What Superior Fence & Rail, Inc. does

Superior Fence & Rail, Inc. is a Florida-headquartered fence installation franchise company operating the largest branded residential and commercial fencing network in North America. The company originated as a single Florida operation in 2001, began franchising in 2017, and as of 2026 operates 250+ franchise locations across 45 U.S. states and Ontario, Canada. It is owned by Empower Brands, a MidOcean Partners portfolio company within the Outdoor Living Brands group. The company serves residential homeowners (privacy, pool, pet containment, aesthetic) as its primary segment and commercial/government entities (security, access control) as a secondary segment, offering 14+ product categories including vinyl, wood, aluminum, steel, chain link, cedar, redwood, Trex composite, pool, agricultural, and commercial fencing plus gates and railing.

The company's competitive differentiation rests on proprietary materials technologies — PrivacyLock (patented picket locking), SolarShield (UV protection meeting AAMA 2604), StayStrong (33% deeper rail grooves for wind resistance), and HeartWood (wood-grain vinyl) — paired with lifetime transferable warranties on vinyl and aluminum lines and a 3-year workmanship guarantee. Vinyl fences are manufactured 43% thicker than industry standard. Operational metrics include 40,000+ fences installed annually, 250+ daily installation crews, a 98.5% on-time installation rate, and 30,000+ five-star reviews with a 4.8-star average across major platforms. The franchise model provides national purchasing power (60+ million pounds of fence products annually) while preserving local market execution.

Revenue is generated through three streams: (1) franchise fees and ongoing royalties from franchisees developing territories, (2) fence installation services billed via custom quote-based pricing to residential and commercial customers, and (3) sale of fence materials including proprietary product lines. Pricing is not publicly disclosed; each installation is custom and requires an on-site estimate, with customer financing available up to $75,000 through 13 lending partners. System-wide sales surpassed $1 billion in 2025, recognized by the International Franchise Association; company-level franchisor revenue is not publicly disclosed. Distribution is entirely through franchise locations and direct digital channels (website quote requests, dedicated local phone numbers), with no third-party retail or wholesale distribution.

Name

Superior Fence & Rail, Inc.

Legal name

Superior Fence & Rail, Inc.

Website

https://superiorfenceandrail.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Superior Fence & Rail is a Florida-headquartered fence installation franchise company operating 250+ locations across 45 U.S. states and Canada, serving residential homeowners and commercial clients with vinyl, wood, aluminum, and composite fencing products backed by proprietary materials technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty Revenue: Superior Fence & Rail generates revenue through franchise fees from franchisees who pay to develop territories, plus ongoing royalty payments from franchise operations. Franchise owners receive operational training, proprietary technology access, and national purchasing power in exchange.
2. Fence Installation Services: Revenue generated from fence installation services provided by franchise locations to residential and commercial customers. Services include vinyl, wood, aluminum, steel, chain link, Trex composite, and agricultural fencing with gates and entry systems.
3. Fence Products and Materials: Sale of fence materials including vinyl, wood (pressure-treated pine, cedar), aluminum, steel, chain link, and Trex composite fencing. Products include proprietary lines with warranties (lifetime transferable warranties on vinyl and aluminum).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Superior Fence & Rail is a fence installation franchise company that manufactures, supplies, and installs residential and commercial fencing products through a national franchise network. Its portfolio spans vinyl, wood, aluminum, steel, chain link, cedar, redwood, Trex composite, pool, pet, agricultural, and railing products, with gates and entry systems, accompanied by proprietary technologies (PrivacyLock, SolarShield, StayStrong, HeartWood) and financing options up to $75,000.

Product overview

Superior Fence & Rail is a fence installation franchise company offering a comprehensive portfolio of fencing products and services across residential and commercial segments. The core product lineup includes Vinyl Fencing, Wood Fencing, Aluminum Fencing, Steel Fencing, Chain Link Fencing, Cedar Fencing, Redwood Fencing, Trex Composite Fencing, Pool Fencing, Dog Fencing, Agriculture Fencing, Gates & Entry, Railing, and Commercial Fencing. The company differentiates through proprietary technologies including SolarShield UV protection coating, StayStrong rails with enhanced wind resistance, PrivacyLock picket locking system, and HeartWood wood-grain vinyl finishes. Additional services include fence financing and franchise opportunities for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Fencing Low-maintenance PVC fencing featuring SolarShield UV protection and StayStrong rails with 33% deeper grooves for wind resistance; available with lifetime transferable warranty.
• Wood Fencing Traditional fencing using pressure-treated Superior pine lumber resistant to fungal decay and water damage; 15-year warranty on pickets and lifetime warranty on posts.
• Aluminum Fencing Elegant aluminum fencing with SolarShield powder coating meeting AAMA 2604 standards; made in the USA with lifetime transferable warranty.
• Steel Fencing Sturdy steel fencing for residential and commercial applications providing security and durability.
• Chain Link Fencing Economical diamond-pattern fencing available in vinyl or zinc oxide finishes, heights from 4 to 12 feet, with manufacturer warranty.
• Cedar Fencing Natural cedar fencing recognized for lightness and strength, resistant to insects, rot, and decay with tightly arranged vertical pickets for privacy.
• Redwood Fencing Contemporary horizontal redwood fencing using premium redwood planks arranged horizontally for a modern look.
• Trex Composite Fencing Eco-friendly composite fencing made from 95% recycled wood and plastic, naturally resistant to pests and rot with interlocking pickets for complete privacy; available in Winchester Grey, Oak, and Deep Brown.
• Pool Fencing Fencing designed specifically for pool safety and enclosure applications.
• Dog Fencing Fencing solutions designed for pet containment and dog run applications.
• Agriculture Fencing Fencing solutions including Ranch Rail Fence, Buckley Fence, and Deer Fence for agricultural and ranch applications.
• Gates & Entry Systems Gates and entry systems for various fence types, including security checkpoints and custom designs.
• Railing Systems Railing systems for decks, porches, and other applications requiring safety and aesthetic appeal.
• Commercial Fencing Custom fence projects for businesses and local governments, including security checkpoints and gated entrances.
• Fence Financing Financing options through partnerships with 13 lenders, offering payment plans up to $75,000 with competitive rates, terms, and prequalification without credit impact.
• Franchise Opportunities Franchise development program offering entrepreneurs the opportunity to open Superior Fence & Rail locations with operational training, proprietary technology access, and national purchasing power.

Quantifiable outcome

• 98.5% on-time fence installation rate
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Lowe's: Lowe's is the second-largest U.S. home improvement retailer, offering fence materials and installation services nationwide. Like Home Depot, it competes with Superior Fence & Rail for the installation customer relationship and is a key channel for DIY customers who would otherwise have hired a contractor.
• Authority Brands: Authority Brands is a multi-brand home services franchise platform (including The Grounds Guys, Mister Sparky, Mr. Handyman, and Benjamin Franklin Plumbing) owned by Apax Partners. It competes with Empower Brands for franchise talent and represents a comparable franchise consolidation playbook in the home services category.
• Neighborly Group: Neighborly (formerly Dwyer Group) is a multi-brand franchise platform owning Apex Fencing and 25+ other home service brands. It is a broad incumbent comparable in franchise scale and multi-brand strategy to Empower Brands' portfolio approach, and a direct competitor for franchisee candidates and territory expansion.
• Home Depot: Home Depot is the largest U.S. home improvement retailer selling fence materials, tools, and offering installation referrals. While not a direct franchise competitor, it competes for DIY and installation customers, sets baseline material pricing, and serves as a substitute channel for price-sensitive fence buyers.

Others

• Mosquito Squad: Mosquito Squad is a sister company under Empower Brands offering outdoor pest control services. While addressing a different problem category, it shares the franchise operating model, customer base (suburban homeowners investing in outdoor living), and parent company infrastructure with Superior Fence & Rail.
• Outdoor Lighting Perspectives: Outdoor Lighting Perspectives is a sister company under the Empower Brands/Outdoor Living Brands portfolio, providing residential and commercial landscape lighting. It shares franchise infrastructure, customer overlap, and parent company backing with Superior Fence & Rail, and represents a complementary outdoor living service.

Emerging players

• Mr. Handyman: Mr. Handyman is a Neighborly-owned franchise providing home repair, maintenance, and improvement services to residential customers. While broader in scope, it competes for some fence-related handyman work and shares the franchise-driven residential service delivery model that Superior Fence & Rail operates at scale.
• Precision Garage Door: Precision Garage Door is one of the largest franchise networks in the U.S. home services category, focused on garage door repair and installation. It shares the multi-territory franchise model and direct-to-consumer service orientation with Superior Fence & Rail, representing a comparable franchise playbook in a different vertical.

Direct peers

• Archadeck Outdoor Living: Archadeck is a sister company under the Empower Brands/Outdoor Living Brands portfolio (alongside Superior Fence & Rail), specializing in decks, porches, and outdoor structures. It shares the same franchise operating model, customer base (residential homeowners seeking outdoor living improvements), and parent company backing, making it highly comparable on business model and platform synergy.
• Apex Fencing Solutions: Apex Fencing is the fence installation franchise brand owned by Neighborly Group, the largest home services franchise platform in North America. It is the most directly comparable fence installation franchise competitor to Superior Fence & Rail, operating under a similar multi-territory franchise model targeting residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/superiorfence
• YouTubeyoutube.com/channel/UCn7rUQLT5MK__1L1IbMnwaw
• Facebookfacebook.com/superiorfenceandrailinc
• LinkedInlinkedin.com/company/superior-fence-and-rail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Fence & Rail, Inc.