Knorr Systems
Knorr Systems (KSI) provides commercial aquatic equipment, field service, specialty chemicals, and operator certification training to public pools, schools, municipalities, and hospitality facilities across the Western and South Central United States, with in-house EKO3 product manufacturing.
- Company typePrivate
- Founded1977
- HeadquartersSanta Ana, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Knorr Systems does
Knorr Systems, Inc. (KSI), founded in 1977 by Larry Knorr and headquartered in Santa Ana, California, is a privately held specialty provider of equipment, service, and training for commercial and public aquatic facilities across the Western and South Central United States. The company's product portfolio spans the full equipment room — circulating pumps (3B, 4SPC, Prime Line, Smart Pump Control System with VFD), filtration systems (EKO3 GEN2, EPD, Nemato, Neptune-Benson Defender), heaters (Lochinvar, Pentair, Raypak), UV treatment (Aquionics, ChlorKing Sentry, ETS, Evoqua, ProMinent, Siemens), ozone systems, and chemical automation controllers (BEC Sys, EKO3 pH-MTS) — together with deck equipment, FlowRider wave attractions, specialty chemicals, and Taylor Technologies water testing products. EKO3 branded pH-MTS systems, CO2 systems, and composite filters are manufactured in-house, while the remainder of the catalog consists of distributed third-party brands.
The business model combines one-time equipment sales, recurring field service and maintenance agreements delivered via a certified-technician service-truck network, in-house repair services, A.F.O./C.P.O. operator certification training, and a specialty-chemicals consumables stream. Pricing is custom and project-based with no public price list; commercial pools, aquatic centers, water parks, schools, universities, municipal facilities, resorts, and government/military installations (including Marine Corps Base Camp Pendleton) form the customer base. Geographic operations cover the West Coast from Seattle to San Diego (with a Livermore, California branch) and the South Central US from Houston to Tulsa, the latter added through a 2012 acquisition of a Texas aquatic equipment supply and service organization. The company is rebranding to Aquafinity.com as part of a stated "new partnership" and expanded product/service positioning. The leadership team is led by Founder Larry Knorr and President Rich Robert (with the company since 1986), supported by a director-level technical services, operations, customer service, and finance/HR function, with application specialists and field service technicians covering discrete regional territories.
Knorr Systems firmographics
Firmographics- Name
- Knorr Systems
- Legal name
- Knorr Systems, Inc.
- Website
- https://knorrsystems.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Knorr Systems (KSI) provides commercial aquatic equipment, field service, specialty chemicals, and operator certification training to public pools, schools, municipalities, and hospitality facilities across the Western and South Central United States, with in-house EKO3 product manufacturing.
- Ownership category
- akta.pro rank
Knorr Systems industry classification
Industry- Product category
- Commercial Pool Equipment and Aquatic Facility Services
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)
- akta.pro secondary industries
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where Knorr Systems is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Knorr Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Sale of commercial pool equipment including pumps, filters, heaters, UV systems, chemical controllers, deck equipment, and accessories for aquatic facilities
- Field Service and Maintenance: On-site service provided by certified technicians via service trucks, including maintenance agreements and repairs
- Pool Operator Certification Training: AFO (Aquatic Facility Operator) and CPO (Certified Pool Operator) certification courses and training programs
- Specialty Chemicals: Pool treatment chemicals including Clean & Perfect, enzyme treatments, metal inhibitors, and pH control solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Knorr Systems product offering
Product offeringCore offering
Knorr Systems provides commercial aquatic equipment, on-site field service, in-house equipment repairs, maintenance agreements, and operator certification training for public and commercial swimming pools. The offering covers the full equipment room, including deck equipment, mechanical room equipment (pumps, filters, heaters, UV and ozone systems), specialty chemicals, and water testing products, alongside the company's own EKO3-branded chemical automation and filtration products. The company manufactures EKO3 systems in-house and distributes third-party brands such as Taylor Technologies, Pentair, Lochinvar, Raypak, BEC Sys, and ChlorKing.
Product overview
Knorr Systems (KSI) provides a comprehensive portfolio of commercial aquatic equipment, supplies, and services for public and commercial pool facilities across the western United States and into Texas/Oklahoma. The offering is organized around the complete equipment room: deck equipment, mechanical room equipment (pumps, filters, heaters, UV and ozone treatment systems), specialty chemicals, and water testing products. KSI also provides field service, in-house repairs, maintenance agreements, and operator certification training (AFO/CPO). The company manufactures EKO3 branded products including pH-MTS systems, CO2 systems, and composite filters, while distributing third-party brands such as Taylor Technologies water testing kits, Pentair, Lochinvar, Raypak, BEC Sys chemical controllers, ChlorKing chlorine generators, FlowRider, and various specialty chemical products. The website is transitioning to Aquafinity.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Service On-site technical service provided by certified technicians throughout the Western and South Central US service regions, including maintenance, repairs, and installation for commercial aquatic facilities.
- In-House Service Repairs Repair services for aquatic equipment performed at Knorr Systems' company facilities, complementing the on-site field service offering.
- Maintenance Agreements Contracted recurring maintenance programs providing ongoing equipment care for commercial aquatic facilities, delivered by certified technicians under multi-year service terms.
- Pool School / AFO and CPO Certification Training Aquatic Facility Operator (A.F.O.) and Certified Pool Operator (C.P.O.) certification courses and training programs for pool operators and facility managers, hosted at multiple KSI locations including Milpitas, Sacramento, Orange, and Fullerton.
- EKO3 Manufacturing (Chemical Automation and Filtration Systems) In-house manufactured EKO3 brand products including pH-MTS chemical automation systems with alkalinity control, CO2 systems, composite filters, and the Eko3 Pressure Amplification System for commercial aquatic facilities.
- Commercial Pool Equipment Distribution Distribution of commercial pool equipment including circulating pumps (3B Series, 4SPC Series, Prime Line Series, SPCS VFD, Stockline L Series), filters (Eko3 GEN2, EPD, Nemato, Neptune-Benson Defender, Stark), heaters (Lochinvar, Pentair, Raypak), UV systems (Aquionics, ChlorKing Sentry, ETS, Evoqua, ProMinent, Siemens), and ozone systems for commercial aquatic facilities.
- Deck Equipment and Aquatic Accessories Deck and accessory equipment including cleaning systems (Enduro-TurboClean, Maytronics), diving equipment, furniture, handicap access products, LED lights, pool covers, racing lines, rails, water polo goals, FlowRider wave attractions, lockers, swim wear, umbrellas, and VGBA-compliant grates for commercial aquatic facilities.
- Specialty Pool Chemicals Pool treatment chemicals including Clean & Perfect, Crypto Removal System, Electrode Stack Wash, enzyme treatments (Amino Acid Digester, IS-3 Plus Enzyme, Spa Perfect), Metal & Scale Inhibitor, Metal Free, PHOSfree, and Spray Disinfectant for commercial pool water care.
- Taylor Water Testing Products Water quality testing equipment and supplies distributed from Taylor Technologies, including slide comparators (K-1741STR, K-1741C), the modular 2000 Series test kits, the K-2005 Complete Kit with nine tests, the Watergram Water Balance Calculator, the Watergram Wheel, and the WiseLAB wet chemistry workstation.
Quantifiable outcome
- Treating over 1 billion gallons of water annually
- +1 more outcomes
Companies that use Knorr Systems
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles5 records
Knorr Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Knorr Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SSD (International Network)minorInternational network accessed for complex problem resolution when in-house resources cannot solve onsite problems
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Knorr Systems competitors and assessment
Company assessmentDirect peers
- SCP Distributors: SCP Distributors is a PoolCorp subsidiary focused on regional wholesale distribution of pool equipment to pool builders, retailers, and service companies. It directly parallels Knorr's distribution-plus-service business model, serving overlapping commercial pool customers across overlapping US geographies.
- Recreonics: Recreonics is a commercial pool equipment distributor and supplier of aquatic facility products, including competitive swimming, deck equipment, and water treatment components. It directly competes with Knorr in supplying equipment rooms for municipal, education, and competition aquatic facilities.
- Commercial Aquatic Services: Commercial Aquatic Services provides commercial pool maintenance, renovation, and equipment services for hotels, schools, and municipalities. It is a direct regional service-company peer to Knorr, addressing the same operational pain points with comparable on-site service delivery.
- Horizon Distributors: Horizon Distributors is a PoolCorp subsidiary that serves as a regional wholesale distributor of pool and spa products to commercial and residential service accounts. It is a direct comparable to Knorr's distribution and service business, particularly on the West Coast and in territories where both overlap.
Broad incumbents
- Pentair: Pentair is one of the largest manufacturers of pool and commercial aquatic equipment (pumps, filters, heaters), and a key supplier to Knorr. It is also a competitor when commercial customers procure directly from the manufacturer, particularly on capital equipment specifications.
- Hayward Pool Products: Hayward is a leading global manufacturer of pool and spa equipment, including pumps, filters, heaters, and automation controllers. As with Pentair, it is both a Knorr supplier and a manufacturer-direct competitor in the commercial aquatic equipment market.
- PoolCorp: PoolCorp is the largest US wholesale distributor of swimming pool supplies, equipment, and related products, operating through subsidiaries (SCP, Horizon). It is the dominant incumbent against which Knorr's regional distribution-and-service model competes, with a much larger national footprint.
- Fluidra (including Zodiac/Jandy): Fluidra (owner of Zodiac, Jandy, Polaris, and other pool brands) is a global pool and wellness equipment manufacturer and distributor. It competes with Knorr across commercial pool equipment categories and operates direct-to-customer channels that overlap with Knorr's dealer model.
Regional players
- Aqua Pool & Patio: Aqua Pool & Patio is a regional commercial and residential pool service and equipment provider with comparable offerings in maintenance, equipment sales, and renovation. It is a regional peer with overlapping service categories but primarily serves a different (Northeast US) geography than Knorr's West Coast and South Central base.
Emerging players
- BECS Technology: BECS Technology manufactures the BEC Sys chemical controller line (Sys3, Sys5, Sys7) that Knorr distributes and integrates. It is a direct competitor in commercial pool chemical automation, selling both through dealers like Knorr and increasingly direct to end customers in some regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Knorr Systems social profiles
Digital presenceKnorr Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knorr Systems leadership team
Management profileNumber of profiles
Profiles7 records
Knorr Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knorr Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knorr Systems
What does Knorr Systems do?
Knorr Systems provides commercial aquatic equipment, on-site field service, in-house equipment repairs, maintenance agreements, and operator certification training for public and commercial swimming pools. The offering covers the full equipment room, including deck equipment, mechanical room equipment (pumps, filters, heaters, UV and ozone systems), specialty chemicals, and water testing products, alongside the company's own EKO3-branded chemical automation and filtration products. The company manufactures EKO3 systems in-house and distributes third-party brands such as Taylor Technologies, Pentair, Lochinvar, Raypak, BEC Sys, and ChlorKing.
Is Knorr Systems a public or private company?
Knorr Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knorr Systems founded?
Knorr Systems was founded in 1977. It employs 51 to 100 people.
Where is Knorr Systems based?
Knorr Systems is headquartered in Santa Ana, United States, in the North America region.
How does Knorr Systems make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are field Service and Maintenance, pool Operator Certification Training and specialty Chemicals.
Who are Knorr Systems's main competitors?
Direct peers on record are SCP Distributors, Recreonics, Commercial Aquatic Services and Horizon Distributors. Broad incumbents are Pentair, Hayward Pool Products, PoolCorp and Fluidra (including Zodiac/Jandy). Aqua Pool & Patio is listed as a regional player. BECS Technology is listed as an emerging player.
Does Knorr Systems have an API?
No public API is recorded for Knorr Systems.
What industry is Knorr Systems in?
Knorr Systems's product category is Commercial Pool Equipment and Aquatic Facility Services. Its primary akta.pro industry code is BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors), with a secondary code of HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 334513 and its SIC code is 3823.