What NineTenths does

NineTenths is a Riyadh-based drone solutions distributor and services company founded in December 2019, operating as the official DJI Enterprise dealer in the Kingdom of Saudi Arabia. The company resells DJI's enterprise UAV portfolio — including the Matrice 350 RTK, Matrice 4 Series, Matrice 400, Mavic 3 Enterprise variants, Dock autonomous platforms, and FlyCart delivery drones — alongside specialised payloads (Zenmuse thermal, LiDAR, photogrammetry, and audio/light modules), QYSEA FIFISH underwater ROV systems, and Emesent Hovermap SLAM-LiDAR payloads. It also distributes DJI's enterprise software stack (FlightHub 2, DJI Terra, O4 Ground Station, Modify, Flight Simulator) including the on-premises FlightHub 2 deployment.

Beyond hardware resale, NineTenths generates revenue from a stack of services: aerial inspection, surveying, mapping, and monitoring for industrial and infrastructure clients; underwater inspection via ROVs; GACA-aligned pilot training programs including Part 107 preparation; and preventive-maintenance plus customization contracts. Customers are predominantly Saudi government, public-safety, and large-enterprise accounts — including Aramco, NEOM, Saudi Arabian Military Industries (SAMI), the Royal Saudi Navy, the Ministry of Defense, the General Directorate of Border Guards, STC, Zain, Sabic, Siemens, the Red Sea Development Company, Bureau Veritas, Saudi Geological Survey, and Saudi ministries of Energy and Defense — with usage spanning perimeter surveillance, infrastructure inspection, mapping, telecom tower inspection, pipeline monitoring, and emergency response.

The business is run on a direct enterprise-sales motion with quote-based pricing, supported by heavy participation in Saudi industry events (Intersec, LEAP, World Defense Show, GIS Day, SADEX, Smart Logistics) and by training partnerships with Saudi universities. The company is staffed primarily by Saudi national engineers, pilots, and R&D specialists aligned with Saudi Vision 2030 localization objectives, and all flight operations are GACA-certified. Revenue model combines one-time hardware sales, multi-year service contracts, and emerging recurring software revenue through DJI FlightHub 2 subscriptions.

Name

NineTenths

Legal name

NineTenths

Website

https://9tenthsco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NineTenths is the official DJI Enterprise distributor in Saudi Arabia, selling enterprise drones, payloads, software, QYSEA ROVs, and Emesent LiDAR systems, alongside inspection, surveying, underwater, training, and maintenance services, primarily to Saudi government, defense, and large-enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Drone Distribution and Aerial Inspection Services

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Small Unmanned Aerial Systems (sUAS) & Multirotor Drones (IMABAIAA)

akta.pro secondary industries

UAS Ground Control Stations (GCS) & Remote Operations Infrastructure (IMABAIAL), Drone Parts, Batteries & Accessories Retail (CRACAHAL), Underwater/Port Infrastructure Security (Dive Teams, Hull & Pier Inspections) (BPAKALAH)

Keywords

• Enterprise drone distribution
• UAV inspection services
• Aerial surveying mapping
• ROV underwater inspection
• Drone pilot training

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Drone Hardware Sales: Sales of DJI Enterprise drone platforms including Matrice series, Mavic Enterprise series, Dock autonomous platforms, and FlyCart delivery drones. As the official DJI Enterprise distributor in KSA, the company generates revenue from product sales to enterprise customers.
2. Payload and Accessory Sales: Sales of specialized payloads including thermal imaging cameras, LiDAR sensors, multispectral cameras, Zenmuse series payloads, and other accessories compatible with DJI drone platforms.
3. Drone Services: Aerial inspection, surveying, mapping, and monitoring services for industrial and infrastructure projects. Includes specialized inspection services for power plants, oil & gas facilities, utility towers, bridges, and facades.
4. ROV Services: Underwater inspection and marine survey services using ROV technology for offshore, port, and infrastructure operations including surveillance, reconnaissance, and deep-sea exploration.
5. Training Services: Drone training programs including GACA Part 107 pilot exam preparation, multi-rotor UAS pilot training (basic, intermediate, advanced levels), and hands-on industry-specific training for aerial photogrammetry and inspections.
6. Maintenance Services: Maintenance and support services including periodic preventive maintenance, spare parts contracts, and UAV drone customization workshops for fleet management.
7. Software Solutions: Sales and implementation of DJI software solutions including FlightHub 2 (cloud-based drone operations management), DJI Terra (mapping and 3D reconstruction), and related enterprise software platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

NineTenths distributes DJI Enterprise drone platforms, specialized sensor payloads, QYSEA FIFISH ROV underwater systems, and DJI software solutions (FlightHub 2, Terra) across Saudi Arabia. The company complements hardware distribution with professional services including aerial inspection, surveying, mapping, monitoring, ROV underwater inspection, GACA-compliant pilot training, and preventive maintenance for enterprise and government clients.

Product overview

NineTenths is a DJI Enterprise dealer in Saudi Arabia offering a comprehensive drone and robotics solutions portfolio. The product ecosystem spans enterprise UAV platforms (DJI Matrice series, Mavic 3 Enterprise, FlyCart delivery drones, and autonomous DJI Dock systems), specialized sensor payloads (Zenmuse thermal, LiDAR, multispectral, and inspection cameras), ROV underwater systems (FIFISH series for marine inspection), and integrated software (DJI FlightHub 2, Terra, and DJI O4 Ground Station). NineTenths provides end-to-end drone services including aerial inspection, surveying, mapping, monitoring, ROV operations, pilot training, and maintenance support. The portfolio is designed for industrial sectors including energy, construction, public safety, agriculture, and oil & gas across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Drone Services Aerial inspection, surveying, mapping, and monitoring solutions for industrial and infrastructure projects using LiDAR, AI-powered analytics, and high-resolution imaging technologies for clients in construction, energy, oil & gas, public safety, and agriculture sectors.
• ROV Services Underwater inspection and marine survey services for offshore, port, and infrastructure operations including surveillance, reconnaissance, deep sea exploration, and material handling using QYSEA FIFISH ROV platforms.
• Training Services Hands-on drone training programs including Part 107 exam preparation, multi-rotor UAS pilot training (basic, intermediate, advanced levels), and GACA certification support for safe, efficient, and compliant drone operations.
• Maintenance Services Maintenance and support services including UAV drone maintenance contracts with preventive maintenance and spare parts, and UAV drone customization workshops for on-board accessories and payload upgrades.
• DJI Matrice 400 Enterprise drone platform combining advanced performance, intelligent automation, and AI-powered analytics with up to 59 minutes flight time, 6kg payload capacity, and O4 Enterprise Enhanced Video Transmission System supporting up to 40km range.
• DJI FlyCart 100 Heavy-lift professional delivery drone with 85kg maximum payload capacity, dual-battery system, dual payload support, and flagship winch system for use in challenging environments from mountains to oceans.
• DJI Matrice 4 Series Compact and intelligent multi-sensor flagship drone series including Matrice 4T and Matrice 4E with AI smart detection, laser range finder, enhanced low-light vision, and 25km transmission distance.
• DJI Dock 3 Advanced autonomous drone platform with flexibility, ultra-long transmission capabilities, and AI-powered efficiency designed for industries seeking autonomous aerial capabilities.
• DJI Dock 2 Lightweight autonomous drone dock weighing 34kg, compatible with DJI Matrice 3D/3TD series, featuring IP55 ingress protection, 10km max operating radius, and six-month maintenance interval.
• DJI FlyCart 30 Long-distance heavy-lift drone supporting Cargo mode and Winch mode with 30kg max payload, 28km range without payload, and built for mountain, scenic, infrastructure, emergency supply, and offshore transportation.
• DJI Matrice 350 RTK Flagship drone platform with new O3 Enterprise video transmission system supporting up to 20km range, IP55 rating, 55-minute max flight time, multi-payload support up to 2.7kg, and AI-powered obstacle detection.
• DJI Mavic 3 Enterprise Series Compact enterprise drone family including the Mavic 3 Enterprise (Hasselblad 4/3 CMOS, 56x hybrid zoom), Mavic 3 Enterprise Thermal (640x512 thermal imaging), and Mavic 3 Enterprise Multispectral (RGB plus four multispectral bands) variants for surveying, inspection, public safety, search and rescue, and precision agriculture.
• FIFISH E-MASTER Underwater ROV AI-powered industrial underwater ROV with Q-DVL for dynamic hovering, U-INS for underwater navigation, and QY-MT for real-time/offline measurement, designed for high-precision marine inspections.
• FIFISH X1 Mission ROV Mission ROV for offshore energy applications reaching 350m depth with 4-knot underwater speed, enhanced current resistance, and industry-level AI aggregation platform for inspection and maintenance.
• DJI FlightHub 2 All-in-one cloud-based drone operations management platform providing real-time situational awareness, mission planning, fleet supervision, and data management for coordinated drone operations across enterprises.
• DJI Terra Mapping Software Mapping and 3D reconstruction software supporting photogrammetry, LiDAR processing, 3D Gaussian Splatting, and multispectral reconstruction for generating 2D maps, 3D models, and digital twins from aerial data.

Quantifiable outcome

• Drone inspection reduces operational costs compared to traditional manual inspection methods by eliminating the need for scaffolding, climbing equipment, and extended facility shutdowns.
• +2 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability15 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• DJI EnterprisecoreChannel Partner/ Reseller/ DistributorNineTenths is the official DJI Enterprise distributor and dealer in the Kingdom of Saudi Arabia. This exclusive distribution partnership enables the company to sell, service, and support the full portfolio of DJI enterprise drone platforms, payloads, and software solutions to customers throughout Saudi Arabia. The partnership includes access to certified products, technical support, training, and marketing resources from DJI.
• EmesentsupportingTechnology or IntegrationEmesent is a technology partner providing Hovermap autonomous LiDAR mapping payloads for drones and handheld operation. NineTenths resells and integrates Emesent's SLAM-based LiDAR technology with their drone solutions, enabling GPS-denied mapping capabilities for underground, indoor, and complex environment applications. The partnership also includes access to Emesent's Aura processing software for point cloud data enhancement.
• QYSEAsupportingChannel Partner/ Reseller/ DistributorQYSEA is a manufacturer partner providing FIFISH ROV (Remotely Operated Vehicle) product lines including E-MASTER, E-GO, V-EVO, W6, and X1 underwater drones. NineTenths serves as a reseller and integrator of QYSEA underwater robots in Saudi Arabia, offering ROV solutions for underwater inspection, marine monitoring, offshore operations, and subsea asset assessment applications.
• SHAREsupportingTechnology or IntegrationSHARE is a technology partner offering specialized sensor or camera payloads compatible with DJI drone platforms. SHARE products complement NineTenths' payload portfolio, including the Share 304S Pro full-frame camera payload mentioned in product pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Parrot: Parrot is a European drone manufacturer with a strong professional/enterprise line (ANAFI) and senseFly mapping subsidiary, making it both a channel competitor and a potential portfolio alternative for NineTenths-class integrators.
• Skydio: Skydio is a leading autonomous drone manufacturer and enterprise solution provider targeting inspection, public safety and defence — the same buyer segments NineTenths serves, and the main Western alternative to DJI should NineTenths' supplier relationship shift.

Direct peers

• Falcker (formerly Cyberhawk): Falcker pioneered industrial drone inspection for oil & gas, utilities and infrastructure with a drone-services-plus-data model that closely mirrors NineTenths' aerial inspection and LiDAR surveying offerings to Aramco-class customers.
• Percepto: Percepto sells autonomous drone-in-a-box solutions and inspection software to industrial sites — the same autonomous, multi-site, recurring-services proposition that NineTenths sells via DJI Dock and FlightHub 2 to Saudi enterprise and government customers.
• Pix4D: Pix4D supplies photogrammetry and point-cloud processing software that competes with DJI Terra — the data-analytics layer underpinning NineTenths' aerial mapping and surveying services for Saudi construction, mining and heritage customers.
• Delair: Delair builds fixed-wing professional UAVs and integrated mapping/inspection software for surveying and security customers, overlapping directly with NineTenths' LiDAR aerial surveying and surveying-as-a-service offering.
• DroneDeploy: DroneDeploy provides drone-data capture, mapping and analytics software for construction, mining and agriculture — the same software layer that NineTenths sells as DJI Terra / FlightHub 2 and complements its drone-services practice.
• Terra Drone Corporation: Terra Drone delivers drone inspection, surveying and surveying-as-a-service for oil & gas, power and mining operators globally, including across the Middle East. It competes head-to-head with NineTenths for the same enterprise inspection RFPs and operates adjacent distribution franchises.
• Aerodyne Group: Aerodyne is a global drone-based enterprise solutions provider offering inspection, surveying and asset management across oil & gas, utilities and infrastructure — the same vertical mix and drone-services-plus-distribution model that NineTenths runs in Saudi Arabia, making it the closest comparable drone-solutions peer.

Emerging players

• Wingcopter: Wingcopter is a developer of heavy-lift, long-range delivery drones — the same category of platform that NineTenths sells via DJI FlyCart 30/100 to logistics, emergency response and offshore clients in KSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/9tenthsco
• YouTubeyoutube.com/@NineTenthsco
• LinkedInlinkedin.com/company/ninetenths
• Instagraminstagram.com/ninetenthsco/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NineTenths