Radford Software

What Radford Software does

Radford Software (Radfords) is a New Zealand-based vertical SaaS company founded in 1989 that develops fresh-produce management software for growers, packhouses, and distributors. The company is headquartered in Tauranga and operates with 11–50 employees, serving enterprise customers across New Zealand, Australia, and the United States. Its products are organized into four integrated modules — Grow (orchard and farm management, workflow and compliance), Pack (packhouse productivity, quality control, and traceability), Sell (sales management, business insights, and financial reporting), and Insights (business analytics) — supported by an ROI Calculator and integration capabilities with packhouse equipment and industry-standard financial and IT systems. The platform is positioned as the first fully vertically integrated fresh-produce software covering the soil-to-supermarket value chain.

Radfords operates a subscription-based SaaS revenue model with enterprise contract pricing accessed via a consultative 'Book a Demo' sales motion. Its go-to-market targets tier-1 fresh-produce producers and distributors, evidenced by named flagship accounts including Zespri (covering 100% of New Zealand kiwifruit production), Seeka Australia (95% of Australian Nashi Pears), Piñata Farms (pineapple), Limoneira (citrus), First Fresh, Red Rich Fruits, East Pack, and Raffa Fields. In May 2023 the company received a strategic investment from growth-oriented SaaS investor Arcadea Group to fund international expansion and product development, accompanied by a leadership transition. Callaghan Innovation provided a smaller development grant in 2014. Revenue, ACVs, and the Arcadea round size are not publicly disclosed.

Name

Radford Software

Legal name

Radford Software

Website

https://radfords.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Radford Software (Radfords) is a New Zealand-based vertical SaaS provider of fresh-produce management software, serving enterprise growers, packhouses, and distributors with Grow, Pack, Sell, and Insights modules covering the full soil-to-supermarket value chain.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: SaaS-based fresh produce management software sold on a subscription basis to growers, producers, and distributors in the fresh produce industry

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Radford Software develops and sells fresh produce management software for the horticultural industry, providing integrated modules for Grow (orchard/farm management), Pack (packhouse productivity, branded FreshPack), Sell (sales management), and Insights (business analytics). The platform is designed for fresh produce growers, packers, and distributors to manage the entire produce lifecycle from growing through to sales and reporting.

Product overview

Radford Software offers a unified fresh produce management platform providing complete control and visibility from soil to supermarket. The platform comprises four core integrated modules: Grow (orchard/farm management and compliance), Pack (packhouse productivity, quality control, and traceability), Sell (sales management, business insights, and financial reporting), and Insights (business analytics). Additional tools include an ROI Calculator. The platform is described as the first fresh produce management software offering vertical integration across the entire value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Grow
• Pack (FreshPack)
• Sell
• Insights

Quantifiable outcome

• 100% of New Zealand's kiwifruit production handled through Zespri
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Blue Yonder: Supply-chain planning and execution platform with produce and perishable-goods extensions. Competes with the Sell and Insights modules of Radfords' suite.
• SAP (S/4HANA / Business One for Food): Global ERP leader with food and produce industry vertical solutions. Competes indirectly as enterprise customers increasingly prefer single-vendor ERP suites over vertical SaaS.
• Trimble Agriculture: Agriculture-focused software and hardware suite covering farm management and traceability. Competes for the Grow-module wallet share in produce operations.
• Oracle NetSuite: Cloud ERP platform with growing food-and-beverage vertical capabilities. Represents the broader-suite incumbent threat to Radfords' vertically specialized playbook.
• Microsoft Dynamics 365: Mid-market and enterprise ERP/CRM platform with growing vertical ISV ecosystems for agriculture. Rival for CIO-driven consolidation away from vertical SaaS.

Direct peers

• Idhammar: UK-based vendor of fresh-produce and food-industry management software covering packhouse operations and compliance — directly competing with Radfords in vertical niche and feature scope.
• FarmSoft: Australia/NZ-region fresh-produce management software vendor targeting packhouses and growers. Directly overlaps with Radfords on geography (Oceania) and product suite (packhouse traceability).
• Aptean (Food and Beverage ERP): Aptean provides vertical ERP software for the food and beverage industry, including packhouse-adjacent functionality. It is the closest comparable in delivering industry-specific ERP to fresh-produce manufacturers and distributors.

Emerging players

• FoodReady: Cloud ERP for food producers and distributors covering production, inventory, and traceability. Competes at the lower-mid-market tier adjacent to Radfords' core customer profile.
• AGRIVI: Global farm management SaaS targeting row crops and specialty crops. Overlaps with Radfords' Grow module on orchard/farm workflow and compliance management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radfordsoftware
• Facebookfacebook.com/radfordsoftware
• LinkedInlinkedin.com/company/radfordsoftware
• Instagraminstagram.com/radfordsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radford Software