CAECO
Ceaco is a privately held US manufacturer of jigsaw puzzles and family games, operating the Ceaco, Gamewright, and Brainwright brands. It sells licensed (Disney, Thomas Kinkade, Star Wars) and original puzzles and games via mass retailers, specialty stores, and its own Shopify e-commerce site.
- Company typePrivate
- Founded1987
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CAECO does
Ceaco, Inc. is a privately held specialty manufacturer of jigsaw puzzles and family games, founded in 1987 and headquartered at 250 Royall St., Suite 310W, Canton, Massachusetts. The company operates three product lines: Ceaco-branded jigsaw puzzles available in piece counts from 100 to 2000 with both standard and specialty formats (EZ 2 Hold oversized pieces, glow-in-the-dark, glitter, foil, and sensory); the Gamewright sub-brand, which publishes award-winning family card, dice, and strategy games including Sleeping Queens, Qwixx, Dragonwood, and Forbidden Island; and the Brainwright sub-brand for brainteaser puzzles. Products are made in the USA and feature licensed artwork and characters from Disney, Thomas Kinkade, Star Wars, Marvel, and Peanuts, alongside independent artists.
Ceaco's go-to-market combines wholesale distribution through Tier-1 mass retailers and specialty stores — including Target, Walmart, Amazon, Barnes & Noble, Michaels, Hobby Lobby, Meijer, Fred Meyer, Kohl's, and HEB, plus thousands of independent gift, toy, and hobby shops — with a direct-to-consumer Shopify e-commerce storefront at ceaco.com. Pricing is uniform unit pricing across the catalog, with kids puzzles (100-200 pieces) at $7.99-$12.99, standard puzzles (300-1000 pieces) at $10.99-$15.99, large-format puzzles (1500-2000 pieces) at $16.99-$18.99, and Gamewright board games from $7.99 to $35.99. The company markets through social media (Twitter, Facebook, Pinterest, Instagram), email newsletter, a content blog, and in-store retail presence, and reports serving customers in the US and Canada. Revenue is not publicly disclosed; the company is privately held with no funding rounds reported and is led by owner/President Carol Glazer and VP of Product Development Jason Schneider.
CAECO firmographics
Firmographics- Name
- CAECO
- Legal name
- Ceaco, Inc.
- Website
- https://ceaco.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ceaco is a privately held US manufacturer of jigsaw puzzles and family games, operating the Ceaco, Gamewright, and Brainwright brands. It sells licensed (Disney, Thomas Kinkade, Star Wars) and original puzzles and games via mass retailers, specialty stores, and its own Shopify e-commerce site.
- Ownership category
- akta.pro rank
CAECO industry classification
Industry- Product category
- Puzzles and Board Games
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Jigsaw Puzzles Retail (CRALALAJ)
- akta.pro secondary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
Keywords
Where CAECO is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CAECO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Ceaco generates revenue through its direct-to-consumer Shopify e-commerce storefront at ceaco.com, selling puzzles and games directly to consumers with prices ranging from $7.99 to $35.99.
- Wholesale/Retail Distribution: Ceaco distributes products through wholesale relationships with major retailers including Barnes & Noble, Target, Walmart, Amazon, Fred Meyer, Meijer, and many other retail chains, reaching customers through thousands of store locations worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Puzzles (100-200 pieces) |
| Unit Pricing | Pay-as-you-go | Standard Puzzles (300-500 pieces) |
| Unit Pricing | Pay-as-you-go | Premium Puzzles (750-1000 pieces) |
| Unit Pricing | Pay-as-you-go | Large Format Puzzles (1500-2000 pieces) |
| Unit Pricing | Pay-as-you-go | Board Games (Gamewright) |
| Unit Pricing | Pay-as-you-go | Multipacks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
CAECO product offering
Product offeringCore offering
CAECO (Ceaco, Inc.) manufactures and sells jigsaw puzzles and family games under three brands: Ceaco (puzzles), Gamewright (card, dice, strategy, and party games), and Brainwright (brainteaser puzzles). Products include puzzles in piece counts ranging from 100 to 2000, featuring licensed properties such as Disney, Thomas Kinkade, Star Wars, Peanuts, and Marvel, alongside specialty formats including EZ 2 Hold oversized pieces, glow-in-the-dark, glitter, sensory, and foil finishes.
Product overview
CAECO (Ceaco) is a specialty puzzle and game company offering jigsaw puzzles and family games. The core product line consists of jigsaw puzzles available in multiple piece counts from 100 to 2000 pieces, featuring licensed properties (Disney, Thomas Kinkade, Peanuts, Star Wars, Muppets), themed collections (holiday, animals, landscapes, fantasy), and specialty formats (EZ 2 Hold oversized pieces, glow-in-the-dark, glitter, sensory). The company also distributes Gamewright Games (award-winning card games, dice games, strategy games) and Brainwright brainteasers. The puzzle portfolio includes licensed Disney and Thomas Kinkade collections alongside independent artists. Products are sold at major retailers worldwide including Amazon, Target, Walmart, Barnes & Noble, and through the company's own e-commerce site. Ceaco puzzles are proudly made in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Gamewright: Award-winning games brand featuring card games, dice games, strategy games, and party games for all ages.
- Brainwright
Products and services
- Ceaco Jigsaw Puzzles Jigsaw puzzles offered in piece counts from 100 to 2000, featuring licensed properties (Disney, Thomas Kinkade, Peanuts, Star Wars, Muppets, Marvel), independent artist collections, and themed categories (holiday, animals, landscapes, fantasy). Sold to consumer households through retail and direct e-commerce.
- Gamewright Family Games Award-winning family games including card games, dice games, strategy games, and party games such as Sleeping Queens, Qwixx, Outfoxed, Dragonwood, Rat-a-Tat Cat, Forbidden Island/Forbidden Jungle, Sushi Go, and Feed the Kitty, targeted at children, families, and casual gamers.
- Brainwright Brainteaser Puzzles Brainteaser and puzzle games including Dog Stax, Icosa, and Puzzle Bright products featuring unique mechanisms and cognitive challenges, targeting consumers seeking standalone logic and tactile puzzles beyond traditional jigsaws.
- Mod Podge Puzzle Saver Accessory Puzzle preservation accessory (Mod Podge Puzzle Saver) used to seal and preserve completed jigsaw puzzles as display items, sold to consumer puzzle enthusiasts.
Companies that use CAECO
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
CAECO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CAECO partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
CAECO competitors and assessment
Company assessmentDirect peers
- Ravensburger: German global leader in jigsaw puzzles and games, competing head-to-head with Ceaco across piece counts and themes including licensed entertainment properties. Closest direct peer in product, format, and retail placement.
- Buffalo Games: American puzzle and game manufacturer with broad retail distribution and licensed content (e.g., Charles Wysocki, photographic collections). Directly comparable in scale, customer base, and product mix to Ceaco.
- Springbok Puzzles: US-based specialty jigsaw puzzle manufacturer known for unique die-cut shapes and licensed themes. Competes with Ceaco in specialty puzzle retail and hobbyist segments.
- White Mountain Puzzles: American jigsaw puzzle maker focused on themed, illustrated, and photo-realistic puzzles distributed through specialty and mass retail. Directly comparable to Ceaco in product category and distribution approach.
- Eurographics Puzzles: Canadian puzzle manufacturer offering art-themed and educational jigsaw puzzles for the North American market. Comparable to Ceaco in assortment breadth, artist partnerships, and retail positioning.
- Clementoni: Italian jigsaw puzzle and educational game manufacturer with international distribution and licensed content (including Disney in some markets). Directly comparable product portfolio and retail strategy.
Broad incumbents
- Hasbro Gaming: Global toy and game conglomerate whose gaming portfolio overlaps with Ceaco's Gamewright family/strategy games. Operates at significantly larger scale but competes for similar shelf space and consumer occasions.
- Asmodee: Global board game publisher and distributor whose catalog includes titles similar to Gamewright's family games (e.g., Forbidden-series style strategy games). Broader incumbent in the same retail games category.
- Mattel: Major toy and games company with broad portfolio including card and family games that overlap Gamewright offerings. Large-scale incumbent with significant retail leverage in the same channels Ceaco depends on.
- Melissa & Doug: Large specialty toy company with strong presence in children's puzzles, educational toys, and family games. Overlaps with Ceaco's kids/Disney segments and shares key retail partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CAECO social profiles
Digital presenceCAECO financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAECO leadership team
Management profileNumber of profiles
Profiles2 records
CAECO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAECO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAECO
What does CAECO do?
CAECO (Ceaco, Inc.) manufactures and sells jigsaw puzzles and family games under three brands: Ceaco (puzzles), Gamewright (card, dice, strategy, and party games), and Brainwright (brainteaser puzzles). Products include puzzles in piece counts ranging from 100 to 2000, featuring licensed properties such as Disney, Thomas Kinkade, Star Wars, Peanuts, and Marvel, alongside specialty formats including EZ 2 Hold oversized pieces, glow-in-the-dark, glitter, sensory, and foil finishes.
Is CAECO a public or private company?
CAECO is a private company. It is classified as unknown and is currently operating.
When was CAECO founded?
CAECO was founded in 1987. It employs 11 to 50 people.
Where is CAECO based?
CAECO is headquartered in Newton, United States, in the North America region.
How does CAECO make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are CAECO's main competitors?
Direct peers on record are Ravensburger, Buffalo Games, Springbok Puzzles, White Mountain Puzzles, Eurographics Puzzles and Clementoni. Broad incumbents are Hasbro Gaming, Asmodee, Mattel and Melissa & Doug.
Does CAECO have an API?
No public API is recorded for CAECO.
What industry is CAECO in?
CAECO's product category is Puzzles and Board Games. Its primary akta.pro industry code is CRALALAJ, Jigsaw Puzzles Retail, with a secondary code of CRALALAA, Board Game & Puzzle Specialty Retailers. Its NAICS code is 339930 and its SIC code is 3944.