WaterWalk

What WaterWalk does

WaterWalk Extended Stay by Wyndham is a U.S.-based extended-stay hotel brand operating under the Wyndham Hotels & Resorts franchise umbrella. Founded in 2014 and headquartered in Wichita, Kansas, the brand provides apartment-style accommodations for stays ranging from several nights to 90+ days. Per the input, WaterWalk operates 11 or more franchised properties across at least eight U.S. states — Alabama, Arizona, Florida, Georgia, Idaho, Kansas, Minnesota, and North Carolina — through a franchise model in which individual properties are independently owned and operated under the Wyndham master franchise. The brand carries 101–250 employees and the legal entity is listed as WHG Franchisor, LLC, a Wyndham subsidiary.

WaterWalk's core product is a dual suite offering. Furnished suites include full kitchens (granite countertops, dishwasher, dishes, utensils, cookware), in-unit full-size washers and dryers, premium satellite TV, and high-speed WiFi. Unfurnished suites, available for stays of 90 days or longer, provide a blank canvas for guests to bring their own furniture, positioning the brand at the intersection of hotel and apartment living. WaterWalk does not operate an independent technology stack — booking, distribution, property management integration, and loyalty are all delivered through Wyndham's centralized infrastructure, including the wyndhamhotels.com platform, Wyndham mobile apps (iOS and Android), the call center at 888-671-5033, and the Wyndham Rewards loyalty program, in which members earn 5 points per dollar on furnished-suite stays.

Revenue is generated through nightly, weekly, and monthly suite rentals, distributed via Wyndham's direct booking channels, third-party travel platforms, the Wyndham Business corporate travel program, Wyndham Travel Bundles, and a dedicated groups booking platform. Pricing is quote-based, varies by location and length of stay, and is not publicly disclosed; military members receive a 15% discount plus a 3,000-point sign-on bonus. The extended-stay model carries structurally lower Rooms Departmental Labor Cost — $9.31 per occupied room versus $20.34 for traditional hotels per industry data cited in the input — supporting higher operating margins, and the broader extended-stay segment is projected to reach $88.92 billion by 2030. WaterWalk itself does not publicly disclose brand-level revenue or unit economics.

Name

WaterWalk

Legal name

WHG Franchisor, LLC

Website

https://waterwalk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

WaterWalk Extended Stay by Wyndham is a U.S. extended-stay hotel brand operating franchised apartment-style furnished and unfurnished suites across 8+ states, targeting business travelers, corporate relocations, and long-term guests via Wyndham's booking and loyalty infrastructure.

Ownership category

akta.pro rank

Product category

Extended-Stay Hotels

NAICS

Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

akta.pro secondary industries

Extended-Stay Brand Residences (Managed Residences) (THAGAEAM), Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)

Keywords

• Extended stay hotels
• Apartment-style suites
• Extended stay accommodations
• Temporary housing services
• Hotel franchising

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Extended Stay Hotel Accommodations: WaterWalk generates revenue through nightly and extended-stay hotel room rentals. Furnished suites offer the ability to earn Wyndham Rewards points. Unfurnished suites are available for stays of 90 days or longer. The brand operates as part of Wyndham's franchise model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WaterWalk Extended Stay by Wyndham operates apartment-style extended-stay hotel suites across 11+ U.S. locations. The brand offers two distinct products: fully Furnished Suites (with full kitchens, in-unit washer/dryer, premium satellite TV, and free WiFi) for shorter extended stays, and Unfurnished Suites available for 90+ day stays where guests bring their own furniture. The brand operates as a franchise within the Wyndham Hotels & Resorts portfolio, leveraging Wyndham's distribution, booking technology, and Wyndham Rewards loyalty program.

Product overview

WaterWalk Extended Stay by Wyndham operates as an extended-stay hotel brand under the Wyndham Hotels & Resorts portfolio, offering both furnished and unfurnished suite accommodations. The core product line consists of Furnished Suites (with full kitchens, washer/dryer, WiFi, and premium TV) and Unfurnished Suites (for 90+ day stays). The brand integrates with the Wyndham Rewards loyalty program for point earning and redemption, and the Wyndham Travel Bundles platform for bundled travel bookings. WaterWalk targets business travelers, corporate relocations, and families needing temporary housing across 12 U.S. locations in Alabama, Arizona, Florida, Georgia, Idaho, Kansas, Minnesota, and North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Wyndham Rewards: Loyalty program associated with WaterWalk properties where members can earn and redeem points for stays.

Products and services

• WaterWalk Extended Stay — Furnished Suites Furnished apartment-style extended-stay suites featuring full kitchens with granite countertops and modern appliances, full-size in-unit washers and dryers, living areas with plank-style flooring, premium satellite TV, and free high-speed WiFi. Suites come stocked with dishes, utensils, and cookware. Designed for stays ranging from a few nights to several months, with property amenities including fitness centers, outdoor pools, patios with grilling areas, and firepits. Guests earn 5 Wyndham Rewards points per dollar on qualified stays.
• WaterWalk Extended Stay — Unfurnished Suites Unfurnished extended-stay suites available for stays of 90 days or longer, providing a customizable blank canvas where guests can bring their own furniture and personal items. Targeted at guests seeking long-term apartment-like living without the constraints of pre-installed furnishings.
• WaterWalk Extended Stay Group Bookings

Quantifiable outcome

• Extended-stay hotels average $9.31 per occupied room in Rooms Departmental Labor Cost versus $20.34 for traditional properties, demonstrating superior operating margins
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wyndham Hotels & ResortsflagshipStrategic or Co-development PartnerWaterWalk is a brand owned and operated under the Wyndham Hotels & Resorts umbrella. Wyndham provides the franchise infrastructure, distribution network (9,000+ hotels globally), Wyndham Rewards loyalty program, booking technology, marketing support, and corporate backing for the WaterWalk brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Staybridge Suites: IHG's flagship extended-stay brand offering apartment-style suites with full kitchens. Directly comparable to WaterWalk in product offering, target segments (business travelers, relocations), and franchise-based operating model.
• Residence Inn by Marriott: Marriott's largest extended-stay brand with hundreds of properties offering suites with full kitchens, separate living areas, and complimentary breakfast. Closest direct competitor in scale, product offering, and target segments.
• Homewood Suites by Hilton: Hilton's all-suite extended-stay brand featuring full kitchens, separate living and sleeping areas, and complimentary breakfast. Comparable to WaterWalk in apartment-style suite concept and business/leisure mix.
• Home2 Suites by Hilton: Hilton's newer extended-stay brand targeting value-conscious extended-stay travelers with suite-style rooms and kitchenettes. Competes with WaterWalk in the economy/midscale extended-stay segment.
• Candlewood Suites: IHG's midscale extended-stay brand offering suites with full kitchens. Direct competitor in the economy/midscale segment with similar target customers and franchise distribution model.
• TownePlace Suites by Marriott: Marriott's midscale extended-stay brand with studio, one-, and two-bedroom suites with full kitchens. Comparable in price tier and target customer profile.
• MainStay Suites: Choice Hotels' extended-stay brand offering apartment-style suites with full kitchens at economy/midscale price points. Direct competitor in the value-oriented extended-stay segment.
• Extended Stay America: Largest dedicated economy extended-stay operator in the US with hundreds of properties. Directly comparable in target customer (price-sensitive business travelers) and suite-with-kitchen model.

Broad incumbents

• Hawthorn Suites by Wyndham: Wyndham's other extended-stay brand offering suite-style accommodations. Sibling brand within the same parent company, representing both internal competition and the broader Wyndham extended-stay strategy.

Emerging players

• Element Hotels: Marriott's eco-conscious extended-stay brand with kitchenettes and modern design. Emerging competitor in the longer-stay segment with comparable suite-style product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@wyndhamhotels
• Facebookfacebook.com/wyndhamhotels
• Instagraminstagram.com/wyndhamhotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterWalk