A2Z Media Group

What A2Z Media Group does

A2Z Media Group is a full-service advertising and brand experience agency headquartered in Martinez, California, founded in 2010 by Angelica Contreras (Co-Founder, President Media Strategy) and Zuleyka Jinks (Co-Founder, Chief Creative Officer). The agency delivers professional services rather than software: its core offerings are Media Planning & Buying, Multicultural Marketing, Brand Experience, Digital Marketing, and Creative Services, supported by sub-services including Broadcast Production, Out-of-Home Advertising, Print Advertising, Brand Engagement, Experiential Marketing, and Live Event Production. There is no proprietary technology stack — capabilities are delivered through a small team (1-10 employees) of experienced creative, media, and event professionals. Signature owned IP includes the largest Dia de Los Muertos festival in California, which functions as both a client deliverable and a marketing showcase.

The agency serves enterprise and mid-market clients across diversified verticals — automotive/insurance (AAA NCNU), utilities (PG&E), retail/grocery (Chavez Supermarkets), gaming (River Rock Casino), transportation/mobility (Gig Car Share), racing (Golden Gate Fields), and non-profits (The Unity Council, YMCA). The customer base includes Fortune 100 companies alongside community organizations, with revenue generated through project-based and retainer engagements. Pricing is quote-based and not publicly disclosed, determined per engagement by scope, media spend, and production requirements. Geographic focus is the California Bay Area with documented reach into Northern California, Nevada, and Utah.

The go-to-market motion is relationship-driven: leads originate from the agency's website contact forms (with dedicated routing for Brand Experience, Media Inquiry, Creative Services, and General Information), RFP submissions, and direct outreach, augmented by social media presence on Facebook, Twitter, LinkedIn, and YouTube. A key distribution asset is the agency's mutual partnerships with major media vendors — Clear Channel Outdoor, Outfront Media, KGO-TV ABC7, Univision, Telemundo 48, KTSF, and Wine Country Radio — which provide inventory access and explicit referrals. The company is bootstrapped and founder-owned, with no external institutional capital, and operates without subsidiaries, acquisitions, or public-market activity.

Name

A2Z Media Group

Legal name

A2Z Media Group

Website

https://a2zmediagroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

A2Z Media Group is a woman-founded, full-service advertising and brand experience agency in Martinez, California, serving enterprise and non-profit clients with media planning, multicultural marketing, creative, digital, and experiential event services across the Bay Area and beyond.

Ownership category

akta.pro rank

Product category

Advertising and Brand Experience Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Multicultural advertising agency
• Media planning and buying
• Brand experience marketing
• Experiential marketing services
• Creative campaign development

Headquarters

HQ city

Martinez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: The agency generates revenue through comprehensive advertising and marketing services including media planning and buying, creative campaign development, brand experience activations, experiential marketing, event production, and digital marketing services. Revenue is project-based and retainer-driven for ongoing client relationships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

A2Z Media Group is a full-service advertising and brand experience agency that plans, buys, and creates integrated marketing campaigns across broadcast, digital, out-of-home, print, and experiential channels. The agency is differentiated by its multicultural/total market expertise (particularly Latino/Hispanic) and its ability to produce live brand experiences and large-scale events for clients ranging from non-profits to Fortune 100 companies.

Product overview

A2Z Media Group operates as a full-service advertising and brand experience agency offering an integrated suite of marketing services. The core portfolio includes Media Planning & Buying, Multicultural Marketing, Brand Experience, Digital Marketing, and Creative Services. These services are delivered through specialized sub-services including Broadcast Production, Out of Home Advertising, Print Advertising, Brand Engagement, Experiential Marketing, and Live Event Production. The agency specializes in multicultural/total market advertising and experiential marketing campaigns, serving clients ranging from non-profits to Fortune 100 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning & Buying
• Multicultural Marketing Total market advertising services focused on culturally relevant campaigns targeting ethnically diverse markets—particularly General and Latino/Hispanic consumers—to help brands build customer loyalty and market share.
• Brand Experience Experiential marketing services that design and deliver memorable end-to-end brand experiences—across events, sampling, grand openings, festivals, and trade shows—to drive consumer engagement and brand recall.
• Digital Marketing Digital advertising and online marketing across search, display, email, social media, and mobile channels, including online creative development, landing pages, websites, and custom applications.
• Creative Services Creative development services producing compelling content across print, television, collateral materials, online, radio, outdoor, and websites, with a focus on pushing the creative envelope.
• Broadcast Production Television spot production for general and multicultural markets, creating compelling TV ads for household-name clients across both general market and ethnic media (e.g., Spanish TV spots).
• Out of Home Advertising Billboard and outdoor advertising creation and placement services, leveraging media partner inventory (e.g., Clear Channel Outdoor, Outfront Media) for out-of-home campaigns.
• Print Advertising Print advertisement design and placement services across newspapers, magazines, and other print media.
• Experiential Marketing Live experience creation including lead generation, consumer engagement, live sampling, special events, grand openings, hackathons, festivals, and trade shows.
• Live Event Production End-to-end event planning and production services for events of various sizes, including large-scale cultural festivals such as the Dia de Los Muertos festival in California.

Quantifiable outcome

• Long-term client relationships - founding clients who took a chance on the agency in 2010 are still clients today
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Clear Channel OutdoorcoreChannel Partner/ Reseller/ DistributorClear Channel Outdoor is a major outdoor advertising company. They consider A2Z Media Group a comprehensive and highly skilled media partner on a shared mission to help advertisers develop campaigns that strategically bring brands to life. A2Z utilizes Clear Channel's outdoor advertising inventory for billboard and out-of-home campaigns for clients.
• KGO-TV ABC7coreChannel Partner/ Reseller/ DistributorKGO-TV ABC7 is a major broadcast television station in the San Francisco Bay Area. The relationship spans over several years, indicating a meaningful partnership characterized by growth for the agency, the client, and the station.
• KTSFcoreChannel Partner/ Reseller/ DistributorKTSF is a Bay Area television station serving the Asian American community. KTSF is proud to partner with A2Z Media Group, citing their understanding of the multi-faceted ethnic community and ability to forecast future trends, producing effective messaging for their wide spectrum of quality clients.
• Outfront MediacoreChannel Partner/ Reseller/ DistributorOutfront Media is a leading outdoor advertising company. They note A2Z Media's reputation for executing creative ideas and campaigns as top notch, with Angelica and Zuleyka taking pride in developing professional relationships and understanding all aspects of the media business.
• Telemundo 48coreChannel Partner/ Reseller/ DistributorTelemundo 48 is a Spanish-language television network serving the local Hispanic market. A2Z Media has been an incredible partner to Telemundo 48 in helping businesses reach the local Hispanic market, demonstrating understanding of this consumer segment and best ways to reach them.
• UnivisioncoreChannel Partner/ Reseller/ DistributorUnivision is a major Spanish-language media company. They have previously recommended A2Z Media Group to clients seeking a complete 360 advertising agency based on their extensive experience in media and ethnic media. They respect A2Z as an agency founded by two women with integrity.
• Wine Country Radio/The 101minorChannel Partner/ Reseller/ DistributorWine Country Radio/The 101 is a regional radio station. The partner notes A2Z Media's extraordinary attention to detail when executing campaigns, effective scheduling, fair negotiation, and creation of winning campaigns for their clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the U.S., offering full-service advertising, media planning/buying, and multicultural creative — directly comparable to A2Z's multicultural, full-service model, though at significantly larger scale.
• Alma: Multicultural creative agency with deep Hispanic-market expertise, offering brand strategy, creative, and media services to enterprise clients. Closely comparable to A2Z in its cultural authenticity positioning and full-service delivery.
• Gallegos United: Independent Hispanic-focused creative agency based in California, providing brand experience, advertising, and multicultural marketing. Comparable to A2Z in regional California roots, Hispanic creative focus, and experiential capabilities.
• Dieste: Omnicom-owned multicultural marketing agency specializing in Hispanic and multicultural consumer engagement through advertising, media, and experiential. Comparable in target audience and service mix, though with the backing of a major holding company.
• d expósito & Partners: Hispanic advertising agency offering full-service creative, media, and brand strategy with deep cultural expertise. A direct competitor in the U.S. Hispanic market, similar in service breadth to A2Z.
• Casanova//McCann: Hispanic-focused creative agency under the McCann network, serving major brands with culturally relevant campaigns. Comparable to A2Z in multicultural positioning, with the contrast of being network-affiliated.
• Conill Advertising: Saatchi & Saatchi-owned Hispanic advertising agency offering full-service creative, media, and digital. Comparable in Hispanic-market focus and full-service delivery; notably A2Z's own Creative Director previously worked at Conill.
• The Community: Multicultural creative agency with expertise in Hispanic, African American, and LGBTQ+ consumer markets, providing integrated advertising and content. Comparable to A2Z in cultural-authenticity-led creative for diverse audiences.
• HeadQuarters Advertising: Hispanic-focused advertising agency offering creative, media, and digital services. Directly comparable in multicultural positioning; A2Z's own Creative Director previously served as Executive Creative Director there.

Broad incumbents

• Anomaly: Larger independent full-service agency offering brand strategy, creative, media, and digital services to enterprise clients. A broader incumbent benchmark for A2Z's full-service model and enterprise client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/a2zmediagroup
• YouTubeyoutube.com/user/thea2zmediagroup
• Facebookfacebook.com/A2ZMediaGroup
• LinkedInlinkedin.com/company/a2z-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2Z Media Group