Prim-Ed Publishing
Prim-Ed Publishing Ltd is an Ireland-based educational publisher, headquartered in New Ross, Wexford, that supplies curriculum-aligned pupil workbooks, boxed classroom resources, photocopiable teacher guides, posters and stickers to primary schools in Ireland and, via its Australian sister company R.I.C. Publications, to schools across 22 countries.
- Company typePrivate
- Founded1990
- HeadquartersWexford, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prim-Ed Publishing does
Prim-Ed Publishing Ltd is an Ireland-based educational publisher, founded in 1990 and headquartered in New Ross, Co. Wexford, that develops curriculum-aligned teaching resources for primary schools. The catalog spans pupil workbooks (New Wave Mental Maths, New Wave English in Practice, My Spelling Workbook, Reading for Me, Learn from Home), boxed card-based resource systems (The Maths Box, The Comprehension Box, The Literacy Box, The Spelling Box, STEM Projects, Problem-Solving Strategies and Skills, The Comprehension Strategies Box), photocopiable teacher resources (Teaching Writing Strategies, Teaching Comprehension Strategies, Phonological Awareness Skills, Bullying in a Cyber World), posters, merit stickers, and design/Science/STEM project series, authored by practising classroom teachers and tailored to the Irish primary curriculum from Preschool through 6th Class with adapted editions for secondary subjects.
The company's commercial model is sales-led, combining a nationwide Irish field-sales force calling directly on schools, a retailer/distributor network, and a direct e-commerce storefront at prim-ed.ie. Pricing is predominantly unit-based, ranging from low-ticket stickers (€2.95-€4.50) and individual workbooks (€7.99-€39.95) up to premium boxed resource sets (€250-€1,750), with a growing layer of one-time-license digital downloads (eBooks at €5.99-€27.99, editable worksheets, and online Digital Tools). Customer segments are primarily Irish primary schools (Senior Infants to 6th Class), with a secondary segment of secondary schools and an international segment covering the UK, Australia, New Zealand, South Africa, and Malaysia via a long-standing sister-company relationship and "global takeover" by Australian-based R.I.C. Publications, which together extend sales and licensing across 22 countries and five continents. Marketing is multi-channel: the website storefront, a teaching-strategies blog, downloadable catalogues, an active social presence (Facebook, Twitter, LinkedIn, Instagram), and an email newsletter with a 10% welcome discount.
The firm is a private Irish limited company (Prim-Ed Publishing Ltd) with 11-50 employees, no external funding rounds, no disclosed investors, and no public listing. Recent strategic activity is centered on a curriculum-revision product cycle, with revised editions of flagship maths and English series released in 2025 and new Senior Infants editions scheduled for 2026 to align with Ireland's new Primary Mathematics and Primary Language Curricula. Digital product extensions and continued geographic rollout through the R.I.C. channel round out the current strategy, alongside ongoing award recognition (Business All-Star Accreditation 2021; Global Educational Resource Company 2022 from the All-Ireland Business Foundation).
Prim-Ed Publishing firmographics
Firmographics- Name
- Prim-Ed Publishing
- Legal name
- Prim-Ed Publishing Ltd
- Website
- https://prim-ed.ie
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prim-Ed Publishing Ltd is an Ireland-based educational publisher, headquartered in New Ross, Wexford, that supplies curriculum-aligned pupil workbooks, boxed classroom resources, photocopiable teacher guides, posters and stickers to primary schools in Ireland and, via its Australian sister company R.I.C. Publications, to schools across 22 countries.
- Ownership category
- akta.pro rank
Prim-Ed Publishing industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
- akta.pro secondary industries
- Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Educational & Curriculum Publishing (MPAJAFAF)
Keywords
Where Prim-Ed Publishing is headquartered
LocationHeadquarters
- HQ city
- Wexford
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Prim-Ed Publishing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physical educational resources: Sale of photocopiable teacher resources, boxed products for comprehension/literacy/maths, workbooks, posters, stickers, and teacher guides. Products are sold as one-time purchases with various price points ranging from €2.95 to €1,750.
- eBooks and digital downloads: PDF downloads of bestselling titles available for immediate download from customer accounts upon purchase. Digital products range from €5.99 to €27.99.
- Boxed resource sets: Comprehensive boxed resources containing multiple cards, answer cards, and teacher guides. These premium bundles command higher price points (€250-€360 range) and include both physical and digital components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual workbooks and resources |
| Unit Pricing | Pay-as-you-go | Boxed resource sets |
| One time/ perpetual license | Pay-as-you-go | eBooks and digital products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Prim-Ed Publishing product offering
Product offeringCore offering
Prim-Ed Publishing produces and sells curriculum-aligned educational teaching resources for primary schools, including photocopiable teacher books, pupil workbooks, boxed resource sets (cards and guides), eBooks (PDF), themed posters, merit stickers, and digital tools. The portfolio is tailored for Irish classrooms (Preschool to 6th Class) with adapted versions for UK, Australia, New Zealand, South Africa, and Malaysia.
Product overview
Prim-Ed Publishing is a comprehensive educational resource provider offering a multi-format product portfolio for primary schools. The core offering consists of structured pupil workbooks (New Wave Mental Maths, New Wave English in Practice, Reading for Me, My Spelling Workbook) alongside boxed resource systems (The Maths Box, The Comprehension Box, The Comprehension Strategies Box, The Literacy Box, The Spelling Box, STEM Projects, Problem-Solving Strategies and Skills) that provide teachers with ready-to-use card-based activities. Teacher resources include photocopiable books (Teaching Writing Strategies, Teaching Comprehension Strategies, Phonological Awareness Skills) and comprehensive Teacher Guides. The company also publishes Design & Technology and Science: A STEM Approach series, plus themed posters, stickers, and merit rewards. Digital offerings include eBooks (PDF downloads), digital tools, and editable pupil worksheets. All resources are curriculum-aligned for Irish primary schools with versions also available for International markets including the UK, Australia, New Zealand, South Africa and Malaysia.
Differentiator
Problem solved
Functional benefit
Products and services
- New Wave Mental Maths workbook series Daily mental maths practice workbook series from Senior Infants to 6th Class, revised for the new Irish Primary Mathematics Curriculum, priced at €10.99 per workbook.
- New Wave English in Practice workbook series Daily English practice workbooks covering Senior Infants to 6th Class, revised for the new Irish Primary Language Curriculum, priced at €10.99 per book.
- The Maths Box boxed resource series 75 high-interest laminated cards with Teacher Guide providing maths activities for 1st to 6th Class, available in boxed sets priced up to €1,350 (The Maths Box 5).
- The Comprehension Box and Comprehension Strategies Box series Card-based comprehension resources for primary school levels; Comprehension Strategies Box 3 priced at €250.00; The Literacy Box 2 priced at €275.00.
- The Literacy Box and The Spelling Box series Card-based literacy and spelling resources for primary school reading, writing, language, and vocabulary development, including teacher guides.
- STEM Projects boxed resource series Cross-curricular STEM project cards covering Living Things, Energy and Forces, Materials, and Earth and the Environment for Infants to 6th Class.
- Problem-Solving Strategies and Skills boxed series Mathematical problem-solving cards covering Number and Algebra, Measurement and Geometry, and Statistics and Chance for 1st to 6th Class.
- Photocopiable teacher book series (Teaching Writing Strategies, Teaching Comprehension Strategies, Bullying in a Cyber World) Photocopiable teacher resource books covering writing strategies, reading comprehension strategies (Senior Infants to 6th Class), and cyberbullying / online safety for primary and secondary students.
- Learn from Home Workbooks Home learning workbooks covering English, maths and science for 1st to 6th Class, structured week-by-week.
- Reading for Me and My Spelling Workbook reading and spelling series Reading programme for developing readers across multiple primary school levels and accompanying spelling practice workbooks with Teacher Guides.
- Pupil resources — Design & Technology Series, Science: A STEM Approach, New Wave Handwriting, Bright Stars Quizzes, Comprehension through Cloze Subject pupil books and resources covering design and technology, STEM-focused science, handwriting practice, comprehension quizzes, and cloze-procedure exercises for primary school pupils.
- Teacher resources — Integrated Oral Language, Phonological Awareness Skills, Sounds in Focus Teacher resource books supporting oral language development, phonological awareness, and phonics / phonemic awareness for Junior Infants, Senior Infants, and 1st/2nd Class.
- Posters and stickers (Irish Vocabulary, Maths, Word Walls, Spelling, Foreign Language, Early Years Themes, Merit Stickers) Classroom posters covering Irish vocabulary, maths vocabulary, word walls, spelling, and foreign languages (French, German, Spanish), plus themed poster-and-sticker sets (Animals, Fantasy, Fairytales, People, Places, Science, Special Days and Celebrations) and reward merit stickers in packs of 100.
- eBooks (PDF downloads) PDF eBook downloads of bestselling Prim-Ed titles including Design & Technology Book 6, Learn from Home Workbook, and the Teaching Writing Strategies eBook series, delivered via customer accounts.
- Digital Tools and Editable Pupil Worksheets Online digital teaching tools and editable PDF pupil worksheets designed for digital distribution and completion in classroom settings.
Companies that use Prim-Ed Publishing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Prim-Ed Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prim-Ed Publishing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- R.I.C. PublicationscorePrim-Ed Publishing has been working closely with R.I.C. Publications since the mid-2000s. The global takeover by R.I.C. Publications extended Prim-Ed's operations across five continents, with sales and licensing agreements in 22 countries. This partnership combines Prim-Ed's Irish market expertise with R.I.C.'s international distribution network.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Prim-Ed Publishing competitors and assessment
Company assessmentBroad incumbents
- Scholastic Education: Global children's book and education publisher with primary-school classroom resources, book clubs, and teacher materials; overlaps with Prim-Ed in primary-school literacy/workbook categories but operates across a much wider product portfolio and geography.
- Oxford University Press Education: Large incumbent publisher producing primary and secondary educational textbooks, digital teaching resources, and assessment tools globally; competes with Prim-Ed in primary literacy, maths, and curriculum-aligned resources, especially in the UK and international markets.
- Cambridge University Press & Assessment: Publishes Cambridge Primary and lower-secondary textbooks, workbooks, and digital teacher resources; directly overlaps with Prim-Ed's primary curriculum portfolio and competes in international markets where Prim-Ed operates through R.I.C. licensing.
- Pearson Education: Global education conglomerate with primary textbooks, digital platforms (e.g., Pearson Edexcel-adjacent primary), and curriculum-aligned resources; significantly larger and broader than Prim-Ed but directly comparable in primary-school curriculum publishing.
Emerging players
- Twinkl: Digital-first educational publishing platform offering printable and interactive teaching resources for primary schools globally, including Ireland; competes with Prim-Ed on curriculum-aligned teacher resources but via a subscription/SaaS model rather than boxed physical sets.
- Carson-Dellosa Education: US-headquartered publisher of supplemental classroom workbooks, boxed card sets, posters, and teacher resource books that closely mirror Prim-Ed's product categories; comparable on SKU mix though currently weighted toward the US school market.
Direct peers
- CJ Fallon: Long-established Irish educational publisher providing textbooks, workbooks, and digital resources aligned to the Irish primary and post-primary curricula; directly comparable in product mix, channel (direct-to-school and retail), and target market.
- The Educational Company of Ireland (Edco): Major Irish publisher of textbooks, workbooks, and digital learning resources for primary and secondary schools; shares Prim-Ed's primary-school, curriculum-aligned, classroom-teacher-authored content model and Irish GTM motion.
- R.I.C. Publications: Sister company of Prim-Ed Publishing and the entity that led its global takeover; publishes the same types of photocopiable teacher resources, boxed sets, and pupil workbooks across Australia, New Zealand, and South Africa — essentially the same product playbook in adjacent geographies.
- Folens: One of Ireland's largest educational publishers producing primary and secondary textbooks, eBooks, and digital resources for the Irish curriculum; competes head-to-head with Prim-Ed for the same school buyer and Irish primary classroom budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Prim-Ed Publishing social profiles
Digital presencePrim-Ed Publishing compliance and trust
Trust signalCompliance2 records
Prim-Ed Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prim-Ed Publishing leadership team
Management profileNumber of profiles
Profiles1 record
Prim-Ed Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prim-Ed Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prim-Ed Publishing
What does Prim-Ed Publishing do?
Prim-Ed Publishing produces and sells curriculum-aligned educational teaching resources for primary schools, including photocopiable teacher books, pupil workbooks, boxed resource sets (cards and guides), eBooks (PDF), themed posters, merit stickers, and digital tools. The portfolio is tailored for Irish classrooms (Preschool to 6th Class) with adapted versions for UK, Australia, New Zealand, South Africa, and Malaysia.
Is Prim-Ed Publishing a public or private company?
Prim-Ed Publishing is a private company. It is classified as corporate owned and is currently operating.
When was Prim-Ed Publishing founded?
Prim-Ed Publishing was founded in 1990. It employs 11 to 50 people.
Where is Prim-Ed Publishing based?
Prim-Ed Publishing is headquartered in Wexford, Ireland, in the Europe region.
How does Prim-Ed Publishing make money?
Three revenue lines are on record. Physical educational resources are the primary driver. The others are eBooks and digital downloads and boxed resource sets.
Who are Prim-Ed Publishing's main competitors?
Broad incumbents on record are Scholastic Education, Oxford University Press Education, Cambridge University Press & Assessment and Pearson Education. Emerging players are Twinkl and Carson-Dellosa Education. Direct peers are CJ Fallon, The Educational Company of Ireland (Edco), R.I.C. Publications and Folens.
Does Prim-Ed Publishing have an API?
No public API is recorded for Prim-Ed Publishing.
What industry is Prim-Ed Publishing in?
Prim-Ed Publishing's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies), with a secondary code of MPAJAFAG, Children’s Activity & Workbook Publishing. Its NAICS code is 513130 and its SIC code is 2731.