Mepal

Consumer Kitchenwaremepal.com

Mepal BV is a Dutch consumer goods company, founded in 1950 and headquartered in Lochem, Netherlands, that designs and sells plastic food storage containers, lunch boxes, drink bottles, and children's dinnerware through direct e-commerce and retail partners across Europe and the United States.

Company typePrivate
Founded1950
HeadquartersLochem, Netherlands
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What Mepal does

Mepal BV is a Dutch consumer goods company founded in 1950 and headquartered in Lochem, Netherlands, that designs, manufactures, and sells plastic household products in the food and drink category. Its portfolio spans storage boxes (Modula, Omnia, Cirqula, EasyClip, Lumina), bento-style lunch boxes (Campus, Vita/Take a Break), insulated and sports drinkware (Ellipse, Active), children's dinnerware and feeding products (Mio), outdoor dinnerware (Silueta), and mixing bowls (Chef It). Product differentiation is grounded in physical design — leakproof seals, modular compartments, insulated vessels, and interchangeable components — supported by a spare parts program and an online customization tool that allows personalization with names, photos, or stickers.

The business operates a dual-channel go-to-market: direct-to-consumer e-commerce via six localized regional storefronts (mepal.com/us, /en, /nl, /be-nl, /de, /fr) and a B2B retailer partner program called Mepal Pro, which serves physical retail across Europe. Pricing is unit-based per item with customization as an add-on; sample price points include lunch boxes around €15–€18. The company markets through social media, email newsletters, content/inspiration hubs, trade fairs, and user-generated content campaigns using the #mepal hashtag. In November 2021, 3i Group plc made a growth investment to accelerate European expansion and e-commerce capabilities. The company employs 101–250 people, is B Corp certified (101.6 points), and emphasizes sustainability through domestic assembly via social workshops and 100% BPA-free product materials.

Mepal firmographics

Firmographics

Name: Mepal
Legal name: Mepal BV
Website: https://mepal.com
Company type: Private
Founded year: 1950
Operating status: Operating
Headcount range: 101–250 employees
Short description: Mepal BV is a Dutch consumer goods company, founded in 1950 and headquartered in Lochem, Netherlands, that designs and sells plastic food storage containers, lunch boxes, drink bottles, and children's dinnerware through direct e-commerce and retail partners across Europe and the United States.
Ownership category
akta.pro rank

Mepal industry classification

Industry

Product category: Consumer Kitchenware
NAICS: Plastics Bottle Manufacturing (326160)
SIC: Miscellaneous Plastics Products (3080)
akta.pro primary industry: Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
akta.pro secondary industries: Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Wide-Mouth & Storage Glass Packaging (Canisters, Utility Jars) (IMALAEAI)

Keywords

Food storage containers
Lunch boxes
Drink bottles
Children's dinnerware
Kitchen storage

Where Mepal is headquartered

Location

Headquarters

HQ city: Lochem
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Mepal business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Direct E-commerce Sales: Mepal sells products directly to consumers through their own regional e-commerce websites (mepal.com/us, /en, /nl, /be-nl, /de, /fr), processing orders directly with home delivery.
Retail / Wholesale Distribution: Mepal supplies products to physical retail stores through their B2B partner program (Mepal Pro), selling in bulk to retailers who resell to end consumers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard product pricing with customization option

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Mepal product offering

Product offering

Core offering

Mepal manufactures and sells plastic consumer products for food and drink storage, preparation, and on-the-go consumption. Its range includes storage boxes, lunch boxes, insulated drink bottles, travel mugs, and children's dinnerware, sold directly to consumers and through a dedicated B2B retailer program (Mepal Pro).

Product overview

Mepal is a Dutch lifestyle consumer brand offering a comprehensive portfolio of household and kitchen products organized into product series (Modula, Omnia, Cirqula, EasyClip, Lumina, Ellipse, Silueta) and sub-brands (Campus for children's lunch boxes, Mio for children's dinnerware, Vita for bento meal systems). The core product range includes storage boxes and food containers, lunch boxes with bento compartments, leakproof drink bottles and travel mugs, insulated thermoses, mixing bowls and kitchenware, outdoor and camping dinnerware, and baby/ toddler feeding products. The company emphasizes smart product design with features like leakproof seals, modular compartments, and bento-style organization. Mepal also offers product personalization services and sells spare parts to extend product lifecycles, supporting their sustainability commitment to reducing waste.

Differentiator

Problem solved

Functional benefit

Brands

Mepal Mio: Children's dinnerware and lunch products line featuring colorful designs for children.
Cirqula
Modula
Omnia
Lumina
EasyClip
Campus

Products and services

Food Storage Boxes

Quantifiable outcome

B Corp certification score of 101.6 points achieved

Companies that use Mepal

Customer profile

Segments4 records

Ideal customer profiles3 records

Mepal technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Mepal partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Mepal competitors and assessment

Company assessment

Direct peers

Tupperware Brands: Global leader in plastic food storage containers, lunch boxes, and drinkware sold via direct sales and retail. Most directly comparable to Mepal in product category and consumer target.
Lock & Lock: Korean multinational specializing in airtight plastic food storage containers, lunch boxes, and drink bottles — overlapping directly with Mepal's Modula, EasyClip, and Ellipse ranges.
Sistema Plastics: New Zealand-based manufacturer of plastic food storage, lunch boxes, and drink bottles with strong global retail presence. Directly comparable in category, materials, and price tier to Mepal.
EMSA: German household brand for plastic kitchenware, garden products, and insulated drinkware. Comparable European footprint, plastic-based product mix, and consumer target.
Rotho: Swiss/European plastic housewares manufacturer specializing in storage, waste bins, and children's products. Strong overlap with Mepal's storage and kids segments.
Joseph Joseph: UK-based design-led kitchenware brand offering food storage, lunch boxes, and prep tools with premium positioning. Comparable in design differentiation and product breadth to Mepal.
Brabantia: Dutch household brand for kitchen storage, waste bins, and laundry products. Strong geographic and channel overlap with Mepal in the Netherlands and broader EU.
Curver (Smalley): European plastic storage and household brand with broad SKUs in food containers, laundry, and garden. Comparable product mix and mass-market positioning.

Emerging players

Skip Hop: US-based children's and family lifestyle brand with adjacent lunch boxes, drinkware, and baby feeding products. Comparable in children's sub-brand positioning to Mepal Mio and Campus.

Broad incumbents

IKEA: Global home furnishings giant offering food storage, lunch boxes, and kitchen accessories at value price points. Functions as both a competitive pressure and a potential retail distribution channel for Mepal-style products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mepal compliance and trust

Trust signal

Compliance2 records

Mepal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mepal leadership team

Management profile

Number of profiles

Profiles1 record

Mepal funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mepal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mepal

What does Mepal do?

Is Mepal a public or private company?

Mepal is a private company. It is classified as venture growth investor backed and is currently operating.

When was Mepal founded?

Mepal was founded in 1950. It employs 101 to 250 people.

Where is Mepal based?

Mepal is headquartered in Lochem, Netherlands, in the Europe region.

How does Mepal make money?

Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail / Wholesale Distribution.

Who are Mepal's main competitors?

Direct peers on record are Tupperware Brands, Lock & Lock, Sistema Plastics, EMSA, Rotho, Joseph Joseph, Brabantia and Curver (Smalley). Skip Hop is listed as an emerging player. IKEA is listed as a broad incumbent.

Does Mepal have an API?

No public API is recorded for Mepal.

What industry is Mepal in?

Mepal's product category is Consumer Kitchenware. Its primary akta.pro industry code is CRAJAGAF, Food Storage Containers (Disposable & Reusable), with a secondary code of IMANAEAE, Plastic Trays, Clamshells & Blister Packaging Manufacturing. Its NAICS code is 326160 and its SIC code is 3080.