What STRAT7 does

STRAT7 is a global strategic insight and customer analytics group operating as a holding company for an integrated ecosystem of specialist agencies and proprietary AI platforms. Founded in 2020 and headquartered in the UK, the firm serves enterprise clients across Consumer & Retail, Financial Services, Health & Life Sciences, Media & Entertainment, Travel & Leisure, Energy & Utilities, and Technology & B2B verticals. Its customer roster includes Microsoft, Google, Amazon, Meta, Nestlé, Spotify, Samsung, IKEA, Booking.com, Sanofi, Johnson & Johnson, Barclays, Zurich, Adobe, Intuit, Burger King UK, and Kraft Heinz, among others. The group operates through wholly-owned sub-brands (Bonamy Finch, Crowd DNA, Incite, Jigsaw, Researchbods, STRAT7 Audiences, STRAT7 Health) that retain specialist identities while sharing technology and accounts.

The technology layer centres on the Nucleus AI Hub, which combines proprietary AI agents with human expertise to accelerate research workflows, supplemented by strat7GPT (a secure generative AI tool for unstructured data), ex-plor (insight community platform), Whycatcher (WhatsApp-integrated mobile research with AI-driven image and video analysis), Signals (social listening and cultural analysis), a Segmentation Chatbot (NLP-driven segment queries), and the broader strat7.ai toolkit. These platforms are built on a proprietary data asset exceeding one million profiled customers and over a billion data points. STRAT7 also operates an AI Innovation Lab for client co-development of new AI-driven insight tooling.

Revenue is generated through professional services delivered on a project or retainer basis to enterprise clients via direct senior field sales. Pricing is quote-based and not publicly disclosed. The go-to-market combines strategic advisory (strategic foundations, cultural strategy, growth strategy), insight and analytics (segmentation, brand strategy, innovation, customer experience, AI & analytics), and data services (global data collection, insight communities, specialist audiences). Headcount stands at 400+ across 12 countries and 4 continents, with recent expansion driven by acquisitions — Jigsaw Research (August 2022) and Rainmakers CSI (April 2023) — and senior leadership appointments in 2025-2026.

Name

STRAT7

Legal name

STRAT7 Limited

Website

https://strat7.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

STRAT7 is a UK-headquartered global strategic insight and customer analytics group serving enterprise clients across consumer, financial services, healthcare, media, technology, and B2B sectors via an integrated ecosystem of specialist agencies and proprietary AI platforms, including the Nucleus AI Hub and strat7GPT.

Ownership category

akta.pro rank

Product category

Strategic Market Research and Customer Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

akta.pro secondary industry

GraphQL, gRPC & Modern API Protocols (BPAMAOAK)

Keywords

• Strategic market research
• Customer insight consulting
• Data analytics services
• Consumer segmentation research
• Brand strategy advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Insight and Analytics Services: STRAT7 generates revenue through professional consulting services providing strategic insight, customer analytics, and advisory services to global brands. Revenue is likely project-based or retainer arrangements given the B2B nature of services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

STRAT7 is a strategic insight consulting firm that helps global brands understand, predict and act on customer needs through an integrated combination of advisory consulting, strategic insight and analytics services, and proprietary AI-driven platforms. Its core offerings include the Nucleus AI Hub (combining AI agents with human expertise), strat7GPT (generative AI for unstructured data), community and mobile research platforms (ex-plor, Whycatcher), social listening (Signals), and a portfolio of specialist agencies delivering strategy, segmentation, brand, innovation, customer experience, and data collection services to enterprise clients.

Product overview

STRAT7 is a global strategic insight and customer analytics group operating as a platform-plus-modules architecture. The core offering consists of the Nucleus AI Hub, which serves as the central AI platform combining proprietary AI agents with human expertise, supplemented by specialized technology platforms including ex-plor (community insights), Whycatcher (mobile research via WhatsApp), strat7GPT (generative AI for unstructured data), Signals (social listening and cultural analysis), Segmentation Chatbot (NLP-powered segmentation), and strat7.ai (AI toolkit integrated across processes). These platforms are complemented by an AI Innovation Lab for collaborative AI development. The service layer includes advisory offerings (strategic foundations, cultural strategy, growth strategy), strategic insight & analytics (segmentation, brand strategy, innovation & NPD, customer experience, AI & analytics), and data services (global data collection, insight communities, specialist audiences). The ecosystem comprises six specialist sub-brands (Bonamy Finch, Crowd DNA, Incite, Jigsaw, Researchbods, STRAT7 Audiences) that provide differentiated expertise while operating under the unified STRAT7 platform. The company serves 400+ experts across multiple industries including financial services, healthcare, FMCG, media, entertainment, technology, and B2B.

Differentiator

Problem solved

Functional benefit

Brands

• Nucleus AI Hub: AI agents and human expertise working together to deliver faster insights and new possibilities.
• AI Innovation Lab
• STRAT7 Health
• ex-plor
• Whycatcher
• strat7GPT
• Signals
• Segmentation chatbot
• strat7.ai

Products and services

• Nucleus AI Hub STRAT7's central AI platform designed specifically for insight teams, combining proprietary AI agents with human expertise to accelerate research workflows while maintaining quality and rigour, delivering faster turnaround, reduced costs and enhanced outputs.
• strat7GPT STRAT7's proprietary generative AI tool that securely ingests, synthesises and analyses vast amounts of unstructured data while safeguarding client confidentiality.
• ex-plor Community insights platform that connects directly with customers, fostering two-way conversations and providing real-time insights for informed decision-making.
• Whycatcher Mobile research platform with automated WhatsApp integration that enables easy launch of surveys, diaries and video blogs, leveraging AI to gather in-depth insights from participants.
• Signals AI-driven social listening and cultural analysis dashboard that provides insights into where culture and consumers are heading.
• Segmentation Chatbot Powered by strat7GPT, this tool enables natural language interactions with customer segments, delivering accurate and creative responses to segment-related questions.
• strat7.ai STRAT7's proprietary AI toolkit that seamlessly integrates across business processes, solutions and platforms, helping users get closer to customers in faster, smarter ways.
• AI Innovation Lab Collaborative program bringing together STRAT7's AI expertise for exploring, testing, piloting and refining cutting-edge AI technologies, with early access for clients to new innovations.
• Strategic Foundations Advisory service helping clients understand their starting point and plot a strategic course for business decisions.
• Cultural Strategy & Trends Advisory service helping brands build cultural relevance for their brand and customers through cultural insight analysis.
• Growth Strategy Advisory service focused on helping clients grow while keeping customers front-and-centre of business strategy.
• Segmentation Strategic insight and analytics service enabling clients to know their audience inside and out through customer segmentation.
• Brand Strategy Strategic insight and analytics service helping clients invest in their brand for long-term growth.
• Innovation & NPD Strategic insight and analytics service helping clients develop new offerings, refresh existing ones, or step into new markets.
• Customer & User Experience Strategic insight and analytics service focused on helping clients keep their customers coming back through enhanced customer and user experience research.
• AI & Analytics Service Strategic insight and analytics service helping clients gain a competitive edge with AI-powered analytics.
• Global Data Collection Data service enabling clients to base their decisions on a world of information through global data collection.
• Insight Communities Data service providing clients with the exact feedback they need at their fingertips through managed insight communities.
• Specialist Audiences Data service focused on reaching and researching specialist audience segments.

Named customers39 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

One partnership is on record.

• Rainmakers CSIcoreStrategic or Co-development Partner · 4 April 2023STRAT7 acquired UK-based Rainmakers CSI, a strategy, insight, and planning consultancy specializing in insight and growth strategy. The acquisition aimed to strengthen STRAT7's US market position and expand its global services. Rainmakers CSI served clients across several sectors including financial services, healthcare, FMCG, media, and entertainment, and integrated into STRAT7's existing operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mintel: Global market research firm producing consumer, product and category intelligence for FMCG and retail clients. Comparable to STRAT7 in vertical focus and in combining syndicated data products with custom research.
• GfK: Consumer and market research firm (now operating under NielsenIQ) covering consumer goods, tech, automotive and retail — overlapping with STRAT7's vertical coverage and customer base, particularly in Europe.
• Ipsos: Paris-headquartered global market research and consulting firm operating across consumer, healthcare, financial services and public sector — directly comparable to STRAT7 in scope, vertical coverage and AI-enabled research capabilities.
• NielsenIQ: Global consumer intelligence and measurement company serving FMCG, retail and tech clients with consumer panels and analytics — directly comparable to STRAT7 in the consumer/retail insights space, with overlapping customers and category focus.
• Toluna: Tech-enabled consumer insights platform combining global panels with automated research tools. Closely comparable to STRAT7 on the AI/platform-enabled research dimension, particularly for community and survey-based work.
• Qualtrics: Experience management and research platform serving enterprise CX, brand and product research buyers. Comparable to STRAT7 on the AI-augmented insights platform model and overlapping enterprise customer base.
• Kantar: Global market research and insights group offering brand, consumer, media and analytics services to enterprise clients. Kantar is the most directly comparable full-service insights incumbent to STRAT7 across categories and customer base.
• Material: Global insights and strategy consultancy serving enterprise clients across consumer, financial services and technology — comparable to STRAT7 in positioning as a strategy-led, technology-augmented insights firm.

Broad incumbents

• Accenture Song: Accenture's customer-experience and marketing services arm, bundling strategy, research, design and technology into enterprise transformation engagements — competes with STRAT7 for large-scale insight-led mandates.
• McKinsey & Company: Global management consultancy whose Consumer and Marketing practices compete with STRAT7's advisory and segmentation work at the enterprise end of the market — not a direct services peer but competes for the same wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@STRAT7-podcast
• LinkedInlinkedin.com/company/strat7
• Xx.com/STRAT7_Group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRAT7