Valtir
Valtir is a U.S. manufacturer of MASH-certified highway safety products (guardrail, crash cushions, cable barriers, TMAs, water-filled barricades, and composite matting), selling and renting to DOTs, contractors, airports, and event and emergency-response buyers across all 50 states and 100+ international markets.
- Company typePrivate
- Founded1969
- HeadquartersAddison, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Valtir does
Valtir is a privately held U.S. manufacturer of roadway safety infrastructure, founded in 1969 and headquartered in Addison, Texas, operating as Valtir, LLC with a wholly owned rental subsidiary (Valtir Rentals, LLC). The company designs, manufactures, and distributes a broad catalog of MASH- and NCHRP 350-certified highway safety products, including guardrail systems (NU-GUARD, T-31, TGS), end terminals, high-tension cable barriers (CASS, NU-CABLE), crash cushions (QuadGuard, RAPTOR, REACT, NOVUS), truck- and trailer-mounted attenuators (SMT), water-filled longitudinal channelizing devices and barricades (the patented Yodock family), airport safety products (Aerocade, Safe-Hit), composite matting (MegaDeck, DuraDeck, SignaRoad), and delineators and sign supports. Products are specified, sold, and installed across all 50 U.S. states and more than 100 international markets through direct field sales to state DOTs, county road commissions, and contractors, complemented by distributor networks and a dedicated rental storefront at valtirrentals.com.
The business model combines direct hardware sales, recurring and project-based equipment rentals, and professional/technical services (installation support and online training via a Litmos-hosted training portal). Pricing is unit-based with ranges of roughly $10-$900 per SKU depending on product class, supplemented by monthly rental billing; a separate Valtir Rentals business unit operates an e-commerce storefront with manufacturer-direct pricing and nationwide delivery. The customer base spans state and local DOTs, general and specialty contractors, airports, event-management companies, emergency-response agencies, and oil & gas/utilities.
More recently, Valtir has extended into connected and intelligent safety technology through two product lines: PI-LIT, an IoT impact-detection system with cellular alerting, GPS tagging, and a cloud dashboard launched in 2024; and FusionBLADE, an AI-enabled HD video and HD3D radar collision-warning system for TMAs developed under an exclusive North American distribution agreement with Omnisight and launched at ATSSA 2026. These offerings transform traditional passive safety hardware into proactive, data-generating assets and represent the company's primary vectors for product differentiation and incremental recurring revenue, layered atop the legacy certified-hardware franchise.
Valtir firmographics
Firmographics- Name
- Valtir
- Legal name
- Valtir, LLC
- Website
- https://valtir.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Valtir is a U.S. manufacturer of MASH-certified highway safety products (guardrail, crash cushions, cable barriers, TMAs, water-filled barricades, and composite matting), selling and renting to DOTs, contractors, airports, and event and emergency-response buyers across all 50 states and 100+ international markets.
- Ownership category
- akta.pro rank
Valtir industry classification
Industry- Product category
- Highway Safety Products
- NAICS
- Highway, Street, and Bridge Construction (23731)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)
- akta.pro secondary industries
- Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Trench Safety & Shoring Equipment Rental/Leasing (TLABAFAI)
Keywords
Where Valtir is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valtir business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sale of highway safety products including barricades, barriers, crash cushions, guardrail systems, TMAs, and delineators. Products sold to contractors, DOTs, and government agencies.
- Equipment Rentals: Rental of water-filled barricades, barriers, composite matting, and ground protection solutions. Valtir operates Valtir Rentals as a separate business unit offering flexible rental options nationwide.
- Professional Services: Expert consultations, technical support, and training services for product installation and deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SiteGuide ADA-Compliant Barricade |
| Unit Pricing | Pay-as-you-go | Yodock 2001MB Barricade |
| Unit Pricing | Pay-as-you-go | Yodock 2001M Barricade |
| Unit Pricing | Pay-as-you-go | Aerocade Airport Barricade |
| Unit Pricing | Pay-as-you-go | ArmorZone TL-2 Barrier |
| Subscription | Monthly | Rental Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Valtir product offering
Product offeringCore offering
Valtir designs, manufactures, and distributes a broad portfolio of MASH- and NCHRP 350-compliant highway safety hardware, including guardrail and end terminal systems, cable and steel longitudinal barriers, crash cushions, truck- and trailer-mounted attenuators, water-filled barricades, sign supports, and delineators. The company also offers AI-enabled work zone safety technology (FusionBLADE) and IoT-based impact monitoring (PI-LIT), alongside nationwide equipment rentals through its Valtir Rentals division.
Product overview
Valtir is a diversified highway safety product company offering a broad portfolio of roadway safety solutions across multiple categories. The core offering spans water-filled barricades and barriers (Yodock® family), crash cushions (QuadGuard®, RAPTOR®, REACT®, NOVUS™), cable and guardrail systems (CASS®, NU-CABLE™, NU-GUARD™, TGS™, T-31™), Truck-Mounted Attenuators (SMT®), airport safety products (Aerocade®, Safe-Hit®), composite matting (MegaDeck®, DuraDeck®, SignaRoad®), and delineators. The company has expanded into AI-enabled safety technology through the FusionBLADE™ system (a partnership with Omnisight) for proactive work zone warning, and IoT-based impact monitoring via the PI-LIT™ Impact Detection System. Products are crash-tested to MASH and NCHRP 350 standards, with offerings for both sale and rental through Valtir Rentals.
Differentiator
Problem solved
Functional benefit
Brands
- Valtir Rentals: Division providing rental solutions for water-filled barricades, barriers, and composite matting for construction, traffic control, and event management.
Products and services
- Yodock® 2001 Water-Filled Barricade
- Yodock® 2001MB Barricade
- Yodock® 2001M Barricade
- Yodock® 2001SL Barricade
- SiteGuide® ADA-Compliant Barricade
- Aerocade® Airport Barricade
- ArmorZone® TL-2 Barrier
- SMT® Trailer-Mounted Attenuator
- QuadGuard® M10 Crash Cushion
- QuadGuard® Elite M10 Crash Cushion
- RAPTOR® Crash Cushion
- REACT® M Crash Cushion
- NOVUS™ 100 Crash Cushion
- CASS® TL-3 Cable Barrier
- CASS® TL-4 Cable Barrier
- NU-CABLE™ Cable Barrier
- NU-GUARD™-31 Guardrail
- T-31™ Guardrail
- TGS™ Guardrail
- Safe-Hit® Delineator Post
- Safe-Hit® SQR-LOC® Flexible Delineator
- Safe-Hit® Airport Marker
- MegaDeck® HD Composite Mat
- DuraDeck® Premium Composite Matting
- SignaRoad® Composite Mat
- Yodock® Emergency Response Trailer
- FusionBLADE™ AI Safety System
- PI-LIT™ Impact Detection System
- Valtir Rentals
- Valtir Online Training
Quantifiable outcome
- Collision risk alerts provided in under 100 milliseconds with FusionBLADE system
- +2 more outcomes
Companies that use Valtir
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Valtir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Valtir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OmnisightflagshipValtir serves as the exclusive North American provider of Omnisight's FusionBLADE platform for Trailer and Truck-Mounted Attenuator applications. The FusionBLADE technology uses AI-enabled HD video and HD3D radar analytics with edge computing to monitor approaching traffic and provide collision risk alerts in under 100 milliseconds, transforming TMAs from reactive impact barriers into proactive early warning systems for work zone crews. This strategic alliance was announced June 23, 2026.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Valtir competitors and assessment
Company assessmentBroad incumbents
- Trinity Highway Products: Direct competitor across guardrail, end terminals, crash cushions, and cable barriers; the historical market-leading supplier of MASH-tested highway safety hardware with overlapping product families (e.g., CASS, QuadGuard heritage).
- Hill & Smith Holdings (Barriers division): UK-listed infrastructure safety group with a US barriers business overlapping on guardrail, end terminals, and work zone safety products — directly comparable category and customer overlap.
- Nucor Corporation (Highway Products / NU-CABLE channel): Nucor supplies the U-channel steel posts used in Valtir's NU-CABLE barrier system and has historically competed in cable barrier products; relevant as an upstream steel supplier and partially-overlapping competitor in longitudinal barriers.
Regional players
- Saferoads: Australia-based manufacturer of road safety barriers, end terminals, and crash cushions; comparable product portfolio focused on the same MASH/NCHRP-style highway safety categories, primarily serving APAC markets.
Direct peers
- Plasticade: Manufacturer of plastic barricades, traffic safety devices, and channelizing products — directly competes with Valtir's Yodock water-filled barricades and SiteGuide ADA-compliant LCDs for traffic and pedestrian channelization.
- Three D Traffic Works: Manufacturer and distributor of traffic control devices including barricades, cones, delineators, and work zone safety products that competes directly with Valtir's core barricade and delineator lines.
- Spartan Equipment (work zone protection rental): Work zone safety equipment rental provider with overlapping water-filled barricade and barrier inventory, competing with Valtir Rentals for temporary traffic control and construction site customers.
Emerging players
- TAPCO (Traffic and Parking Control Co.): Traffic safety vendor offering smart work zone, signing, and delineator products with growing connected/ITS capabilities — comparable to Valtir's PI-LIT and FusionBLADE connected safety offerings.
- Stinson Equipment (cable barrier systems): Provides high-tension cable barrier and guardrail components competing with Valtir's CASS and NU-CABLE cable barrier systems in the same DOT specifier channel.
- Geveko Markers: European manufacturer of road marking and delineation products, comparable to Valtir's Safe-Hit delineator post and SQR-LOC flexible delineator portfolio in the work zone visibility category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Valtir social profiles
Digital presenceValtir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valtir leadership team
Management profileNumber of profiles
Valtir subsidiaries and ownership
Company hierarchySubsidiaries1 record
Valtir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valtir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valtir
What does Valtir do?
Valtir designs, manufactures, and distributes a broad portfolio of MASH- and NCHRP 350-compliant highway safety hardware, including guardrail and end terminal systems, cable and steel longitudinal barriers, crash cushions, truck- and trailer-mounted attenuators, water-filled barricades, sign supports, and delineators. The company also offers AI-enabled work zone safety technology (FusionBLADE) and IoT-based impact monitoring (PI-LIT), alongside nationwide equipment rentals through its Valtir Rentals division.
Is Valtir a public or private company?
Valtir is a private company. It is classified as unknown and is currently operating.
When was Valtir founded?
Valtir was founded in 1969. It employs 501 to 1,000 people.
Where is Valtir based?
Valtir is headquartered in Addison, United States, in the North America region.
How does Valtir make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Rentals and professional Services.
Who are Valtir's main competitors?
Broad incumbents on record are Trinity Highway Products, Hill & Smith Holdings (Barriers division) and Nucor Corporation (Highway Products / NU-CABLE channel). Saferoads is listed as a regional player. Direct peers are Plasticade, Three D Traffic Works and Spartan Equipment (work zone protection rental). Emerging players are TAPCO (Traffic and Parking Control Co.), Stinson Equipment (cable barrier systems) and Geveko Markers.
Does Valtir have an API?
No public API is recorded for Valtir.
What industry is Valtir in?
Valtir's product category is Highway Safety Products. Its primary akta.pro industry code is TLAJAGAA, Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments), with a secondary code of TLAJALAB, Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators). Its NAICS code is 23731 and its SIC code is 3530.