AECO Energy
AECO Energy is a Singapore-headquartered SaaS and services company whose MarketPro platform, managed Portfolio procurement service and SustainPro REC offering help commercial and industrial businesses in Singapore and Australia buy electricity more cheaply through market monitoring, reverse auctions, aggregated volume bidding and long-term renewable energy contracts.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AECO Energy does
AECO Energy Pte. Ltd. (UEN 202041483K) is a Singapore-headquartered electricity procurement technology and services company and the Asia operating entity of the AECO Pacific Group, founded in Australia in 2009 by Alan Jones and re-domiciled to Singapore in 2019 ahead of an April 2021 Singapore market launch. The company operates a cloud-based SaaS platform — MarketPro — that enables commercial and industrial buyers to monitor forward electricity prices, execute 15-minute reverse auctions and tenders, run Rate Watch market simulations, and sign contracts electronically, alongside a fully-managed Portfolio service in which AECO experts procure electricity on behalf of customers via aggregated volume bidding against Singapore's EMA-licensed retailers. A third product line, SustainPro, packages long-term fixed-price Renewable Energy Certificate (REC) contracts sourced from international generators to help enterprises and multinationals meet sustainability commitments at predictable cost; a Switch service handles contestable-market onboarding, and BidPro supports the Australian Power Choice counterpart.
Revenue is generated through subscription pricing that scales with service intensity: MarketPro tiers start at SGD $149/month and step up through Advanced, Elite and Multiplex plans, while Portfolio adds SGD $74/month on top of a SGD $500/month minimum electricity spend (12-month terms with 75% early-termination fees). The model is explicitly commission-free, meaning AECO is paid by the customer rather than by retailers, which the firm uses as an alignment signal. Go-to-market is sales-led, combining enterprise field sales for managed Portfolio/Multinational deals, inside sales and self-service SaaS for MarketPro mid-market buyers (target ICP: businesses consuming at least 2,000 kWh/month or SGD $500/month of electricity), and channel partnerships — including a Singapore Manufacturing Federation tie-up and event-driven demand generation through Asia Clean Energy Summit and MoneyFM media appearances. AECO reports serving 2,000+ commercial and industrial customers across 20+ industry verticals in Australia and Singapore, with 75–80 professionals globally and no disclosed external institutional funding.
AECO Energy firmographics
Firmographics- Name
- AECO Energy
- Legal name
- AECO Energy Pte. Ltd.
- Website
- https://aecoenergy.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AECO Energy is a Singapore-headquartered SaaS and services company whose MarketPro platform, managed Portfolio procurement service and SustainPro REC offering help commercial and industrial businesses in Singapore and Australia buy electricity more cheaply through market monitoring, reverse auctions, aggregated volume bidding and long-term renewable energy contracts.
- Ownership category
- akta.pro rank
AECO Energy industry classification
Industry- Product category
- Electricity Procurement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
Keywords
Where AECO Energy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
AECO Energy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MarketPro Subscription: SaaS subscription for the MarketPro platform providing access to electricity market simulations, reverse auctions, tenders, and contract management tools. Billed monthly with plans from SGD $149 per month.
- Portfolio Management Service: Fully-managed electricity procurement service where AECO Energy experts manage electricity contracts on behalf of customers. Additional subscription from SGD $74 per month on top of minimum $500 monthly electricity spend. Includes volume discounts and expert market timing.
- Commission-Free Procurement: No commission is charged on electricity rates. AECO Energy is paid directly by customers (subscription model) rather than taking commission from electricity retailers, ensuring alignment of incentives to get the lowest price.
- Renewable Energy Certificates (RECs): Long-term, fixed price REC contracts for sustainability goals, sourced directly from international generators and developers through SustainPro and Portfolio bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MarketPro Essential - Entry-level self-service platform |
| Subscription | Monthly | MarketPro Advanced - Extended contract options and features |
| Subscription | Monthly | MarketPro Elite - Full platform with dynamic terms |
| Subscription | Monthly | MarketPro Multiplex - Multi-subsidiary enterprise plan |
| Subscription | Monthly | Portfolio - Fully-managed electricity procurement service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
AECO Energy product offering
Product offeringCore offering
AECO Energy provides cloud-based electricity procurement technology and managed procurement services for commercial and industrial businesses operating in Singapore's Open Electricity Market. The MarketPro SaaS platform combines proprietary Rate Watch price simulation, automated reverse auctions, and electronic contract signing; the Portfolio service delivers fully-managed electricity procurement with aggregated volume discounts; SustainPro supplies long-term fixed-price Renewable Energy Certificates (RECs) for sustainability commitments. The company is not an electricity retailer but a technology and services intermediary that works with all EMA-licensed retailers in Singapore.
Product overview
AECO Energy operates as a platform-plus-services company offering four core product lines for electricity procurement and sustainability management. MarketPro serves as the primary technology platform featuring Rate Watch predictive pricing simulations, enabling businesses to monitor markets and execute tenders/auctions. Portfolio provides fully managed procurement services with aggregated volume purchasing power. SustainPro addresses sustainability goals through Renewable Energy Certificate contracts. Switch enables seamless market transitions. BidPro serves the Australian counterpart market. The products work independently or in combination, with customers choosing either self-managed platform access (MarketPro) or delegated expert management (Portfolio).
Differentiator
Problem solved
Functional benefit
Brands
- MarketPro: Award-winning business electricity buying platform with Rate Watch technology for monitoring and managing electricity contracts.
- Portfolio
- SustainPro
- Switch
- BidPro
- Rate Watch
Products and services
- MarketPro Award-winning cloud-based SaaS platform that enables businesses to monitor electricity market prices, execute automated reverse auctions and tenders, set automatic price trigger alerts, and manage electricity contracts through zero-touch electronic signing. Includes Rate Watch proprietary price simulation technology. Sold as tiered subscriptions (Essential, Advanced, Elite, Multiplex) from SGD $149/month.
- Portfolio Fully-managed electricity procurement service where AECO Energy experts manage electricity contracts on behalf of customers through aggregated volume purchasing, delivering economies-of-scale discounts. Includes optional SustainPro bundles for Renewable Energy Certificates at 25%, 50%, 75% or 100% renewable levels. From SGD $74/month in addition to a minimum SGD $500/month electricity spend.
- SustainPro Renewable Energy Certificate (REC) management solution enabling enterprises and multinational corporations to plan and deliver long-term sustainability commitments at the lowest cost. Sources long-term fixed-price REC contracts directly from international generators and developers.
- Switch Hassle-free switching service that helps contestable customers transition to Singapore's open electricity market with free analysis, reverse auction or tender execution, and seamless supplier transition managed by dedicated account managers.
- BidPro Electricity procurement platform for reverse auctions and tenders, available to support Australian market operations through the AECO Pacific Group login portal.
Quantifiable outcome
- Singapore electricity spot prices varied by 187% in 2021, creating significant savings opportunities for businesses that buy strategically.
- +2 more outcomes
Companies that use AECO Energy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AECO Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
AECO Energy partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
AECO Energy competitors and assessment
Company assessmentBroad incumbents
- AGL Energy: Australia's largest integrated electricity and gas retailer and a major C&I energy provider with its own procurement, sustainability, and trading products — broad incumbent in the same target customer segments as AECO.
- Schneider Electric: Global energy management and automation incumbent whose EcoStruxure and Resource Advisor products serve overlapping C&I customers for energy procurement, monitoring, and sustainability — a much broader portfolio than AECO's procurement-only focus.
- EnergyAustralia: One of Australia's largest electricity retailers serving millions of C&I and residential customers; competes with AECO's Power Choice in Australia for contestable commercial accounts and operates in adjacent sustainability offerings.
Regional players
- Tuas Power: Singapore-based licensed electricity retailer supplying contestable C&I customers in Singapore's Open Electricity Market — same buyer segment as AECO, but operates as a licensed retailer rather than a procurement intermediary.
- SP Group: Singapore national grid operator and licensed retailer; dominant infrastructure provider in Singapore's electricity market and serves many of the same C&I customers as AECO via retail supply and contestable-market services.
- Geneco: Singapore licensed electricity retailer (Sembcorp subsidiary) offering retail electricity, sustainability products, and energy management to commercial and industrial customers in Singapore's contestable market.
- Keppel Electric: Singapore licensed electricity retailer (Keppel Infrastructure subsidiary) providing retail supply, sustainability, and energy solutions to commercial and industrial customers in the Open Electricity Market.
Direct peers
- LevelTen Energy: Renewable energy procurement marketplace offering a SaaS platform for buyers to source PPAs and RECs from developers — closely aligned with AECO's MarketPro and SustainPro offerings in commercial energy buying and aggregation.
- Power Choice: AECO's sister brand under the AECO Pacific Group, providing electricity procurement services to commercial and industrial customers in Australia using the same MarketPro-style platform approach. Functions as AECO Energy's Australian counterpart.
- 33VINCI: B2B energy procurement SaaS platform helping commercial and industrial buyers manage electricity and natural gas contracts, portfolio analytics, and supplier negotiations — directly comparable business model to AECO's MarketPro and Portfolio services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AECO Energy social profiles
Digital presenceAECO Energy compliance and trust
Trust signalCompliance1 record
AECO Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AECO Energy leadership team
Management profileNumber of profiles
Profiles1 record
AECO Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AECO Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AECO Energy
What does AECO Energy do?
AECO Energy provides cloud-based electricity procurement technology and managed procurement services for commercial and industrial businesses operating in Singapore's Open Electricity Market. The MarketPro SaaS platform combines proprietary Rate Watch price simulation, automated reverse auctions, and electronic contract signing; the Portfolio service delivers fully-managed electricity procurement with aggregated volume discounts; SustainPro supplies long-term fixed-price Renewable Energy Certificates (RECs) for sustainability commitments. The company is not an electricity retailer but a technology and services intermediary that works with all EMA-licensed retailers in Singapore.
Is AECO Energy a public or private company?
AECO Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AECO Energy founded?
AECO Energy was founded in 2020. It employs 51 to 100 people.
Where is AECO Energy based?
AECO Energy is headquartered in Singapore, Singapore, in the Asia region.
How does AECO Energy make money?
Four revenue lines are on record. MarketPro Subscription is the primary driver. The others are portfolio Management Service, commission-Free Procurement and renewable Energy Certificates (RECs).
Who are AECO Energy's main competitors?
Broad incumbents on record are AGL Energy, Schneider Electric and EnergyAustralia. Regional players are Tuas Power, SP Group, Geneco and Keppel Electric. Direct peers are LevelTen Energy, Power Choice and 33VINCI.
Does AECO Energy have an API?
No public API is recorded for AECO Energy.
What industry is AECO Energy in?
AECO Energy's product category is Electricity Procurement Software. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB). Its NAICS code is 5182 and its SIC code is 4911.