Elemental TV

What Elemental TV does

Elemental TV is a private CTV adtech company founded in 2020 and headquartered in Pasadena, California, operating globally with Product, Engineering, and RevOps teams across offices in the United States, Europe, and Asia. The company operates a B2B enterprise platform serving CTV publishers and advertisers, with a flagship product called 1Audience — an AI-powered, direct-to-publisher programmatic platform that unifies fragmented audience data, performs identity resolution using a proprietary deterministic and probabilistic identity graph, and generates AI-curated audience segments delivered as curated private marketplace (PMP) deals directly to advertiser DSPs. Supporting products include SARAH, an agentic AI sales and research assistant for CTV revenue teams; VenuEx, a venue-based TV Out-of-Home (TVOOH) platform covering 250,000+ screens; and the 1Audience Alliance, a collaborative framework for premium CTV publishers to pool audience inventory while retaining direct advertiser relationships.

Elemental TV generates revenue through programmatic advertising facilitation and data/audience intelligence services, charging publishers for platform access, identity resolution, Smart Curation, and direct-to-publisher deal facilitation. The company has established strategic partnerships with enterprise publishers and content companies including Fremantle (first deployment of 1Audience), Cineverse (NASDAQ: CNVS), Xumo (Comcast/Charter JV), Fubo, and Samsung TV Plus. Named flagship customers contribute material reach — Fremantle alone provides access to 100M+ households and 2B+ global viewers through the platform.

The company's go-to-market is enterprise field sales complemented by event-driven demand generation (CES, IAB NewFronts, OTT.X webinars, StreamTV Advertising Summit) and inbound lead capture through website demo requests. Pricing is not publicly disclosed and is negotiated on a case-by-case basis. Elemental TV holds ADX Awards 2025 and MarTech Breakthrough Awards 2025 recognition, maintains CCPA service provider compliance, and operates within a market context where US CTV ad spend is projected to exceed $38.36 billion in 2026 (eMarketer), with 76%+ of advertisers prioritizing audience-based buying — a structural mismatch between how CTV is bought (audience-based) and sold (app/channel-based) that the company's direct-to-publisher model directly addresses.

Name

Elemental TV

Legal name

Elemental TV LLC

Website

https://elementaltv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Elemental TV is an AI-powered CTV adtech platform that helps publishers and advertisers transact curated audience-based programmatic deals directly, using its 1Audience identity graph and Smart Curation engine to unify fragmented viewer data into DSP-ready PMPs.

Ownership category

akta.pro rank

Product category

Connected TV AdTech Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)

Keywords

• CTV advertising technology
• Programmatic advertising platform
• Audience intelligence software
• Identity resolution services
• TV out-of-home advertising

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Revenue: ElementalTV charges publishers for access to its 1Audience platform and programmatic infrastructure, enabling them to monetize CTV inventory through AI-curated audience segments. Revenue is derived from programmatic transaction facilitation, audience data services, and direct-to-publisher deal facilitation.
2. Data and Audience Intelligence Services: Revenue generated through advanced audience data capabilities including identity resolution, Smart Curation, and first-party data onboarding. Publishers pay for audience intelligence services that maximize inventory value through precision targeting and data-activated PMPs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elemental TV operates an AI-powered, direct-to-publisher programmatic CTV platform that unifies fragmented audience data, performs identity resolution and Smart Curation across billions of data points, and delivers curated audience PMPs directly to advertisers' DSPs. Supporting offerings include SARAH, an agentic AI sales and research assistant for CTV revenue teams, and VenuEx, a venue-based TV Out-of-Home advertising platform spanning 250,000+ screens.

Product overview

Elemental TV is a full-stack CTV monetization platform offering a unified portfolio of products centered on its flagship 1Audience AI-powered audience intelligence platform. The core offering combines Smart Curation technology for real-time audience segmentation with direct-to-publisher programmatic access. Supporting products include SARAH (agentic sales assistant for CTV revenue teams), VenuEx (venue-based TVOOH platform), and 1Audience Alliance (publisher collaboration framework). Separate solution modules target buyers (programmatic audience-based media buying) and sellers (publisher monetization) respectively. The platform analyzes billions of data points using AI/ML for identity resolution, audience unification, and demand facilitation across the CTV ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 1Audience: AI-powered audience intelligence platform for CTV publishers enabling audience-based selling, identity resolution, and programmatic delivery.
• SARAH
• VenuEx

Products and services

• 1Audience AI-powered direct-to-publisher programmatic CTV platform that unifies fragmented audience data into high-value, curated audience segments for seamless programmatic delivery to DSPs. Combines deterministic and probabilistic data with a Smart Curation engine for real-time audience segmentation and identity resolution, designed for CTV publishers seeking to monetize inventory through audience-based selling.
• VenuEx Venue-based TV Out-of-Home (TVOOH) platform enabling hyper-targeted advertising across 250,000+ venue screens including bars (50k+), point-of-care screens (80k+), gym screens (40k+), and retail screens (80k). Combines intelligent audience+venue data with programmatic SSP/DSP delivery for targeted, dynamic, and contextually relevant advertising campaigns.
• SARAH (Sales and Research Assistant for Humans) Industry's first publisher-centric agentic research and sales assistant designed for CTV revenue teams. Acts as an intelligent 'sales brain' that synthesizes internal audience insights with external market intelligence to deliver prioritized opportunities and narratives for direct, programmatic, and sponsored sales cycles, using natural language to answer questions like 'What audiences are trending for my inventory?'
• 1Audience Alliance

Quantifiable outcome

• Up to 30% reduction in wasted ad spend through identity resolution and precision targeting
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• CineversecoreStrategic or Co-development Partner · 19 August 2025ElementalTV and Cineverse announced a strategic partnership in August 2025 to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution. Cineverse integrates 1Audience into its tech stack, transforming billions of raw data points into AI-curated audience PMPs for DSP activation. The partnership drives revenue uplift across Cineverse's FAST streaming portfolio, enables higher-margin advertising opportunities, and provides access to exclusive demand connections from top-tier brands seeking highly engaged, genre-specific audiences. The direct integration reduces middlemen, creates a cleaner supply path, and enhances trust and brand safety for both parties.
• FremantlecoreStrategic or Co-development Partner · 16 October 2023ElementalTV's strategic partnership with Fremantle enabled the media giant (with 40,000+ hours of premium content and 2B+ global viewers) to open its vast CTV content library to the programmatic marketplace through 1Audience. The partnership transforms fragmented viewership into cohesive, data-enriched, buyer-aligned audience segments. Fremantle's custom PMP deals are pushed directly to advertisers' DSPs of choice, enabling seamless audience activation while establishing a cleaner, more transparent supply path through direct-to-publisher access. This partnership was the first deployment of the 1Audience platform.
• 1Audience Alliance PublisherscoreStrategic or Co-development PartnerThe 1Audience Alliance is a collaborative framework of premium CTV publishers uniting to combat audience fragmentation. Participating publishers benefit from collaborative inventory scale while retaining full control over their inventory and maintaining direct advertiser relationships. The alliance unifies publisher inventory into a CTV-first direct-to-buyer programmatic technology platform, enabling audience-based demand facilitation, system-generated curated PMPs, and joint marketing campaigns including agency spotlights and industry event participation.
• VenuEx (proprietary platform)coreTechnology or IntegrationVenuEx is ElementalTV's proprietary first-of-its-kind venue-centric TVOOH platform offering hyper-targeted venue-based advertising across 250k+ screens (bars, healthcare, gyms, retail). The platform integrates with industry SSPs and DSPs for seamless programmatic TVOOH access.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Trade Desk: Independent programmatic ad buying platform with deep CTV capabilities. Competes with ElementalTV in enabling audience-based buying and direct-to-publisher programmatic activation, though TTD operates primarily on the buy-side DSP while ElementalTV is publisher-centric.
• Magnite: Largest independent SSP focused on CTV, formed from the merger of Rubicon Project and Telaria. Competes directly with ElementalTV in CTV inventory monetization and audience curation, serving many of the same publisher segments.
• Pubmatic: Programmatic publisher monetization platform with growing CTV capabilities. Competes with ElementalTV in enabling publishers to monetize digital and CTV inventory through programmatic channels and audience-based selling.
• FreeWheel: Comcast's ad management platform for TV and CTV, serving premium publishers with ad serving and programmatic capabilities. Direct competitor in CTV publisher monetization, though FreeWheel benefits from NBCUniversal parent integration.
• Innovid: CTV ad serving and measurement platform providing creative personalization and independent measurement across CTV. Competes with ElementalTV in the CTV publisher technology stack, though Innovid focuses on ad serving rather than audience curation.
• Cadent: Advanced TV ad platform (formerly AT&T's Xandr) offering audience-based targeting across CTV and linear. Directly comparable to ElementalTV in providing AI-powered audience curation and direct-to-publisher programmatic access for premium video inventory.
• Beachfront Media: Independent CTV-focused programmatic platform offering supply-side and demand-side solutions. Competes with ElementalTV in CTV inventory monetization with comparable publisher-centric positioning and direct-to-buyer workflow.

Emerging players

• IRIS.TV: Video content data platform enabling contextual targeting and audience data for CTV and OTT. Comparable to ElementalTV's audience intelligence capabilities, though IRIS.TV focuses on content-level signals rather than full programmatic curation.
• JW Player (JWP): Video player and CTV streaming platform with growing ad tech capabilities. Comparable to ElementalTV in serving CTV publishers with monetization infrastructure, though JWP offers broader video player and OTT app tooling alongside its ad business.

Broad incumbents

• Roku Ads: Walled-garden CTV advertising platform leveraging Roku's proprietary first-party viewership data. Represents the competitive threat ElementalTV's direct-to-publisher model is designed to counter—offering advertisers integrated demand but at the cost of publisher margin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elementaltv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elemental TV