax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Casino Marker Services: Revenue generated from casino operators licensing and using Marker Trax's cashless marker technology. Operators pay for access to the platform including operator dashboard, mobile app infrastructure, and transaction processing capabilities.
- Transaction Processing: Revenue from processing cashless advance transactions between casinos and players, including credit issuance and repayment handling.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Marker Trax product offering
Product offeringCore offering
Marker Trax provides a regulatory-compliant, cashless digital alternative to traditional casino markers, built on technology patented by founder Gary Ellis in 2018. Players apply through a mobile app or website, receive approval in minutes, and access funds only at gaming devices—eliminating the risk of patrons walking out with borrowed cash. Casino operators get an operator dashboard, real-time transaction monitoring, regulatory reporting, and an optimized underwriting process that expands their credit-eligible player base.
Product overview
Marker Trax offers a portfolio of cashless casino credit solutions centered on its patented Marker Trax technology and the Moolah Play consumer brand. The core Marker Trax system provides regulatory-compliant casino marker technology that reduces the risk of issuing credit, while Moolah Play serves as the consumer-facing mobile application for players to apply, get approved, and access funds at gaming devices. Moolah Play Digital extends these capabilities to online gaming. The related Koin platform (operated under unified leadership with Marker Trax since May 2026) provides a comprehensive digital wallet ecosystem including Koin Life and Koin Direct for bricks-and-mortar operations, offering mobile wallet funding options, integrated cage management, and payment processing for the gaming and hospitality industries.
Differentiator
Problem solved
Functional benefit
Brands
- Moolah Play: Regulatory-compliant digital casino advance line system that reduces risk of issuing markers to patrons. Includes mobile app for players and operator dashboard for casino management.
- Moolah Play Digital
Products and services
- Marker Trax The industry's first regulatory-compliant, cashless digital alternative to traditional casino markers, developed and patented by founder Gary Ellis in 2018. Gives casino operators tools to manage casino credit underwriting and repayment, restricting disbursed funds to gaming devices to prevent walk-away losses.
- Moolah Play Consumer-facing brand for Marker Trax's cashless casino advance system. Players apply through a mobile app or website, receive approval in minutes via optimized underwriting, and access funds at gaming devices using their player's club card. Includes operator dashboards with real-time transaction tracking and regulatory reporting.
- Moolah Play Digital Digital-focused variant of Moolah Play targeting online gaming platforms, complementing the physical casino marker system as part of the unified Marker Trax and Koin product structure.
Quantifiable outcome
- Players can be scored and approved for markers in minutes vs. traditional multi-hour or multi-day process
- +2 more outcomes
Companies that use Marker Trax
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Marker Trax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Marker Trax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KoincoreMarker Trax and Koin unified under single leadership structure with Charlie Skinner serving as President of both companies and Gary Ellis as CEO. Koin Life, Koin Direct, and Moolah Play support bricks-and-mortar operations while Moolah Play Digital focuses on online offerings. Both companies share founders Gary Ellis and Gary Larkin.
- Shift4corePartnership announced to deliver better casino gaming experience through payment technology integration.
- Scientific GamescorePartnership for deployment at Pechanga Resort Casino, one of the largest casinos in the United States.
- IGTcoreFirst IGT integration at Graton Resort and Casino in Northern California, expanding Marker Trax's technology deployment capabilities.
- Konami GamingminorKonami Gaming executive Tom Jingoli featured as guest on Betting on Success podcast. Industry collaboration through podcast content featuring gaming industry leaders.
- Mesquite EntertainmentminorCEO Justin Moore featured as guest on Betting on Success podcast. Industry collaboration through podcast content.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Marker Trax competitors and assessment
Company assessmentOthers
- Aristocrat Technologies: Aristocrat is a global gaming tech and slot manufacturer; Mark Karen, Marker Trax's new VP of Product, was previously SVP of Software Development at Aristocrat. Comparable as a major adjacent gaming platform vendor, and key source of senior product talent flowing into Marker Trax.
- Konami Gaming: Konami Gaming is a major slot and casino management systems provider; its executives appear on the Betting on Success podcast and Konami is a content/ecosystem collaborator rather than a wallet competitor. It is an adjacent gaming tech player sharing the same operator customer base.
Direct peers
- Shift4 Payments: Shift4 is a direct integration partner of Marker Trax and also an active payments provider in the casino vertical through its gaming-specific solution. Both companies compete for the casino operator's payments stack while partnering for end-to-end cashless flows; Shift4's broader commerce platform gives it operational and capital scale advantages.
- PayNearMe by Handle Financial: PayNearMe provides cash and digital payment processing solutions for online and land-based gaming operators, including funding/withdrawal flows used by casino players. It is a direct peer in gaming-focused payments infrastructure and competes for the same operator-funding wallet relationship.
- Sightline Payments: Sightline Payments is the most direct comparable — a digital cashless payments and funding platform that powers casino player wallets, marker-like advances, and Play+ cards for casino operators. Both companies target the exact same buyer (land-based casino operators) with the exact same use case: replacing cash/floor credit with regulated digital funding at the gaming device.
Broad incumbents
- Global Payments Inc. Global Payments is a broad payments incumbent with gaming exposure through services and integrations for casino operators. Not specializing in cashless casino credit, but relevant as a competing payments-and-wallet vendor in the same operator procurement conversations.
- Everi (now part of Light & Wonder): Everi's FinTech segment provides player financial access products including cash access, loyalty cards, and digital wallets used by US casino operators. It is a broad incumbent in gaming fintech, overlapping with Marker Trax's cashless credit/wallet offering but operating a much wider product portfolio across thousands of operators.
- Light & Wonder (Scientific Games / Bally / SG): Light & Wonder is the parent of the legacy Scientific Games business — a dominant provider of slot systems, table products, and casino platforms used across most US casino floors. Marker Trax integrates with SG's systems and competes for the same operator wallet, but L&W operates at much greater scale with a full slot + systems stack.
- IGT (International Game Technology): IGT is one of the largest global gaming technology platforms with systems, slots, and digital operations across US lotteries and casinos. Marker Trax's first IGT integration at Graton Resort signals an emerging partnership; IGT also competes implicitly via its own PlayDigital and cashless ecosystem capabilities.
Emerging players
- Trustly: Trustly offers open banking / instant bank payments used by iGaming and online gambling operators for deposits and withdrawals. While primarily online-focused, it competes for the same digital-funding wallet relationship that Marker Trax targets, making it a comparable adjacent/digital emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marker Trax social profiles
Digital presenceMarker Trax compliance and trust
Trust signalCompliance3 records
Marker Trax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marker Trax leadership team
Management profileNumber of profiles
Profiles18 records
Marker Trax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marker Trax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marker Trax
What does Marker Trax do?
Marker Trax provides a regulatory-compliant, cashless digital alternative to traditional casino markers, built on technology patented by founder Gary Ellis in 2018. Players apply through a mobile app or website, receive approval in minutes, and access funds only at gaming devices—eliminating the risk of patrons walking out with borrowed cash. Casino operators get an operator dashboard, real-time transaction monitoring, regulatory reporting, and an optimized underwriting process that expands their credit-eligible player base.
Is Marker Trax a public or private company?
Marker Trax is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marker Trax founded?
Marker Trax was founded in 2018. It employs 11 to 50 people.
Where is Marker Trax based?
Marker Trax is headquartered in Las Vegas, United States, in the North America region.
How does Marker Trax make money?
Two revenue lines are on record. Casino Marker Services are the primary driver. The others are transaction Processing.
Who are Marker Trax's main competitors?
Others on record are Aristocrat Technologies and Konami Gaming. Direct peers are Shift4 Payments, PayNearMe by Handle Financial and Sightline Payments. Broad incumbents are Global Payments Inc., Everi (now part of Light & Wonder), Light & Wonder (Scientific Games / Bally / SG) and IGT (International Game Technology). Trustly is listed as an emerging player.
Does Marker Trax have an API?
No public API is recorded for Marker Trax.
What industry is Marker Trax in?
Marker Trax's product category is Casino Credit Technology. Its primary akta.pro industry code is MPAEALAK, Player Wallets, Escrow & Custodial Account Services, with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 713290.