What IT Retail does

IT Retail (legal entity IT Retail, Inc., formerly MSS Global) is a private, founder-owned provider of cloud-based point-of-sale software purpose-built for independent grocers and specialty food retailers. Founded in 1993 by third-generation grocer Martin Goodwin in Riverside, California, the company developed its RETAIL software on the Microsoft platform (Windows, SQL Server, .NET) and has since sold over 40,000 licenses globally while maintaining a US customer base of more than 1,000 independent grocers.

The core product is the Market POS Software, deployed through a modular architecture with add-ons including Self-Checkout, integrated Payment Processing (IT Retail Payments), E-commerce with real-time inventory sync, Inventory Management, Customer Loyalty, Deli Scale and Scanner Scale integration, Reporting & Analytics, and IT Retail Capital business loans. Differentiated capabilities include offline transaction continuity, native EBT/SNAP support, weight-based pricing via scale integration, and PCI-DSS compliant end-to-end encrypted payments. The platform serves a wide vertical mix — supermarkets, organic/natural food stores, butcher shops, fish markets, co-ops, bodegas, and ethnic-market specialists (Asian, African, Caribbean, Indian, Hispanic, Halal).

The business model combines tiered SaaS subscriptions ($49-$199/month) with hardware package sales (under $3,000), integrated payment processing transaction fees, and embedded financial services. Go-to-market is hybrid: direct field sales with demos and quotes for mid-market and enterprise accounts, a self-serve Build & Price tool for SMBs, and a customer referral program. Distribution is global via offices in Europe, Asia, South America, and Central America, though North America (US) is the primary operating geography. The company is not backed by venture capital or private equity and is not part of a larger corporate group.

Name

IT Retail

Legal name

IT Retail, Inc.

Website

https://itretail.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Retail is a founder-owned, cloud-based point-of-sale software provider serving independent grocers and specialty food retailers, offering modular tools for checkout, inventory, payments, loyalty, e-commerce, and scales. Founded in 1993 and headquartered in Riverside, California, the company serves 1,000+ US grocers across ethnic, organic, and conventional grocery formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription-based pricing for POS software access, with three tiers (Starter $49/mo, Growth $99/mo, Premium $199/mo) providing different feature sets and employee limits.
2. Hardware Sales: Sale of POS hardware including registers, scanners, scales, and terminals. Packages including hardware are typically priced under $3,000.
3. Payment Processing: Integrated payment processing with competitive rates, next-business-day deposits, and additional financial services including capital loans with 1% cash-back.
4. E-commerce Platform: Branded online store with ordering and real-time inventory sync, available as an add-on module for online sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IT Retail provides a cloud-based, grocery-specific point-of-sale (POS) software platform — branded RETAIL — that combines checkout, inventory management, integrated payment processing, e-commerce, customer loyalty, and back-office reporting for independent grocers and specialty food retailers. The solution is offered as modular add-ons (self-checkout, payments, e-commerce, inventory, loyalty, deli scale, scanner scale, reporting, capital loans) layered onto three monthly subscription tiers (Starter $49, Growth $99, Premium $199).

Product overview

IT Retail offers a unified grocery POS platform with a modular architecture. The core product is the Market POS Software, which provides cloud-based checkout, inventory management, and back-office functions. Add-on modules include Self-Checkout for customer-operated transactions, IT Retail Payments for integrated payment processing, E-commerce for online ordering with inventory sync, Inventory Management for stock tracking, Customer Loyalty for rewards programs, Deli Scale Integration and Scanner Scale for weigh-and-scan operations, Reporting & Analytics for business insights, and IT Retail Capital for business financing. The solution is built on the Microsoft platform (Windows, SQL Server, .NET) and is offered through three pricing tiers: Starter ($49/mo), Growth ($99/mo), and Premium ($199/mo).

Differentiator

Problem solved

Functional benefit

Products and services

• Market POS Software (RETAIL) Cloud-based core POS system designed for grocery retailers, providing checkout operations, inventory management, and back-office functions for independent grocers and specialty food retailers.
• Self-Checkout

Quantifiable outcome

• Over 1,000 independent grocers and food markets trust IT Retail for payments and POS
• +2 more outcomes

Named customers13 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a foundational technology partner providing the development platform for IT Retail's solutions. The company develops grocery POS software on the Microsoft platform using Windows, SQL Server, .NET, and web frameworks. IT Retail holds Microsoft Partner status and solutions work with the entire Microsoft suite of products.
• Microsoft ConsultingcoreTechnology or IntegrationMicrosoft Consulting was hired by founder Martin Goodwin to build the original RETAIL solution. Using his own supermarket retailing operation as a testbed, Microsoft Consulting helped create the complete solution for running a retail business.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ECRS: ECRS is a grocery-specific POS and back-office platform serving independent and chain retailers with similar merchandising, scale and loyalty workflows. It is the closest direct competitor to IT Retail's RETAIL platform in the grocery vertical.
• POS Nation: POS Nation delivers retail and grocery POS systems to SMBs with comparable hardware bundles and software subscriptions. It targets the same independent specialty-retail buyer as IT Retail.
• Lightspeed Retail: Lightspeed provides cloud-based POS for retail and grocery SMBs with inventory, e-commerce and payments modules. It is a direct competitor for IT Retail's mid-market and growth-tier grocery customers.
• Springboard Retail: Springboard Retail is a cloud POS and inventory platform built for specialty retail, comparable to IT Retail's specialty-grocery focus. It competes for the same independent and mid-market retail customer segment.
• Heartland Retail (Global Payments): Heartland Retail, part of Global Payments, provides cloud POS and payments for specialty retailers including grocery. It competes with IT Retail on integrated payments plus retail software for the same independent customer.

Broad incumbents

• NCR Voyix: NCR Voyix (formerly NCR Retail) is the dominant enterprise grocery POS and store-technology provider, serving national chains. It competes with IT Retail for mid-market grocery accounts and represents the upper-end incumbent in the same category.
• Toshiba Global Commerce Solutions: Toshiba Global Commerce Solutions is a major provider of grocery POS hardware, software and services to large retailers. It is a broad incumbent competing for grocery technology spend across the same customer base.
• Square (Block): Square, part of Block, offers widely adopted SMB POS hardware, software and payments. Its growing retail feature set makes it a broad incumbent competitor for IT Retail's smaller independent grocer accounts.
• Clover (Fiserv): Clover, owned by Fiserv, is an SMB POS platform combining hardware terminals with software apps and payment processing. It is a broad incumbent alternative to IT Retail's hardware-plus-payments bundle.

Emerging players

• Toast: Toast is a restaurant-focused POS platform that has been expanding into retail and grocery-adjacent formats. As an emerging player in retail, it represents a credible threat to IT Retail in the SMB POS software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/it_retail
• YouTubeyoutube.com/channel/UCwjHmiNM54N-aPw3zyuN0RQ/featured
• Facebookfacebook.com/grocery.pos.system
• LinkedInlinkedin.com/company/it-retail
• Instagraminstagram.com/it.retail

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Retail