Skinnydip
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skinnydip does
Skinnydip London is a private British lifestyle fashion and accessories brand headquartered in London, founded in 2011 by James Gold. The company sells directly to consumers through its owned e-commerce storefront (skinnydiplondon.com) and supplements this with wholesale distribution via the Faire marketplace and a network of physical stores and third-party stockists. Its product portfolio is anchored by protective phone cases (Ultra Protective polycarbonate cases priced at £35, Shock cases at £26, plus bundles and a Create Your Case personalization line) and extends into tech accessories (AirPods cases, tablet cases, portable chargers, laptop cases, screen protectors), apparel (t-shirts, hoodies, sweatshirts, nightwear, jackets, slippers), lifestyle accessories (bags, card holders, water bottles, umbrellas, home and lifestyle), and the Mallows beauty sub-brand (shave butter, body butter, skincare, beauty tools). The phone case business is built on a print-to-order manufacturing model that produces cases on purchase, reducing inventory waste and supporting a catalog of roughly 2,781 phone case SKUs with 2,049 currently in stock across iPhone (12 through 17), Samsung Galaxy (S22 through S26), and Google Pixel device families.
The company monetizes via direct one-time product sales to consumers with promotional bundle pricing (two phone cases for £45), a 20% student discount, free UK delivery over £45, and a tiered product strategy spanning entry and premium protection levels. A meaningful share of revenue and brand equity is derived from licensed brand collaborations, with core partnerships spanning Disney (Mickey Mouse, Toy Story, Pixar), Pokémon, Snoopy, Hello Kitty, The Simpsons, Garfield, Wallace & Gromit, TMNT, Adventure Time, Scooby-Doo, Paddington, Miffy, and Winnie the Pooh, plus recent cross-vertical collaborations such as the Five Guys limited-edition merchandise collection in May 2026. Customer segments center on fashion-conscious young adults (primarily women aged 18-35) seeking the 'London Girl' aesthetic, with growing exposure to menswear and gift-shopper use cases; integrations include Klarna (BNPL), PayPal, Amazon Pay, Visa, Mastercard, and Zendesk for support. No public API, app, or AI tooling is present, and the company remains privately held with no disclosed funding rounds, revenue figures, or parent company.
Skinnydip firmographics
Firmographics- Name
- Skinnydip
- Legal name
- Skinnydip London
- Website
- https://skinnydiplondon.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Skinnydip industry classification
Industry- Product category
- Fashion Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Small-Format / Neighborhood Mass Merchandisers (CRAGABAD)
- akta.pro secondary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Skinnydip is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Skinnydip business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of phone cases, tech accessories, clothing, beauty products, and accessories through owned e-commerce platform. Revenue generated through one-time product purchases with promotional bundle pricing (e.g., 2 phone cases for £45).
- Wholesale Distribution: B2B wholesale distribution through Faire marketplace, enabling independent retailers to stock Skinnydip products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultra Protective Phone Cases - £35.00 |
| Unit Pricing | Pay-as-you-go | Shock Phone Cases - £26.00 |
| Unit Pricing | Pay-as-you-go | 2 Phone Cases for £45 Bundle |
| Other | Pay-as-you-go | 20% Student Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Skinnydip product offering
Product offeringCore offering
Skinnydip London is a British lifestyle fashion brand that designs and sells fashion-forward phone cases (Ultra Protective polycarbonate and Shock tiers with MagSafe support and custom personalisation), tech accessories, clothing, bags and lifestyle accessories, plus the Mallows beauty line, primarily through its own Shopify e-commerce storefront. The brand also licenses major entertainment IP (Disney, Pokémon, Snoopy, Hello Kitty, The Simpsons, Garfield) for limited-edition collaboration collections and produces cases on-demand via print-to-order manufacturing to reduce waste.
Product overview
Skinnydip London is a British lifestyle fashion brand offering a broad portfolio of lifestyle accessories and apparel. The core product is phone cases (protective cases for iPhone and Android with features including Ultra Protective polycarbonate, MagSafe compatibility, and print-to-order customisation), complemented by tech accessories (AirPods cases, tablet cases, portable chargers, laptop cases, screen protectors), clothing (t-shirts, hoodies, nightwear), accessories (bags, beauty, home lifestyle), and the Mallows beauty sub-brand. A significant product line is brand collaborations featuring licensed designs from Disney, Pokémon, Toy Story, The Simpsons, and other entertainment franchises. The company operates on a Shopify e-commerce platform with no public API.
Differentiator
Problem solved
Functional benefit
Brands
- Mallows: Beauty and skincare sub-brand offering shave butter, body butter, bodycare, skincare, and beauty tools products.
Products and services
- Phone Cases Skinnydip's flagship product category of protective phone cases for iPhone (iPhone 12 through iPhone 17 family), Samsung Galaxy (S22 through S26 family) and Google Pixel (6 through 9 family) devices. Available as Ultra Protective polycarbonate cases (scratch-resistant outer shell, shock-absorbent layer, drop-tested) and Shock cases (glitter or holographic base, anti-slip grip edges, anti-shock bumper corners), with MagSafe compatible variants. Print-to-order sustainable production reduces plastic waste.
- Tech Accessories Extended tech lifestyle accessories including AirPods cases, AirPods Max cases, tablet cases, portable chargers, Apple Watch straps, AirTag cases, beaded phone straps and grips, screen protectors, laptop cases and Instax cameras. Targeted at smartphone and Apple ecosystem users seeking coordinated protective gear across devices.
- Clothing Apparel collection including tops and t-shirts, hoodies and sweatshirts, jumpers and cardigans, nightwear, coats and jackets, bottoms, and slippers for men and women, complementing the brand's accessory-led core.
- Accessories Lifestyle accessories including bags, card holders and purses, makeup bags and wash bags, beaded phone straps, water bottles, umbrellas, home and lifestyle products, and beauty items.
- Mallows Beauty Skinnydip's owned beauty and skincare sub-brand, Mallows, offering shave butter, body butter, bodycare, skincare products and beauty tools.
- Brand Collaboration Collections (Collabs) Licensed collaboration product lines featuring Disney (including Pixar, Marvel, Toy Story), Pokémon, Snoopy, Hello Kitty & Friends, The Simpsons, Garfield, Wallace & Gromit, Teenage Mutant Ninja Turtles, Adventure Time, Scooby-Doo, Paddington, Miffy, Winnie the Pooh, Care Bears, The Very Hungry Caterpillar, and artist collaborations (Kate Fox, Froggles World, Sophie Amelia, Juani Bengali, Anna Lau).
- Personalisation / Create Your Case Custom phone case design service allowing customers to create personalised cases through Skinnydip's Create Your Case platform, manufactured using the brand's print-to-order process.
- Gifting Curated gifting selection including gifts for her, gifts under £15, gifts under £30, Disney gifts and best sellers suitable for birthdays, holidays and other special occasions.
- Five Guys x Skinnydip Limited-Edition Merchandise Collection Limited-edition QSR brand collaboration collection co-branded with Five Guys, featuring smartphone cases, earbud cases, tablet sleeves, sweatshirts and T-shirts with exclusive pink and red themed artwork.
Companies that use Skinnydip
Customer profileSegments3 records
Ideal customer profiles1 record
Skinnydip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Skinnydip partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Five GuysminorQSR brand Five Guys partnered with Skinnydip London for a limited-edition merchandise collaboration. The collection featured smartphone cases, earbud cases, tablet sleeves, sweatshirts, and T-shirts with exclusive pink and red themed artwork. The collaboration represented a trend of QSR brands diversifying into retail merchandise as a revenue stream and way to deepen consumer brand engagement.
- DisneycoreMajor licensing and brand collaboration partner producing phone cases, clothing, and accessories featuring Disney properties including Mickey Mouse, Toy Story, and other Disney franchises. One of the largest brand collaboration categories with hundreds of items in the product catalog.
- PokémoncoreFeatured brand collaboration partner producing Pokémon-themed phone cases and accessories, identified as one of the best-selling collaboration lines.
- FaireminorWholesale marketplace partnership enabling independent retailers to purchase Skinnydip products for resale through their own channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Skinnydip competitors and assessment
Company assessmentEmerging players
- Glossier: DTC beauty and skincare brand with a millennial, design-led, social-first identity. Most relevant peer for Mallows sub-brand: same target customer, same DTC-first beauty playbook, same category extension logic.
- Nasty Gal: Online-first fashion and accessories brand targeting 18–35 women with personality-driven, trend-led product and strong social media presence. Comparable on customer demographic, GTM motion (DTC + social), and lifestyle-accessory range.
Regional players
- Cath Kidston: British heritage lifestyle brand selling print-led bags, accessories, home, and gifting products through UK stores and online. Closest UK-headquartered peer on heritage-print, gifting, and 'London girl' aesthetic positioning.
Direct peers
- Urban Armor Gear (UAG): Protective phone case brand selling drop-tested, military-spec cases across iPhone and Samsung device lines. Direct competitor in the premium protective tier Skinnydip targets with its £35 Ultra Protective line.
- OtterBox: US protective phone case market leader offering drop-tested, multi-layer cases (Symmetry, Defender, Commuter lines). Direct competitor in the protective-case tier that Skinnydip's Ultra Protective line (£35) competes against, though OtterBox is more durability-led than fashion-led.
- PopSockets: Phone grip and accessory brand with extensive licensed IP collaborations (Disney, Marvel, etc.) and broad device coverage. Direct competitor in the branded phone-accessory space and a complementary product for many of the same customers.
- Casetify: Hong Kong-based DTC phone case brand built around licensed IP collaborations (Disney, Pokémon, Sanrio, etc.) and a personalisation platform. Closest direct competitor — same hero category, same collab-led model, same fashion-conscious 18–35 female target.
- Speck Products: US protective phone case brand (Presidio, Candyshell lines) competing directly with Skinnydip's shock and ultra-protective tiers at similar price points. Closest pure-play case-competitor on protection and device breadth.
Broad incumbents
- Ted Baker: British lifestyle and fashion brand offering apparel, accessories, bags, and gifts across own-stores, concessions, and wholesale. Comparable in being a UK lifestyle-fashion multi-category retailer with similar demographic and gifting orientation, though at a much larger scale.
- Kate Spade: Global lifestyle brand known for personality-driven handbags, accessories, and tech accessories. Comparable in targeting fashion-conscious female consumers with branded, design-led everyday accessories including tech-adjacent categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Skinnydip social profiles
Digital presenceSkinnydip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skinnydip leadership team
Management profileNumber of profiles
Profiles1 record
Skinnydip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skinnydip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skinnydip
What does Skinnydip do?
Skinnydip London is a British lifestyle fashion brand that designs and sells fashion-forward phone cases (Ultra Protective polycarbonate and Shock tiers with MagSafe support and custom personalisation), tech accessories, clothing, bags and lifestyle accessories, plus the Mallows beauty line, primarily through its own Shopify e-commerce storefront. The brand also licenses major entertainment IP (Disney, Pokémon, Snoopy, Hello Kitty, The Simpsons, Garfield) for limited-edition collaboration collections and produces cases on-demand via print-to-order manufacturing to reduce waste.
Is Skinnydip a public or private company?
Skinnydip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skinnydip founded?
Skinnydip was founded in 2011. It employs 101 to 250 people.
Where is Skinnydip based?
Skinnydip is headquartered in London, United Kingdom, in the Europe region.
How does Skinnydip make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale Distribution.
Who are Skinnydip's main competitors?
Emerging players on record are Glossier and Nasty Gal. Cath Kidston is listed as a regional player. Direct peers are Urban Armor Gear (UAG), OtterBox, PopSockets, Casetify and Speck Products. Broad incumbents are Ted Baker and Kate Spade.
Does Skinnydip have an API?
No public API is recorded for Skinnydip.
What industry is Skinnydip in?
Skinnydip's product category is Fashion Accessories. Its primary akta.pro industry code is CRAGABAD, Small-Format / Neighborhood Mass Merchandisers, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 45811 and its SIC code is 5331.