Group Tour Media

What Group Tour Media does

Group Tour Media, operating primarily under the trade name Group Tour Magazine, is a privately held B2B trade publication serving professional group travel planners in the United States and Canada. Founded in 1980 (per firmographic data) with the magazine tracing its editorial lineage to 1990, the company is headquartered in Holland, United States, and operates as a subsidiary within Greenspring Media, a privately held media conglomerate focused on trade publications for tourism and group travel. The company employs 11-50 people and maintains a content portfolio anchored by Group Tour Magazine, the Youth Travel Planner sub-brand, a Supplier Profiles Directory, Planner Resources, and Exclusive Email Newsletters.

The underlying technology stack consists of a standard WordPress-based digital publishing platform serving editorial content (itineraries, destination profiles, industry news, supplier profiles) alongside a SimpleCirc third-party subscription management integration for subscription processing and renewals. Distribution is multi-channel: the company website grouptourmagazine.com serves as the primary content hub, supplemented by email newsletters and active social media accounts on Facebook, Instagram, Twitter, and YouTube. No proprietary technology, mobile application, API surface, or AI/ML capabilities are documented.

The business model is subscription-based, with individual planners and SMB tourism operators purchasing access to the magazine and its content resources via SimpleCirc self-serve online subscription. Specific pricing tiers are not publicly disclosed. The go-to-market motion is content marketing-led, targeting a single persona (Professional Group Travel Planners) with horizontal segmentation, and revenue also appears supplemented by supplier/attraction promotion through editorial coverage and the Supplier Profiles directory. No enterprise customers, advertising revenue disclosure, or named logo relationships are documented, and no venture capital, private equity, or public ownership signals have been detected.

Name

Group Tour Media

Legal name

Group Tour Magazine

Website

https://grouptour.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Group Tour Media is a privately held B2B trade publication that produces Group Tour Magazine and Youth Travel Planner, delivering editorial content, itineraries, supplier directories, and industry news to professional group travel planners across the United States and Canada.

Ownership category

akta.pro rank

Product category

Trade Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Student & Youth Educational Tours (THAKAGAA)

Keywords

• Trade publication
• Travel industry media
• Group travel resources
• Destination content publishing
• Tour operator media

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Group Tour Media publishes Group Tour Magazine and related digital properties (including the Youth Travel Planner sub-brand, Supplier Profiles directory, Planner Resources center, and email newsletters) that deliver editorial content, destination itineraries, attraction profiles, supplier information, and industry news to professional group travel planners. Revenue is generated primarily through magazine subscriptions and advertising distributed via the grouptourmagazine.com website and partner channels.

Product overview

Group Tour Media operates a portfolio of travel publishing products anchored by Group Tour Magazine, the company's primary publication providing editorial content for professional group travel planners. The product ecosystem includes the main magazine with current and archived issues, a specialized Youth Travel Planner publication, a Supplier Profiles directory for vendor discovery, a Planner Resources center with professional tools and tips, and an Exclusive Emails newsletter service. These products serve the group travel planning community through both web-based content delivery and email communication channels.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Travel Planner: A dedicated publication for youth travel planning, with its own subscription service and back issues.

Products and services

• Group Tour Magazine Primary trade publication offering online editorial content including travel itineraries, destination guides, attraction features, industry news, and planner resources for professional group travel planners. Includes current issues and an archive of back issues.
• Youth Travel Planner Specialized publication focused on youth and student group travel, providing itineraries and resources for educational tours, class trips, and youth travel programs aimed at planners of student and youth groups.
• Supplier Profiles Directory Online directory featuring supplier profiles and vendor listings that group travel planners can reference when organizing tours, attractions, accommodations, and ground services.
• Planner Resources Center Collection of professional resources for group travel planners including tips, guides, and planning tools to help deliver outstanding tours and manage group logistics.
• Exclusive Email Newsletters Email newsletter service delivering curated editorial content, travel deals, and industry news updates to subscribers of Group Tour Magazine.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Phocuswright: Travel industry research and media firm producing reports, events, and newsletters for travel suppliers and distributors; overlaps with Group Tour Magazine in serving travel suppliers seeking B2B reach and increasingly competes for editorial mindshare among planners.

Others

• Destinations International: The trade association for destination marketing organizations (DMOs), whose member destinations are frequent editorial subjects in Group Tour Magazine; a complementary ecosystem player that supplies advertising and content relationships but is not a publisher itself.
• SimpleCirc: Subscription management platform Group Tour Media uses to process magazine subscriptions and renewals; an enabling vendor rather than a competitor but a key operational dependency for the recurring subscription revenue model.

Direct peers

• NAJ Group (Youth & Student Travel Publications): Publisher of student and youth travel trade titles (Student & Youth Traveler, SYTA News) covering the same educational-group-travel planner audience addressed by Group Tour Media's Youth Travel Planner sub-brand.
• Recommend Magazine: A long-running B2B travel trade magazine serving travel advisors and tour sellers with destination content and supplier listings; structurally analogous to Group Tour Magazine in audience (travel professionals), product (trade magazine + directory) and revenue model (subscriptions + supplier marketing).
• TravelAge West: B2B travel trade publication targeting travel agents and tour operators in the western US with editorial, destination coverage, and supplier directories; competes for the same supplier marketing budget and planner audience as Group Tour Magazine.
• Tourist Attractions & Parks Magazine: A trade publication serving the attractions, parks, and family-entertainment industry with editorial content used by group tour planners; competes for overlapping supplier marketing spend and reaches a substantially similar buyer persona to Group Tour Magazine's planner audience.

Broad incumbents

• AFAR Media: A multi-channel travel media brand (magazine + digital + newsletters) targeting affluent experiential travelers; while consumer-facing rather than B2B, it competes for travel brand marketing budgets and shares destination-vertical editorial DNA with Group Tour Magazine.
• Travel Weekly: The dominant US travel trade publication covering agents, tour operators, and suppliers; a much larger incumbent that overlaps meaningfully with Group Tour Magazine's B2B travel planner audience but operates across the full industry rather than a group-tour niche.
• Skift: A digital-first travel industry media company covering tours, OTAs, and suppliers with research, newsletters, and events; competes for the same supplier marketing dollars and planner attention with broader, more analytics-driven coverage than Group Tour Magazine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grouptour
• YouTubeyoutube.com/user/gtmwebmaster
• Facebookfacebook.com/grouptourmagazine
• Instagraminstagram.com/grouptourmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Tour Media