Grungo Colarulo

What Grungo Colarulo does

Grungo Colarulo, operating as Grungo Law, is a privately held personal injury trial law firm founded in 2015 and headquartered in Cherry Hill, New Jersey. The firm represents individual plaintiffs in New Jersey and Pennsylvania across practice areas including car, motorcycle, truck, and rideshare accidents, medical malpractice, nursing home abuse, wrongful death, workers' compensation, and traumatic brain injury. The firm operates on a contingency fee basis, with no fees charged unless a recovery is obtained, and offers free initial consultations; revenue is therefore a function of case volume multiplied by settlement and verdict outcomes, with the firm stating it has obtained hundreds of millions of dollars for clients in recent years, including a $52.85 million trucking wrongful death recovery and a $26 million child abuse verdict. The firm is led by CEO Richard Grungo Jr., whose Civil Trial Attorney certification from the Supreme Court of New Jersey (held by less than 2.5% of NJ attorneys), alongside that of José Hernandez, provides a meaningful credentialed talent and regulatory moat.

The firm operates across five physical office locations (Cherry Hill, Medford, Hamilton Square, and Vineland in NJ, plus Philadelphia, PA) supported by 9 named attorneys and an administrative and paralegal staff. Technology is described in generic terms as supporting case preparation and trial presentation rather than as a differentiated platform, and there is no disclosed AI or proprietary technology layer. The go-to-market is sales-led, relying on free consultations, aggressive digital content marketing, broad social media presence (LinkedIn, Facebook, X, Instagram, YouTube, TikTok), community programs (Teacher of the Year, scholarships), and high-visibility sports sponsorships with the Philadelphia Flyers, Phillies, and St. Joseph's Hawks. The firm is founder-owned and privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Grungo Colarulo

Legal name

Grungo Colarulo

Website

https://grungolaw.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Grungo Colarulo is a privately held personal injury trial law firm serving individual plaintiffs in New Jersey and Pennsylvania across accident, malpractice, wrongful death, and workers' compensation matters on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Legal Practice Management & Case Management (BPAEAPAC)

Keywords

• Personal injury law
• Car accident representation
• Medical malpractice litigation
• Wrongful death attorney
• Workers compensation claims

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning attorneys only receive payment if they successfully recover compensation for clients. The fee is typically a percentage of the settlement or verdict. If the case is unsuccessful, the attorney does not receive a fee. Clients may still be responsible for other expenses such as court fees and expert witness fees if the case is unsuccessful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Grungo Colarulo, operating as Grungo Law, is a personal injury trial attorney firm representing individuals injured due to someone else's negligence. The firm handles cases across practice areas including motor vehicle accidents (car, motorcycle, truck, rideshare), medical malpractice, nursing home abuse, wrongful death, workers' compensation, and traumatic brain injuries. Services are delivered on a contingency fee basis, meaning clients pay no fees unless the firm recovers compensation for them.

Product overview

Grungo Law is a personal injury law firm operating as a single integrated legal services platform serving clients in New Jersey and Pennsylvania. The firm provides a comprehensive suite of practice areas including personal injury, car accidents, motorcycle accidents, truck accidents, rideshare (Uber/Lyft) accidents, medical malpractice, nursing home abuse, wrongful death, workers' compensation, and traumatic brain injury cases. The core offering is legal representation on a contingency fee basis (no fee unless recovery is obtained), supported by free initial consultations. The practice areas operate as interconnected service lines, with attorneys handling cases across multiple accident types and leveraging shared resources, expertise, and case management infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to someone else's negligence, handling cases from initial consultation through trial or settlement for New Jersey and Pennsylvania clients.
• Car Accident Legal Services Legal representation for car accident victims, navigating New Jersey's complex no-fault insurance laws to recover compensation for injuries and damages.
• Motorcycle Accident Legal Services Legal representation for motorcycle riders injured in accidents, addressing the unique vulnerabilities and higher fatality rates faced by motorcyclists.
• Truck Accident Legal Services Legal representation for victims of commercial trucking accidents, identifying all potentially liable parties including truck owners, loading companies, and manufacturers.
• Uber/Lyft (Rideshare) Accident Legal Services Legal representation for rideshare accident victims, navigating the tiered insurance structure of Uber and Lyft companies.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including surgical errors, misdiagnosis, and improper treatment.
• Nursing Home Abuse Legal Services Legal representation for victims of nursing home abuse and neglect, holding care facilities accountable for breaches of duty.
• Wrongful Death Legal Services Legal representation for families of deceased victims to recover damages including funeral expenses, lost income, and loss of companionship.
• Workers' Compensation Legal Services Legal assistance for employees injured on the job to navigate the workers' compensation system and receive entitled benefits.
• Traumatic Brain Injury Legal Services Specialized legal representation for traumatic brain injury victims, addressing the complex long-term care and compensation needs.
• Free Case Consultation Complimentary case evaluation allowing potential clients to discuss their legal situation with firm attorneys before committing to representation.

Quantifiable outcome

• $52.85 million recovery for wrongful death trucking accident
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Philadelphia FlyersminorGTM or Marketing PartnerGrungo Law is a proud partner of the Philadelphia Flyers. The firm's logo/symbol appears on the ice during games (described as a sword symbol). This partnership provides brand visibility during Flyers games and playoff broadcasts.
• St. Joseph's HawksminorGTM or Marketing PartnerGrungo Law is listed as a proud partner of St. Joseph's Hawks athletics program. Partnership provides branding visibility with the university community.
• Philadelphia PhilliesminorGTM or Marketing PartnerGrungo Law is listed as a proud partner of the Philadelphia Phillies MLB team. Partnership provides branding visibility at games and related events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with a national marketing platform. Directly comparable as a contingency-fee PI firm, but at vastly larger scale; serves as the competitive ceiling for any growth-oriented PI practice.

Direct peers

• Cellino Law / The Barnes Firm: Personal injury firms with heavy mass-marketing and contingency-fee models. Closely comparable in practice mix (auto, premises, catastrophic injury) and in the use of brand-driven client acquisition.
• Jacoby & Meyers: Long-established U.S. personal injury firm with multi-state offices and contingency-fee model. Comparable in plaintiff-side PI practice, geographic spread, and reliance on advertising-driven intake.
• Napoli Shkolnik: Plaintiff-side personal injury and mass tort firm with strong New York/New Jersey presence. Comparable in PI practice areas (auto, wrongful death, catastrophic injury) and contingency-fee economics.
• Parker Waichman LLP: National personal injury and mass tort firm with East Coast offices. Comparable in contingency-fee PI and mass tort practice mix, particularly in catastrophic injury and consumer product cases.
• Levin & Perconti: Chicago-based personal injury and medical malpractice firm. Comparable in plaintiff-side catastrophic injury and med mal practice; provides a benchmark for mid-sized PI firm economics outside the mid-Atlantic.

Regional players

• Console & Associates: New Jersey-based personal injury firm. Highly comparable as a regional NJ PI competitor with similar practice mix and contingency model; directly competes for the same South Jersey case flow.
• Brandon J. Broderick, Esq. New Jersey personal injury firm with multiple offices across the state. Comparable in NJ focus, contingency-fee model, and multi-office regional coverage of the same counties Grungo Law serves.
• Davis, Saperstein & Salomon: Established New Jersey personal injury firm. Comparable in regional NJ focus, PI practice mix (auto, premises, catastrophic), and contingency-fee client engagement model.
• Greenblatt, Pierce, Funt & Flores: Philadelphia-based personal injury firm. Comparable as a regional PI competitor operating in the same Greater Philadelphia market that Grungo Law's PA office targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grungolaw123
• YouTubeyoutube.com/channel/UC-jwzZMHLBfWK9rKoFoHpuw
• Facebookfacebook.com/gcinjurylaw
• LinkedInlinkedin.com/company/grungo-colarulo
• Instagraminstagram.com/grungolaw
• TikToktiktok.com/@triallawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grungo Colarulo