McRoberts Technologies

Name

McRoberts Technologies

Legal name

McRoberts Technologies

Website

https://mcrobertstech.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Real-Time Locating Systems (RTLS)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Security Systems Services (56162), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Geofencing, Security & Theft Recovery (TLABAJAJ), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Real-time locating systems
• Infant security systems
• Staff duress systems
• Asset tracking solutions
• Patient wandering prevention

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of tags, bands, clamps, and accessories. Tags (Cut-Band, Tummy, Bracelet, Staff, Asset) priced at $140-$365 per unit. Bands and accessories at various price points. One-time hardware purchase with optional warranty coverage.
2. Software Subscriptions: Browser-based software platform with database server that can be hosted locally, on VM, or in cloud. Software subscription includes updates. Platform supports multiple applications including MyChild6, StaffWatch, AssetWatch, and WanderWatch on the same infrastructure.
3. Professional Services - Installation: Field technicians provide installation services for systems around the country. Outside field technicians handle quick service to clients.
4. Maintenance Contracts: Preventive Maintenance and Extended Maintenance contracts offered to existing customers. Call center provides 24/7/365 support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

McRoberts Technologies designs, manufactures, sells, installs, and supports proprietary RTLS-based life-safety systems for healthcare, hospitality, and cruise line industries. Its portfolio includes infant anti-abduction (MyChild/MyChild6), staff duress panic buttons (StaffWatch, UrgenTag-Ultra), asset tracking (AssetWatch), patient anti-elopement (WanderWatch), and cruise operations management (PaxTrak), all running on common McRoberts Wireless Receiver infrastructure over standard Wi-Fi.

Product overview

McRoberts Technologies offers a unified RTLS (Real-Time Locating System) platform with multiple integrated applications sharing common infrastructure. The core system consists of McRoberts Wireless Receivers that communicate with various tags over standard Wi-Fi networks. The main software applications are: MyChild/MyChild6 for infant anti-abduction, StaffWatch and UrgenTag-Ultra for staff duress/panic alerts, AssetWatch for equipment tracking, WanderWatch for patient elopement prevention, and PaxTrak for cruise ship passenger management. These applications share the same receiver infrastructure, and additional applications can be added for just the cost of software and tags. The company also offers a complete line of compatible accessories including various tag types (Cut-Band, Tummy, Bracelet, Staff, Asset), bands (Write-on, Cut-bands, Clincher), and supporting equipment (clamps, cutters, testers, storage solutions).

Differentiator

Problem solved

Functional benefit

Brands

• MyChild: Infant and pediatric anti-abduction security system providing location tracking and unit lockdown.
• StaffWatch
• UrgenTag-Ultra
• AssetWatch
• WanderWatch
• PaxTrak

Products and services

• MyChild / MyChild6 Infant Anti-Abduction System An infant anti-abduction system for hospital maternity wards that uses lightweight tags applied to infants; wireless receivers pick up the radio signals and the system provides real-time location tracking with automatic unit lockdown when unauthorized egress is detected.
• StaffWatch Staff Duress System A wearable panic button staff duress system for healthcare, hospitality, and other facilities; employees discreetly summon security via RFID and Wi-Fi on the McRoberts wireless receiver network.
• UrgenTag-Ultra Advanced Staff Duress System An advanced staff duress system that uses ultrasound technology for very precise location tracking and provides multi-button functionality enabling tiered response levels for different incident types.
• AssetWatch Asset Tracking System A real-time asset management system that allows hospitals to locate equipment such as infusion pumps, wheelchairs, and vital signs monitors with a single click on a digital map, reducing search times and supporting informed purchasing decisions.
• WanderWatch Patient Anti-Elopement System An anti-elopement system that prevents patients at risk of wandering (such as those with dementia or cognitive impairments) from leaving secure care areas, providing real-time alerts and automatic response when patients approach restricted exits.
• PaxTrak Cruise Operations Management A cruise operations management platform that streamlines passenger, vendor, and visitor management, providing cruise ship operators with visibility into passenger, visitor, and vendor movements including boarding, disembarkation, and emergency evacuation coordination.
• McRoberts Wireless Receivers Plug-and-play wireless receivers that pick up tag signals and pass status and location data to the server over standard Wi-Fi networks, supporting all McRoberts RTLS applications on shared infrastructure.
• Cut-Band Tag A tag applied to a patient's limb using a thin, soft, flexible, latex-free band proprietary to McRoberts; the only way to remove the tag is to cut the band, which triggers a tamper alarm.
• Tummy Tag Invented by McRoberts Technologies, this tag fits into the hinge of any standard umbilical cord clamp and is used for infant tracking within the MyChild system.
• Bracelet Tag A tag applied to a patient's wrist or ankle with any compatible band, used for patient identification and tracking across McRoberts applications.
• Staff Tag A wearable panic button tag worn by staff to call for help on demand, integrating with the StaffWatch duress system.
• Asset Tag

Quantifiable outcome

• 500,000+ babies protected annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GE Healthcare: Diversified medical device and healthcare technology incumbent with location and asset visibility offerings integrated into its broader clinical platform. Competes indirectly with McRoberts by bundling RTLS into enterprise hospital contracts.
• HID Global: Large identity and location services provider with BLE-based RTLS offerings into healthcare and enterprise. Broader portfolio than McRoberts but competes on real-time location and access-aware security use cases.
• Zebra Technologies: Diversified enterprise asset intelligence and tracking company with a healthcare RTLS portfolio (via its MotionWorks and Dart acquisitions). Larger scale and broader product breadth make Zebra a broad incumbent competing with McRoberts in hospital asset and patient tracking.

Others

• Impinj: Leading RAIN RFID tag and reader platform provider. Impinj is an enabling technology supplier rather than a direct competitor, but its endpoint RFID ecosystem underpins much of the enterprise RTLS market in which McRoberts participates.

Direct peers

• CenTrak: Healthcare-focused RTLS vendor providing location, condition, and security solutions including patient wandering, infant protection, staff safety, and asset tracking. Overlaps directly with McRoberts' WanderWatch, MyChild, StaffWatch, and AssetWatch offerings.
• Securitas Healthcare (formerly Stanley Healthcare): Largest direct competitor in healthcare RTLS, offering infant security (Hugs), wander management, staff duress, and asset tracking on a global scale. Competes head-to-head with McRoberts in hospital procurement, with deeper enterprise integrations and broader geographic reach.
• Midmark RTLS (formerly Versus Technology): Midmark's RTLS division delivers patient flow, asset tracking, and staff locating for hospitals and clinics. Direct overlap with McRoberts' AssetWatch and clinical workflow use cases in acute-care environments.
• Sonitor Technologies: Ultrasound-based indoor positioning specialist for healthcare. Sonitor's technology directly parallels McRoberts' UrgenTag-Ultra ultrasound staff duress system and competes for the same hospital and acute-care customers.

Emerging players

• Tagnos: Healthcare-focused RTLS and workflow software vendor specializing in asset tracking, patient flow, and analytics. Smaller and more software-centric than McRoberts, but competing for the same hospital budget allocations.
• AiRISTA Flow: RTLS and BLE-based visibility solutions provider with healthcare, hospitality, and industrial deployments. Overlaps with McRoberts' asset tracking and staff duress use cases across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/McRobertsTech
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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McRoberts Technologies