What Electronic Transaction Consultants (ETC) does

Electronic Transaction Consultants (ETC) is a Richardson, Texas-based provider of cloud-based toll operations and intelligent transportation system (ITS) solutions, operating as a subsidiary of publicly listed Quarterhill. Founded in 1999, the company employs 501-1,000 people and serves state and federal departments of transportation, toll authorities, and commercial vehicle operators across the United States. Its core platform integrates roadside technologies (automatic vehicle detection and classification, weigh-in-motion, in-road and above-ground sensors, video-based systems), commerce and mobility services (toll interoperability, mobility marketplace, back-office ERP/CRM), audit and enforcement capabilities, and ITS offerings (intersection management, vulnerable road user detection, radar detection). The technology architecture couples commercial technologies with proprietary systems for near real-time data streaming, vehicle recognition, and AI-powered operations.

ETC's business model is anchored in multi-year government infrastructure contracts, supplemented by recurring SaaS/cloud revenue, ongoing maintenance and support services delivered through a network of certified technicians, and hardware sales of roadside sensors and weigh-in-motion equipment. Pricing is not publicly disclosed; engagements are negotiated through formal procurement processes such as RFPs. The go-to-market is direct enterprise field sales targeting government transportation decision-makers, supported by content marketing, industry events, and earned media through investor relations channels. Recent commercial signals include a $5.2 million contract with an existing tolling customer (November 2025) and a $2.3 million partnership with the Washington State Department of Transportation for truck parking safety on I-5 (October 2025), alongside an Arkansas DOT freight modernization engagement.

Name

Electronic Transaction Consultants (ETC)

Website

https://etcc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Electronic Transaction Consultants (ETC), a subsidiary of Quarterhill, provides cloud-based toll operations, intelligent transportation systems, and AI-powered roadside technology to state and federal departments of transportation and commercial vehicle operators across the United States.

Ownership category

akta.pro rank

Product category

Tolling & Intelligent Transportation Systems

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic Computers (3571)

akta.pro primary industry

Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL)

akta.pro secondary industries

Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH), Toll Violation Management, Collections & Dispute Resolution (TLAJABAG), Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF), Tolling, Pricing & Revenue Operations (Toll Roads, Congestion Pricing, Enforcement) (BPAIALAH)

Keywords

• Tolling operations
• Intelligent transportation systems
• Vehicle detection classification
• Commercial vehicle screening
• Toll interoperability

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Government Infrastructure Contracts: Large-scale contracts with state departments of transportation for tolling systems, ITS solutions, and infrastructure projects. Revenue recognized through project milestones and deliverables.
2. SaaS/Cloud Services: Recurring cloud-based service revenue from transaction processing, customer interactions, system monitoring, and analytics platforms.
3. Maintenance and Support Services: Ongoing maintenance and support services with network of certified technicians ensuring operational excellence and customer satisfaction.
4. Hardware Sales: Sale of roadside technologies including sensors, detection systems, portable scales, and Weigh-In-Motion equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Electronic Transaction Consultants (ETC) delivers a cloud-based toll operations platform combined with roadside technologies, intelligent transportation systems (ITS), and commercial vehicle enforcement solutions. Its offerings span automatic vehicle detection and classification (AVDC), congestion charging, lane configuration, transaction processing, back-office operations, toll interoperability, audit and enforcement, weigh-in-motion, AI & machine vision, and traffic data analytics for government transportation agencies.

Product overview

Quarterhill offers a fully comprehensive, cloud-based toll operations platform backed by 50 years of experience. The platform is organized into four main solution segments: Roadside Technologies (AVDC, Congestion Charging, Performance Management, Insights & Analytics, Processing Systems, Lane Configuration), Commerce and Mobility Platforms (Analytics, Toll Interoperability, Mobility Marketplace, Back Office), Audit and Enforcement (System Performance Audit, Violation Enforcement, Digital Video Audit), and Tolling Services (field management, office administration). The company's products span vehicle detection and classification sensors (In-Road Sensor AVDC, Above-Ground AVDC), commercial vehicle solutions (Portable Scales, WIM Controllers, Weigh-In-Motion, Over-Dimension), AI & Machine Vision systems, smart transportation monitoring (Bicycle Data, Vehicle Data, Vulnerable Road User Detection, Radar Speed Signs, Vehicle Detection, Radar Detection), data solutions (TRS Plus, Traffic A.C.E.+, Tire Sensors, Bicycle Sensors, Toll Sensors, Axle Sensors, Icoms Analytics, VI2M), and back-office systems (Self Service, ERP/CRM, Business Intelligence, System Monitoring, Performance Measurement, Image-Based Processing, Transit Event Processing, Transit Event Capture).

Differentiator

Problem solved

Functional benefit

Products and services

• AVDC (Automatic Vehicle Detection and Classification)

Quantifiable outcome

• 100% efficient and accurate enforcement
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Washington State Department of TransportationcoreOthers · 14 October 2025Quarterhill/ETC and Washington State DOT launched a $2.3 million initiative to improve truck parking safety on Interstate 5. The partnership leverages smart transportation technologies and data solutions to enhance freight mobility and road safety for commercial vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kapsch TrafficCom: Kapsch TrafficCom is a global provider of tolling, traffic management, and connected vehicle solutions with strong US state DOT presence. It directly competes with ETC on toll collection systems, ANPR/video tolling, and interoperability platforms across North America.
• Neology: Neology provides tolling, ANPR, and electronic vehicle identification solutions to transportation agencies globally. It directly competes with ETC on video tolling/enforcement and transponder-based systems, including RFID tags and back-office solutions.
• Star Systems International: Star Systems International provides RFID transponders, readers, and electronic toll collection technology for tolling operators. It competes with ETC on hardware components of the tolling stack (tags, readers, sensors) and partners with system integrators including ETC in multi-vendor deployments.
• TransCore: TransCore is the largest US-based tolling and transportation technology provider, offering back-office, roadside, and RFID tag systems to state DOTs and toll authorities. It is the most directly comparable peer to ETC, competing head-to-head for state tolling contracts with overlapping product scope.
• Q-Free ASA: Q-Free is a Norwegian-listed provider of ITS and tolling solutions including ANPR, video, and roadside infrastructure. It competes with ETC on toll collection systems and traffic management in the US and international markets, particularly for state and regional tolling contracts.

Broad incumbents

• Cubic Transportation Systems: Cubic Transportation Systems provides fare collection, traffic management, and tolling solutions to public agencies worldwide. As a large, diversified transportation technology incumbent, it competes with ETC for state DOT contracts while offering broader transit and mobility solutions.
• Iteris: Iteris provides intelligent transportation systems, traffic management, and smart mobility solutions to state and municipal agencies. It competes with ETC's smart transportation offerings (intersection management, video detection, sensor systems) while serving a broader ITS-focused customer base.
• Conduent Transportation: Conduent provides back-office tolling operations, customer service, and violation enforcement services to multiple US tolling agencies. As a much larger business process services company, it competes with ETC in managed toll operations and back-office processing while offering broader enterprise services.

Emerging players

• Efkon: Efkon provides electronic toll collection, enforcement, and ITS solutions with growing US presence. It overlaps with ETC on tolling infrastructure and enforcement products but operates at smaller scale, making it a niche comparable for specific roadside technology bids.

Regional players

• A-to-Be (Abertis mobility): A-to-Be is the tolling technology subsidiary of Abertis, focused on electronic tolling and traffic management primarily in European and Latin American markets. It is comparable to ETC's toll operations platform but does not primarily compete in the US state DOT market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Transaction Consultants (ETC)