QIWI
QIWI is a publicly listed payment and financial services provider serving thousands of merchants, banks, and service providers across Russia and the CIS, with electronic wallet (Qplus) and SMB acquiring (via IntellectMoney) offerings.
- Company typePublic
- Founded2007
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What QIWI does
QIWI is a publicly listed payment and financial services provider operating across Russia and the CIS region. The company enables payment acceptance, transaction processing, and acquiring services for thousands of merchants, banks, and service providers, with a horizontal segmentation approach that has been specifically extended into the small and medium-sized business segment through the September 2022 acquisition of IntellectMoney. Its consumer-facing offering centers on Qplus, an electronic wallet for transfers and payment of services denominated in Russian rubles.
QIWI's underlying technology is positioned as payment and financial services infrastructure, though specific proprietary technical components are not disclosed in available sources. The company's platform architecture supports both merchant acquiring (through IntellectMoney integration) and consumer e-wallet functionality (through Qplus). QIWI is incorporated as QIWI plc under Ireland/Jersey jurisdiction while operating primarily from Moscow, and trades under NASDAQ:QIWI.
The business model is built on payment processing, acquiring services, and financial services for merchants, banks, and service providers, with pricing details not publicly disclosed. Revenue mechanics appear to follow standard payment processor economics (transaction fees, acquiring margins, and wallet-related service fees), although no explicit revenue model description is available. The company has demonstrated an M&A-led growth posture, with acquisitions in 2022 (IntellectMoney, RealWeb) extending its product surface and SMB acquiring reach, alongside historical acquisitions of InspiRussia, Flocktory, Plati Potom, and SAER Holding.
QIWI firmographics
Firmographics- Name
- QIWI
- Legal name
- QIWI plc
- Website
- https://qiwi.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- QIWI is a publicly listed payment and financial services provider serving thousands of merchants, banks, and service providers across Russia and the CIS, with electronic wallet (Qplus) and SMB acquiring (via IntellectMoney) offerings.
- Ownership category
- akta.pro rank
QIWI industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- QR Code Payments Wallets (FSAMAEAC)
- akta.pro secondary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where QIWI is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
QIWI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
QIWI product offering
Product offeringCore offering
QIWI provides payment and financial services in Russia and the CIS, enabling merchants, banks, and service providers to accept and process payments. Through its electronic wallet product Qplus, QIWI also enables consumer transfers and payment for services in Russian rubles. The company expanded its acquiring services through the 2022 acquisition of payment integrator IntellectMoney, specifically targeting small and medium-sized businesses.
Product overview
QIWI is a provider of payment and financial services operating in Russia and the CIS region, serving merchants, banks, and service providers. The company offers electronic wallet services through Qplus, which enables transfers and service payments in rubles. QIWI has expanded its acquiring services through the acquisition of IntellectMoney to serve small and medium-sized businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Qplus: Electronic wallet for transfers and payment of services in rubles
Products and services
- Qplus Qplus is an electronic wallet for transfers and payment of services in Russian rubles. It allows individual users to send money and pay for various services online.
- IntellectMoney Acquiring Services Acquiring and payment integration services for small and medium-sized merchants. IntellectMoney operates as a payment integrator within QIWI, providing payment acceptance and processing capabilities.
- QIWI Payment and Financial Services Payment and financial services offered by QIWI plc to merchants, banks, and service providers in Russia and the CIS. The offering enables payment acceptance, transaction processing, and related financial services through QIWI's payment infrastructure.
Companies that use QIWI
Customer profileSegments1 record
Ideal customer profiles3 records
QIWI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
QIWI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Synergy InnovationsminorSynergy Innovations was the previous owner of IntellectMoney, which QIWI acquired in September 2022. This was an acquisition transaction rather than a strategic partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
QIWI competitors and assessment
Company assessmentDirect peers
- YooMoney (formerly Yandex.Money): YooMoney is a leading Russian electronic payment service and consumer wallet offering P2P transfers, bill payment, and merchant acquiring in rubles. It is the most direct functional twin to QIWI's Qplus wallet and merchant processing franchise, competing head-to-head for the same Russian consumer and SMB segments.
- WebMoney: WebMoney is a long-standing electronic payment and digital wallet system historically popular across Russia and the CIS. It serves comparable consumer and merchant payment use cases to Qplus and processes cross-border CIS transactions, overlapping directly with QIWI's core electronic wallet and CIS remittance-adjacent flows.
Broad incumbents
- Tinkoff / T-Bank: Tinkoff is one of Russia's largest digital-only banks offering consumer accounts, payment cards, and merchant acquiring. While it is broader than QIWI in product scope, its digital payment services, in-app wallet, and acquiring offerings directly overlap with QIWI's consumer wallet and SMB acquiring business in Russia.
- Stripe: Stripe is a global payment processing platform serving online merchants with developer-first APIs and SMB acquiring tooling. It is comparable to QIWI's online acquiring proposition in terms of merchant experience and API-driven onboarding, though it operates at much greater global scale and a different regulatory perimeter.
- Adyen: Adyen is a global payments processor offering unified acquiring, POS, and digital wallet infrastructure to merchants worldwide. While not active in Russia, it is the closest international analog for QIWI's underlying payment processing and SMB acquiring business model and is a relevant benchmark for technology stack and take-rate efficiency.
- Sberbank (SberPay): Sberbank is Russia's largest bank and operates SberPay as a consumer payment wallet and merchant acceptance network. Although a broad incumbent bank-led platform, SberPay competes directly against QIWI for both consumer wallet usage and merchant acquiring share in Russia.
Emerging players
- PayMaster: PayMaster is a Russian payment service provider offering merchant acquiring and online payment acceptance across multiple methods. It overlaps with QIWI's SMB acquiring proposition but is smaller in scale and lacks QIWI's consumer wallet distribution.
- Robokassa: Robokassa is a Russian payment aggregator and gateway serving online merchants with multi-method acceptance. It competes with QIWI's merchant acquiring stack for SMBs and online sellers, but is narrower in scope and lacks the consumer-facing wallet distribution that Qplus provides.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
QIWI social profiles
Digital presenceQIWI financial estimates
Financial estimateRevenue estimate
Valuation estimate
QIWI leadership team
Management profileNumber of profiles
Profiles6 records
QIWI subsidiaries and ownership
Company hierarchySubsidiaries1 record
QIWI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QIWI M&A and investment
M&A and investmentM&A6 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QIWI
What does QIWI do?
QIWI provides payment and financial services in Russia and the CIS, enabling merchants, banks, and service providers to accept and process payments. Through its electronic wallet product Qplus, QIWI also enables consumer transfers and payment for services in Russian rubles. The company expanded its acquiring services through the 2022 acquisition of payment integrator IntellectMoney, specifically targeting small and medium-sized businesses.
Is QIWI a public or private company?
QIWI is a public company. It is classified as public and is currently operating.
When was QIWI founded?
QIWI was founded in 2007. It employs 1,001 to 5,000 people.
Where is QIWI based?
QIWI is headquartered in Moscow, Russia, in the Europe region.
Who are QIWI's main competitors?
Direct peers on record are YooMoney (formerly Yandex.Money) and WebMoney. Broad incumbents are Tinkoff / T-Bank, Stripe, Adyen and Sberbank (SberPay). Emerging players are PayMaster and Robokassa.
Does QIWI have an API?
No public API is recorded for QIWI.
What industry is QIWI in?
QIWI's product category is Payment Processing. Its primary akta.pro industry code is FSAMAEAC, QR Code Payments Wallets, with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs). Its NAICS code is 52232.