What Farmsoft does

Farmsoft is a privately held New York-based software vendor, founded in 2001, that builds Producepak — a cloud-based SaaS platform aimed exclusively at fresh-produce packers, wholesalers, food-service operators, and adjacent protein processors. The platform covers the full operational workflow of a pack-house: intake and quality inspection, FIFO inventory with 3D warehouse coordinate support, batch-level traceability and instant recall (by batch, supplier, delivery date, customer PO, or storage location), packing and guided picking, sales order management, BOL/invoice automation, shipping validation, and grower payments. A layer of AI features (the Pak-Bot natural-language chatbot and Fresh Produce AI) overlays predictive dashboards, anomaly detection on shipments, and decision-support queries.

The business runs a product-led growth motion with an unusually broad product surface: 25+ commodity-specific packing apps (avocado, berry, citrus, tomato, potato, onion, lettuce, spinach, mango, berry, cherry, strawberry, asparagus, etc.), plus wholesale, fresh-cut, storage, export/import, and meat-packing modules. Distribution is direct, self-service or assisted, with implementation advertised in as little as one week. Pricing combines annual subscription, half-year seasonal plans targeted at avocado/berry packers, and a no-card free tier (the Free Traceability Label Generator) that funnels users into the paid Producepak stack.

Farmsoft integrates with the dominant SMB accounting packages (MYOB, Quickbooks, Xero, SAGE) and operates retailer-side EDI to Woolworths and Coles, anchoring a clear Australian go-to-market alongside a broader global claim. No funding rounds, ownership, leadership, M&A, or revenue disclosures are available in the input data, indicating a bootstrapped, small-team operator (11–50 employees) competing in a vertical that is increasingly digitized under fresh-produce traceability regulations.

Name

Farmsoft

Website

https://farmsoft.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmsoft (founded 2001, New York) builds Producepak, a cloud-based SaaS platform for fresh-produce packers, wholesalers, and food-service operators covering inventory, FIFO enforcement, batch traceability, recalls, packing, shipping, and AI decision support across 25+ commodity-specific apps.

Ownership category

akta.pro rank

Product category

Fresh Produce Packing & Traceability Software

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Fresh produce software
• Food traceability software
• Produce packing software
• Inventory management software
• Food safety compliance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS-based fresh produce packing software with subscription pricing. The company offers half-year plans for seasonal produce businesses (avocado, berry packers) indicating flexible billing options.
2. Implementation Services: Implementation services bundled with software deployment. The company advertises implementation in as little as one week.
3. Free Tier: Free traceability label generator and limited software edition to attract users with paid upgrade path

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farmsoft sells the Producepak cloud-based SaaS platform that delivers end-to-end fresh produce business management for fruit, vegetable, food service, and wholesale operations, covering inventory management, packing, traceability, recalls, quality inspection, sales, logistics, shipping, and grower payments. The software is tailored for more than 25 produce types (avocado, berry, citrus, tomato, potato, onion, lettuce, mango, etc.) and integrates with accounting platforms such as MYOB, QuickBooks, Xero, and SAGE.

Product overview

Farmsoft offers Producepak as its core comprehensive fresh produce packing and business management platform, complemented by specialized packing apps for individual produce types (onion, potato, sweet potato, lettuce, coleslaw, salad, pepper, tomato, avocado, cucumber, citrus, orange, grape, berry, mango, fresh cut fruit, banana, stone fruit, strawberry, cherry, spinach, garlic, carrot, broccoli, asparagus, bean, cauliflower). The product portfolio includes the Pak-Bot AI chatbot for natural language business analysis, the Fresh Produce Wholesale App/Software for wholesale operations, and a Free Traceability Label Generator. Producepak provides end-to-end management including inventory, packing, traceability, recalls, sales, logistics, shipping, grower payments, and quality inspection, with integrations to accounting systems (MYOB, Quickbooks, Xero, SAGE) and retail EDI (Woolworths, Coles).

Differentiator

Problem solved

Functional benefit

Brands

• Producepak: Fresh produce packing app solution for fruit, vegetable, food service, and wholesale businesses with inventory management, packing, traceability, quality inspection, sales, logistics, and shipping features.

Products and services

• Producepak

Quantifiable outcome

• Reduce fresh produce waste by 80%
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• MYOBcoreTechnology or IntegrationFinancial software integration with MYOB for seamless accounting and finance management. Incoming delivery receipts are uploaded to MYOB as unpaid bills to reduce finance administration efforts.
• QuickbookscoreTechnology or IntegrationIntegration with Quickbooks for accounting and financial management synchronization
• XerocoreTechnology or IntegrationIntegration with Xero cloud accounting software for financial data synchronization and automated workflows
• SAGEcoreTechnology or IntegrationIntegration with SAGE accounting software for financial management and reporting
• FarmsoftcoreTechnology or IntegrationFarmsoft integration platform that connects with Producepak for extended functionality including meat packing solutions

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croptracker: Vertical SaaS for produce farm and packhouse management, offering traceability, spray records, and QC for fruit and vegetable operations — directly competes with Farmsoft in the same niche with overlapping produce workflows.
• iTradeNetwork: Produce industry trade and supply-chain platform connecting growers, packers, distributors, and retailers; competes with Farmsoft in traceability, order management, and produce-specific workflows.
• FoodLogiQ (TraceLink): Food safety and traceability SaaS focused on recall management, supplier compliance, and traceability for food brands and retailers — directly adjacent to Farmsoft's instant recall and batch traceability features.

Broad incumbents

• Aptean: Established ERP vendor with a food and beverage vertical, including produce packers and processors; competes with Farmsoft for the same accounts but with a broader ERP footprint beyond produce-only.
• Blue Yonder: Large supply chain and demand planning vendor with food/perishables capabilities; competes for larger produce customers wanting unified planning, traceability, and logistics on a single platform.
• SAP: Global ERP leader whose food traceability and supply chain modules are positioned for large enterprises, including multinational produce operations — represents the alternative for accounts graduating out of vertical SaaS.
• Oracle NetSuite: Cloud ERP used by mid-market produce packers and distributors; competes by offering unified finance, inventory, and traceability on a single suite versus best-of-breed vertical point solutions like Farmsoft.

Emerging players

• Trimble Agriculture: Agricultural software and precision-farming platform whose farm and field management capabilities increasingly extend toward post-harvest operations and produce traceability — adjacent competitor with growing feature overlap.
• AGRIVI: Cloud farm management SaaS used by specialty crop producers, with traceability and quality modules; competes in the upstream farm/sourcing side that feeds packhouse customers of Farmsoft.

Others

• ChainPoint: Blockchain-based traceability platform for agri-food supply chains; competes at the traceability layer only and is largely complementary/partnership material for Farmsoft rather than a head-to-head replacement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmsoftsolutions
• LinkedInlinkedin.com/company/farmsoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmsoft