Terradatum

Real Estate Analytics Softwareterradatum.com

Terradatum is a private real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Its MLS-driven BrokerMetrics platform enables real estate brokerages to identify top-performing agents, benchmark competitive performance, and optimize recruitment strategies.

Company typePrivate
Founded1989
HeadquartersGlen Ellen, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Terradatum does

Terradatum is a privately held real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Operating with a small team of 11–50 employees, the company focuses on delivering MLS-driven data and analytics products to real estate brokerages. Its core offering, BrokerMetrics, transforms raw Multiple Listing Service data into recruiting intelligence and competitive benchmarking tools, enabling brokerage leadership to identify high-performing agents, monitor competitor activity, and uncover untapped market opportunities. Adjacent products include AgentMetrics (analytics for individual agents) and the standalone Inkless eSignature electronic signature solution for real estate transactions. The company was co-founded by Peter Krause.

The BrokerMetrics platform is built on direct MLS integrations with data refreshed daily, and is structured into modular components: Proficiency Metrics for customizable agent performance views used in recruiting and coaching, Market Share for competitive benchmarking, and Market Dynamics for interactive trend visualization. Terradatum monetizes through annual subscription contracts priced on a quote-based enterprise model, with no publicly disclosed price points. Go-to-market is an enterprise field sales motion (phone outreach at 1-888-349-0628, demo-based selling) supplemented by digital advertising (Google Ads), a branded podcast ("Beyond the Hype"), downloadable content guides, and a self-serve client login portal. Strategic activity includes acquisitions of OnHoldUSA and VScreen on 2018-03-17 for undisclosed amounts. The input data notes that product content surfaces under the Lone Wolf BrokerMetrics brand (lwolf.com), suggesting a distribution or ownership relationship with Lone Wolf that is not formally confirmed in the source material.

Terradatum firmographics

Firmographics

Name: Terradatum
Website: https://terradatum.com
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Terradatum is a private real estate analytics software provider founded in 1989 and headquartered in Glen Ellen, California. Its MLS-driven BrokerMetrics platform enables real estate brokerages to identify top-performing agents, benchmark competitive performance, and optimize recruitment strategies.
Ownership category
akta.pro rank

Terradatum industry classification

Industry

Product category: Real Estate Analytics Software
NAICS: Marketing Research and Public Opinion Polling (541910)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

Real estate analytics
Brokerage software
Agent recruiting
MLS market intelligence
Property market trends

Where Terradatum is headquartered

Location

Headquarters

HQ city: Glen Ellen
HQ country: United States
HQ region: North America

Markets served

Terradatum business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

BrokerMetrics Analytics Platform: Subscription-based SaaS platform for real estate brokerages providing analytics, recruiting intelligence, and market insights with MLS-driven data updated daily.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based enterprise pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Terradatum product offering

Product offering

Core offering

Terradatum provides subscription-based real estate analytics software for brokerages and individual agents, transforming raw MLS data refreshed daily into recruiting intelligence, competitive market share insights, and trend analytics. Its flagship BrokerMetrics platform helps brokerage leadership identify high-performing agents, benchmark against competitors, and uncover untapped market opportunities, while AgentMetrics serves individual agents with related tools. The company also offers Inkless eSignature as a standalone transaction management product.

Product overview

Lone Wolf (Terradatum) offers a suite of real estate analytics products designed for brokerages and individual agents. The primary offering is BrokerMetrics, a comprehensive analytics platform for brokerages that transforms raw MLS data into recruiting and competitive intelligence. AgentMetrics serves individual agents with complementary tools. Both products share common modules including Market Share and Market Dynamics for market analysis, while BrokerMetrics includes the additional Proficiency Metrics module specifically designed for identifying and recruiting top-performing agents. The portfolio also includes Inkless eSignature as a standalone transaction management product. All analytics products pull data directly from the MLS and refresh daily.

Differentiator

Problem solved

Functional benefit

Products and services

BrokerMetrics

Quantifiable outcome

Daily MLS data refresh ensures accuracy of market insights

Companies that use Terradatum

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Terradatum technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Terradatum partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Terradatum competitors and assessment

Company assessment

Direct peers

HouseCanary: HouseCanary provides residential real estate analytics and valuation tools powered by MLS and proprietary data, closely overlapping with Terradatum's BrokerMetrics and AgentMetrics offerings for brokerages and agents.
Reonomy: Reonomy is a commercial real estate data and analytics platform serving investors, brokers, and lenders; comparable to Terradatum as a property intelligence and analytics provider in the real estate vertical.
Cherre: Cherre offers a real estate data platform that aggregates, analyzes, and visualizes property and market data — a direct adjacency to Terradatum's MLS-driven brokerage analytics, though oriented toward commercial/ institutional real estate.
ShowingTime: ShowingTime provides showing management and market analytics tools for MLSs, brokerages, and agents — a comparable vertical analytics platform serving the same real estate customer base as Terradatum (now part of Zillow Group).

Emerging players

SmartZip: SmartZip delivers predictive analytics for real estate professionals, including agent ranking and farming tools, overlapping with Terradatum's Proficiency Metrics module for identifying top-producing agents.
Offrs: Offrs uses predictive analytics to identify likely home sellers for real estate agents and brokerages, partially overlapping with Terradatum's recruiting intelligence and agent prospecting capabilities.
SkySlope: SkySlope provides transaction management and compliance software for real estate brokerages; comparable as a vertical SaaS serving the same brokerage buyer as Terradatum with adjacent transaction workflow tools.
dotloop: dotloop offers real estate transaction management and eSignature workflows (part of Zillow Group), comparable as a Lone-Wolf-adjacent transaction platform serving the same brokerage customer base as Terradatum.

Broad incumbents

Lone Wolf Technologies: Lone Wolf is Terradatum's apparent parent and a broad proptech incumbent providing transaction management, back-office, eSignature, and analytics software to brokerages — Terradatum's BrokerMetrics is delivered under the Lone Wolf brand.
Zillow Group: Zillow Group operates consumer-facing real estate marketplaces and a portfolio of brokerage software (ShowingTime, dotloop, Zillow Premier Agent) — a broad incumbent that competes with and overlaps Terradatum's brokerage analytics and agent tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Terradatum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Terradatum leadership team

Management profile

Number of profiles

Profiles1 record

Terradatum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Terradatum M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terradatum

What does Terradatum do?

Is Terradatum a public or private company?

Terradatum is a private company. It is classified as corporate owned and is currently operating.

When was Terradatum founded?

Terradatum was founded in 1989. It employs 11 to 50 people.

Where is Terradatum based?

Terradatum is headquartered in Glen Ellen, United States, in the North America region.

How does Terradatum make money?

One revenue line is on record: brokerMetrics Analytics Platform.

Who are Terradatum's main competitors?

Direct peers on record are HouseCanary, Reonomy, Cherre and ShowingTime. Emerging players are SmartZip, Offrs, SkySlope and dotloop. Broad incumbents are Lone Wolf Technologies and Zillow Group.

Does Terradatum have an API?

No public API is recorded for Terradatum.

What industry is Terradatum in?

Terradatum's product category is Real Estate Analytics Software. Its primary akta.pro industry code is FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location). Its NAICS code is 541910 and its SIC code is 8742.