What WOOPPAY Payment Ecosystem does

WOOPPAY Payment Ecosystem is a Kazakhstan-based fintech, registered as ТОО «WOOPPAY» (ВУППЭЙ) and operating since 2012 as the first registered payment organization in the Republic of Kazakhstan (registration No. 09-17-001). The company operates an integrated three-product platform: WOOPKASSA, an internet acquiring and payment aggregator that enables businesses to accept online payments and process payouts with native Apple Pay and Google Pay integration; PaaS (Platform as a Service), which licenses the company's licensed payment infrastructure to large enterprise partners so they can launch their own fintech products without obtaining independent payment organization status; and WALLET, an electronic money wallet for individual consumers supporting international card-to-card transfers, mobile game donations, and sports team support payments. WOOPPAY claims PCI DSS certification, 99.98% service uptime, and 24/7 customer support in Kazakh, Russian, and English. The company is headquartered in Karaganda, Kazakhstan, has 101-250 employees, and serves large enterprises, SMBs, and individual consumers across the Central Asian market via its own terminals, mobile app, and direct partner onboarding.

The company monetizes through three discrete revenue streams: transaction fees on payments processed via WOOPKASSA, licensing economics from the PaaS platform model, and transaction fees on WALLET services including international transfers and consumer payments. Distribution is multi-channel: direct partner onboarding and website contact forms for B2B; mobile app and physical terminal network for B2C; and embedded/OEM-style integration for PaaS partners. The customer base is described as "millions of people and businesses globally" though the operating geography is concentrated in Central Asia with Kazakhstan as the primary market. Public pricing is not disclosed; commercial terms are negotiated via a website contact form.

Name

WOOPPAY Payment Ecosystem

Legal name

ТОО «WOOPPAY» (ВУППЭЙ)

Website

https://corp.wooppay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

WOOPPAY is a Kazakhstan-based fintech founded in 2012, operating as the country's first registered payment organization. It runs an integrated ecosystem of internet acquiring (Woopkassa), platform-as-a-service infrastructure, and a consumer electronic wallet, serving enterprises, SMBs, and individuals across Central Asia.

Ownership category

akta.pro rank

Product category

Digital Payments

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Smart Routing, Cascading & Payment Optimization (FSAMACAJ), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Digital payment processing
• Internet acquiring
• Payment aggregation
• Electronic wallet
• Platform as a service

Headquarters

HQ city

Karaganda

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Payment Aggregation Fees: Woopkassa charges businesses transaction fees for processing online payments and managing payouts through the platform.
2. PaaS Licensing: Platform-as-a-Service model providing large partners access to Wooppay's fintech infrastructure to build their own payment solutions.
3. Wallet Services: Electronic wallet services generating revenue from international transfers, mobile game donations, and service payments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WOOPPAY is a Kazakhstan-based fintech ecosystem providing digital payment solutions through three products: WOOPKASSA (internet acquiring/payment aggregator for businesses to accept online payments and send payouts, supporting Apple Pay, Google Pay, and payment links), PaaS (Platform-as-a-Service enabling large partners to deploy their own fintech solutions on WOOPPAY infrastructure without obtaining payment organization status), and WALLET (an electronic money-based consumer wallet for utility payments, international transfers, gaming donations, and sports team support). The company is the first registered payment organization in the Republic of Kazakhstan and is PCI DSS certified.

Product overview

WOOPPAY is a unified fintech ecosystem comprising three interconnected products: WOOPKASSA (internet acquiring/payment aggregation), PaaS (platform-as-a-service for large partners), and WALLET (electronic money system for individuals). WOOPKASSA handles business-side online payment acceptance and payouts, PaaS enables large partners to build custom fintech solutions on WOOPPAY's infrastructure, and WALLET serves end-users with international transfers, gaming donations, and sports team support. The products share the same infrastructure and are positioned for large businesses, small/medium businesses, and individual consumers respectively.

Differentiator

Problem solved

Functional benefit

Brands

• WOOPKASSA: Internet acquiring payment aggregator enabling businesses to accept online payments and send payouts, supporting Apple Pay, Google Pay, and payment links.
• WALLET
• PaaS

Products and services

• WOOPKASSA Payment aggregator enabling businesses to accept online payments and process payouts quickly and securely. Supports integration with Apple Pay and Google Pay, and allows sending payment links via messengers and email. Designed for online businesses and merchants.
• PaaS (Platform as a Service) Platform solutions provided to large partners for implementing their own fintech products without the need for independent development or obtaining payment organization status. Designed for large enterprises and partners wanting to launch fintech offerings on WOOPPAY's infrastructure.
• WALLET Electronic wallet based on an electronic money system, enabling users to send money abroad to cards, donate to mobile games at competitive prices, and support favorite sports teams. Designed for individual consumers for daily financial operations including utility payments, mobile service payments, and international transfers.

Quantifiable outcome

• 99.98% service uptime reliability
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kaspi.kz: Kaspi.kz is Kazakhstan's dominant fintech super-app combining payments, marketplace, and banking. It is the most direct competitor in WOOPPAY's home market, sharing the same B2B acquiring and consumer wallet use cases, though at vastly larger scale.
• QIWI: QIWI operates a CIS-wide payment processing and electronic wallet network closely mirroring WOOPPAY's Woopkassa + Wallet combination. Both serve cross-border transfers, bill pay, and SMB acquiring across post-Soviet markets.

Regional players

• Halyk Bank: Halyk Bank is Kazakhstan's largest retail bank with an expanding digital payments and merchant acquiring franchise. It competes with WOOPPAY on enterprise payment infrastructure and consumer digital wallet propositions within Kazakhstan.
• YooMoney (formerly Yandex.Money): YooMoney is a major Russian/CIS e-wallet and payment aggregator with similar consumer wallet and merchant acquiring products. While primarily Russian-focused, it competes for cross-border CIS flows that WOOPPAY also targets.
• WebMoney: WebMoney is a long-standing CIS electronic payment system covering wallet, P2P transfers, and merchant services. Comparable to WOOPPAY in serving cross-border consumer payment needs across Kazakhstan and neighboring countries.
• Freedom Holding Corp: Freedom Holding is a diversified Kazakh financial services group with brokerage, banking, and payment-adjacent products. It is a regional peer competing for similar enterprise and consumer financial services wallet mindshare in Kazakhstan.
• ForteBank: ForteBank is a top-five Kazakh retail and corporate bank with growing digital payment capabilities. It competes with WOOPPAY on enterprise payment rails and consumer wallet propositions inside Kazakhstan.

Broad incumbents

• Stripe: Stripe is a global payment infrastructure platform offering internet acquiring, orchestration, and developer APIs. It represents the global benchmark WOOPPAY's Woopkassa competes against for international merchants operating in or expanding to Kazakhstan.
• Adyen: Adyen is a global enterprise payment processor providing unified online and in-person acquiring. It is a comparable broad incumbent whose global enterprise footprint WOOPPAY's PaaS offering aspires to complement in Central Asia.
• Payoneer: Payoneer is a cross-border B2B payment platform serving SMBs and marketplaces globally. It overlaps with WOOPPAY's SMB cross-border wallet and payout use cases, especially for Kazakhstan-based businesses receiving international funds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.facebook.com/wooppay
• LinkedInlinkedin.com/company/-wooppay/?viewAsMember=true
• Instagraminstagram.com/wooppay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOOPPAY Payment Ecosystem