Recommend Magazine

What Recommend Magazine does

Recommend Magazine, founded circa 1974 and based in Miami Lakes, Florida, is a B2B trade publication serving professional travel advisors in the United States and globally. The company operates under parent Worth International Media and publishes a bi-monthly print and digital magazine providing in-depth destination and product information across Africa, Asia & South Pacific, Caribbean, Europe, Latin America, Mexico, Middle East, and North America. Its editorial team travels globally to produce experiential destination content, with an issue archive maintained back to 2021 and continuous publication through July/August 2026.

The core product is delivered through a Real3D Flipbook digital publishing platform that enables interactive page-flipping magazine access across devices, supplemented by a website (recommend.com) that hosts destination articles, travel news, advisor tools, FAM trip listings, booking bonuses, and supplier offers. The company has expanded beyond the magazine into an education ecosystem of destination specialist certification programs (Saint Lucia Expert, Saint Lucia Romance Expert, Grenada Travel Expert, St. Vincent and the Grenadines Travel Pro, Wellness Travel Specialist, and an affiliate Rwanda Specialist Program), an annual Undiscovered Florida Travel Guide sub-brand published 2021–2026, webinars, and the annual RCA (Recommend Certified Awards) industry recognition program.

Revenue is generated through a mix of recurring magazine subscriptions, advertising and sponsorship from hotels, resorts, cruise lines, tour operators, airlines, and destination marketing organizations, and supplier-funded certification and educational programs. Pricing for subscriptions is not publicly disclosed. The company operates with 11–50 employees, maintains a global content footprint despite a U.S. operational base, and shows no disclosed funding rounds, M&A activity, or leadership changes in the source data.

Name

Recommend Magazine

Legal name

Recommend Magazine

Website

https://recommend.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Recommend Magazine is a B2B trade publication that provides professional travel advisors with bi-monthly digital and print destination content, a destination specialist certification portfolio, an annual Florida travel guide, and the RCA industry awards, operating under parent Worth International Media.

Ownership category

akta.pro rank

Product category

Travel Trade Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Travel trade publication
• Travel advisor education
• Destination content publishing
• Travel industry advertising
• Specialist certification programs

Headquarters

HQ city

Miami Lakes

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recommend Magazine publishes regular issues (bi-monthly based on issue archive showing Jan/Feb, Mar-Apr, May, June, Jul/Aug, Sept, Oct, Nov-Dec pattern) delivered digitally through flipbook format and available via subscription. Also maintains issue archive going back to 2021.
2. Advertising and Sponsorship: Travel industry advertisers including hotels, resorts, cruise lines, tour operators, airlines, and destinations advertise in the magazine and on the website to reach the travel advisor audience.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Recommend Magazine is a B2B travel trade publication that has been providing travel advisors with in-depth destination and product information for over 50 years. The core offering is a bi-monthly digital magazine (delivered via Real3D flipbook format) covering global destinations, supported by a website with editorial content, travel news, destination guides, and advisor tools. The company also runs destination specialist certification programs, educational webinars, and the annual RCA Awards recognizing travel industry excellence.

Product overview

Recommend Magazine is a unified travel advisor platform consisting of a print and digital magazine publication, a comprehensive website with travel content, and an education division offering destination specialist certification programs. The core product is the magazine/website providing destination and product information, supplemented by educational courses (including SLEx, Grenada, Rwanda, and Wellness programs), webinars, and the RCA Awards program. The company also provides advisor tools including FAM trips and booking bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Recommend Magazine

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Travel Weekly: Travel Weekly is one of the largest and most established B2B trade publications serving travel advisors and the broader travel industry. It directly competes with Recommend for travel advisor subscriptions and travel supplier advertising dollars, covering destinations, industry news, and advisor education.
• TravelPulse: TravelPulse is a digital-first B2B travel trade media outlet serving travel advisors with destination, supplier, and industry news. It competes head-to-head with Recommend for advisor readership and travel supplier marketing budgets through news, video, and editorial coverage.
• Travel Market Report: Travel Market Report is a B2B trade publication focused on travel advisors and the retail travel sector, offering editorial coverage, webinars, and events. Its audience and advertiser base closely mirror Recommend's travel advisor readership and travel supplier sponsorship pool.
• Insider Travel Report: Insider Travel Report is a B2B travel trade publication providing destination, supplier, and industry news to travel advisors. It targets the same advisor audience as Recommend and competes for the same travel supplier advertising and sponsorship relationships.

Emerging players

• Phocuswright: Phocuswright is a travel industry research and media company producing research, events (Phocuswright Conference), and editorial content for the travel trade. It overlaps with Recommend on advisor-facing education and travel supplier intelligence, though it leans more heavily into paid research subscriptions.

Broad incumbents

• Skift: Skift is a leading travel industry media company covering airlines, hotels, OTAs, and the broader travel trade with editorial, research, and events. While it serves a broader audience than Recommend, it competes for travel supplier advertising and increasingly targets travel advisors with workflow tools and intelligence products.
• Travel + Leisure: Travel + Leisure is a major consumer travel magazine and digital brand covering destinations, hotels, and travel experiences for end travelers. While its primary audience is consumer rather than advisors, it competes for travel supplier advertising budgets and brand attention that Recommend also monetizes.
• AFAR: AFAR is a consumer-focused travel media brand producing editorial content, guides, and experiences for frequent travelers. It does not directly target advisors like Recommend does, but it competes for travel industry supplier marketing dollars and uses similar destination-experiential editorial approaches.

Others

• Worth International Media: Worth International Media is the parent company of Recommend Magazine and publishes other travel and luxury titles. As the corporate parent, it provides shared editorial, sales, and operational infrastructure that determines Recommend's strategic direction and resource allocation.
• ASTA (American Society of Travel Advisors): ASTA is the largest U.S. trade association representing travel advisors, providing education, advocacy, and member resources. While not a direct publishing competitor, its educational programming and member communications partially overlap with Recommend's advisor education and certification offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Recommendmag
• YouTubeyoutube.com/@recommend3189
• Facebookfacebook.com/recommendmag
• LinkedInlinkedin.com/company/recommend-magazine
• Instagraminstagram.com/recommendmag
• Pinterestpinterest.com/recommendtravel
• TikToktiktok.com/@recommendmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recommend Magazine