MMGuardian
MMGuardian (Pervasive Group Inc.), founded 2012 and headquartered in Kearny, New Jersey, provides cross-platform parental control apps and a tamper-proof Samsung smartphone for parents of children ages 7–17, delivering message monitoring, location tracking, screen-time controls, and AI-driven safety alerts via subscription and direct hardware sales.
- Company typePrivate
- Founded2012
- HeadquartersClifton, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MMGuardian does
MMGuardian, operated by Pervasive Group Inc., is a privately held parental control software and hardware provider founded in 2012 and headquartered in Kearny, New Jersey. The company sells cross-platform monitoring apps for Android and iOS devices paired with a parent-facing mobile app and a web-based Family Portal (family.mmguardian.com), delivering full SMS/MMS and popular social-media message visibility, app and web filtering, scheduled location tracking, screen-time controls, contact blocking, and AI-driven safety alerts for cyberbullying, suicide risk, drug references, and predatory behavior. In January 2024 MMGuardian extended into hardware with the MMGuardian Phone, a tamper-proof Samsung-manufactured smartphone with parental controls pre-installed that cannot be factory-reset by the child, broadening the offering beyond software subscriptions.
The business model is a hybrid of consumer subscription and direct e-commerce hardware sales: the app starts at $4.99 per month (annual billing offered at a discount) with a 14-day free trial requiring no credit card, while the MMGuardian Phone is sold for $229 plus a separate service plan, with first-year all-in cost of approximately $529. Distribution is entirely direct through the MMGuardian e-commerce storefront and the Google Play and Apple App Store listings, augmented by SEO-driven comparison content, parent testimonials, earned media coverage, and a no-registration demo mode in the Parent App. The company serves families in all 50 U.S. states and has localized its go-to-market across the UK, Canada (English and French), Australia, France, Spain, and Italy.
MMGuardian is a bootstrapped micro-cap operation (1–10 employees, no disclosed external funding) led by founder and CEO James Zhou and co-founder Paul Grossinger. The company has accumulated operational scale signals including more than 13 million safety alerts generated since 2012 and a 4.2/5 rating across 20,000+ app-store reviews, and it maintains EU-U.S. Data Privacy Framework certification supporting its European footprint. Its strategic position combines a long-tenured brand, a differentiated hardware extension via Samsung partnership, and an AI-augmented safety-alert product layer — but with limited headcount, no disclosed capital, and no enterprise channel, the company functions as a self-sustaining niche incumbent rather than a venture-scale growth business.
MMGuardian firmographics
Firmographics- Name
- MMGuardian
- Legal name
- Pervasive Group Inc.
- Website
- https://mmguardian.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MMGuardian (Pervasive Group Inc.), founded 2012 and headquartered in Kearny, New Jersey, provides cross-platform parental control apps and a tamper-proof Samsung smartphone for parents of children ages 7–17, delivering message monitoring, location tracking, screen-time controls, and AI-driven safety alerts via subscription and direct hardware sales.
- Ownership category
- akta.pro rank
MMGuardian industry classification
Industry- Product category
- Parental Control Software
- akta.pro primary industry
- Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)
- akta.pro secondary industry
- Kids Wearables (GPS watches & trackers) (CRACAIAI)
Keywords
Where MMGuardian is headquartered
LocationHeadquarters
- HQ city
- Clifton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MMGuardian business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- App Subscription (Recurring): Monthly or annual subscription for the MMGuardian parental control app installed on an existing Android phone or iPhone/iPad. The app provides full monitoring and control features including message viewing, location tracking, app control, web filtering, and safety alerts. Subscriptions auto-renew unless cancelled at least 7 days before renewal. Annual plans are available with a discount vs. monthly billing.
- MMGuardian Phone Hardware Sales: Sale of a dedicated Samsung smartphone with MMGuardian parental controls pre-installed and tamper-proof. The device is sold alongside a separate carrier service plan (not locked to MMGuardian's own plan). First-year cost is approximately $529 inclusive of the phone and subscription; second-year subscription is approximately $300. A payment plan option is available where the remaining phone balance becomes due immediately if the subscription is cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MMGuardian App for existing phones — monthly subscription |
| Subscription | Annual | MMGuardian App — annual subscription |
| Unit Pricing | Pay-as-you-go | MMGuardian Phone hardware — one-time purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MMGuardian product offering
Product offeringCore offering
MMGuardian sells cross-platform parental control software for Android and iOS devices, enabling parents to monitor their children's text messages, app usage, web activity, call history, and location. The offering also includes a dedicated tamper-proof Samsung smartphone (MMGuardian Phone) with built-in parental controls, plus a parent-facing mobile app and web-based Family Portal for remote management. AI-driven safety alerts notify parents of cyberbullying, suicide threats, drug references, and online predator indicators.
Product overview
MMGuardian is a parental control solution provider with a portfolio of products including software apps for Android and iOS devices, a dedicated hardware smartphone (MMGuardian Phone), and a parent management web portal. The core offering consists of the MMGuardian apps (for child's device) and Parent App (for parent's device) which work together to provide comprehensive monitoring of messages, apps, web activity, location, and screen time. The MMGuardian Phone represents a hardware product with pre-installed controls that cannot be bypassed. All products are managed through the Family Web Portal or Parent App. Pricing ranges from $4.99/month for app subscriptions to $229 for the hardware phone.
Differentiator
Problem solved
Functional benefit
Products and services
- MMGuardian App for Android
Quantifiable outcome
- 13M+ safety alerts generated for parents
- +3 more outcomes
Companies that use MMGuardian
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
MMGuardian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature12 records
MMGuardian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SamsungcoreSamsung manufactures the MMGuardian Phone — a dedicated child-safe smartphone with MMGuardian parental controls pre-installed and tamper-proof by design. The hardware partnership enables MMGuardian to offer a differentiated hardware product that competitors like Bark cannot match, particularly for parents seeking a dedicated safe phone rather than app-based monitoring.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MMGuardian competitors and assessment
Company assessmentDirect peers
- Bark: AI-driven parental monitoring app plus a kids phone/watch, alerting parents to cyberbullying, predators, and suicide risk. Directly named as MMGuardian's primary comparison competitor with overlapping app-and-hardware model.
- Qustodio: Cross-platform parental control software for monitoring messages, apps, web, and location with screen-time controls. Competes head-to-head with MMGuardian and is featured in its comparison tables.
- Canopy: Parental control app focused on content filtering and protecting children online. Serves the same parent persona and was ranked alongside MMGuardian in SafeWise's 2026 review.
- FamiSafe (Wondershare): Subscription parental control app for location tracking, screen time, and content monitoring across Android and iOS. Direct category competitor evaluated with MMGuardian.
- FamilyTime: Parental control and monitoring app with app blocking, geofencing, and screen-time limits. Competes directly for the same family customer base.
- Net Nanny: Long-standing parental control and web-filtering software for families across devices. Overlaps closely with MMGuardian's content-filtering and monitoring offering.
- Gabb Wireless: Sells kid-safe phones and watches with built-in parental controls and carrier service. Directly comparable to the MMGuardian Phone dedicated-hardware business.
- Troomi Wireless: Provides safe smartphones for kids with parental controls and managed service plans. Mirrors MMGuardian's tamper-proof kids-phone hardware strategy.
Emerging players
- Pinwheel: Emerging maker of kid-safe smartphones with caregiver controls and app curation. Partial overlap with MMGuardian's hardware segment targeting first-phone families.
Broad incumbents
- Aura: Broad consumer digital-safety suite bundling identity protection, security, and parental controls. Larger incumbent whose family-safety features overlap MMGuardian as part of a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MMGuardian social profiles
Digital presenceMMGuardian compliance and trust
Trust signalCompliance1 record
MMGuardian financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMGuardian leadership team
Management profileNumber of profiles
Profiles2 records
MMGuardian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMGuardian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMGuardian
What does MMGuardian do?
MMGuardian sells cross-platform parental control software for Android and iOS devices, enabling parents to monitor their children's text messages, app usage, web activity, call history, and location. The offering also includes a dedicated tamper-proof Samsung smartphone (MMGuardian Phone) with built-in parental controls, plus a parent-facing mobile app and web-based Family Portal for remote management. AI-driven safety alerts notify parents of cyberbullying, suicide threats, drug references, and online predator indicators.
Is MMGuardian a public or private company?
MMGuardian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MMGuardian founded?
MMGuardian was founded in 2012. It employs 1 to 10 people.
Where is MMGuardian based?
MMGuardian is headquartered in Clifton, United States, in the North America region.
How does MMGuardian make money?
Two revenue lines are on record. App Subscription (Recurring) is the primary driver. The others are MMGuardian Phone Hardware Sales.
Who are MMGuardian's main competitors?
Direct peers on record are Bark, Qustodio, Canopy, FamiSafe (Wondershare), FamilyTime, Net Nanny, Gabb Wireless and Troomi Wireless. Pinwheel is listed as an emerging player. Aura is listed as a broad incumbent.
Does MMGuardian have an API?
No public API is recorded for MMGuardian.
What industry is MMGuardian in?
MMGuardian's product category is Parental Control Software. Its primary akta.pro industry code is HSAHAJAG, Parental Controls, Content Filtering & Family Digital Safety for Smart Homes, with a secondary code of CRACAIAI, Kids Wearables (GPS watches & trackers).