iCreate

What iCreate does

iCreate is the privately-held company behind the HUE brand of affordable HD cameras and stop-motion animation software, founded in 2010. The company designs and sells an integrated hardware-plus-software creative toolkit targeted primarily at schools and educational institutions, with secondary audiences of home users, families, and small businesses. Core products include the HUE HD Camera and HUE HD Pro Camera (USB webcams with built-in microphones), HUE Animation Studio and HUE Animation Studio Pro (frame-by-frame stop-motion software), HUE Animation Toolbox, HUE Clay (modelling compound), and companion tools such as HUE Camera Viewer and HUE Intuition Software.

The product architecture pairs low-cost proprietary camera hardware with purpose-built animation software (sold as one-time perpetual licenses with offline key activation). HUE distributes primarily through its own e-commerce storefront (shop.huehd.com) and a dedicated school-orders program offering bundle pricing for educational institutions. Unit prices range from US $7.99 (HUE Clay) to US $99.95 ex. VAT (HUE Animation Studio Pro), with the HUE HD Pro Camera at US $79.95 ex. VAT. The company supports compatibility with Google Meet, Microsoft Teams, and Zoom via dedicated PDF integration guides.

HUE operates globally, evidenced by localized storefronts in French, German, Spanish, Italian, Turkish, and Japanese, and has secured third-party educational validations including MESH accreditation (Mental, Emotional and Social Health), STEM.org authentication, and a World Land Trust environmental certification. The company actively markets through a blog, email newsletter, multi-language SEO, and recurring sponsorship of the Young Animator of the Year UK Stop Motion category (including 2026).

Name

iCreate

Legal name

HUE

Website

https://icreatetoeducate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

iCreate (HUE) is a privately-held company founded in 2010 that sells affordable HD cameras and stop-motion animation software, primarily to schools and educational institutions and secondarily to home users, families, and businesses worldwide.

Ownership category

akta.pro rank

Product category

Educational Technology

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

akta.pro secondary industry

Look Development, Shading & Lighting (Animation) (MPAHACAI)

Keywords

• Stop motion animation
• Educational technology
• USB webcams
• Animation software
• Creative learning tools

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of HD cameras including HUE HD Camera and HUE HD Pro Camera. One-time purchase model with carry case accessories included with Pro version.
2. Software Licenses: Sale of animation software including HUE Animation Studio, HUE Animation Studio Pro, and HUE Animation Toolbox. Perpetual license model with offline key generation capability.
3. Physical Products: Sale of physical goods including HUE Clay modelling compound and The HUE Book of Animation guide.
4. School Bundles: Bundled packages for educational institutions combining hardware, software, and accessories at volume pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iCreate sells colorful, affordable HD cameras (HUE HD Camera and HUE HD Pro Camera with carry case) paired with proprietary stop-motion animation software (HUE Animation Studio and HUE Animation Studio Pro) under the HUE brand. The portfolio also includes supporting products such as HUE Clay modelling clay, HUE Intuition Software, and The HUE Book of Animation guide. Offerings are sold direct to consumers, schools, and businesses globally through an owned e-commerce storefront with dedicated school ordering and bundled packages.

Product overview

iCreate is the company behind the HUE brand of colourful, affordable technology products for school, home, and work. The portfolio centers on stop motion animation — comprising HUE Animation Studio (core software), HUE Animation Studio Pro (advanced version), HUE Animation Toolbox (add-on tool), and HUE Clay (modelling clay for animation) — alongside two hardware cameras: the HUE HD Camera and the HUE HD Pro Camera with carry case. Supporting offerings include The HUE Book of Animation (educational guide) and HUE Camera Viewer and HUE Intuition Software (companion software tools). The products serve teachers, parents, students, and businesses globally.

Differentiator

Problem solved

Functional benefit

Products and services

• HUE HD Camera

Quantifiable outcome

• MESH accreditation (Mental Emotional and Social Health) for HUE Animation Studio
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IPEVO: IPEVO designs and sells document cameras and webcams specifically for educators and classrooms, with bundled software and school ordering programs. It is the most directly comparable peer to HUE given the overlapping education-first hardware + software approach and similar price points.
• Elmo USA: Elmo manufactures document cameras and visualizers widely used in K-12 and higher education classrooms. It competes directly with HUE in the education-focused imaging hardware category and serves the same school procurement channels.
• Aver Information: Aver produces document cameras, visualizers, and classroom imaging solutions for the education market. It is a direct competitor in the visual learning hardware space and overlaps with HUE's school bundle positioning.
• Stop Motion Studio (Cateater): Stop Motion Studio is a cross-platform (iOS, macOS, Android, ChromeOS) stop-motion animation app serving hobbyists and educators. It directly competes with HUE Animation Studio on features and price, and works with any webcam including HUE cameras.

Broad incumbents

• Logitech: Logitech is the dominant consumer and prosumer webcam manufacturer with broad education and business channel presence. It competes with HUE on webcam hardware quality and pricing but is a broad incumbent rather than a stop-motion/animation specialist.
• Microsoft (LifeCam / Modern Webcam): Microsoft's LifeCam and Modern Webcam lines compete in the same webcam peripheral category, with native Teams integration. It is a broad incumbent across the same hardware category but does not target the education animation niche.

Emerging players

• Dragonframe: Dragonframe is the leading professional stop-motion animation software used in feature film and high-end production. It is comparable to HUE Animation Studio Pro as an animation software peer, though it targets professional studios rather than schools and homes.
• iStopMotion (Boinx Software): iStopMotion is a macOS and iOS stop-motion app from Boinx targeting educators and hobbyists. It overlaps with HUE's animation software business and addresses the same classroom and home use cases.
• Epiphan Video: Epiphan makes video capture hardware and streaming solutions that overlap with HUE's webcam and live streaming use cases. It serves a more pro/enterprise audience but competes for the same video conferencing and content creation purchasing dollars.

Others

• Wacom: Wacom provides creative hardware and pen tablets for digital artists and animators, with education programs and bundles. While not a direct competitor, it is an adjacent peer in the creative education tools category where HUE competes for school procurement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/icreateeducate
• Facebookfacebook.com/icreateeducate
• LinkedInlinkedin.com/company/icreate-to-educate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCreate