Terradatum
Terradatum is a private real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Its MLS-driven BrokerMetrics platform enables real estate brokerages to identify top-performing agents, benchmark competitive performance, and optimize recruitment strategies.
- Company typePrivate
- Founded1989
- HeadquartersGlen Ellen, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Terradatum does
Terradatum is a privately held real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Operating with a small team of 11–50 employees, the company focuses on delivering MLS-driven data and analytics products to real estate brokerages. Its core offering, BrokerMetrics, transforms raw Multiple Listing Service data into recruiting intelligence and competitive benchmarking tools, enabling brokerage leadership to identify high-performing agents, monitor competitor activity, and uncover untapped market opportunities. Adjacent products include AgentMetrics (analytics for individual agents) and the standalone Inkless eSignature electronic signature solution for real estate transactions. The company was co-founded by Peter Krause.
The BrokerMetrics platform is built on direct MLS integrations with data refreshed daily, and is structured into modular components: Proficiency Metrics for customizable agent performance views used in recruiting and coaching, Market Share for competitive benchmarking, and Market Dynamics for interactive trend visualization. Terradatum monetizes through annual subscription contracts priced on a quote-based enterprise model, with no publicly disclosed price points. Go-to-market is an enterprise field sales motion (phone outreach at 1-888-349-0628, demo-based selling) supplemented by digital advertising (Google Ads), a branded podcast ("Beyond the Hype"), downloadable content guides, and a self-serve client login portal. Strategic activity includes acquisitions of OnHoldUSA and VScreen on 2018-03-17 for undisclosed amounts. The input data notes that product content surfaces under the Lone Wolf BrokerMetrics brand (lwolf.com), suggesting a distribution or ownership relationship with Lone Wolf that is not formally confirmed in the source material.
Terradatum firmographics
Firmographics- Name
- Terradatum
- Website
- https://terradatum.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terradatum is a private real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Its MLS-driven BrokerMetrics platform enables real estate brokerages to identify top-performing agents, benchmark competitive performance, and optimize recruitment strategies.
- Ownership category
- akta.pro rank
Terradatum industry classification
Industry- Product category
- Real Estate Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
Keywords
Where Terradatum is headquartered
LocationHeadquarters
- HQ city
- Glen Ellen
- HQ country
- United States
- HQ region
- North America
Markets served
Terradatum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- BrokerMetrics Analytics Platform: Subscription-based SaaS platform for real estate brokerages providing analytics, recruiting intelligence, and market insights with MLS-driven data updated daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Terradatum product offering
Product offeringCore offering
Terradatum provides subscription-based real estate analytics software for brokerages and individual agents, transforming raw MLS data refreshed daily into recruiting intelligence, competitive market share insights, and trend analytics. Its flagship BrokerMetrics platform helps brokerage leadership identify high-performing agents, benchmark against competitors, and uncover untapped market opportunities, while AgentMetrics serves individual agents with related tools. The company also offers Inkless eSignature as a standalone transaction management product.
Product overview
Lone Wolf (Terradatum) offers a suite of real estate analytics products designed for brokerages and individual agents. The primary offering is BrokerMetrics, a comprehensive analytics platform for brokerages that transforms raw MLS data into recruiting and competitive intelligence. AgentMetrics serves individual agents with complementary tools. Both products share common modules including Market Share and Market Dynamics for market analysis, while BrokerMetrics includes the additional Proficiency Metrics module specifically designed for identifying and recruiting top-performing agents. The portfolio also includes Inkless eSignature as a standalone transaction management product. All analytics products pull data directly from the MLS and refresh daily.
Differentiator
Problem solved
Functional benefit
Products and services
- BrokerMetrics
Quantifiable outcome
- Daily MLS data refresh ensures accuracy of market insights
Companies that use Terradatum
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Terradatum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Terradatum partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Terradatum competitors and assessment
Company assessmentDirect peers
- HouseCanary: HouseCanary provides residential real estate analytics and valuation tools powered by MLS and proprietary data, closely overlapping with Terradatum's BrokerMetrics and AgentMetrics offerings for brokerages and agents.
- Reonomy: Reonomy is a commercial real estate data and analytics platform serving investors, brokers, and lenders; comparable to Terradatum as a property intelligence and analytics provider in the real estate vertical.
- Cherre: Cherre offers a real estate data platform that aggregates, analyzes, and visualizes property and market data — a direct adjacency to Terradatum's MLS-driven brokerage analytics, though oriented toward commercial/ institutional real estate.
- ShowingTime: ShowingTime provides showing management and market analytics tools for MLSs, brokerages, and agents — a comparable vertical analytics platform serving the same real estate customer base as Terradatum (now part of Zillow Group).
Emerging players
- SmartZip: SmartZip delivers predictive analytics for real estate professionals, including agent ranking and farming tools, overlapping with Terradatum's Proficiency Metrics module for identifying top-producing agents.
- Offrs: Offrs uses predictive analytics to identify likely home sellers for real estate agents and brokerages, partially overlapping with Terradatum's recruiting intelligence and agent prospecting capabilities.
- SkySlope: SkySlope provides transaction management and compliance software for real estate brokerages; comparable as a vertical SaaS serving the same brokerage buyer as Terradatum with adjacent transaction workflow tools.
- dotloop: dotloop offers real estate transaction management and eSignature workflows (part of Zillow Group), comparable as a Lone-Wolf-adjacent transaction platform serving the same brokerage customer base as Terradatum.
Broad incumbents
- Lone Wolf Technologies: Lone Wolf is Terradatum's apparent parent and a broad proptech incumbent providing transaction management, back-office, eSignature, and analytics software to brokerages — Terradatum's BrokerMetrics is delivered under the Lone Wolf brand.
- Zillow Group: Zillow Group operates consumer-facing real estate marketplaces and a portfolio of brokerage software (ShowingTime, dotloop, Zillow Premier Agent) — a broad incumbent that competes with and overlaps Terradatum's brokerage analytics and agent tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Terradatum social profiles
Digital presenceTerradatum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terradatum leadership team
Management profileNumber of profiles
Profiles1 record
Terradatum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terradatum M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terradatum
What does Terradatum do?
Terradatum provides subscription-based real estate analytics software for brokerages and individual agents, transforming raw MLS data refreshed daily into recruiting intelligence, competitive market share insights, and trend analytics. Its flagship BrokerMetrics platform helps brokerage leadership identify high-performing agents, benchmark against competitors, and uncover untapped market opportunities, while AgentMetrics serves individual agents with related tools. The company also offers Inkless eSignature as a standalone transaction management product.
Is Terradatum a public or private company?
Terradatum is a private company. It is classified as corporate owned and is currently operating.
When was Terradatum founded?
Terradatum was founded in 1989. It employs 11 to 50 people.
Where is Terradatum based?
Terradatum is headquartered in Glen Ellen, United States, in the North America region.
How does Terradatum make money?
One revenue line is on record: brokerMetrics Analytics Platform.
Who are Terradatum's main competitors?
Direct peers on record are HouseCanary, Reonomy, Cherre and ShowingTime. Emerging players are SmartZip, Offrs, SkySlope and dotloop. Broad incumbents are Lone Wolf Technologies and Zillow Group.
Does Terradatum have an API?
No public API is recorded for Terradatum.
What industry is Terradatum in?
Terradatum's product category is Real Estate Analytics Software. Its primary akta.pro industry code is FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location). Its NAICS code is 541910 and its SIC code is 8742.