dotloop
Dotloop is a cloud-based real estate transaction management SaaS that lets agents, teams, and brokerages run the entire deal from offer to close in one digital workspace, now operating as a Zillow Group subsidiary under the ShowingTime+ brand.
- Company typePrivate
- Founded2009
- HeadquartersCincinnati, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What dotloop does
Dotloop (DotLoop LLC) is a cloud-based real estate transaction management SaaS platform founded in 2009 by Austin Allison and headquartered in Cincinnati, Ohio. The platform provides an end-to-end digital workspace that lets individual agents, teams, brokerage staff, transaction coordinators, and clients collaborate on a real estate deal from offer to close, combining document editing, e-signatures, compliance workflows, MLS/association forms, secure storage, and mobile access in a single system. Dotloop operates as a subsidiary of Zillow Group (NASDAQ: Z) under the ShowingTime+ brand, and its core technology integrates with more than 230 local and state MLS/association form libraries and 75+ third-party platforms covering CRMs, accounting, marketing, online notarization (Notarize), and earnest money (Earnnest).
The product portfolio is organized into three subscription tiers — Premium for individual agents at $34.99/month or $344/year, custom-priced Teams, and custom-priced Business+ for brokerages with multi-office compliance — supported by a free tier that allows up to 10 transactions and serves as a sales funnel. Distribution combines product-led self-service sign-up with inside and field sales for mid-market and enterprise accounts, and is reinforced by flagship channel partnerships with RE/MAX (Approved Supplier), Keller Williams (Keller Cloud Innovator Program), Berkshire Hathaway HomeServices, EXIT Realty, ERA Real Estate, and Realty Executives. The platform reports 500,000+ monthly active real estate professionals, 7,500-10,000 brokerages and teams (with 8,500+ paid subscriptions), claim of more than 50% of all U.S. real estate transactions running through dotloop, 92% Premium retention, 99% Business+/Teams retention, and 150+ new brokerage/team accounts switching monthly.
Revenue mechanics rely overwhelmingly on recurring SaaS subscriptions (freemium + Premium + Teams + Business+), supplemented by professional services such as Dotloop PRO and Success. The company was bootstrapped to meaningful scale via Trinity Ventures-backed funding in 2010, 2012, and 2014, and in January 2026 raised a $50 million Series D at a $500 million post-money valuation while continuing to operate as a Zillow Group subsidiary. Headcount is reported at 51-100 employees, and the company is investing in a major platform refresh (Dotloop 2.0, in beta as of 2024) that adds document share routing with permission controls, Auth0-based authentication, and accessibility upgrades.
dotloop firmographics
Firmographics- Name
- dotloop
- Legal name
- DotLoop LLC
- Website
- https://dotloop.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dotloop is a cloud-based real estate transaction management SaaS that lets agents, teams, and brokerages run the entire deal from offer to close in one digital workspace, now operating as a Zillow Group subsidiary under the ShowingTime+ brand.
- Ownership category
- akta.pro rank
Where dotloop is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
dotloop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Premium (Agents): Monthly or annual subscription for individual real estate agents providing unlimited transactions, document management, e-signatures, mobile app access, and association form coverage. Priced at $34.99/month or $344/year (annual discount of 18%).
- Subscription - Teams: Custom-priced team subscription for real estate teams providing all Premium features plus team-specific dashboards, custom branding, transaction templates, automated compliance workflows, dedicated success manager, and VIP support.
- Subscription - Business+ (Brokerages): Custom-priced brokerage subscription with multi-office compliance hierarchy, full transaction visibility, dedicated success manager, and comprehensive onboarding for managing multiple offices and agents.
- Freemium Tier: Free tier allowing up to 10 transactions with basic features including MLS/association forms access, mobile app, document editing/sharing/e-signing, and task management. Serves as acquisition channel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Up to 10 transactions with core features |
| Subscription | Monthly | Premium - $34.99/month for individual agents |
| Subscription | Annual | Premium Annual - $344/year (18% discount) |
| Subscription | Multi-year contract | Teams - Custom pricing for real estate teams |
| Subscription | Multi-year contract | Business+ - Custom pricing for brokerages |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
dotloop product offering
Product offeringCore offering
Dotloop provides a cloud-based real estate transaction management SaaS platform that enables brokers, agents, teams, and transaction coordinators to manage the entire real estate deal from offer to close in a single collaborative workspace. The platform combines document editing, e-signatures, MLS and association forms integration, automated compliance workflows, reporting, and mobile access, replacing multiple disconnected point solutions with one end-to-end system serving over 500,000 monthly active real estate professionals and 7,500+ brokerages and teams.
Product overview
Dotloop is a comprehensive real estate transaction management platform that provides a unified software solution for brokers, teams, and agents to manage the entire real estate deal from offer to close. The product portfolio consists of three core subscription tiers: Dotloop Premium for individual agents, Dotloop for Teams for team leaders and transaction coordinators, and Dotloop Business+ for managing brokers with multi-office operations. These are supplemented by professional services including Dotloop Success (onboarding with dedicated success managers), Dotloop PRO (custom professional services), and the Dotloop 2.0 beta platform. The platform integrates with 75+ third-party real estate applications and offers mobile apps for iOS and Android. Founded in 2009, dotloop is part of the Zillow Group ecosystem and serves over 7,500 brokerages and teams with approximately 500,000 monthly active real estate professionals.
Differentiator
Problem solved
Functional benefit
Brands
- dotloop Premium: Individual agent subscription plan offering unlimited transactions, digital signatures, document templates, and mobile app access.
- dotloop for Teams
- dotloop Business+
- dotloop 2.0
Products and services
- Dotloop Real Estate Transaction Management Platform End-to-end cloud-based transaction management platform for real estate agents, teams, and brokerages that combines document editing, e-signatures, MLS/association forms integration, compliance workflows, reporting, and mobile collaboration into a single workspace. Available in Free (10 transactions), Premium ($34.99/month or $344/year), Teams, and Business+ tiers targeting individual agents, teams, and brokerages respectively.
- Dotloop Mobile App Native iOS and Android application (4.8/5 stars) enabling real estate agents to manage transactions, edit and sign documents, scan physical documents into editable PDFs using smartphone camera, send contracts via SMS text, and receive push notifications from anywhere.
- Dotloop 2.0 Next-generation version of the transaction management platform featuring a redesigned interface, document share routing with sequential permission controls, enhanced admin compliance, improved task management, transaction notes, and Auth0-powered security with Spanish translation and ADA compliance.
Quantifiable outcome
- 50% of all U.S. real estate transactions are processed on dotloop
- +5 more outcomes
Companies that use dotloop
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
dotloop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration63 records
AI capability2 records
Feature8 records
dotloop partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- 230+ Associations and MLSscoreDotloop has built relationships with 230+ local and state associations and MLSs enabling easy access to real estate forms that can auto-fill with property details. This partnership provides comprehensive forms coverage across the United States and Canada, allowing agents to quickly submit offers using standardized forms.
- Keller WilliamsflagshipDotloop is a member of the Keller Cloud Innovator Program, offering KW agents, teams, and Market Centers transaction management software that integrates with KW Command. Over 1,000 KW teams and market centers trust dotloop, with dedicated pages and pricing for Keller Williams operations.
- RE/MAXflagshipRE/MAX has designated dotloop as an Approved Supplier. RE/MAX brokerages and agents receive preferential access and co-marketing, with dedicated dotloop landing pages for RE/MAX brokers highlighting technology benefits for growth.
- EXIT RealtycoreEXIT Realty has integrated dotloop with their Resource Center, empowering associates to sign into dotloop from Resource Center and efficiently create transactions from Properties or Contacts tab with auto-filling forms, eliminating duplicate data entry.
- BoomTowncoreCRM integration allowing dotloop users to sync contacts, track ROI, nurture leads, measure agent performance, and eliminate duplicate data entry. Part of 75+ integration ecosystem.
- Market LeadercoreCRM and lead generation integration with dotloop for real estate transaction management. Enables contact sync and data consistency across platforms.
- QuickBookscoreAccounting integration enabling dotloop users to sync transaction data for commission tracking, financial reporting, and streamlined accounting workflows.
- Follow Up BosscoreCRM integration with dotloop for contact management and lead tracking. Part of comprehensive integration ecosystem for real estate professionals.
- CINC (Commissions Inc)coreCRM and lead generation platform integration with dotloop for comprehensive real estate workflow management.
- ZapiercoreAutomation platform integration enabling dotloop users to connect with 5,000+ apps and automate workflows without coding.
- NotarizecoreOnline notarization integration allowing real estate agents to notarize documents 10X faster directly within dotloop. Includes document sync back to dotloop after notarization.
- EarnnestcoreDigital earnest money transfer integration enabling agents to request earnest money deposits directly from dotloop with bank-level encryption and automated payment receipts.
- Google DrivecoreDocument storage integration allowing dotloop users to add documents from Google Drive and sync transaction data with Google Sheets for reporting.
- kvCOREcoreReal estate CRM and lead generation platform integration with dotloop for comprehensive transaction management.
- MoxiEngagecoreCRM integration for dotloop users enabling contact sync and lead management for real estate brokerages.
- Berkshire Hathaway HomeServicesflagshipPreferred supplier partnership providing dotloop transaction management to BHHS brokerages and agents as part of their technology stack.
- ERA Real EstatecoreFranchise partnership providing dotloop transaction management to ERA brokerages.
- Realty ExecutivescoreFranchise partnership with Realty Executives for transaction management solutions.
- API NationcoreAPI Nation helps hundreds of brokerages and teams seamlessly connect their tech stack through custom integrations with dotloop.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
dotloop competitors and assessment
Company assessmentDirect peers
- SkySlope: SkySlope is a leading real estate transaction management platform serving agents, teams, and brokerages with document storage, e-signatures, and compliance workflows. It is the most direct head-to-head competitor to dotloop in the U.S. residential brokerage TM category.
- Paperless Pipeline: Paperless Pipeline is a real estate transaction management platform offering end-to-end digital deal handling for brokerages, with a focus on compliance, audit trails, and document workflows. It directly competes with dotloop for brokerage and team subscriptions.
- Authentisign (Lone Wolf): Authentisign is Lone Wolf's real estate e-signature and transaction management product, integrated with the broader Lone Wolf brokerage back-office suite. It competes with dotloop on e-signature and end-to-end transaction workflows within brokerages.
- Brokermint: Brokermint is a real estate accounting and commission management platform (now part of Lone Wolf) that handles back-office transaction tracking for brokerages. It is an adjacent/direct competitor on the brokerage back-office workflow that dotloop's Business+ tier also targets.
- zipForm Plus (Zillow Group): zipForm Plus is a real estate forms and transaction management platform owned by Zillow Group — the same parent as dotloop. It is the primary internal/competitive product for forms-centric TM workflows and is a key consideration for Zillow's overall product strategy.
- Spacely (Lone Wolf): Spacely is a brokerage back-office and transaction management solution within the Lone Wolf suite, focused on compliance and document management for real estate brokerages. It directly overlaps with dotloop's Business+ offering on multi-office compliance hierarchies.
Regional players
- Form Simplicity: Form Simplicity is a transaction management platform originally built for Florida Realtors and now used by associations and MLSs in select states. It competes with dotloop on association-form-driven TM in its served geographies.
Broad incumbents
- Lone Wolf Technologies: Lone Wolf Technologies is a large incumbent real estate software suite spanning back-office, MLS, and transaction management (including Authentisign, Brokermint, and Spacely). It competes with dotloop as a broader bundled offering for large brokerages.
- DocuSign: DocuSign is the dominant general-purpose e-signature platform used widely by real estate agents for individual transactions. It is not a full TM suite but competes with dotloop on the e-signature layer of the real estate workflow.
Emerging players
- Real Geeks: Real Geeks is a real estate CRM and lead generation platform with growing transaction management capabilities. It competes with dotloop on the agent-and-team workflow layer, particularly for smaller brokerages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
dotloop social profiles
Digital presencedotloop compliance and trust
Trust signalCompliance2 records
dotloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
dotloop leadership team
Management profileNumber of profiles
Profiles4 records
dotloop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dotloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dotloop
What does dotloop do?
Dotloop provides a cloud-based real estate transaction management SaaS platform that enables brokers, agents, teams, and transaction coordinators to manage the entire real estate deal from offer to close in a single collaborative workspace. The platform combines document editing, e-signatures, MLS and association forms integration, automated compliance workflows, reporting, and mobile access, replacing multiple disconnected point solutions with one end-to-end system serving over 500,000 monthly active real estate professionals and 7,500+ brokerages and teams.
Is dotloop a public or private company?
dotloop is a private company. It is classified as corporate owned and is currently operating.
When was dotloop founded?
dotloop was founded in 2009. It employs 51 to 100 people.
Where is dotloop based?
dotloop is headquartered in Cincinnati, United States, in the North America region.
How does dotloop make money?
Four revenue lines are on record. Subscription - Premium (Agents) is the primary driver. The others are subscription - Teams, subscription - Business+ (Brokerages) and freemium Tier.
Who are dotloop's main competitors?
Direct peers on record are SkySlope, Paperless Pipeline, Authentisign (Lone Wolf), Brokermint, zipForm Plus (Zillow Group) and Spacely (Lone Wolf). Form Simplicity is listed as a regional player. Broad incumbents are Lone Wolf Technologies and DocuSign. Real Geeks is listed as an emerging player.
Does dotloop have an API?
Yes. Dotloop integrates with API Nation to provide custom integrations for brokerages and teams. The API Nation service helps connect tech stacks through custom integrations. The platform also offers native integrations with over 75 real estate platforms.