CBR

What CBR does

CBR Fashion Group is a private, Germany-headquartered multi-brand fashion company founded in 1980 in Celle and now based in Isernhagen. It designs, sources, and distributes commercial women's and men's apparel under four owned brands: Street One (since 1983), CECIL (since 1989), Street One MEN (launched 2021), and Street One Studio (launched 2024). The company operates a hybrid go-to-market combining wholesale to a broad network of independent retail partners, company-owned retail and outlet stores (approximately 8,000 retail spaces in total), direct-to-consumer e-commerce at cecil.de and street-one.de, and third-party marketplace listings on About You, Amazon, Otto, and Zalando, with brand presence in 20 European countries. The workforce of 1,370 spans 32 nationalities and is led by CEO Jim Nowak and CFO Christian Rudlof.

CBR makes money through wholesale supply to retail partners, sales through owned retail and outlet stores, direct e-commerce transactions, and marketplace commissions, with frequent collection cycles of 8-12 collections per year per brand. Customer segments include women and men seeking durable, quality commercial fashion, plus independent retail partners operating multi-label, shop-in-store, mono-label, and multi-brand concepts. Capital structure includes a EUR 470 million Senior Secured Notes issuance (6.375% coupon, due April 2030) listed on The International Stock Exchange, with CBR Fashion GmbH, CBR Service GmbH, Street One GmbH, CECIL GmbH, and CBR eCommerce GmbH as guarantors; credit ratings are S&P B+ and Moody's B1 (Stable). The company is owned by UK-based private equity firm Alteri Investors since February 2018, with management holding a minority equity stake.

The technology stack is anchored on Microsoft Azure (cloud hosting, email, Azure B2C for IR portal authentication) and Contentful CMS, with an active buildout of Azure-based Agentic AI capabilities (RAG systems, multi-agent workflows, AI Foundry, Microsoft Agent Framework, Copilot Studio) for internal productivity and enterprise process automation. Sustainability initiatives include the "For People and Planet" (P&P) label introduced in 2021 (18% of 2022 SKUs), 100% recycled plastic for individual garment packaging, production relocation from Asia to Turkey, and green electricity across all retail spaces. Social compliance is verified through third-party audits by LRQA (ELEVATE).

Name

CBR

Legal name

CBR Service GmbH

Website

https://cbr.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CBR Fashion Group is a private German multi-brand fashion company operating Street One, CECIL, Street One MEN, and Street One Studio across 20 European countries via wholesale, owned retail, e-commerce, and major marketplaces. Founded 1980, 1,370 employees, owned by Alteri Investors since 2018.

Ownership category

akta.pro rank

Product category

Women's and Men's Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC)

Keywords

• Women's fashion brands
• Wholesale apparel
• Fashion retail
• Multi-brand fashion
• Sustainable apparel

Headquarters

HQ city

Isenhagen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Wholesale to Retail Partners: CBR supplies independent local retail partners with fashion collections. Partners benefit from brand know-how and reliability. The company is one of the most important fashion suppliers in Germany through fair and continuous cooperation with suppliers and retail partners.
2. Direct-to-Consumer E-commerce: Own e-commerce stores for CECIL, Street One, Street One MEN, and Street One Studio brands selling directly to end consumers.
3. Owned Retail and Outlet Stores: Revenue from company-owned retail spaces and outlet stores. Street One Studio has 70 retail spaces, Street One has 3,970, Street One MEN has 340, and CECIL has 3,660 retail spaces.
4. Marketplace Sales: Products sold through third-party marketplaces including About You, Amazon, Otto, and Zalando.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CBR Fashion Group designs, sources and distributes a portfolio of four fashion brands (CECIL, Street One, Street One MEN, Street One Studio) targeting women and men. Collections are sold wholesale to independent retail partners through multi-label, shop-in-store and mono-label concepts, through company-owned retail and outlet stores, and through brand e-commerce stores and third-party marketplaces (About You, Amazon, Otto, Zalando) across approximately 20 European countries.

Product overview

CBR Fashion Group is an international fashion company operating a multi-brand portfolio comprising four distinct fashion brands: CECIL (women's casual-sporty, founded 1989), Street One (women's casual-feminine, founded 1983), Street One MEN (men's fashion, launched 2021), and Street One Studio (women's urban fashion, launched 2024). The company operates both physical retail (approximately 11,300 combined retail spaces across brands) and e-commerce channels, with products distributed through their own online stores as well as marketplace partnerships. A sustainability initiative called 'For People and Planet' (P&P) was launched in 2021 to highlight products with lower environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• CECIL: Fashion brand with casual-sporty collection, standing for highest quality, perfect fit, and durability. Founded in 1989, headquartered in Hannover with 3,660 retail spaces.
• Street One
• Street One MEN
• Street One Studio

Products and services

• Street One Women's fashion brand offering casual-feminine collections emphasizing quality, fit and combinability, with 8 collections per year, available across approximately 3,970 retail spaces in Europe.
• CECIL Women's fashion brand offering casual-sporty collections with high quality, perfect fit and durability, available across approximately 3,660 retail spaces in Europe.
• Street One MEN Men's fashion brand offering casual, masculine looks in premium quality, with 10 collections per year, available across approximately 340 retail spaces.
• Street One Studio Women's urban fashion brand launched in 2024 offering curated mix of trend pieces and everyday styles with focus on quality and product longevity, available across approximately 70 retail spaces.
• CBR Brand E-commerce Stores Company-owned online shopping platforms for CECIL, Street One, Street One MEN and Street One Studio brands, complemented by marketplace listings on About You, Amazon, Otto and Zalando.

Quantifiable outcome

• 100% recycled plastic packaging for individual garments
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• LRQA (ELEVATE)coreImplementation/ SI/ Consulting PartnerIndependent service provider conducting audits to verify supplier compliance with CBR's social and ecological requirements, including human rights, working conditions, environmental protection and business integrity standards.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationCloud service provider for website hosting via Microsoft Azure Cloud and email communication processing. Data centers located in Europe. Microsoft Azure B2C used for Investor Relations Portal authentication.
• Contentful GmbHcoreTechnology or IntegrationContent management system provider for CBR website. Receives IP address and browser data for content delivery.
• About You, Amazon, Otto, ZalandomajorChannel Partner/ Reseller/ DistributorExternal marketplace partners for product distribution. CBR manages external marketplaces and partner relationships through dedicated e-commerce team.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• H&M (Hennes & Mauritz): Global fast-fashion incumbent with extensive European wholesale, own retail, and marketplace/e-commerce presence — a much larger benchmark for the affordable European fashion segment in which CBR operates.
• Inditex (Zara): Global fashion incumbent operating Zara and adjacent brands across physical retail, e-commerce, and marketplace channels; serves as a scale benchmark for European fashion retail.
• Hugo Boss: German-headquartered global fashion group with own retail, wholesale, and digital distribution across Europe and beyond — provides a German-listed benchmark for European fashion scale economics.
• C&A: European family-owned fashion retailer with broad affordable apparel assortment sold through extensive own retail and online channels across multiple European countries.
• Bestseller (Vero Moda, Jack & Jones, Only): European multi-brand fashion group with Vero Moda and adjacent labels selling through wholesale, own retail, and digital channels across Europe — comparable multi-brand architecture to CBR.

Direct peers

• Esprit Holdings: European casual apparel brand with comparable wholesale and own-retail history in DACH and broader Europe — and notably the company where CBR's current CEO Jim Nowak previously held senior roles.
• Marc O'Polo: European casual fashion brand with multi-brand portfolio and similar wholesale plus own-retail plus e-commerce distribution across DACH and broader Europe.
• S.Oliver: German fashion group operating multiple casual lifestyle brands across wholesale and own retail in Europe, with a comparable multi-brand portfolio and price-point positioning to CBR.
• Gerry Weber International: German-based women's fashion group with own retail, wholesale, and e-commerce channels serving European mid-market customers — closely aligned with CBR's brand portfolio and channel mix.
• Tom Tailor: German-based affordable casual and denim apparel brand selling through wholesale, own retail, and e-commerce — directly comparable to CBR's Street One and CECIL positioning in the German mid-market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBR