What drag&bot does

drag and bot GmbH (drag&bot) was a Stuttgart-based software developer founded in 2016 that built a web-based, drag-and-drop interface for programming and controlling industrial robots. The product targeted industrial-automation customers facing the complexity of traditional robot programming and was distributed as a horizontal solution across manufacturers and integrators rather than a vertical-specialized tool. Pricing was not publicly disclosed and no logos, ARR figures, or segment revenue splits were published.

The company received a single disclosed funding round led by Speedinvest in December 2018 and operated with a 1–10 person team. In December 2021, KEBA Group AG acquired drag&bot GmbH and integrated the software into its Kemro X industrial-automation platform, with distribution moved onto KEBA's enterprise sales channel. Founders Martin Naumann, Daniel Seebauer, and Pablo Quilez led the company at founding; Christian Gabriel is currently identified as the company's legal representative.

Post-acquisition, the dragandbot.com website functions primarily as a redirect/landing page directing inquiries to KEBA, and KEBA has publicly indicated it is developing a new, deeply integrated successor solution based on modern, open standards. As a result, drag&bot no longer appears to operate as an independent go-to-market entity; its technology and roadmap now sit inside KEBA's automation division, with no standalone pricing, customer acquisition, or revenue disclosures in the public record.

Name

drag&bot

Legal name

drag and bot GmbH

Website

https://dragandbot.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

drag&bot (drag and bot GmbH) was a Stuttgart-based software developer of a web-based, drag-and-drop interface for programming industrial robots, serving industrial-automation customers; acquired by KEBA Group AG in December 2021 and integrated into the Kemro X platform.

Ownership category

akta.pro rank

Product category

Industrial Robot Programming Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

akta.pro secondary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

Keywords

• Industrial robot software
• Robot programming
• Industrial automation
• Robot control software
• Visual robot programming

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

drag&bot provides web-based software that enables easy programming and control of industrial robots through a visual, drag-and-drop interface. Following KEBA's acquisition of drag&bot GmbH in December 2021, the software has been integrated into KEBA's Kemro X automation platform, with a new, deeply integrated successor solution being developed on modern open standards.

Product overview

drag&bot offered a robot programming software solution that allowed users to program industrial robots through a visual, intuitive interface. Following KEBA's acquisition of drag&bot GmbH in December 2021, the drag&bot software was integrated into the KEBA Kemro X automation platform. KEBA is currently developing a new, deeply integrated successor solution based on modern, open standards.

Differentiator

Problem solved

Functional benefit

Products and services

• drag&bot Software

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KEBA Group AGcoreStrategic or Co-development Partner · 1 December 2021KEBA acquired drag&bot GmbH in December 2021 and integrated the drag&bot software into the Kemro X automation platform. KEBA is developing a new, deeply integrated successor solution based on modern, open standards.

Recent moves5 records

Expansion highlights3 records

Emerging players

• MVTec Software: Germany-based vendor of machine vision software (HALCON, MERLIC) used in industrial automation and robotics applications. Adjacent to drag&bot in industrial automation software for manufacturing, with partial overlap in robot-vision integration use cases.

Broad incumbents

• KUKA AG: German industrial robot OEM with its own robot programming and simulation software (KUKA.WorkVisual, KUKA.Sim). Same Stuttgart/German industrial automation ecosystem as drag&bot and competes for the same factory-software budget.
• Universal Robots: Leading collaborative robot (cobot) vendor, with its own URScript/PolyScope programming environment. Overlaps with drag&bot on the simplification-of-robot-programming thesis, particularly in SME manufacturing.
• ABB Robotics: Major industrial robot OEM offering RobotStudio simulation and programming software. Represents the OEM-owned, integrated ecosystem against which independent robot programming tools like drag&bot compete.
• FANUC: Global industrial robot manufacturer with proprietary robot programming tools (e.g., iRVision, ROBOGUIDE). Comparable to drag&bot as a competing approach to industrial robot deployment, though bundled with FANUC hardware.
• Yaskawa (Motoman): Major industrial robot maker with its own programming and simulation environment. Competes with drag&bot for industrial robot programming tool budget in discrete-manufacturing environments.
• KEBA Group AG: Austrian industrial automation platform vendor that acquired drag&bot in December 2021 and now incorporates drag&bot software into its Kemro X platform. Relevant as parent and as a broad automation player whose Kemro X stack overlaps directly with drag&bot's integration footprint.

Direct peers

• Wandelbots: Germany-based developer of visual, no-code/low-code software for programming and operating industrial robots. Near-overlap with drag&bot in target user (manufacturers seeking simplified robot programming), technology approach (graphical programming over traditional teach pendant/code), and European industrial automation customer base.
• RoboDK: Provides simulation and offline programming software for industrial robots from a wide range of manufacturers. Overlaps with drag&bot as a third-party robot programming software tool positioned against OEM-proprietary alternatives.
• ArtiMinds Robotics: German company offering software (ArtiMinds Robot Programming Suite) that simplifies programming of industrial and collaborative robots through sensor-based, graphical workflows. Comparable to drag&bot in product positioning (ease-of-use robot programming) and target customer (manufacturing automation buyers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about drag&bot